<http://schema.org/description>
"A new incentive program has launched in CityVille, that will attempt to have you send all of your CityVille neighbors a &amp;quot;VIP Gift&amp;quot; in exchange for earning something yourself. Instead of"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2011/09/06/cityville-vip-gift-feature/20036223/>