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" Three bucks? Ha! Chump change. We could spend that on a single brushing. Practically on a lone bicuspid. Esquire scoured the nation for the single most expensive tube of toothpaste, and we are proud to present Herbal Brite, which&amp;#039;ll sock you for an impressive $39.99. Fifty with shipping. Made by a Korean company in L. A. and sold by just a few outlets (including winghopfung.com), Herbal Brite boasts a bunch of arcane ingredients that help drive the price skyward: vegetable concentrate, purified water, pine-bark resin, mint oils, and &amp;quot;living salt.&amp;quot; That&amp;#039;s not to mention the 77 (!) herbs the makers refuse to name, for fear of copycat high-end herbal toothpastes. And though the ADA says it&amp;#039;s never heard of Herbal Brite, the manufacturer swears it&amp;#039;s so effective, it&amp;#039;ll save you trips to the den-tist. We tried it, and it tastes bad. And we mean really bad. It&amp;#039;s got instructions on what to do if the salty taste makes you vomit. (&amp;quot;Bend your head forward.&amp;quot;) But it does feel damn good on your choppers; leaves them smooth and Chiclet-white. If you&amp;#039;re a skinflint, might we recommend Umbrian-clay toothpaste by Fresh ($18) or high-fluoride PreviDent 5000 Plus ($22). Cashmere dental floss not included. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/lifestyle/money/a4338/forty-toothpaste-0301/>