<http://schema.org/name>
"\u0414\u0436\u043E \u0410\u043D\u0434\u0435\u0440\u0441\u044A\u043D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://myonvideo.com/Sypremacy-Prevazhodstvoto-2014-online-19974/>