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"&lt;p&gt;&lt;/p&gt;&lt;p&gt;He is a light unto the darkness\u2014or at least his new app is. LeBron James, who traditionally \u201Cgoes dark\u201D when it comes to social media come playoff time, has teamed up with Samsung Mobile and launched his own app. The fittingly named LeBron app is free\u2014though available only to users of Samsung Galaxy S smartphones and Note devices, mind you\u2014and promises an \u201Call-access pass to LeBron\u2019s game, life and journey with never-before-seen content and clips throughout the playoffs.\u201D\r\n\r\n&lt;/p&gt;&lt;p&gt;In other words, if you want all LeBron, all the time, you best have listened to his marketing pitch and gotten on board with Samsung.\r\n\r\n&lt;/p&gt;&lt;p&gt;The King\u2019s king of apps comprises four main categories. The \u201CAthlete\u201D section will let fans \u201Cre-live\u201D James\u2019 biggest plays and also claims to go behind the scenes with the Miami Heat superstar. The \u201CNBA Playoffs\u201D section will track the King\u2019s stats, schedule and results during the Heat\u2019s quest for another NBA championship. Of course, if you want a bit more LeBron personality, check out the \u201CStyle\u201D section for a look at his kicks, clothes, meals and music choices during the playoffs. And, to top it all off, the \u201CJourney\u201D section gives the user more about LeBron\u2019s history and the things in his life that have most influenced him, such as his foundation and family.\r\n\r\n&lt;/p&gt;&lt;p&gt;This is Samsung\u2019s second foray into Galaxy-exclusive apps, after Milk Music, a streaming radio option. With the LeBron app, the company is really, well, milking its high-paid spokesperson and doing what it can to get the most from its sponsorship agreement with a man\u2014and team\u2014that has a legitimate chance of lasting far into the playoffs. Clearly, Samsung is counting on a long reign for the King both on and off the court.\r\n\r\n&lt;/p&gt;&lt;p&gt;&lt;em&gt;Tim Newcomb covers stadiums, design and gear for Sports Illustrated. Follow him on Twitter at @tdnewcomb.&lt;/em&gt;\r\n&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/edge/2014/05/02/samsungs-new-lebron-app-will-track-king-throughout-playoffs>