<http://schema.org/alternativeHeadline>
"49ers' Phil Dawson attempts rare free kick against Rams, misses from 71 yards"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nfl/audibles/2013/09/27/san-francisco-49ers-st-louis-rams-phil-dawson-free-kick-field-goal>