<http://schema.org/name>
"\u062F\u0641\u0626 \u0627\u0644\u062E\u0634\u0628 \u0628\u0627\u0644\u0637\u0627\u0628\u0639 \u0627\u0644\u0647\u0646\u062F\u0649"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t29760-topic>