<http://schema.org/alternativeHeadline>
"Report on Richie Incognito-Jonathan Martin saga: History of 'persistent bullying, harassment and ridicule' within Dolphins"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nfl/audibles/2014/02/14/richie-incognito-jonathan-martin-report>