<http://schema.org/description>
"U.S. consumers say they like the idea of eating organic and living a greener lifestyle, but they want to make sure the benefits are worth the extra cost."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.upi.com/Business_News/Consumer-Corner/2013/04/21/Consumer-Corner-Its-not-easy-being-green/UPI-97041366538460/>