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<https://brandequity.economictimes.indiatimes.com/news/business-of-brands/inside-amazons-systematic-campaign-to-boost-its-private-brands-in-india/86992161>
<https://brandequity.economictimes.indiatimes.com/news/business-of-brands/puma-adidas-seek-governments-approval-to-operate-e-comm-portals/51284758>