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"Now that Rio de Janeiro has been named the official city for the 2016 Olympics, it&amp;#039;s time to start preparing. The 2008 Olympics in Beijing can be a great source of information for the Rio de Janeiro 2016 Olympics. Beijing faced many hurdles (pun intended) in getting their Olympic bid off the ground. Their trial-and-error can be Rio&amp;#039;s lesson guide. &amp;lt;b&amp;gt;Implications&amp;lt;/b&amp;gt; - The Olympics is an event in which the world&amp;#039;s best athletes get a chance to shine. It is also a huge opportunity for marketers to gain huge exposure for a product. Companies must pay attention to all the experiences that can happen during the Olympic Games to ensure that in future years they can take the right approach for proper sponsorship and exposure."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/slideshow/rio-de-janeiro-2016-olympics>