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"With hundreds of millions of individuals logging into social media accounts every day, using the medium as a platform for social change and activism is just common sense. Today, about 61 percent of consumers use social platforms to learn about sustainability issues. In this open forum-style digital environment, consumers are able to have open conversations about corporate social responsibility and other salient subjects in sustainability."
<https://sustainablebrands.com/read/behavior-change/social-media-an-invaluable-tool-for-helping-conscious-consumers-live-even-more-consciously>