<http://schema.org/description>
"&lt;p&gt;we help people get films out of their heads and onto a screen&lt;/p&gt;&lt;p&gt;if you have a straight 8 in you&lt;/p&gt;&lt;p&gt;we want to see it&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.straight8.net/faq>