<http://schema.org/alternativeHeadline>
"Johnny Manziel, Sammy Watkins leading candidates for Offensive Rookie of Year"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nfl/audibles/2014/05/16/johnny-manziel-sammy-watkins-offensive-rookie-of-year-candidates>