<http://schema.org/name>
"\u30A2\u30FC\u30EB\u30A2\u30F3\u30C9\u30B1\u30FC\u30D5\u30FC\u30C9\u30B5\u30FC\u30D3\u30B9"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26210150.html>