<http://schema.org/headline>
"Watch Conan O&amp;#39;Brien and Robert Smigel&amp;#39;s legendary Adam West-starring detective parody &amp;lt;em&amp;gt;Lookwell\u00A0&amp;lt;/em&amp;gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.avclub.com/article/watch-conan-obrien-and-robert-smigels-legendary-ad-90574>