<http://schema.org/description>
"The Super Bowl has come and gone, along with the countless ads companies spent millions on and prayed we would watch.  Among those were a handful of beer..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com/2012/02/08/breckenridge-brewery-ads_n_1263718.html>