<http://schema.org/name>
"\u3084\u308A\u305F\u3044\u3053\u3068\u306F\u3042\u308B\u306E\u306B\u5B9F\u73FE\u3067\u304D\u306A\u3044\u3042\u306A\u305F\u304C\u3084\u308C\u308B\u4EBA\u306B\u5909\u308F\u308B\u65B9\u6CD5"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_03491469.html>