<http://schema.org/description>
"If you're considered an attractive woman on OkCupid, you will receive over 500 percent more messages than women who are considered less attractive. \r\n\r\nT..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com/2012/06/29/okcupid-profile-picture-experiment_n_1638322.html>