<http://schema.org/headline>
"Virgin to spend \u00A33.5m to stop \u2018Pendolino pong\u2019"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.scotsman.com/news/transport/virgin-to-spend-3-5m-to-stop-pendolino-pong-1-3128974>