<http://schema.org/description>
"You know things are amiss when the board of directors would prefer you remember the bad times instead of the really, really, really bad times!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.fool.com/investing/general/2013/04/12/ceo-gaffe-of-the-week-jc-penney.aspx>