<http://schema.org/headline>
"Creating the Gritty Look of &amp;lt;em&amp;gt;Man of Steel&amp;lt;/em&amp;gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.popularmechanics.com/culture/a9056/creating-the-gritty-look-of-man-of-steel-15625553/>