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" Adidas has equipped an official World Cup football with several HD cameras and is sending it on a journey around the globe. The Brazucam initiative aims to capture the buzz surrounding world football during the build-up to this summer&amp;#039;s World Cup finals in Brazil.  Numerous players will take part in the promotion, including Xavi Hernandez, Cristian Tello, Dani Alves and Manuel Neuer, providing 360-degree images of the action. Adidas has confirmed that content such as match play and player interviews will be captured by the Brazucam, which has its own blog and Twitter page. Earlier today, Sony announced that it will film footage at the World Cup finals in 4K for an official film slated for release after the tournament has concluded. The Brazucam will begin its journey on April 7. Watch an introductory video below:      "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/news/a562136/adidas-builds-camera-equipped-football-for-world-cup-2014/>