<http://schema.org/headline>
"St. Patty\u2019s flash sale! $20 OFF! &gt; GREEN Plaid + GREEN..."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.buddhapants.com/blogs/tumblr/st-patty-s-flash-sale-20-off-gt-green-plaid-green>