<http://schema.org/name>
"\u041F\u0420\u0410\u041A\u0422\u0418\u041A\u0410 \u0412\u0415\u0420\u0415\u0422\u041D\u0418\u0427\u0415\u0421\u0422\u0412\u0410"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.makhashanah.com/t2510p75-topic>