<http://schema.org/StartDate>
"2011-12-13T22:00:00Z"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.maxpreps.com/games/girls-basketball-winter-11-12/newberry-vs-union-county/12-13-2011-qPxR0VlsBUW_7MBFqrDGaA.htm>