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"It really doesn't bother me so much because a lot of people are gluten intolerant and don't know it; therefore, even non-DXd celiacs or gluten intolerants -- people who'd never have entertained such an idea -- are getting better, too (as long as they stick to the diet). \n \nAlso, as a few others have mentioned, it raised awareness...*and* it makes stores start stocking more gluten-free items (though I don't eat a lot of Frankenfoods). \n"
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