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" Mark Waid has suggested that digital comics should cost 99 cents (63p). Speaking at a debate panel at San Diego Comic-Con International, the Daredevil writer called for a reduction in the standard price of digital releases, reports The Beat. &amp;quot;99 cents... because 99 cents is the point at which even the most casual readers will drop 99 cents, will try something they have not tried before,&amp;quot; said Waid. &amp;quot;99 cents is the price you&amp;#039;d pay on an app from the app store... We&amp;#039;re not competing with other comics and we&amp;#039;re not competing with print comics, we&amp;#039;re competing with other things that cost 99 cents.&amp;quot; The debate, which included PvP creator Scott Kurtz, IDW Publishing ePublishing director Jeff Webber and Top Shelf director of digital publications Chris Ross, was split down the middle between those seeking to increase accessibility to new readers by reducing prices and those who would keep digital prices the same to supplement and protect print editions. Waid recently launched the digital comics portal Thrillbent. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/comics/comic-con/news/a394333/mark-waid-calls-for-99-cent-digital-comics-comic-con-2012/>