<http://schema.org/keywords>
"easports easports games esports esports on tv esports tv ratings esports espn madden 16 championship madden 17 madden 17 championship fifa fifa 2016 fifa world cup"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/tech-media/2016/06/30/ea-sports-esports-madden-fifa-espn>