<http://schema.org/description>
"PepsiCo has launched its &amp;#39;PepsiCo 10&amp;#39; programme in Europe, which aims to give ten emerging technology companies an opportunity to work with the soft drinks giant."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/pepsico-rolls-out-pepsico-10-to-europe_id104100.aspx>