<http://schema.org/target>
"android-app://com.guardian/https/www.theguardian.com/media/2010/may/17/ashes-to-ashes-tv-ratings"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.theguardian.com/media/2010/may/17/ashes-to-ashes-tv-ratings>