<http://schema.org/name>
"\u30D7\u30ED\u30D5\u30A7\u30C3\u30B7\u30E7\u30CA\u30EB\u3068\u306F\u4F55\u304B \u82E5\u304D\u5EFA\u7BC9\u5BB6\u306E\u305F\u3081\u306B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26307372.html>