<http://schema.org/name>
"\u0647\u0627\u0645 \u0627\u0644\u0639\u0642\u0644 \u0645\u0646 \u0634\u0648\u0643\u064A \u0648\u062C\u0646 \u0628\u064A\u0643"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ibda3araby.com/t113513-topic>