<http://schema.org/description>
"The invaluable service provided by local newspapers will be highlighted next week as some famous faces promote the good work they do.    "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.falkirkherald.co.uk/news/the-falkirk-herald-and-local-newspapers-make-national-headlines-1-3403102>