<http://schema.org/name>
"\u0643\u0648\u0651\u0650\u0646 \u0643\u0644\u0645\u0629 \u0645\u0634\u0646\u0642\u0629 \u0648 \u0623\u0634\u0646\u0642 \u0639\u0636\u0648"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t31998p75-topic>