<http://schema.org/alternativeHeadline>
"Kobe Bryant: Comparison with Michael Jordan is 'apples to oranges'"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nba/point-forward/2013/05/19/kobe-bryant-comparison-with-michael-jordan-is-apples-to-oranges>