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"Amazon.com \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAMZN\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t is hurting in China, and looking weaker.\nYesterday, Chinese reporters discovered that Amazon had opened a store on rival Alibaba Group Holdings&amp;#8217; \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tBABA\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t Tmall platform, a website for verified brands like Nike, Apple and P&amp;amp;G to sell to Chinese shoppers.\nTmall is a prized venue for Western brands trying to reach Chinese consumers, who are increasingly concerned about product safety and avoiding fraudulent goods. Brands pay service fees to run their own stores on the site. (Alibaba\u2019s other major platform, Taobao, connects millions of small sellers with buyers, who can find just about anything but have to worry about fake goods.)\nAmazon didn\u2019t publicize the news of its store on Alibaba\u2019s site, maybe because it doesn\u2019t make Amazon look very strong in the world\u2019s largest e-commerce market. (An Amazon spokeswoman in China didn&amp;#8217;t respond to a request for comment.)\nAmazon has operated the branded site Amazon.cn for four years, but it\u2019s been in China since acquiring the book and music seller Joyo.com in 2004. Like eBay \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tEBAY\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t before it, Amazon has struggled against Chinese competitors including Alibaba and JD.com \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tJD\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t, which control the majority market share.\nWhen Amazon released results that disappointed Wall Street across the board in the third quarter, analyst Aram Rubinson of Wolfe Research estimated Amazon\u2019s loses in China were $600 million a year. \u201CThe time has come to abandon China,\u201D he wrote in a research note.\nIn the past year and a half, Amazon has done the opposite. It signed agreements with two Chinese local governments, including Beijing\u2019s, to offer cloud services within the country and run eight fulfillment centers. Last spring, the company\u2019s chief financial officer said in China Amazon is \u201Cinvesting a lot and trying to grow the business.\u201D\nDespite the investments, Amazon China\u2019s e-commerce market share in China remains tiny\u2014less than 1.5%, according to iResearch. As someone who lives in China, I can understand why it\u2019s struggling.\nI surf both Amazon\u2019s Chinese site and Alibaba\u2019s platforms. Whatever I can\u2019t find on Alibaba\u2019s sites, I look for on Amazon. But I never visit Amazon first because I know the prices will inevitably be higher. Sometimes the brand I buy matters, in which case Amazon is reliable and trustworthy, but most times I don\u2019t care\u2014and neither do many Chinese.\nAlibaba, meanwhile, is looking stronger. Despite regulatory problems earlier this year, it has consolidated power in China and is beginning to test the waters abroad. Earlier this week Alibaba said its cloud computing subsidiary is opening a data center in Silicon Valley, marking the company\u2019s first small step at building a reputation on Amazon\u2019s home turf.\nThe next few years should have the makings of a price fight between the e-commerce giants. Amazon as the veteran; Alibaba the upstart. In the early rounds, in the world\u2019s biggest online shopping market at least, Amazon isn\u2019t punching with confidence.\nWatch more about Alibaba from Fortune:"^^<http://www.w3.org/2001/XMLSchema#string>
<http://fortune.com/2015/03/06/humbled-amazon-turns-to-rival-alibaba-for-help-in-china/>