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"A price war is brewing between United Continental  and Virgin America on two lucrative transcontinental routes. Since the merger of United and Continental several years ago, United has been the"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2013/04/26/is-united-airlines-shooting-itself-in-the-foot/20550410/?gen=1>