<http://schema.org/name>
"\u0645\u0646\u062A\u062C\u0639 \u0641\u064A \u0646\u0627\u0628\u0648\u0644\u064A \u0631\u064A\u0641\u064A\u0631\u0627 (\u0625\u064A\u0637\u0627\u0644\u064A\u0627)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t34778-topic>