<http://schema.org/description>
"As the temperature falls, consumers flock to stores to buy warm boots. Here&amp;#39;s the best way to for investors to profit from this trend. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.fool.com/investing/general/2014/02/06/the-cold-winter-is-a-big-positive-for-this-shoe-co.aspx>