<http://www.morevisibility.com/resources/newsletter/2011/may/article/defining-a-content-strategy-for-success/#webpage>
<http://schema.org/description>
"Creating content is a requirement to maintain visibility within the search results and the strategy goes beyond the text on your website."
<https://www.morevisibility.com/resources/newsletter/2011/may/article/defining-a-content-strategy-for-success/>