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"Cosmetic brand Physicians Formula understands the struggle that arises when it comes to taking the perfect selfie. To help Millennials achieve the perfect picture, the brand created the #InstaReady collection. This collection of makeup is specifically made for flawless Instagram pictures. Inspired by the social photo-sharing site, the #InstaReady line ensures consumers look picture perfect with or without the use of filters. Physician Formula created this line to give the skin a soft-focus effect while also creating products that focus on complexion. Each product is infused with color-reflective pigments to diffuse light while additional powders are used in the mix to mattify the skin in all the crucial areas and blur the appearance of pores.  The end result is an airbrush-like appearance that lasts all day without drying or feeling cakey."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/physicians-formula>