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"Candles have always been considered a somewhat girlie gift. For the most part, scented candles only come in wusscents (wussy scents), until now. Thanks to Manly Man Candle Company, now every man can get a scented candle as a gift without compromising his macho-ness. Boasting scents such as Leather and Wild Alaska, manly candles are bound to be the new it thing. Below is another candle that might appeal to men.  &amp;lt;br&amp;gt;   &amp;lt;b&amp;gt;Implications&amp;lt;/b&amp;gt; - One of the best ways a company can immediately distinguish its products from competitors in a crowded marketplace is by investing in goods that serve a practical function but feature a radical, novelty design. By offering consumers the choice between the traditional and something new, the company shows a willingness to buck convention in favor of ingenuity."^^<http://www.w3.org/2001/XMLSchema#string>
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