<http://schema.org/description>
"The lines of distinction continue to blur between e-commerce and the physical world. Upscale department store chain Nordstrom and online diamond merchant Blue Nile recently announced a partnership"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2013/12/15/omnichannel-marketing-blurs-the-lines-of-retail/20788929/>