<http://schema.org/name>
"\u0411\u043B\u0430\u0433\u043E\u0434\u0430\u0442\u043D\u0430\u044F \u0443\u043B\u0438\u0446\u0430 "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misteria7.com/t21p555-topic>