<http://schema.org/name>
"\u0411\u043B\u0430\u0433\u0438\u0435 \u043D\u0430\u043C\u0435\u0440\u0435\u043D\u0438\u044F"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.predanieneo.com/t7852-topic>