<http://schema.org/alternativeHeadline>
"Hot Clicks: Jelena Ristic; Kevin Durant's dunk over Brendan Haywood"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/more-sports/2013/12/13/jelena-ristic-kevin-durant-dunk-over-brendan-haywood>