<http://schema.org/name>
"\u062F\u0639\u0627\u0621\u0627\u0644\u0645\u0639\u0631\u0622\u062C \u0631\u0641\u064A\u0639 \u0627\u0644\u0634\u0623\u0646"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mesr.mam9.com/t7537-topic>