<https://www.washington.edu/research/tools/spaerc/guide/topics/admin-actions/create-admin-action/#primaryimage>
<http://schema.org/url>
<http://www.washington.edu/research/tools/spaerc/wp-content/uploads/sites/3/2015/01/new_action.jpg>
<http://www.washington.edu/research/tools/spaerc/guide/topics/admin-actions/create-admin-action/>