<http://schema.org/name>
"\u0646\u0643\u062A \u0639\u0646 \u0627\u0644\u0645\u0633\u0627\u0637\u064A\u0644 \u0648\u0627\u0644\u0645\u062D\u0634\u0634\u064A\u0646"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t16389-topic>