<http://schema.org/description>
"SCOTTISH Premier League chief executive Neil Doncaster believes the signing of a new  &amp;#163;80 million television deal with Sky Sports and ESPN has significantly enhanced the competition&amp;#8217;s value for potential new title sponsors."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.scotsman.com/sport/football/competitions/premiership/spl-s-80m-tv-deal-a-lift-in-search-for-new-sponsor-1-1978103>