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"These LED mouth inserts are the latest innovative successor to grills or fronts for that truly glowing look. As the video shows, Japanese women consider this latest fashion accessory as a &amp;quot;party in the mouth.&amp;quot; The color selection and pulsing sequences for LED smiles can be wirelessly controlled via computer. The brainchild of two Japanese designers, the LED smiles are now part of a marketing campaign by Japanese clothing store Laforet Harajuku. &amp;lt;b&amp;gt;Implications&amp;lt;/b&amp;gt; - Consumers in modern society are constantly looking for ways to stand out. Products that feature a bolder aesthetic help those who want to make a statement with their ensembles. Companies attempting to bring in more shoppers to their brand could develop more of their items with this element of vibrancy in mind."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/led-smiles>