<http://schema.org/name>
"\u3068\u3042\u308B\u304A\u3063\u3055\u3093\u306E\uFF36\uFF32\uFF2D\uFF2D\uFF2F\u6D3B\u52D5\u8A18 \uFF12"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26195811.html>