<http://schema.org/name>
" The McKameys"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mckameysonline.com/home?back=%2Fhome.cfm&bq=CALMONTH%3D4%26CALTYPE%3Dfull%26CALYEAR%3D2012%26&events_details=32606493>