<http://schema.org/name>
"\u0645\u0646\u062A\u062F\u0649 \u0633\u064A\u062F\u0627\u062A \u0627\u0644\u0634\u064A\u0645\u0627\u0621 \u0644\u0644\u0646\u0633\u0627\u0621 \u0641\u0642\u0637"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alshaima.goodforum.net/t3408-topic>