<http://schema.org/keywords>
"Colleges"^^<http://www.w3.org/2001/XMLSchema#string>
<http://sportsday.dallasnews.com/college-sports/smumustangs/2013/01/16/larry-brown-smu-men-try-to-maintain-winning-ways-at-home-in-tough-match-up-with-southern-miss>