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<https://brandequity.economictimes.indiatimes.com/news/business-of-brands/if-flexible-working-continues-marketers-will-have-more-money-to-chase-rory-sutherland-brand-world-summit-2021/86956412>
<https://brandequity.economictimes.indiatimes.com/news/business-of-brands/puma-adidas-seek-governments-approval-to-operate-e-comm-portals/51284758>