<https://www.conversion-uplift.co.uk/glossary-of-conversion-marketing/iterative-testing/#webpage>
<http://schema.org/description>
"What is iterative testing? Iterative testing is a process of basing tests on insights gleaned from previous tests to make changes that are evidence based."
<https://www.conversion-uplift.co.uk/glossary-of-conversion-marketing/iterative-testing/>