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"For 10 years, Robert Burck, has been entertaining tourists in Times Square as &amp;acirc;&amp;euro;&amp;oelig;The Naked Cowboy.&amp;acirc;&amp;euro;&#157; His outfit consists of a white hat and cowboy boots and skimpy white underwear. He has trademarked his, well, &amp;quot;likeness&amp;quot; to companies for product endorsements and advertising. One of his commercials for Chevrolet appeared during a Super Bowl. Along comes Mars candy company, maker of M&amp;amp;Ms, and they, well, put his &amp;acirc;&amp;euro;&amp;oelig;likeness&amp;acirc;&amp;euro;&#157; on a blue M&amp;amp;M billboard ad without permission. They also ripped off likenesses of the Statue of Liberty and King Kong. U.S. District Court Judge Denny Chin denied a motion by Mars attorneys to dismiss the $6 Million lawsuit; however, he also dismissed Burck&amp;#039;s right to privacy, whatever is left of it, since he&amp;#039;s been strutting his stuff for 10 years in public. (Does this sound like an episode of &amp;acirc;&amp;euro;&amp;oelig;Boston Legal&amp;acirc;&amp;euro;&#157;?). A pretrial hearing will take place on July 11, 2008; stay tuned. (I can visualize Boston Legal&amp;#039;s Denny Crane as The Naked Cowboy, can&amp;#039;t you? &amp;#039;&amp;#039;&amp;lt;i&amp;gt;Does this make me look fat&amp;lt;/i&amp;gt;?&amp;#039;&amp;#039; Denny Crane, Boston Legal: Spring Fever.)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/the-naked-cowboy-sues-mars-maker-of-mms-candy>