<http://schema.org/name>
"\u0631\u0642\u0635\u0629 \u0643\u0631\u0633\u062A\u064A\u0627\u0646\u0648 \u0645\u0639 \u0645\u0627\u0631\u0633\u064A\u0644\u0648"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t18419-topic>