<http://schema.org/description>
"Have you ever seen a positive news story about nursing homes? Unless you live in a town that includes bingo results with the sports scores, it&amp;#039;s unlikely. Why do nursing homes have an image problem?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://health.howstuffworks.com/wellness/aging/elder-care/nursing-home1.htm>