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<http://schema.org/description>
"A landing page or “lander” is somewhat different from a website.Specifically, it’s a page that users are directed to through a link from another source, such as a social media post or email.The purpose of a landing page is to convert visits to leads,"
<https://www.webmastershall.com/8-benefits-of-a-good-landing-page-from-an-internet-marketing-campaign/>