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"\nThe Communist Party has kicked off a high-profile campaign to mark the 50th anniversary of the death of  an icon, in what is being seen as an effort to fill a moral vacuum in society. \n\nThe party's powerful Publicity Department launched the 'Practice Lei Feng Spirit' campaign at a press conference in Beijing yesterday.\n\nLei Feng, a People's Liberation Army soldier, became a symbol of selflessness after his accidental death in 1962 and gained nationwide fame. Mao Zedong  coined the phrase 'Learn from Lei..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.scmp.com/article/993880/communist-hero-reborn-human-face-party>