<http://schema.org/name>
"\u5929\u4F7F\u304B\u3089\u306E\u30B5\u30A4\u30F3 \u3042\u306A\u305F\u306E\u305D\u3070\u306B\u3082\u5B88\u8B77\u5929\u4F7F\u304C\u3044\u308B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26214714.html>