<http://schema.org/name>
"\u0391\u039D\u03A4\u0399\u039A\u0391\u03A4\u0391\u03A3\u03A4\u0391\u03A4\u039F \u0393\u03A5\u03A1\u0397\u03A3"^^<http://www.w3.org/2001/XMLSchema#string>
<http://melissologia.great-forum.com/t2777-topic>