<http://schema.org/articleBody>
"\"&lt;p&gt;We were recently invited to Sedona, Arizona, to ride mountain bikes with the Magura Direct crew, and check out some new products.&lt;\\/p&gt;\\n&lt;figure id=\\\"attachment_4041\\\" style=\\\"width: 600px\\\" class=\\\"wp-caption alignright\\\"&gt;&lt;img src=\\\"http:\\/\\/www.bikemag.com\\/files\\/2010\\/05\\/img_0421.jpg\\\" alt=\\\"Magura has a new logo. A bit of a re-brand to hint at some really good things to come. \\\" title=\\\"New Logo\\\" width=\\\"600\\\" height=\\\"450\\\" class=\\\"size-full wp-image-4041\\\" srcset=\\\"http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0421.jpg 600w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0421-120x90.jpg 120w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0421-300x225.jpg 300w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0421-200x150.jpg 200w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0421-100x75.jpg 100w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0421-160x120.jpg 160w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0421-320x240.jpg 320w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0421-480x360.jpg 480w\\\" sizes=\\\"(max-width: 600px) 100vw, 600px\\\" \\/&gt;&lt;figcaption class=\\\"wp-caption-text\\\"&gt;Magura has a new logo. A bit of a rebrand to hint at some really good things to come. &lt;\\/figcaption&gt;&lt;\\/figure&gt;\\n&lt;figure id=\\\"attachment_4038\\\" style=\\\"width: 600px\\\" class=\\\"wp-caption alignright\\\"&gt;&lt;img src=\\\"http:\\/\\/www.bikemag.com\\/files\\/2010\\/05\\/img_0408.jpg\\\" alt=\\\"To show off the stopping power of its Marta brake, Magura has a Freeride branded version dubbed the Marta FR. \\\" title=\\\"Marta FR\\\" width=\\\"600\\\" height=\\\"450\\\" class=\\\"size-full wp-image-4038\\\" srcset=\\\"http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0408.jpg 600w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0408-120x90.jpg 120w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0408-300x225.jpg 300w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0408-200x150.jpg 200w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0408-100x75.jpg 100w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0408-160x120.jpg 160w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0408-320x240.jpg 320w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0408-480x360.jpg 480w\\\" sizes=\\\"(max-width: 600px) 100vw, 600px\\\" \\/&gt;&lt;figcaption class=\\\"wp-caption-text\\\"&gt;To show off the stopping power of its Marta brake, Magura has a Freeride branded version dubbed the Marta FR. &lt;\\/figcaption&gt;&lt;\\/figure&gt;\\n&lt;figure id=\\\"attachment_4036\\\" style=\\\"width: 600px\\\" class=\\\"wp-caption alignright\\\"&gt;&lt;img src=\\\"http:\\/\\/www.bikemag.com\\/files\\/2010\\/05\\/img_0405.jpg\\\" alt=\\\"Magura&amp;#039;s new Storm rotor dissipates heat better, offers better modulation and stays more consistent in different conditions than previous models.\\\" title=\\\"Magura Storm Rotor\\\" width=\\\"600\\\" height=\\\"450\\\" class=\\\"size-full wp-image-4036\\\" srcset=\\\"http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0405.jpg 600w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0405-120x90.jpg 120w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0405-300x225.jpg 300w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0405-200x150.jpg 200w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0405-100x75.jpg 100w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0405-160x120.jpg 160w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0405-320x240.jpg 320w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0405-480x360.jpg 480w\\\" sizes=\\\"(max-width: 600px) 100vw, 600px\\\" \\/&gt;&lt;figcaption class=\\\"wp-caption-text\\\"&gt;Magura&amp;#039;s new Storm rotor dissipates heat better, offers better modulation and stays more consistent in different conditions than previous models.