<http://schema.org/name>
"\u30CE\u30FC\u30BF\u30A4\u30E0\u3067\u6253\u3064\u4E00\u624B \u4E0A \uFF08\u7881\u697D\u9078\u66F8\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26326393.html>