<http://schema.org/name>
"\u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0623\u0633\u0631\u0629 \u0648 \u0627\u0644\u0637\u0641\u0644"^^<http://www.w3.org/2001/XMLSchema#string>
<http://ecolay.hisforum.net/t877-topic>