&lt;\\/figcaption&gt;&lt;\\/figure&gt;\\n&lt;figure id=\\\"attachment_4037\\\" style=\\\"width: 600px\\\" class=\\\"wp-caption alignright\\\"&gt;&lt;img src=\\\"http:\\/\\/www.bikemag.com\\/files\\/2010\\/05\\/img_0406.jpg\\\" alt=\\\"The Storm SL rotor sheds grams without shedding power.\\\" title=\\\"Storm SL\\\" width=\\\"600\\\" height=\\\"450\\\" class=\\\"size-full wp-image-4037\\\" srcset=\\\"http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0406.jpg 600w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0406-120x90.jpg 120w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0406-300x225.jpg 300w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0406-200x150.jpg 200w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0406-100x75.jpg 100w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0406-160x120.jpg 160w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0406-320x240.jpg 320w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0406-480x360.jpg 480w\\\" sizes=\\\"(max-width: 600px) 100vw, 600px\\\" \\/&gt;&lt;figcaption class=\\\"wp-caption-text\\\"&gt;The Storm SL rotor sheds grams without shedding power.&lt;\\/figcaption&gt;&lt;\\/figure&gt;\\n&lt;p&gt;For more information on what&amp;#8217;s going on (and upcoming) with Magura&amp;#8217;s disc brake program check out &lt;a href=\\\"http:\\/\\/www.mission-performance.com\\\"&gt;www.mission-performance.com&lt;\\/a&gt;.&lt;\\/p&gt;\\n&lt;figure id=\\\"attachment_4039\\\" style=\\\"width: 600px\\\" class=\\\"wp-caption alignright\\\"&gt;&lt;img src=\\\"http:\\/\\/www.bikemag.com\\/files\\/2010\\/05\\/img_0409.jpg\\\" alt=\\\"Along with new graphics, Magura&amp;#039;s Thor and Durin forks receive revamped internals for better trail feel. \\\" title=\\\"Magura Forks\\\" width=\\\"600\\\" height=\\\"450\\\" class=\\\"size-full wp-image-4039\\\" srcset=\\\"http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0409.jpg 600w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0409-120x90.jpg 120w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0409-300x225.jpg 300w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0409-200x150.jpg 200w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0409-100x75.jpg 100w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0409-160x120.jpg 160w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0409-320x240.jpg 320w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0409-480x360.jpg 480w\\\" sizes=\\\"(max-width: 600px) 100vw, 600px\\\" \\/&gt;&lt;figcaption class=\\\"wp-caption-text\\\"&gt;Along with new graphics, Magura's Thor and Durin forks receive revamped internals for better trail feel. &lt;\\/figcaption&gt;&lt;\\/figure&gt;\\n&lt;figure id=\\\"attachment_4040\\\" style=\\\"width: 600px\\\" class=\\\"wp-caption alignright\\\"&gt;&lt;img src=\\\"http:\\/\\/www.bikemag.com\\/files\\/2010\\/05\\/img_0417.jpg\\\" alt=\\\"The Thor and Durin Forks are now available with tapered steerer tubes. \\\" title=\\\"Tapered Steerer\\\" width=\\\"600\\\" height=\\\"450\\\" class=\\\"size-full wp-image-4040\\\" srcset=\\\"http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0417.jpg 600w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0417-120x90.jpg 120w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0417-300x225.jpg 300w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0417-200x150.jpg 200w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0417-100x75.jpg 100w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0417-160x120.jpg 160w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0417-320x240.jpg 320w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0417-480x360.jpg 480w\\\" sizes=\\\"(max-width: 600px) 100vw, 600px\\\" \\/&gt;&lt;figcaption class=\\\"wp-caption-text\\\"&gt;The