<http://schema.org/alternateName>
"Jelly Belly"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.jellybelly.com/search/go?p=q&lbc=jellybelly&uid=950744705&ts=custom&w=belly%20flops&isort=score&method=and&view=list&modaf=rn:cat1:bellyflops>