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"When it comes to the Olympics by the Black Sea, NBCUniversal expects to finish in the black. NBC Sports Group chairman Mark Lazarus said the programmer had already garnered more than $800 million in ad-sales revenue for the Sochi Games, a record for the Winter Olympics, &ldquo;and we&rsquo;re going north; we&rsquo;re doing quite well. &ldquo;Marketers and sponsors are buying one of the very few events that gather large numbers across all demographics in front of their televisions,&rdquo; Lazarus said. NBC&hellip;"
<https://www.nexttv.com/news/nbcu-goes-gold-sochi-winter-games-356457>