<https://www.eventmarketer.com/article/hbo-red-cross-game-of-thrones-fans-bleed-for-throne-sxsw/#primaryimage>
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"HBO and the Red Cross ask 'Game of Thrones' Fans to Bleed for the Throne at SXSW"
<https://www.eventmarketer.com/article/hbo-red-cross-game-of-thrones-fans-bleed-for-throne-sxsw/>