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"With birthrates on the decline in Denmark, Spies, a Danish travel agency came up with a very unusual way to promote travel, among other activities at the same time with the suggestively-named &amp;#039;Do it for Denmark&amp;#039; campaign.  Birthrates in Denmark are at a 27 year low, meaning there aren&amp;#039;t enough babies being born to support its aging population. However, couples are about 46% more likely to engage in sexual activity while on vacation, so Spies created a campaign around this idea.  On the Do it for Denmark site, there&amp;#039;s even an ovulation calendar, so that trips can be planned around the time a woman is most likely to get pregnant. About nine months after booking a trip, if couples can prove that they conceived while on that holiday, they will win three years worth of baby supplies, plus a family-friendly vacation."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/do-it-for-denmark>