<http://schema.org/articleBody>
"&lt;p&gt;.timeline {\r\n        font-size: 0.8rem;\r\n        border: none;\r\n        width: 40%;\r\n        max-width: 315px;\r\n        float: right;\r\n        padding: 10px 10px;\r\n        margin-left: 25px;\r\n        line-height: 1;\r\n    }\r\n    \r\n    .timeline a {\r\n        font-weight: 800;\r\n        text-decoration: none;\r\n        color: #000;\r\n    }\r\n    \r\n    .timeline a:hover {\r\n        text-decoration: none;\r\n        color: #000;\r\n    }\r\n    \r\n    .title {\r\n        font-weight: 900;\r\n        background-color: #000;\r\n        color: #fff;\r\n        font-size: 1.5rem;\r\n        width: 85%;\r\n    }\r\n    \r\n    .bottom {\r\n        background-color: #000;\r\n        height: 4px;\r\n        width: 100%;\r\n    }\r\n\r\n&lt;/p&gt;&lt;p&gt;Eighty years ago men in gray suits and spiffy hats gathered in stadium bowls and sat stoically while they watched football. Sure, that\u2019s far from today\u2019s live NFL experience, but you can expect the stadium of the future to present an even more dramatic shift in football consumption. Such is our rate of progress.\r\n\r\n&lt;/p&gt;&lt;p&gt;Envisioning exactly what that future might look like requires imagination rooted in the practical direction of current innovations. For this SI turned to the world\u2019s largest sports architecture firm, Kansas&amp;nbsp;City\u2013based Populous. \u201CWe think about these stadiums every day\u2014how they\u2019re changing, how our fans are changing,\u201D says Scott Radecic, Populous\u2019s senior principal and architect.\r\n\r\n&lt;/p&gt;&lt;p&gt;So what can we expect? Here\u2019s Populous\u2019s take on the NFL stadium of tomorrow.\r\n\r\n&lt;h2&gt;We Are the World&lt;/h2&gt;\r\n\r\n&lt;/p&gt;&lt;p&gt;Radecic remembers an NFL owner once telling him that only 7% of NFL fans will ever walk through the doors of a stadium. As the league pushes toward a larger global footprint\u2014think London and Mexico&amp;nbsp;City, for now\u2014and grows its international base, that percentage of attending fans will only drop. Enter Populous\u2019s concept of \u201Cremote live sites,\u201D NFL-branded locations around the world that will function hand&amp;nbsp;in&amp;nbsp;hand with similar locations within the league\u2019s stadiums. \u201CPeople love to have a social experience, they love to be together,\u201D says Radecic. \u201CIf they can\u2019t be &lt;em&gt;at&lt;/em&gt; the stadium, these remote live sites will engage fans.\u201D\r\n\r\n&lt;/p&gt;&lt;p&gt;Fully immersed in the technology of the day, these live sites in urban locations would give faraway fans the opportunity to interact with a live game. Massive screens and ribbon boards would relay the sights and sounds of the in-stadium experience. But don\u2019t think of these as glorified sports bars. Beyond the game, stations within each site would allow for learning\u2014critical for a growing international audience that\u2019s still picking up the nuances of the NFL product\u2014and interacting. Those stations might include opportunities to predict future plays based on the game\u2019s flow, interactive virtual-reality experiences (including putting the viewer in the game being watched) and even hologram projections of the contest, all of it flowing around multiple bars and lounge experiences, mixing technological interactivity with social elements.\r\n\r\n&lt;/p&gt;&lt;p&gt;\u201CNo longer do people want to be just spectators\u2014they want to be participants,\u201D says Radecic. \u201CAnd this is all possible. You can be in another country and still find a way to participate in a live event.\u201D\r\n\r\n&lt;/p&gt;&lt;p&gt;\r\n\r\n&lt;h2&gt;Urban Outfitters&lt;/h2&gt;\r\n\r\n&lt;/p&gt;&lt;p&gt;Don\u2019t expect to see 80,000-seat megastadiums in the future. The idea of the single-purpose NFL building is already starting to erode, says Populous architect Greg Sherlock, and it will completely fade away in the long term.\r\n\r\n&lt;/p&gt;&lt;p&gt;The venue of the future, he suggests, will hit more than one need in a city: \u201CCould the building serve a dual purpose? Integrate the community in recreation and entertainment?\u201D Populous\u2019s predictors say yes; they expect that in the future they\u2019ll be designing stadiums in urban centers with functions that extend outside football, making them viable 365 days per year.