<http://schema.org/description>
"Jeff Bezos laid out his vision for how he wants his company to conduct itself and be perceived by the world. What does this memo say about him and about Amazon?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.fool.com/investing/general/2013/11/09/is-amazon-cool-or-uncool.aspx>