<http://schema.org/name>
"\u0627\u0644\u0641\u0646\u0627\u062F\u0642 .... \u0633\u0628\u0628 \u062A\u062F\u0647\u0648\u0631 \u0643\u0648\u0631\u062A\u0646\u0627"^^<http://www.w3.org/2001/XMLSchema#string>
<http://halfasugar.mam9.com/t2875-topic>