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"  An advertisement featured in Jack Wills&amp;#039; spring catalogue has been banned by the Advertising Standards Authority (ASA) for being &amp;quot;sexually suggestive&amp;quot;. The campaign\u00A0shows\u00A0a group of young models sitting on a bed,\u00A0dancing and drinking, having stripped down to their underwear. The accompanying slogans include: &amp;quot;Whatever your choice, you can be sure it&amp;#039;s what&amp;#039;s underneath that counts&amp;quot; and &amp;quot;Midnight Mischief&amp;quot;.  The catalogues were sent out to subscribers in February, but \u00A0Jack Wills has insisted that the brand \u2013\u00A0which uses the tag line &amp;quot;University Outfitters&amp;quot; \u2013\u00A0is targeted to 18- to 24-year-olds,\u00A0not young teenagers, and that their website has an under-18 restriction for receiving any promotional material.  However, the ASA\u00A0was clear on its reasons for banning the pictures: &amp;quot;Because we understood that younger teenagers could have both direct and indirect access to the catalogue, and because we considered the images and text were sufficiently sexualised to be inappropriate for that audience, we concluded that the ad was irresponsible and that it breached the code.&amp;quot; It is the second time this month that the sexual connotations of an advertisement have caused offence, with the National Center on Sexual Exploitation calling for Calvin Klein&amp;#039;s &amp;quot;I #flash in my Calvins&amp;quot; campaign images to be removed from circulation for glamourising sexual assault. \u00A0 *** MORE LIKE THIS Calvin Klein&amp;#039;s latest #mycalvins ad causes offence Emilia Clarke is our July cover star The new Kate Moss x Equipment collection "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.harpersbazaar.co.uk/fashion/fashion-news/news/a37288/jack-wills-latest-advert-banned/>