<https://copywriterscrucible.com/define-your-clients-why-to-give-them-a-usp-competitors-cant-copy/#article>
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"Define Your Client&#8217;s &#8216;Why&#8217; to Give Them a USP Competitors Can&#8217;t Copy"
<http://copywriterscrucible.com/define-your-clients-why-to-give-them-a-usp-competitors-cant-copy/>