<http://schema.org/description>
"It\u2019s not easy for movie theaters these days, competing with people now accustomed to watching Netflix and on-demand movies from the comfort of their own homes. Well, fact is, there\u2019s still something to be said for going to the movies, and it has to do with atmosphere."^^<http://www.w3.org/2001/XMLSchema#string>
<http://missoulanews.bigskypress.com/missoula/best-movie-theater/BestOf?oid=1478720>