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"The Big Ten Network has launched a comprehensive new college sports app that is designed to make it easier than ever for users to enjoy team-specific coverage of their favorite college sports teams rather than have to settle for broad coverage of the top college teams in the USA. This college sports app initially prompts users to select their favorite team, at which point they are greeted with a customizable interface that will speak to their team allegiance. Users will then be able to access multimedia content, news, analysis and social media content pertaining to their team.  Ultimately, the BTN2GO mobile app&amp;#039;s launch speaks to the peculiar nature of the college sports fan market, which consists of fans who are interested in the fortunes of specific teams."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/team-specific-sports-app>