<http://schema.org/target>
"http://www.tampabay.com/search/?q={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tampabay.com/news/business/corporate/hershey-co-accuses-mars-inc-of-copying-wrappers-for-chocolate-candies/1136660>