<http://schema.org/description>
"The number of farmers meeting the standard to earn a licence to grow Better Cotton has increased by 400% on last year, according to the Better Cotton Initiative (BCI)."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-style.com/news/better-cotton-farmer-numbers-grow-globally_id123022.aspx>