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"Empathy is about how banks interact with customers in the moments that matter most. Purpose is the foundation of the banking relationship and is about how banks create win-win relationships between themselves and customers, providing them with the right offers that are tailored to their needs and solve their unmet needs.\r\nIf purpose is about how banks create win-win relationships between themselves and customers through helping people lead better financial lives, empathy is purpose applied in client interactions across every channel.\r\nRelated: Our latest Purpose-Driven Banking research shows how banks can grow revenues, profits and market valuations by doing the right thing for their customers."
<https://www.accenture.com/us-en/insights/banking/prioritizing-customer-empathy?c=acn_glb_curateddailyconeloqua_12135999&n=emc_0421&sfd=&sfg=00Q0B00000lElYkUAK&sfe=7011T000001chgRQAQ&emc=Corporate-NFA-Banking-04142021-Prioritizing%20Customer%20Empathy>