<http://schema.org/name>
"\u0633\u0627\u0639\u0627\u062A \u0631\u0648\u0648\u0639\u0647 \u0644\u062A\u0632\u064A\u064A\u0646 \u0645\u0646\u0632\u0644\u0643"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t6650-topic>