<http://schema.org/description>
"Let's hope we are not treated to having to endure American Red Cross \"pop-up\" ads on all the major websites touting a fund raising drive for victims of t..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://m.huffpost.com/us/entry/wheres-the-red-cross_b_8572.html?m=true>