<http://schema.org/headline>
"NFL expects 1 in 3 players to develop dementia or Alzheimer&amp;#039;s"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2014/09/13/nfl-expects-30-percent-of-players-to-develop-dementia-or-alzheim/20961945/>