<http://schema.org/name>
"\u041E\u0441\u043E\u0437\u043D\u0430\u043D\u044B\u0435 \u0441\u043D\u043E\u0432\u0438\u0434\u0435\u043D\u0438\u044F"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mirmagiimantiki.com/t25348-topic>