<http://schema.org/headline>
"6.3 quake shakes SoCal; no injuries"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.upi.com/Top_News/US/2012/12/14/63-quake-shakes-SoCal-no-injuries/UPI-78831355495633/?rel=38791366287480>