<http://schema.org/name>
"\u4EBA\u306B\u805E\u3051\u306A\u3044\u5927\u4EBA\u306E\u8A00\u8449\u3065\u304B\u3044"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26172336.html>