<http://schema.org/description>
"Try Googling 'Rally Saint Louis.' In between recent news items about a shooting at a local fast food chain and a final campaign push from Todd Akin, you'll see that a new organization seeking to market and promote St. Louis' reputation has gained an enthusiastic following."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.riverfronttimes.com/newsblog/2012/11/15/st-louis-dreams-come-true-creatives-launch-crowdsourced-marketing-campaign>