<http://schema.org/description>
"Dog owners in the area are being encouraged to take up a fantastic offer &amp;#8211; and get their pooches chipped for free."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.miltonkeynes.co.uk/news/dog-owners-urged-to-take-up-free-microchipping-offer-1-5960373>