<http://schema.org/name>
"\u0622\u0644\u0641 \u0645\u0628\u0631\u0648\u0643 \u0622\u0644\u0646\u064A\u0622\u0628\u0629 * \u0639\u064A\u0648\u0634\u0629 * "^^<http://www.w3.org/2001/XMLSchema#string>
<http://anmi.mam9.com/t180318-topic>