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"That's a catchy and bold title for an article, isn't it? \n\nMaybe -- hopefully -- you are sitting there wondering, \"What is it? What is this four-letter w..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com/ben-michaelis-phd/change-life_b_1702333.html>