<http://schema.org/description>
"According to a survey by marketing sherpa, social media emerged as one of the most important marketing channel for marketers \u2013 both in a B2B set up, as well as a B2C set up. Every brand \u2013 big or small has jumped the social media bandwagon, however, social media is still a myth for most marketers. Having worked in a digital marketing agency, I had the opportunity to work with some of the biggest brands, and, the crux of my experience is just 3 words: engage, listen and analyze."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mbaskool.com/business-articles/marketing/7732-9-engagement-essentials-for-social-media-success.html>