<http://schema.org/name>
"\u0422\u0440\u0438\u043F\u043B\u0435\u0442 \u043D\u0430 \u0447\u0443\u0432\u0441\u0442\u0432\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tarotspace.net/t11785-topic>