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"The hot content marketing topics in 2014 were messaging, measuring and matching content to buyers’ needs.  The B2B Content Marketers Blog's most popular 2014 topics were: Messaging How to create consistent messages for content. Stay on message while managing the challenges of many buying personas, business units, content creators, and continents to cover."
<https://crystalclearcomms.com/b2b-content-marketing-top-7-blogs-of-2014/>