<http://schema.org/alternateName>
"\u0413\u043E\u0440\u043B\u043E\u0432\u043A\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://gorlovka.today/ads/102-perevozki/515-avtobusnye-passazhirskie-perev>