<http://schema.org/description>
"&lt;b&gt;Bloodthirsty Ornate Pyrium&lt;/b&gt; is the &lt;b&gt;Level 85 PvP Rare Set&lt;/b&gt;. It contains 8 pieces."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.wowhead.com/item-set=964>