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"This comical ad from &amp;#039;Johnnie-O&amp;#039; teaches men how to show the appropriate amount of chest and chest hair by using the brand&amp;#039;s &amp;#039;Tweener&amp;#039; button. The Tweener button is small hidden button attached to all of the brand&amp;#039;s shirts, which allows men to button up their shirt without being too revealing nor too conservative.  The ad uses wolves to create a metaphor, which explains that it&amp;#039;s not good to be &amp;quot;Too Much Wolf&amp;quot; or &amp;quot;Too Little Wolf.&amp;quot; In order to fully display its core message, this ad follows a woman who walks into a bar. She sees a man with far too much chest showing followed by a man with not enough chest showing. Finally she greets one man who is using the Johnnie-O button and has just the right amount of hsi chest revealed.  The ad is cleverly executed and reminds its audience of the &amp;#039;Goldie Locks and the Three Bears&amp;#039; fairytale while using humor to promote Johnnie-O&amp;#039;s brand message."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/tweener>