<http://schema.org/name>
"\u0422\u0435\u043B\u0435\u0433\u0440\u0430\u0444"^^<http://www.w3.org/2001/XMLSchema#string>
<http://telegraf.com.ua/glavnaya/1836649-brak-dzhonni-deppa-i-ember-herd-treshhit-po-shvam.html>