<http://schema.org/name>
"\u0642\u0635\u0629 \u0627\u0644\u0646\u0627\u0633\u0643 \u0648\u0627\u0628\u0644\u064A\u0633"^^<http://www.w3.org/2001/XMLSchema#string>
<http://elsalah.forumotion.com/t1426-topic>