<http://schema.org/description>
"Win free shwag, or the grand prize; an all-expenses paid trip plus a 5 day deluxe package to ride with JP at Camp of Champions next summer.  Just match your serial number!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://snowboarding.transworld.net/news/the-stepchild-prize-giveaway/>