<http://schema.org/alternateName>
"Mister Art"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misterart.com/more-ways-brand-names/fb~3m~c1~crafts~c2~model-making~c3~tools~/3m-sandblaster-sanding-pads-or-standing-sponges.html>