<http://schema.org/name>
"\u0415\u0432\u0433\u0435\u043D\u0438\u044F \u042E\u0440\u044C\u0435\u0432\u043D\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/other/66455/175871>