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" Education experts are calling for a role model to step forward and boost public interest in physical education in schools. In the wake of the success of celebrity chef Jamie Oliver in getting the government to put more money into the provision of school dinners, educationalists are now looking for someone to take on the crusade against childhood obesity in the gym. Colin Boreham, professor of sport and exercise science at the University of Ulster, told a World Health Organisation (WHO) meeting that developed countries need to tackle the problem of rising obesity levels in the young by increasing its focus on improving physical education. &amp;quot;Almost overnight, Jamie Oliver was responsible for raising awareness about the quality of school meals,&amp;quot; commented Professor Boreham, pointing out that the celebrity chef&amp;#039;s television programme had struck a chord with parents and eventually forced the government&amp;#039;s hand. Professor Boreham concluded: &amp;quot;If we have to have a Jamie Oliver for physical education as well, then so be it!&amp;quot;  He also called on the government to look at legislation and develop an &amp;quot;integrated approach&amp;quot; to the provision of physical education that will have long-term benefits for the health of the youngsters. \u00A9 Adfero Ltd "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.netdoctor.co.uk/healthy-living/news/a12477/sports-education-quotneeds-crusaderquot-to-tackle-obesity/>