<http://schema.org/description>
"Freshness treatment Purista is to be promoted by a new tag line, &amp;#39;Stays Fresh, Wash Less&amp;#39;, to highlight the fact that garments that have undergone the process need less laundering."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-style.com/news/purista-promoted-with-new-wash-less-tagline_id100458.aspx>