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"De-marketing, the methods that have been used to reduce market demand for a particular item or product.  De-marketing usually involves the alterations of marketing mix variable to affect lesser demand when it is bigger than an organization can or able to tackle the situation.  Oftentimes, de-marketing methods involve raising prices, reducing advertising and promotion expenditures, or deleting product benefits."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mbaskool.com/business-articles/marketing/1313-the-reverse-of-marketingde-marketing.html>