<http://schema.org/alternateName>
"The Portal"^^<http://www.w3.org/2001/XMLSchema#string>
<https://texashistory.unt.edu/explore/partners/HSUL/browse/?fq=str_title_serial%3AThe+Brand&sort=date_a&fq=str_year%3A1937&fq=untl_collection%3ATDNP>