<http://schema.org/description>
"Have you heard it lately? \n\nIt seems to be all around us.\n\nArnold Schwarzenegger did it last week, right after he offered to \"Pump (us) up!\"\n\nDavid Gugge..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com/ed-schmidt/whos-to-blame-when-we-fai_b_772035.html>