<http://schema.org/headline>
"Elmo seeks to be Olympic torchbearer"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.upi.com/Odd_News/2012/06/05/Elmo-seeks-to-be-Olympic-torchbearer/UPI-21581338923791/?rel=80041352734150>