<http://schema.org/name>
"\u6620\u753B\u306E\u795E\u3055\u307E\u3042\u308A\u304C\u3068\u3046 \u30C6\u30EC\u30D3\u5C40\u6620\u753B\u958B\u62D3\u53F2"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_25425064.html>