<http://data.wordlift.io/wl01893/entity/search_engine_optimization>
<http://schema.org/description>
"Search engine optimization (SEO) is a branch of web marketing which is aimed to improve the visibility of a website or a web page in a search engine's organic (meaning un-paid) search results (which are collected in a SERP). What kind of tactics does SEO use? SEO activities are divided into two main categories: On-page SEO:..."
<https://wordlift.io/it/academy-entries/transformers-seo/>