<https://conversioncopyco.com/will-branding-matter-after-covid-19/#webpage>
<http://schema.org/description>
"Pre-COVID, even the hard-core conversion optimization teams were getting dreamy-eyed about brand messaging. CXL, Digital Markter... even Copyhackers was open to talking about conversion optimized brand messaging. Post-COVID, the focus will be on ROI... so there's now zero room branding fluff."
<https://conversioncopyco.com/will-branding-matter-after-covid-19/>