<http://schema.org/name>
"\u041A\u041E\u0428\u041C\u0410\u0420\u042B \u0418 \u0421\u0422\u0420\u0415\u0421\u0421"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mirmagiimantiki.com/t25348-topic>