<http://schema.org/name>
"\u041A\u0441\u0435\u043D\u0438\u044F \u041A\u0440\u0438\u0433\u0435\u0440"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/commerce/pokupki/70556/187492>