<http://schema.org/articleBody>
"The idea of putting a spin on something considered iconic can be daunting, especially when it is still very much prevalent in modern society, but The Simpsons on FX has managed to embrace a bit of a rebranding in order to be promoted on the network. Appealing to the superfan, the tag line is &amp;quot;Every. Simpsons. Ever.&amp;quot; Yet appealing to the superfan meant staying true to the core of the show.  The Simpsons on FX did so by taking on artistic, trippy introductions -- better known as indents in the industry. PJ Richardson, creative director at Laundry, the Los Angeles studio chosen to design the idents, relays just how intimidating the work was: &amp;quot;Even more challenging was that FX really wanted to do something completely different within even the graphic language of The Simpsons, while retaining the key elements &amp;mdash; the linework, the colors, yellow especially, the patterns.&amp;quot; Yet they succeeded by poring over archival material in order to inform the what essentially is &amp;quot;a Groening fever dream.&amp;quot;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/the-simpsons-on-fx>