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" A fresh series of hard-hitting adverts warning of the dangers of taking cocaine has been launched. The drugs information and advice service Frank has launched the ads to warn 15 to 18-year-olds about the risks of using the drug and the damage it can cause to the heart and nose. The ad campaign has cost over \u00A31.5 million and will include TV spots, cinema adverts and posters. One advert features a human heart struggling to beat due to the effects of cocaine, while another includes a set of nostrils discussing the damage the drug can do. A statement from the Home Office said that by showing the multiple health risks of using cocaine, the adverts aim to undermine the appeal of the drug and prevent use among young people who have used it occasionally or who might be considering using it for the first time. Commenting, Dr Ken Checinski, a drugs expert from Frank, said: &amp;#039;Cocaine isn&amp;#039;t a safe party drug - it&amp;#039;s addictive, cut with all sorts of chemicals and when used over several hours, or in large doses, increases blood pressure, body temperature and pulse rate. &amp;#039;It can also cause a perfectly healthy heart to start skipping beats leading to cardiac arrest. Due to the strain cocaine also puts on the liver and immune system, the risks increase when used in combination with alcohol.&amp;#039; Ellen Mason, senior cardiac nurse at the British Heart Foundation, noted that cocaine can be &amp;#039;deadly&amp;#039; for the heart and is associated with heart attacks, abnormal heart rhythms and strokes - all of which can be fatal. &amp;#039;Cocaine can lead to a heart attack even in younger hearts where there is no heart disease,&amp;#039; she revealed. The new adverts were first aired on British TV last week and will continue until the beginning of next year. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.netdoctor.co.uk/healthy-living/news/a18707/new-cocaine-adverts-warn-of-dangers/>