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" In the wake of one student&amp;#039;s protest against sexual assault going viral, the White House is making a moving gesture in support of victims.  President Obama has created a new initiative to tackle the issue of sexual assault on university campuses. The &amp;#039;It&amp;#039;s On Us&amp;#039; awareness campaign promotes the idea that stopping sexual assault depends on everyone. This of course, does not undermine the fact that rapes are the fault of the rapist, never the victim, but establishes the idea that we can all take steps to counteract the prevalence of rape, simply through actions that create a society in which sexual assault is unacceptable.  On the campaign&amp;#039;s website, people are encouraged to take a pledge, promising to   Recognise that non-consensual sex is sexual assault. Identify situations in which sexual assault may occur. Intervene in situations where consent has not or cannot be given. Create an environment in which sexual assault is unacceptable and survivors are supported.  Most importantly, the campaign is targeted at men - a key demographic that is rarely involved in constructive discussions about feminism and sexual assault. &amp;quot;Most men in fact are not comfortable with violence against women,&amp;quot; a representative from the campaign told CNN, &amp;quot;but they don&amp;#039;t speak out because they believe that other men accept this behavior. By getting men involved we think we can interrupt that way of thinking.&amp;quot; The campaign also produced a celeb-filled PSA (with a notable focus on male famous faces), encouraging everyone to &amp;quot;look out for each other, and not look the other way.&amp;quot; Watch the poignant video, featuring everyone from Jon Hamm to Mayim Balik, below:      "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cosmopolitan.co.uk/reports/news/a29790/white-house-psa-sexual-assault/>