<http://schema.org/name>
"\u0633\u064A\u062F\u062C\u0639\u0641\u0631 \u062D\u062C\u062A\u200C\u0643\u0634\u0641\u064A"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ketabcity.com/bookview.aspx?bookid=1702000>