<https://copywriterscrucible.com/#/schema/person/782cc0f5175c62cfc2d9e7908fdfcff6>
<http://schema.org/description>
"Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order."
<http://copywriterscrucible.com/define-your-clients-why-to-give-them-a-usp-competitors-cant-copy/>