<http://schema.org/target>
"android-app://com.guardian/https/www.theguardian.com/media/pda/2010/jan/29/digital-media-privacy-data-protection-day"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.theguardian.com/media/pda/2010/jan/29/digital-media-privacy-data-protection-day>