<http://schema.org/mentions>
"Bindings, boards, Boots, Colorado, Denver, Gear, goggles, Helmets, jacket, outerwear, Pants, Photo Galleries, product, sia, sia 2014"^^<http://www.w3.org/2001/XMLSchema#string>
<http://snowboarding.transworld.net/photos/2015-snowboard-gear-preview-sia-round-two/?pid=56109>