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"Ever since Levi Strauss announced that in future it would be &amp;quot;engineering&amp;quot; its jeans, rival producers around the world have been experimenting with new cuts and constructions. The latest recruit to create new shapes is the Swiss-based Big Star group.  &amp;quot;Whereas four years ago 90 per cent of all jeans sales were of the classic five pocket styles, today the proportion has fallen to under 50 per cent,&amp;quot; said Big Star. &amp;quot;Consumers are demanding more imaginative detailing while manufacturers are seeking greater efficiency from their production units.&amp;quot;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-style.com/news/big-star-spices-up-denim-styles_id81967.aspx>