\r\n\r\n&lt;/p&gt;&lt;p&gt;This goes beyond what we now think of as multiuse. Imagine a downtown office tower that on most days holds, say, a law firm. On one side that office faces a busy downtown street. But on the opposite side is a football field. Now you have office spaces that can be turned into suites on NFL Sundays.\r\n\r\n\r\nROAD MAP TO\r\nTHE FUTURE\r\n\r\nLook for new entries in the Super Bowl 100 series, presented by Gatorade and Microsoft Surface, at SI.com/SB100 and Wired.com/sb100\r\n\r\nChapter 1, Oct. 7 TRAINING\r\nChapter 2, Oct. 28 EQUIPMENT\r\nChapter 3, Nov. 18 STADIUMS\r\nChapter 4, Dec. 9 CONCUSSIONS\r\nChapter 5, Dec. 16 MEDIA\r\nChapter 6, Dec. 30 VR\r\nChapter 7, Jan. 6 NFL IN SOCIETY\r\nChapter 8, Jan. 13 TRACKING\r\nChapter 9, Jan. 20 STRATEGY\r\nChapter 10, Jan. 27 SB 100\r\n\r\n\r\n\r\n&lt;/p&gt;&lt;p&gt;How will fans access this inner-city, multipurpose Colosseum? Populous envisions large mass-transit centers connected directly to stadiums, with train rides replacing the old soccer-style marches that fans make into arenas. And like the office tower that looms large over one end zone, perhaps another section of the stadium has a massive parking garage attached to it\u2014only instead of walling off the garage from the action, as we see today, that garage serves the city\u2019s commuters during the week and becomes a massive tailgating venue \u00ADon weekends, with fanatics driving right up to their vantage point.\r\n\r\n&lt;/p&gt;&lt;p&gt;Building on the idea of urban connectivity and entertainment, Populous sees the stadium\u2019s fringes serving as a downtown park on off-days, allowing dog walkers and stroller&amp;nbsp;pushers a regular connection to the venue and giving the city a better use of space. \u201CThe urban park becomes a place,\u201D says Radecic, \u201Cwhere this future stadium might integrate the community.\u201D\r\n\r\n&lt;h2&gt;In the house&lt;/h2&gt;\r\n\r\n&lt;/p&gt;&lt;p&gt;There will be seats. There will &lt;em&gt;always&lt;/em&gt; be seats. There just won\u2019t be as many. As stadium sizes shrink to fit within urban cores and mesh with their many uses, we\u2019ll come to expect something like 30,000 lower-bowl seats for the more traditional fans who still want to stay close to the action (even if they often leave their seats in order to enjoy the rest of the stadium\u2019s unique experiences).\r\n\r\n&lt;/p&gt;&lt;p&gt;But that upper bowl? It won\u2019t be anything like it is now. In its place: fresh perspectives and entirely new vantage points\u2014the office tower on one side, the tailgating parking garage on another. Altogether the football experience is bound to feel more like today\u2019s baseball stadium, where you can meander around the field without ever losing contact with the game. Imagine a mixture of city bars with back-patio or rooftop areas that activate for each game, providing views onto the field. Or maybe boardwalk areas that allow people to walk right through the venue. &lt;em&gt;Hey, if the city has a waterway, why not let kayakers &lt;/em&gt;&lt;em&gt;float right up?&lt;/em&gt; Populous asks. You want premiums? On game day that helipad atop the corner office can access the most expensive seat in town. And if you can\u2019t afford that high-up view, Populous imagines a sort of drone zone, where stadium-goers can rent camera-equipped drones and create personalized live-game feeds from up high.\r\n\r\n&lt;/p&gt;&lt;p&gt;The variety of experiences will prove limitless, and they\u2019ll be dictated heavily by the local culture. The idea of the upper bowl will take on a new meaning, with potentially dozens of \u201Cneighborhoods,\u201D each with a specific game-day feel and non-game-day use. This focus on social gatherings will allow people to grow more connected with each other over the sport they love. \u201CFewer people are going to sit in a seat,\u201D says Radecic. \u201CMore people [will be] up and moving around.\u201D\r\n\r\n&lt;/p&gt;&lt;p&gt;The way Populous sees it, the root desire of watching a game in a live environment with like-minded fans will not have changed 50 years from now. But the way we accomplish that will. Just don\u2019t expect gray suits and spiffy hats.\r\n\r\n&lt;/p&gt;&lt;p&gt;\r\n&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nfl/2015/11/18/super-bowl-100-stadium>