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"There’s definitely one non-negotiable when it comes to skin care, and that’s finding only the best ingredients for our skin.  You’ve probably come across what’s most considered as the skin’s best friend: Hyaluronic Acid. \nIt has been creating a buzz in the beauty industry and has instantaneously become one of the most popular and sought-after ingredients in skin care. So what exactly makes Hyaluronic Acid your skin’s new best friend? \nLet me tell you.\nTruth be told, hearing the word “Hyaluronic Acid” can be quite intimidating especially to those who are new to the skin care world. And while the thought of applying an acid to your skin can be scary and nonsensical, HA is actually quite the opposite. Other acids used in skincare aim at chemical peeling and eradicating dead skin but HA holds water to keep your skin hydrated and plump. And who doesn’t want that? \nIn actual fact, Hyaluronic Acid is a very effective and powerful hydrating agent that can hold water to maintain your skin’s moisture level and even prevent it from evaporating into the air. Its super powers come from its water-loving properties, really.\nWHY DO YOU NEED HYALURONIC ACID?\nThanks to the constant assault of annoying environmental aggressors like pollution, too much sun exposure, and not to mention, ageing, now your skin needs an extra help to maintain balance its moisture. If you want a picture of that, think: drinking eight glasses of water everyday to keep your body hydrated, that’s doing the same thing for your skin when you apply HA topically - could probably be even more!  \nResearches suggest that HA, being the moisture magnet that it is, can draw up to a thousand times its weight in moisture and keeps that locked up in your skin! Hello plumper, smoother, and more elastic skin! \nWHERE CAN YOU FIND HYALURONIC ACID? \nWell, Hyaluronic Acid is naturally produced by your body and half of the HA in your body is present in your skin. But because your body’s capacity to synthesise elastin and collagen which are the proteins that support your skin’s structure, elasticity, and strength declines as you age, your body’s ability to produce Hyaluronic Acid declines too. It is for this very reason that incorporating HA in your skin care regimen can be very beneficial. \nHyaluronic Acid locks up moisture in your skin when used in skin care products like serums. You will need an ULTRA FACIAL SERUM  that is packed with Hyaluronic Acid and other hydrating ingredients that will help your skin rejuvenate and restore lost moisture. \nWHO NEEDS HYALURONIC ACID?\nHyaluronic Acid is universally helpful for all skin types -  young, sensitive, mature, dry, oily or combination skin. Its lightweight, calming, hydrating, and anti-ageing properties make it perfect for most, if not all, skin types.\nHA boasts of its long-term benefit too! A sustained period of use will help not only help restore your skin’s moisture but will also help rebuild the barrier function, generating another covering of defense against environmental offenders.\nOTHER SKIN BENEFITS OF HYALURONIC ACID:\n\nFights dryness\nCombats Inflammation\nHelps in wound healing\n\nHyaluronic Acid is indeed your skin’s new best friend! This one’s got you through thick and thin. When you find the perfect skin care product for your skin, that’s definitely a friendship worth keeping! BOTH OUR SERUM AND MOISTURISER CONTAIN THIS AMAZING INGREDIENT.  \n "
<https://www.sessu.com.au/blogs/news/say-hello-to-your-skin-s-new-best-friend-ultra-facial-serum-with-hyaluronic-acid>