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"Riding a bike in a public can be a relaxing way to enjoy nature. But should that experience include being smacked with advertisements? Cyclists using the bike lanes through Fair Park in Dallas, Texas, now see as many as 350 ads for Naked Juice, the Pepsi-owned beverage brand known for its smoothies .  According to Advertising Age, Naked has paid the city of Dallas between $6,000 and $8,000 for the right to stick the decals along the five-mile path. Dallas cyclists aren’t the only ones Naked is trying to reach with bike-lane ads. The company rolled out a similar campaign in Fort Lauderdale, Florida, and has its eyes on paths in Boston and Portland. Tracy Quitasol, the East Coast director for the media firm behind the campaign, told Ad Age, “We try to get in those white spaces where there isn't advertising.” Bike lanes are “just one of those spaces,” she added.  While some cyclists might find the ads intrusive, the juice maker is hosting events along the path and providing samples to riders. There’s another benefit, too: Before it launched the campaign with Naked, Dallas designated the path as a bike lane, which could increase ridership, officials said. The park has also has recently installed bike rental stations in the park.  What do you think of advertising on bike lanes: Will the extra revenue lead to more bike paths and better infrastructure for cyclists? Or is it a level of commercialism that you’d rather do without?"
<https://www.bicycling.com/news/a20017618/dallas-bike-lanes-get-juiced/>