<http://schema.org/name>
"\u0420\u0430\u0441\u043A\u043B\u0430\u0434 \"\u0417\u0438\u043C\u043D\u0438\u0439 \u0432\u0435\u0447\u0435\u0440\""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tarotspace.net/t11899-topic>