<http://schema.org/description>
"Last week, we attended SMX West in Santa Clara, CA with a room full of exhibitors and cool schwag.  Since I like schwag, Danny Sullivan told me that I had to rate the schwag in the exhibit hall, a tas"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/archives/016462.html>