Thor and Durin Forks are now available with tapered steerer tubes. &lt;\\/figcaption&gt;&lt;\\/figure&gt;\\n&lt;figure id=\\\"attachment_4034\\\" style=\\\"width: 600px\\\" class=\\\"wp-caption alignright\\\"&gt;&lt;img src=\\\"http:\\/\\/www.bikemag.com\\/files\\/2010\\/05\\/img_0355.jpg\\\" alt=\\\"Ruthie Mathis, one of Magura Direct&amp;#039;s newest employees, was brought on to help with the Vaude product line. \\\" title=\\\"Ruthie Mathis\\\" width=\\\"600\\\" height=\\\"450\\\" class=\\\"size-full wp-image-4034\\\" srcset=\\\"http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0355.jpg 600w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0355-120x90.jpg 120w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0355-300x225.jpg 300w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0355-200x150.jpg 200w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0355-100x75.jpg 100w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0355-160x120.jpg 160w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0355-320x240.jpg 320w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0355-480x360.jpg 480w\\\" sizes=\\\"(max-width: 600px) 100vw, 600px\\\" \\/&gt;&lt;figcaption class=\\\"wp-caption-text\\\"&gt;Ruthie Mathis, one of Magura Direct&amp;#039;s newest employees, was brought on to help with the Vaude product line.&lt;\\/figcaption&gt;&lt;\\/figure&gt;\\n&lt;figure id=\\\"attachment_4033\\\" style=\\\"width: 600px\\\" class=\\\"wp-caption alignright\\\"&gt;&lt;img src=\\\"http:\\/\\/www.bikemag.com\\/files\\/2010\\/05\\/img_0345.jpg\\\" alt=\\\"Vaude&amp;#039;s Chain RC shoe&amp;#039;s hard soles were a tad slippery on the slick rock sections of Sedona&amp;#039;s terrain, but were super comfortable partly due to a nice wide toe box. \\\" title=\\\"Vaude Chain RC \\\" width=\\\"600\\\" height=\\\"450\\\" class=\\\"size-full wp-image-4033\\\" srcset=\\\"http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0345.jpg 600w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0345-120x90.jpg 120w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0345-300x225.jpg 300w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0345-200x150.jpg 200w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0345-100x75.jpg 100w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0345-160x120.jpg 160w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0345-320x240.jpg 320w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0345-480x360.jpg 480w\\\" sizes=\\\"(max-width: 600px) 100vw, 600px\\\" \\/&gt;&lt;figcaption class=\\\"wp-caption-text\\\"&gt;Vaude's new Chain RC shoes&lt;\\/figcaption&gt;&lt;\\/figure&gt;\\n&lt;p&gt;&lt;object width=\\\"600\\\" height=\\\"450\\\"&gt;&lt;param name=\\\"allowfullscreen\\\" value=\\\"true\\\" \\/&gt;&lt;param name=\\\"allowscriptaccess\\\" value=\\\"always\\\" \\/&gt;&lt;param name=\\\"movie\\\" value=\\\"http:\\/\\/vimeo.com\\/moogaloop.swf?clip_id=12087776&amp;amp;server=vimeo.com&amp;amp;show_title=1&amp;amp;show_byline=1&amp;amp;show_portrait=0&amp;amp;color=00ADEF&amp;amp;fullscreen=1\\\" \\/&gt;&lt;embed src=\\\"http:\\/\\/vimeo.com\\/moogaloop.swf?clip_id=12087776&amp;amp;server=vimeo.com&amp;amp;show_title=1&amp;amp;show_byline=1&amp;amp;show_portrait=0&amp;amp;color=00ADEF&amp;amp;fullscreen=1\\\" type=\\\"application\\/x-shockwave-flash\\\" allowfullscreen=\\\"true\\\" allowscriptaccess=\\\"always\\\" width=\\\"600\\\" height=\\\"450\\\"&gt;&lt;\\/embed&gt;&lt;\\/object&gt;\\n&lt;p&gt;&lt;a href=\\\"http:\\/\\/vimeo.com\\/12087776\\\"&gt;Magura Camp &amp;#8211; Hangover trail&lt;\\/a&gt; from &lt;a href=\\\"http:\\/\\/vimeo.com\\/user2320693\\\"&gt;Bike Magazine&lt;\\/a&gt; on &lt;a href=\\\"http:\\/\\/vimeo.com\\\"&gt;Vimeo&lt;\\/a&gt;.