<http://schema.org/name>
"\u062D\u0633\u0646\u0639\u0644\u064A \u0645\u064A\u0631\u0632\u0627\u0628\u064A\u06AF\u064A"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ketabcity.com/bookview.aspx?bookid=1698737>