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"Montreal-based advertising agency &amp;#220;ber teamed up with MADD (Mothers Against Drunk Driving) to promote another MADD campaign in hopes of ending drunk driving for good. Three separate images show different scenarios where a life-changing ordeal had taken place. From a man who now lives with a prosthetic arm, to a man lucky enough to be alive after shots of tequila--and the most saddening of all--a group of friends on a trip to the cemetery. Some assume that one or two drinks would not impair driving judgements; however, this MADD campaign shows the ugly truth of drunk driving. There have been several anti-drinking and driving MADD campaign initiatives in the past few years, with the organization showing no signs of slowing."^^<http://www.w3.org/2001/XMLSchema#string>
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