<https://www.austinwilliams.com/blog/the-3-ingredients-that-make-a-successful-brand/#webpage>
<http://schema.org/description>
"How do you create brand positioning? You must define your target, your brand truth and your competitive difference. It's not as easy as it sounds."
<https://www.austinwilliams.com/blog/the-3-ingredients-that-make-a-successful-brand/>