<http://schema.org/description>
"&amp;nbsp; One of the biggest misnomers with local listings is that putting up your listings will create a lift in traffic. However, this is not typically the case, nor is it the primary reason you should create listings. In some cases, when listings are not..."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.pointit.com/blog/the-importance-of-local-listings/>