<http://schema.org/name>
"\u0645\u0646\u062A\u062F\u0649 \u0627\u0642\u062A\u0635\u0627\u062F \u062D\u0645\u0627\u0629"^^<http://www.w3.org/2001/XMLSchema#string>
<http://hamaeconomics.site-forums.com/t11067-topic>