<http://schema.org/name>
"\u03A3\u03B1\u03BB\u03B9\u03B3\u03BA\u03AC\u03C1\u03B9\u03B1 \u03B3\u03B9\u03B1\u03C7\u03BD\u03AF"^^<http://www.w3.org/2001/XMLSchema#string>
<http://delicieuses.forumotion.net/t1239-topic>