<https://insideretail.com.au/#/schema/person/9db9ea54ce33cac3e8711ac26d26e730>
<http://schema.org/description>
"Matthew Elmas is the news editor at SmartCompany, and a former journalist at Inside Retail."
<https://insideretail.com.au/news/david-jones-boss-to-go-in-structural-shake-up-201805>