<http://schema.org/StartDate>
"2010-09-24T07:00:00Z"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.maxpreps.com/games/football-fall-10/lincoln-southwest-vs-north-platte/9-24-2010-qWNdPtd6FkacU71aqgBPig.htm>