_:ncd5c3bf2fb694e409bc9d3a81eb80fb3xb23
<http://schema.org/description>
"Journey Mapping is probably the most sophisticated and complete form of customer experience measurement and improvement. Perhaps too sophisticated. Read what follows and see what you think. Most companies and teams start off thinking they have relatively few customer contact points. They tend to think in terms of sales cycles. Typical terminology identifies the following [&hellip;]"
<https://customerstrategy.net/tag/journey-mapping/>