<http://schema.org/datePublished>
"2013-01-03T00:08:31.000Z"^^<http://schema.org/Date>
<http://blogs.wsj.com/digits/2013/01/02/why-avis-500-million-zipcar-buy-is-good-news-for-car-sharing-startups/?mod=WSJ_qtoverview_wsjlatest>