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"Marketers fear automation, but Smart Bidding is a great example of how it actually helps. Teeming with data and interactions, Smart Bidding uses machine learning to create optimal bid strategies. And because it saves both time and money, it’s quickly become an important part of PPC. But there’s a (literally) dark side to it as [&hellip;]"
<https://www.optmyzr.com/blog/author/geetanjali/>