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"Management theory says, \"Stick to what you know. Don't stray from you core business.\" That's all well and good, but what happens when the core is changin..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com/llewellyn-king/the-changing-face-of-elec_b_6833284.html>