<http://schema.org/alternativeHeadline>
"In\u00A0making a watch, Apple enters\u00A0the rare industry that can match\u00A0its own obsession over detail."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/262524/late-to-watches-apple-watch-set-a-minute-early/>