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"Coca-Cola intends to lead the sports drink category by launching its Powerade sports drink in Europe.   &amp;quot;Europe&amp;#39;s sports drink category has great potential. Powerade will establish a leading position and grow it,&amp;quot; said Keith Pardy, director of strategic marketing for Coca-Cola West Europe."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/coca-cola-plans-european-launch-for-powerade_id76243.aspx>