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"My business is largely based on helping students with their college application essays. Other than word-of-mouth, which usually works best for me, when I tell stories about how I've helped others, I seem to draw in new customers. People relate to stories--and with my clientele, there is no shortage! Of course, I never drop names! If someone wants a referral, I have a stash of parents who have already offered."
<https://www.business.com/advice/answers/question/what-are-different-methods-or-techniques-you-do-in/>