<http://schema.org/name>
"\u6700\u65B0\u4E00\u554F\u4E00\u7B54\u307E\u308B\u899A\u3048\u751F\u7269\u2160 \uFF08\u5408\u683C\u6587\u5EAB\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26167240.html>