<http://schema.org/headline>
"CFO Moves: Lloyds, Echelon, BTG, Exterran"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blogs.wsj.com/cfo/2011/11/02/cfo-moves-lloyds-echelon-btg-exterran/?mod=WSJ_qtoverview_wsjlatest>