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"A juxtaposition of old and new, Fendi&amp;#39;s headquarters in Rome is, quite literally, palatial\u2014it was built in the seventeenth century as a home for nobles visiting the pope. Inside, the atmosphere is one of hushed reverence. Respect for the history of the building, perhaps? Evidently, it&amp;#39;s more than that: A security guard whispers, &amp;quot;Scusi, apologies, it is very quiet because Karl Lagerfeld is here right now.&amp;quot; A Fendi representative chimes in, &amp;quot;He&amp;#39;s here to review all the sketches for 2012.&amp;quot; Sacred ground, indeed.\n\nThe occasion for Teen Vogue&amp;#39;s little Roman holiday was Fendi&amp;#39;s launch of a signature scent, Fan di Fendi. The fragrance boasts a sweet but sophisticated blend of fruits (pear, black currant, tangerine), spice (pink peppercorn), flowers (rose and jasmine), and a secret ingredient: an earthy touch of leather. &amp;quot;The perfume is inspired by Fendi&amp;#39;s handbag heritage,&amp;quot; says Silvia Venturini Fendi, who oversees the bag designs (while Lagerfeld creates the ready-to-wear collection). In homage to the handbags, the logo on the face of the bottle is a reference to the Forever buckle on the Baguette bag (launched by Silvia in 1997); the black cap, a nod to Fendi&amp;#39;s Peekaboo bag (introduced in 2009). &amp;quot;Even the colors of black, white, and gold directly connect to the genes of the brand,&amp;quot; Silvia explains. &amp;quot;And the name of the fragrance actually has two meanings: that the wearer is a fan of Fendi but also that Fendi is a fan of artists of any age. We support freedom of expression.&amp;quot;\n\nAt the very least, her support of freedom of architectural expression is clear. Fendi&amp;#39;s Roman home base is the stuff Willy Wonka&amp;#39;s dreams are made of, a combination of whimsy and exclusivity. The top floor of the palazzo houses its storied fur workshop, a room that has a sweeping vista of the city but also has a frosted-glass door for secrecy\u2014a small golden peephole is the only way to get a glimpse in. On the same level a showroom for coats has a floor made of clear glass\u2014not for the faint of heart (or those with vertigo): A look down provides a view through five stories. It takes a brave girl to traverse the room, but that&amp;#39;s no surprise to Silvia: &amp;quot;The Fendi girl is sure of herself,&amp;quot; she explains. &amp;quot;She can do anything and believes that nothing is impossible. Even the models we chose [the campaign features Anja Rubik, Abbey Lee Kershaw, and Karmen Pedaru] embody this. They&amp;#39;re fans of Fendi, but we&amp;#39;re fans of them and of strong girls like them.&amp;quot;"^^<http://www.w3.org/2001/XMLSchema#string>
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