<http://schema.org/articleBody>
"This warming image comes from The Australian Postal Service.  The text in the background of the image appears to be wrapping around the hugging couple. It says, &amp;quot;If you really want to touch someone, send them a letter&amp;quot;.  The concept is a nice optical illusion that really brings the metaphor to life. Great ad. &amp;lt;b&amp;gt;Implications&amp;lt;/b&amp;gt; - Marketers and ad agencies continually aim to create campaigns that jump out at a viewer. Optical illusions represent one such way to attract eyeballs without offending. In this campaign, the Australian Postal Service illustrated the touching effect a handwritten note can have by creating a &amp;quot;letter&amp;quot; that gives its recipient a hug. Companies can take advantage of this opportunity by adopting arresting visuals in their a campaigns."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/optical-illusion-ad-touch-someone-with-a-letter>