<https://www.vivaconversion.com/blog/estrategia-digital/LocalBusiness>
<http://schema.org/openingHours>
"Mo-Th 8:00-19:00\r\nFr 8:00-15:00"
<https://www.vivaconversion.com/blog/estrategia-digital/trucos-campanas-ppc-turismo>