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<http://schema.org/description>
"Ogilvy&#039;s advice to the copywriter below is extremely important for anyone who communicates. Especially marketers, copywriters, and salespeople. “Do not, however, address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you  ..."
<https://handythinks.com/general-interest/ogilvy-audience-of-one/>