<http://schema.org/description>
"Let\u2019s say you have to build a house for yourself, you would start with laying base which you may call \u2018groundwork\u2019 for the same, the second step would be to erect the \u2018structure\u2019 of the house like walls, pillars etc. The final step would be the \u2018materialization\u2019 wherein you buy the furniture, curtains and d\u00E9cor. Now that your house is finally built next task is to \u2018maintain\u2019 which you do by leaning it every day and repainting every couple of years."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mbaskool.com/business-articles/marketing/1430-marketing-from-inception-to-conclusion.html>