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"Retailers said most of the potential consumers were waiting for the pricier and much-hyped iPhone X, which would be available just over a month after the iPhone 8 series goes on sale on Friday."
<https://telecom.economictimes.indiatimes.com/news/iphone-8-8-plus-launching-today-bookings-hit-by-impending-iphone-x-launch/60877352>