<http://schema.org/name>
"\u0645\u0639\u0644\u0648\u0645\u0627\u062A \u0639\u0646 \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0645\u0633\u0644\u0645(\u0627\u0644\u062E\u0648\u0627\u0631\u0632\u0645\u064A)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://ob8884.7forum.net/t206-topic>