<http://schema.org/name>
"\u0414\u043C\u0438\u0442\u0440\u0438\u0435\u0432 \u0421\u0435\u0440\u0433\u0435\u0439 \u042E\u0440\u044C\u0435\u0432\u0438\u0447"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/wayoflive/sport/40935/127330>