<http://schema.org/description>
"We all know that smart people are more likely to succeed.  But, maybe it's not so much that they're smart, but that they are motivated to do well."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cbsnews.com/news/its-not-how-smart-you-are-its-how-motivated-you-are/>