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"Some Iowa businesses and small Division I schools are facing a financial crisis after the Big 10 announced its teams will not play non-conference games this fall. The University of Northern Iowa was supposed to be paid $650,000 to open the season at Kinnick Stadium. That is money the Northern Iowa Athletic Department was depending on. In a statement released Thursday, UNI announced it will fall $1 million short of this year's budget and would be cutting staff and coaches salaries by upwards of 12.5%. UNI Athletic Director David Harris was quoted in the release, \"Our goals are to minimize the impact to our student athletes, protect our human resources and emerge from this pandemic on strong fiscal footing.\" UNI is not the only one losing money with the cancellation of an Iowa game. No Cy-Hawk Showdown will hurt Ames businesses even though the game was to be in Iowa City this fall. Bars and restaurants were looking forward to the football season probably even more than the fans were. Dan Culhane of the Ames Chamber of Commerce said fans bring in about $9 million every home game and even when Cyclones are on the road most fans spend money at watch parties. Two other Cyclone home games would be in jeopardy if the Big 12 Conference follows the Big 10's lead and cancels all non-conference games. If it were to happen, Ames would miss out on $18 million. "
<https://www.kcci.com/article/uni-athletic-dept-to-lose-dollar1-million-in-part-by-big-10-canceling-non-conference-games/33280330>