<http://schema.org/datePublished>
"2012-10-08T15:01:05.000Z"^^<http://schema.org/Date>
<http://blogs.wsj.com/dailyfix/2012/10/08/drew-brees-johnny-unitas-andrew-luck-the-saints-and-colts-go-retro/?mod=WSJ_Sports_threeup>