<http://schema.org/target>
"android-app://com.guardian/https/www.theguardian.com/media/2004/jul/19/digitalmedia.citynews"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.theguardian.com/media/2004/jul/19/digitalmedia.citynews?INTCMP=ILCNETTXT3487>