<http://schema.org/name>
"\u0639\u0640\u0640\u0640\u0640\u0640\u0630\u0631\u0627 \u0631\u0645\u0636\u0640\u0640\u0640\u0640\u0627\u0646"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t12640-topic>