<http://schema.org/StartDate>
"2012-01-20T23:00:00Z"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.maxpreps.com/games/girls-basketball-winter-11-12/big-spring-vs-snyder/1-20-2012-Z8B5j85h-kWZs9C9ic4tSg.htm>