<http://schema.org/description>
"\"We thought, 'We should get into this, let's make shirts &lt;i&gt;we&lt;/i&gt; would want to wear.'\""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.pghcitypaper.com/pittsburgh/a-locally-launched-t-shirt-outfit-catches-on/Content?oid=1340986>