<http://schema.org/name>
"\u0412\u043B\u0438\u044F\u043D\u0438\u0435 \u0441\u043E\u0437\u043D\u0430\u043D\u0438\u044F \u043D\u0430 \u043C\u0430\u0442\u0435\u0440\u0438\u044E"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.makhashanah.com/t3982-topic>