<http://schema.org/name>
"\u7D00\u898B\u5CE0\u3092\u8D8A\u3048\u3066 \u5CA1\u6F54\u306E\u6642\u4EE3\u306E\u6570\u5B66\u306E\u56DE\u60F3"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26254171.html>