<http://schema.org/name>
"\u0410\u041D\u041D\u0410 \u0412\u041B\u0410\u0414\u0418\u041C\u0418\u0420\u041E\u0412\u041D\u0410"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/mysterious/mysticism/12792/49935>