<http://schema.org/name>
"\u0623\u062F\u0639\u064A\u0629 \u0627\u0644\u0642\u0631\u0623\u0646 \u0627\u0644\u0643\u0631\u064A\u0645"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t14552-topic>