<http://schema.org/description>
"In\u00A0making a watch, Apple enters\u00A0the rare industry that can match\u00A0its own obsession over detail. That was immediately clear in the time Apple chose to display on the device: nine\u00A0minutes past 10\u00A0o'clock. The subtle implication: Apple is ahead of its analog competitors, which typically set their watch faces in advertisements and other public displays\u00A0to 10 past..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/262524/late-to-watches-apple-watch-set-a-minute-early/>