<http://schema.org/name>
"\u7D76\u5BFE\uFF01\u3046\u307E\u304F\u306A\u308B\u4E8C\u80E1\uFF11\uFF10\uFF10\u306E\u30B3\u30C4"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26302074.html>