<http://schema.org/description>
"Though Apple&amp;#039;s recently launched iTunes Match service isn&amp;#039;t expected to be hugely profitable for the company, it is viewed as an important service that will further tie customers into the iTunes ecosystem and Apple&amp;#039;s hardware."^^<http://www.w3.org/2001/XMLSchema#string>
<http://appleinsider.com/articles/11/12/08/itunes_match_viewed_as_break_even_but_important_business_for_apple>