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<http://schema.org/responsibilities>
"Learn more about Lumen’s network, edge cloud, security and communication and collaboration solutions and our purpose to further human progress through technology at news.lumen.com, LinkedIn: /lumentechnologies, Twitter: @lumentechco, Facebook: /lumentechnologies, Instagram: @lumentechnologies and YouTube: /lumentechnologies. The successful candidate will lead a team of marketing managers in developing strategies and tactics to identify, target, and acquire a base of profitable subscribers. This leader will be expected to lead the development, implementation, modification, and eventual sunsetting of National go-to-market strategies to optimize significant investments in fiber enablement. In addition to driving new sales in fiber areas, the segment leader will also work closely with partners to optimize the targeted retention and upsell of new subscribers, working with key Enterprise partners to create and market residential affinity offers, migrating existing subscribers to Quantum Fiber, and developing new referral and loyalty programs. Accountable for and directs others in the creation and execution of national acquisition plans supporting all regions. Develop and execute strategies and tactics to grow fiber net subscribers and overall market penetration in 2.6M fiber-enabled households. Implement optimized customer journeys in both legacy systems and Quantum Fiber to drive new fiber sales and successful migration of copper subscribers to our fiber products . Direct marketing budget to optimize across multiple tactics and channels – including internal channels, cart, external partners and customer referrals. Work effectively across the organization including product management, pre-enablement, IT, network/operations, field, marcomm, consumer channels (including digital), business intelligence, legal, marcom and pricing to achieve goals and operationalize initiatives. Accountable for attaining and exceeding assigned retention and upsell objectives and monthly revenue quota. Responsible for annual budget, forecast and maximizing existing customer retention. Responsible for the strategic long-term goals. Problem solve and direct the resolution of highly complex and/or critical customer issues. Providing insight in program-level performance metrics to request new offers, products and customer solutions. Collaborate with marketing communications, brand, PR, digital teams, marketing execution teams and product management to drive initiatives across multiple channels and tactics. Experience with managing the full-cycle of employee performance with a focus on employee engagement & retention. "
<https://jobs.lumen.com/br/pt/job/264271/Senior-Director-Mass-Market-Segment>