<http://schema.org/headline>
"McDonalds: \u03A7\u03B1\u03BC\u03C0\u03BF\u03C5\u03C1\u03B3\u03BA\u03B5\u03C1 &amp;#038; DVD!  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.otherside.gr/2009/09/mcdonalds-hamburger-and-dvd/>