<https://pharmaphorum.com/views-and-analysis/what_are_ideas_made_of_efficacy/#BlogPosting>
<http://schema.org/description>
"The term efficacy is used increasingly in the pharma industry. Mike Rea questions whether the term is used as a banner for anything that fits the bill.  Here's the thing about Efficacy. It doesn't exist. It is an abstract concept, a shorthand, a broad clustering of things that... "
<https://pharmaphorum.com/views-and-analysis/what_are_ideas_made_of_efficacy/>