<http://schema.org/description>
"There's nothing like running outside to get fresh air, especially when you're on the treadmill.\r\n\r\nIt's probably no surprise that "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com/2015/04/10/jimmy-fallon-my-crazy-family-tweets_n_7040340.html>