<http://schema.org/description>
"&lt;strong&gt;The Long Man Brewery has created a new beer to help raise money for Eastbourne&amp;#8217;s devastated pier&lt;/strong&gt;. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.eastbourneherald.co.uk/news/eastbourne-brewers-pledge-pier-beer-profits-1-6234569>