<http://schema.org/name>
"\u0627\u0644\u0641 \u0645\u0628\u0631\u0648\u0643 (( \u0627\u0644\u0632\u0627\u0626\u0631 ))"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t15498-topic>