_:nfc9efd0bbab744dcaed6eac20d63d7bexb0
<http://schema.org/description>
"After you have invested time and money to build a mobile app, it’s vital that you set your app up for a successful launch by creating a promotion plan to surround and support your app. A large part of your ongoing app promotion and user engagement is geared at keeping your users active within the app and directing them toward specific actions."
<https://au.marketo.com/ebooks/leverage-your-mobile-app-as-a-marketing-channel/>