<https://www.economist.com/babbage/2011/04/21/how-to-build-a-religion>
<http://schema.org/name>
<https://www.economist.com/babbage/2011/04/21/how-to-build-a-religion?fsrc=scn%2Ffb%2Fwl%2Fbl%2Fhowtobuildareligion>