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"It’s been quite the run for Taco Bell, which in 2017 overtook Burger King as the country’s 4th largest restaurant chain by sales (McDonald’s, Starbucks, and Subway are ahead). Much of that, food industry analyst Kevin Schimpf told The Takeout, can be attributed to Taco Bell’s “mixture of great marketing campaigns,…"
<https://thetakeout.com/americas-gone-ham-for-taco-bell-nacho-fries-1823731670>