<http://schema.org/name>
"\u0628\u0631\u0646\u0627\u0645\u062C \u0645\u0639\u062C\u0632\u0627\u062A \u0627\u0644\u0623\u0646\u0628\u064A\u0627\u0621"^^<http://www.w3.org/2001/XMLSchema#string>
<http://medea.ahlamontada.net/t458-topic>