<http://schema.org/headline>
"Marshmallow &amp;#8216;Peep Show&amp;#8217; Contest Honors &amp;#8216;Up,&amp;#8217; Gets iPhone App"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blogs.wsj.com/speakeasy/2010/03/31/marshmallow-peep-show-contest-honors-up-gets-iphone-app/>