<http://schema.org/name>
"SideReel"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.sidereel.com/posts/212390-news-video-a-few-minutes-with-warren-littlefield-at-the-top-of-the-rock-inside-the-rise-and-fall-of-must-see-tv-launch-panel>