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"With soaring obesity rates in North America and elsewhere around the world, it is becoming increasingly clear that one&amp;#039;s personal health isn&amp;#039;t enough fitness motivation. People are now looking for extreme incentives to start exercising and losing weight. Many companies have taken this into account when creating products and services to give people the boost they need to take their health and weight loss more seriously. Whether it&amp;#039;s something simple like frequent flyer miles or overt opulence such as bars of gold, unusual weight loss programs and fitness motivation tactics are popping up all over. However, it&amp;#039;s important to go about things in a healthy manner rather than becoming self-destructive just to get perks. Before entering into any diet, fitness or weight loss regimen, one should consult a physician."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/fitness-motivation>