<http://schema.org/name>
"\u0628\u064A\u0646 \u0646\u0640\u0628\u0640\u064A\u0651 \u0648\u0627\u0628\u0646\u0640\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t16631-topic>