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<http://schema.org/description>
"Closure placement in bottling might be at the end of the line, but if you overlook the smallest of marketing billboards, manufacturing and product sales could fall flat from the start. The drink won’t fly off the shelf if a cap is too hard to open, a bad seal causes degradation, or powdered flavoring or additives don’t mix correctly."
<https://www.bevindustry.com/articles/88130-sku-proliferation-customization-trends-impacting-caps-and-closures>