<http://schema.org/name>
"Add branding icons to POI's question Primo 2.4"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gpspower.net/igo-primo-discussions/340151-add-branding-icons-pois-question-primo-2-4-a.html?s=8be4b7379ec5f6f95d35b94a326cbb00>