<http://schema.org/description>
"&lt;p&gt;EverBlock is a universal building block system that allows you to create unique customized objects.&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.everblocksystems.com/blog/2015/10/13/everblock-hits-world-maker-faire-2015>