<http://schema.org/articleBody>
"To me, this is one piece of shovelware that makes a lot of sense\n\n  \nUnlike, some old-line media giants, CBS&amp;#8217;s \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tCBS\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t 60 Minutes isn&amp;#8217;t looking to Apple&amp;#8217;s \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAAPL\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t iPad to save its skin.\nThe longest continuously running prime-time show in any format, 60 Minutes is still the most successful broadcast in U.S. television history. It was a top-10 rated show for 23 seasons in a row &amp;#8212; from 1977 to 2000. For five of its seasons, it was America&amp;#8217;s No. 1 show, a record surpassed only by American Idol.\nBack in the days of Watergate and Point and Counterpoint, I used to watch 60 Minutes religiously, a habit I lost over the years along with my patience for Andy Rooney and ad-supported television.\nWhich may be why I&amp;#8217;m so fond of the 60 Minutes iPad app released this week and promoted on Sunday&amp;#8217;s program. It&amp;#8217;s basically shovelware &amp;#8212; preexisting material ported to a new format &amp;#8212; but that doesn&amp;#8217;t mean it isn&amp;#8217;t good.\n\nA la carte access means you can watch that Jon Stewart or Conan O&amp;#8217;Brien  segment any time you want, not just on Sunday night, without having  to wade through another Obama interview. And if you want red meat &amp;#8212; a report on how supercomputer-powered high-frequency trading has reshaped Wall Street, say &amp;#8212; you get it without a commercial break.\nI&amp;#8217;d almost forgotten how good long-form television journalism can be when it&amp;#8217;s well researched, tightly edited and has 12 to 15 minutes to probe its subject.\nI only wish the archives weren&amp;#8217;t so skimpy. Although CBS has access to 42 years of rich material, a quick search didn&amp;#8217;t turn up any segment older than 2007.\nStill, the app looks like a hit. As of Monday morning, 60 Minutes for iPad was No. 5 on the iTunes Top Chart for paid apps. You can download it here for $4.99.\nSee also:\n\nEnter Steve Jobs, with top hat and iPad\nSteve Jobs and Rupert Murdoch, BFF?\n\n[Follow Philip Elmer-DeWitt on Twitter @philiped]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://fortune.com/2010/11/22/i-love-60-minutes-on-the-ipad/>