&lt;\\/p&gt;\\n&lt;figure id=\\\"attachment_4046\\\" style=\\\"width: 600px\\\" class=\\\"wp-caption alignright\\\"&gt;&lt;img src=\\\"http:\\/\\/www.bikemag.com\\/files\\/2010\\/05\\/img_0364.jpg\\\" alt=\\\"One reason its called the Hangover trail. \\\" title=\\\"Hungover\\\" width=\\\"600\\\" height=\\\"450\\\" class=\\\"size-full wp-image-4046\\\" srcset=\\\"http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0364.jpg 600w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0364-120x90.jpg 120w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0364-300x225.jpg 300w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0364-200x150.jpg 200w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0364-100x75.jpg 100w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0364-160x120.jpg 160w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0364-320x240.jpg 320w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0364-480x360.jpg 480w\\\" sizes=\\\"(max-width: 600px) 100vw, 600px\\\" \\/&gt;&lt;figcaption class=\\\"wp-caption-text\\\"&gt;One reason its called the Hangover trail. &lt;\\/figcaption&gt;&lt;\\/figure&gt;\\n&lt;figure id=\\\"attachment_4048\\\" style=\\\"width: 600px\\\" class=\\\"wp-caption alignright\\\"&gt;&lt;img src=\\\"\\/files\\/2010\\/05\\/img_0384-450x600.jpg\\\" alt=\\\"One of our guides and chefs, John leading the way. \\\" title=\\\"John\\\" width=\\\"450\\\" height=\\\"600\\\" class=\\\"size-large wp-image-4048\\\" \\/&gt;&lt;figcaption class=\\\"wp-caption-text\\\"&gt;John, one of our guides and chefs, leading the way. &lt;\\/figcaption&gt;&lt;\\/figure&gt;\\n&lt;p&gt;&lt;figure id=\\\"attachment_4049\\\" style=\\\"width: 600px\\\" class=\\\"wp-caption alignright\\\"&gt;&lt;img src=\\\"http:\\/\\/www.bikemag.com\\/files\\/2010\\/05\\/img_0392.jpg\\\" alt=\\\" John&amp;#039;s better half, Janet, also guided and made amazing food for us.\\\" title=\\\"Janet\\\" width=\\\"600\\\" height=\\\"450\\\" class=\\\"size-full wp-image-4049\\\" srcset=\\\"http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0392.jpg 600w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0392-120x90.jpg 120w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0392-300x225.jpg 300w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0392-200x150.jpg 200w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0392-100x75.jpg 100w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0392-160x120.jpg 160w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0392-320x240.jpg 320w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2010\\/05\\/img_0392-480x360.jpg 480w\\\" sizes=\\\"(max-width: 600px) 100vw, 600px\\\" \\/&gt;&lt;figcaption class=\\\"wp-caption-text\\\"&gt; John's better half, Janet, also guided and made amazing food for us.&lt;\\/figcaption&gt;&lt;\\/figure&gt;&lt;br \\/&gt;\\n.&lt;\\/p&gt;\\n&lt;p&gt;.&lt;\\/p&gt;\\n&lt;p&gt;&lt;span itemprop=\\\"video\\\" itemscope itemtype=\\\"http:\\/\\/schema.org\\/VideoObject\\\"&gt;&lt;meta itemprop=\\\"name\\\" content=\\\"Riding Magura Direct&amp;#8217;s Newness in Sedona, Arizona\\\"&gt;&lt;meta itemprop=\\\"thumbnailURL\\\" content=\\\"http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2016\\/05\\/12087776.jpg\\\"&gt;&lt;meta itemprop=\\\"description\\\" content=\\\"We were recently invited to Sedona, Arizona, to ride mountain bikes with the Magura Direct crew, and check out some new products. For more information on what&amp;#039;s going on (and upcoming) with Magura&amp;#039;s disc brake program check out www.mission-performance.com. Magura Camp - Hangover trail from Bike Maga\\\"&gt;&lt;meta itemprop=\\\"uploadDate\\\" content=\\\"2010-05-27T16:57:13-07:00\\\"&gt;&lt;meta itemprop=\\\"embedURL\\\" content=\\\"https:\\/\\/www.vimeo.com\\/moogaloop.swf?clip_id=12087776\\\"&gt;&lt;meta itemprop=\\\"duration\\\" content=\\\"PT4M2S\\\"&gt;&lt;\\/span&gt;&lt;\\/p&gt;\\n\""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bikemag.com/blog/riding-magura-directs-newness-in-sedona-arizona/>