<http://schema.org/name>
"\u0643\u0644\u0645\u0627\u062A \u062A\u0641\u0631\u062D \u0627\u0644\u0642\u0644\u0648\u0628"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t14109-topic>