<http://schema.org/name>
"\u041E\u0447\u0435\u043D\u044C \u043A\u0440\u0430\u0441\u0438\u0432\u043E \u0438 \u0434\u0443\u0448\u0435\u0432\u043D\u043E... "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.predanieneo.com/t3926-topic>