<http://schema.org/name>
"\u041B\u0435\u0441\u043D\u044B\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u044B"^^<http://www.w3.org/2001/XMLSchema#string>
<https://author24.ru/readyworks/referat/ekonomika/42089/>