<http://schema.org/name>
"\u0421\u043E\u0431\u044B\u0442\u0438\u044F \u043D\u0430 \u0423\u043A\u0440\u0430\u0438\u043D\u0435."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.magikaforum.com/t1884-topic>