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"Raj Grover's response is right on.  I would add a few more:\r\n\r\n7.  Customer Testimonials\r\n8.  LinkedIn Groups -- contribute comments\r\n9.  Manta (like LinkedIn, but for companies)\r\n10.  Be interviewed, get published (connect with the editors of publications your customers read -- lots on the web on how to do this)\r\n11.  Issue Press Releases.  Motivate action.  Include your contact info."
<https://www.business.com/advice/answers/question/what-are-different-methods-or-techniques-you-do-in/>