<http://schema.org/headline>
"Vegan Dog Treats? Ruff, ruff. Max &amp;#038; Ruffy&amp;#8217;s, via Farfel&amp;#8217;s Farm."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elephantjournal.com/2010/03/vegan-dog-treats-ruff-ruff-max-ruffys-via-farfels-farm/>