<http://schema.org/url>
<http://res.cloudinary.com/jpress/image/fetch/w_620,f_auto,ar_3:2,c_fill/http://www.kincardineshireobserver.co.uk/webimage/1.3471605.1404918410!/image/2741445258.jpg>
<http://www.kincardineshireobserver.co.uk/news/local-headlines/no-site-ticks-all-the-boxes-1-3471606>