<http://schema.org/name>
"\u039C\u03B5\u03BB\u03B9\u03C3\u03C3\u03BF\u03BA\u03BF\u03BC\u03B9\u03BA\u03AE \u03C4\u03B5\u03C7\u03BD\u03B9\u03BA\u03AE"^^<http://www.w3.org/2001/XMLSchema#string>
<http://melissologia.great-forum.com/t2777-topic>