<http://schema.org/description>
"The BBC has launched a YouTube only 'channel' which will feature new nature shows unavailable anywhere else.\r\n\r\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.co.uk/2012/11/19/bbc-launches-earth-unplug_n_2157524.html?ncid=GEP>