<http://schema.org/description>
"Hearing of a case of head lice is enough to give anyone the heebie-jeebies, but the thought of eating lice is really enough to make the skin crawl -- yet unknown to most people, we do that almost"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2013/09/17/consumers-still-seeing-red-over-food-color/20722811/>