<http://schema.org/name>
"\u0623\u062D\u0632\u0627\u0646 \u0622\u0644 \u0627\u0644\u062D\u0628\u064A\u0628 \u0628\u0631\u0641\u0627\u0639\u0629"^^<http://www.w3.org/2001/XMLSchema#string>
<http://halfasugar.mam9.com/t3444-topic>