<http://schema.org/name>
"A Safe, Clean Food Supply"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cbsnews.com/videos/a-safe-clean-food-supply/?lumiereId=50012133&videoId=66ad63bb-8bdf-11e2-9400-029118418759&cbsId=2479396&site=cbsnews>