<http://schema.org/description>
"&lt;p&gt;ALTRUIS designer wearable technology by VINAYA - filter your smartphone notifications and improve your digital balance. Stay connected, not distracted.&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.vinaya.com/blog/we-feel-you-social-experiment-mind-body-emotion>