<http://schema.org/description>
"A Chesterfield FC legend has backed the search for a missing chihuahua &amp;#8211; and offered a &amp;#163;250 reward for its return."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.matlockmercury.co.uk/news/spireites-legend-bob-newton-backs-puppy-search-1-6507768>