<http://schema.org/name>
"\u0645\u0639\u0627\u0646\u064A \u0627\u0644\u0627\u0644\u0648\u0627\u0646 \u0641\u0649 \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633"^^<http://www.w3.org/2001/XMLSchema#string>
<http://westelbald.youneed.us/t4281-topic>