<http://schema.org/name>
"\u063A\u0631\u0641 \u0646\u0648\u0645 \u0642\u062F \u062A\u0639\u0637\u064A\u0643\u0649 \u0627\u0641\u0643\u0627\u0631\u0627 \u062C\u0645\u064A\u0644\u0629"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t31440-topic>