<http://schema.org/name>
"\u0627\u0644\u0645\u0643\u062A\u0628 \u0627\u0644\u062E\u0627\u0635 \u0628\u0622\u062F\u0645"^^<http://www.w3.org/2001/XMLSchema#string>
<http://hamaeconomics.site-forums.com/t11067-topic>