<http://schema.org/address>
""^^<http://www.w3.org/2001/XMLSchema#string>
<http://prettyshinysparkly.com/whats-in-my-bag-giveaway/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+PSSfeed+%28Pretty+Shiny+Sparkly%29>