<http://schema.org/headline>
"&amp;#8216;Lipstick&amp;#8217; Ad Doesn&amp;#8217;t Move Focus Group&amp;#8217;s Votes"^^<http://www.w3.org/2001/XMLSchema#string>
<http://fivethirtyeight.com/features/lipstick-ad-doesnt-move-focus-groups/>