<http://schema.org/name>
"\u30AB\u30B9\u30BF\u30DE\u30A4\u30BA\u5F7C\u5973\u3055\u3093 \uFF08\u30C7\u30B6\u30FC\u30C8\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26227029.html>