<http://schema.org/target>
"android-app://com.guardian/https/www.theguardian.com/teacher-network/2012/sep/16/why-i-became-a-teacher"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.theguardian.com/teacher-network/2012/sep/16/why-i-became-a-teacher>