_:ne8ed8edba9bf4699b2c44af06616978axb11
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"Customers (I call them one time sales, no relationship) and Clients (long term relationships) already know you and the value you bring otherwise they would not have a relationship with you.\r\n\r\nRegarding PROSPECT and or BUYERS, people that have not done business with before, there are several tactical ways to build familiarity and strengthening relationships, with the goal to convert them in to clients.\r\n\r\nVideo is a great tool to say what you are about and to take the first step on becoming more familiar with your Buyer. Short 2-3 minute clips will be watched. I would post them on YouTube and optimize them for Search Engines. You can always embed them on your website or inside a blog post.\r\n\r\nBlogging is another way for you to build SME status; Subject Matter Expert.  I recommend the 4-1-1 strategy to creating posts; Share four posts - adding your take on articles of the day with NO SALES PITCH. Share one post from a networked connection or someone you follow.  You just increased two networks by doing this and still DO NOT SELL ANYTHING. Then create one original post that has helpful information, with a link to a landing page where you can start the first step in capturing a lead (Begin the sales process)."
<https://www.business.com/advice/answers/question/what-are-different-methods-or-techniques-you-do-in/>