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"Applying mascara correctly is essential to curl eyelashes. A trick that never fails is to do zig-zag movements with the brush whilst applying the mascara. This allows your lashes to separate, open and lift more. You can also try to put pressure on the eyelashes when passing the brush, the best way is by closing and opening the eye, as you'll allow the eyelashes to be the ones that comb with the brush, and not the brush that combs the eyelash."
<https://beauty.onehowto.com/article/how-to-get-eyelashes-to-curl-1033.html>