<http://schema.org/description>
"&amp;amp;lt;p&amp;amp;gt;&amp;amp;lt;br&amp;amp;gt;&amp;amp;lt;span&amp;amp;gt;&amp;amp;lt;/span&amp;amp;gt;&amp;amp;lt;/p&amp;amp;gt;\n&amp;amp;lt;p&amp;amp;gt;&amp;amp;lt;img alt=&amp;amp;quot;image&amp;amp;quot; src=&amp;amp;quot;http://media.tumblr.com/7d0f0b0bb38d9de33e16164d035c477c/tumblr_inline_mu09gtN46K1rur54v.gif&amp;amp;q"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blog.wishpond.com/post/62829875587/the-science-of-keeping-your-facebook-fans-engaged>