_:nef866bf9ccc4415087bcfc7ee2d7d98axb0
<http://schema.org/description>
"There are two principal ways advertisers are trying to create value for\nconsumers on the web — and they must create value because, you know, consumers\nare in control. On the web, advertisers can provide entertainment or\ninformation.\n\nHow effective is advertising as information on the web? See Google’s $15B in ad\nrevenue — an $5.19 billion in ad revenue in Q1 2008. The technology of web\nsearch enabled advertisers to create value for consumers in a way that was never\npossible in analogue media.\n\nS"
<https://publishing2.com/2008/04/23/the-future-of-online-advertising-entertainment-vs-information/>