<http://schema.org/name>
"\u0627\u0630\u0627 \u0627\u0631\u062F\u062A \u0639\u0645\u0644 \u0645\u0646 \u0627\u0639\u0645\u0627\u0644 \u0627\u0644\u0634\u0631"^^<http://www.w3.org/2001/XMLSchema#string>
<http://esrar7.forumarabia.com/t407-topic>