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<http://schema.org/description>
"Interest in meat alternatives has surged in recent years, with sales of plant-based meat analogues skyrocketing and investment pouring into meat produced from cultured animal cells, with backers including Bill Gates and Richard Branson. But can either technology live up to the hype? This report explores the science and technology behind each area, providing insight into the future of the world's meat supply. IDTechEx predicts the market will exceed $30 billion by 2030."
<http://www.idtechex.com/en/research-report/plant-based-and-cultured-meat-2020-2030/702>