<http://schema.org/headline>
"Jackson, Fawcett, McMahon: The &amp;#8220;Celebrity Death Rule of Three&amp;#8221;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blogs.wsj.com/speakeasy/2009/06/25/jackson-fawcett-mcmahon-the-celebrity-death-rule-of-three/>