<http://schema.org/alternativeHeadline>
"Green Bay Packers: James Starks not Eddie Lacy tabbed No. 1 back"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nfl/2015/11/11/green-bay-packers-running-backs-james-starks-eddie-lacy-mike-mccarthy>