<http://schema.org/name>
"\u041C\u0415\u0422\u041E\u0414\u042B \u041D\u0410 \u041F\u0420\u041E\u0412\u0415\u0420\u041A\u0423"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.makhashanah.com/t3133-topic>