<http://schema.org/description>
"Kellogg&amp;#39;s has launched a new offering in its LCMs range, the LCM 4D Choc, a 25% larger bar aimed at an older demographic than its normal LCMs lines."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/news/kelloggs-launches-lcm-4d-choc_id115172.aspx>