<http://schema.org/name>
"\u0418\u0441\u0442\u0438\u043D\u043D\u044B\u0435 \u043D\u0430\u043C\u0435\u0440\u0435\u043D\u0438\u044F \u041C\u0427"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tarotspace.net/t9584-topic>