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"        Kismet often comes by way of social media in today&amp;#039;s internet-heavy landscape. To wit: Minnie Mortimer reconnected with a childhood clothing staple via Twitter and not long after was designing a capsule collection. The designer, on a whim, tweeted how glad she was to see that Boast had made a return and the brand&amp;#039;s president, John Dowling, saw an opportunity. Boast, a mainstay of 70s and 80s sport-prep was a regular part of Mortimer&amp;#039;s active childhood in Southhamption, but in the video above, Mortimer takes to her current home of Venice Beach in the polo shirts and tennis-ready separates. Watch above and read below for insight on Mortimer&amp;#039;s connection with the brand and why Instagram is king.  Harper&amp;#039;s BAZAAR: How does your brand coincide with Boast aesthetically and in brand DNA? Minnie Mortimer: As a child I spent most of my summer playing tennis in Southampton. I was often wearing and/or surrounded by people wearing Boast. It&amp;#039;s a style I love and understand and a feeling that has always found its way to the surface in my own ready to wear label. HB: What was your approach to this collaboration?  MM: To make pieces my friends and I want to wear. HB:There seems to be a sense of nostalgia with the brand? How often does that play a role in your approach to style?  MM: The style that excites me most is routed in nostalgia and then modernized in just the right balance. There is nothing worse than your piece of nostalgia being interpreted by someone who just doesn&amp;#039;t get it. HB:Do you consider Boast an activewear brand?  MM: I don&amp;#039;t know what you label Boast - yes I do consider it activewear but I mix it into my day to day looks all the time. Recently, I love wearing a polo button up with a really full skirt. HB: This collab came about via social media, what impact do you think social media has in establishing a brand identity now?  MM: I am a HUGE fan of Instagram \u2014 communicating with images transmits feelings and moods with such efficiency, but not only that: social media provides the fans a direct unfiltered line of communication with the creator. I am the fan in this case, and John is the creator. I just feel totally lucky and honored he invited me to be a part of this. Shop the collection on boastusa.com. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.harpersbazaar.com/fashion/trends/a7951/boast-minnie-mortimer-052213/>