<http://schema.org/description>
"With volumes under pressure, manufacturers and retailers need to work together on promotion and pricing to make initiatives more effective and more likely to lead to growth, writes IRI UK MD Dan Finke."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/comment/co-operation-needed-for-new-paths-to-growth_id123675.aspx>