<http://schema.org/name>
"\u30BC\u30F3\u30EA\u30F3\u4F4F\u5B85\u5730\u56F3\u8328\u57CE\u770C\u5E38\u9678\u5927\u5BAE\u5E02 \uFF11 \u5927\u5BAE"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26261378.html>