<http://schema.org/name>
"\u0633\u062A \u0646\u0635\u0627\u0626\u062D \u0644\u062A\u0647\u0630\u064A\u0628 \u0627\u0644\u0623\u0637\u0641\u0627\u0644"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t31588-topic>