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"“Kontoor and out thoughts were very much aligned that the future of retail is omni-channel,” said Nitin Chhabra, CEO of Ace Turtle. “So we are changing the distribution to more towards omni-channel rather than offline and online distributions acting in silos. Now our stores will also become fulfilment centres for online orders.”"
<https://retail.economictimes.indiatimes.com/tag/omni-channel>