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"Cravendale Dairy claims that &amp;quot;milk matters,&amp;quot; and uses an angry bull to deliver this message loud and clear. The bull can certainly be compared to a drunken sailor who can&amp;#039;t get enough beer, only his top tipple is milk. The ad is lots of fun if you don&amp;#8217;t take it too seriously.  The ad was created by advertising agency Wieden + Kennedy, London with creative direction by Frank Ginger and Nicholla Longley. The copy was written by Sophie Lewis and Sam Heath."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/milk-addicted-bull-cravendale-stress-their-message-that-milk-matters>