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"This new Somersby Cider ad should appear somewhat familiar to anyone who has waited in line at the Apple store on an iPhone launch day.  In a frankly brilliant parody of the mayhem and chaos that overtakes people when there&amp;#039;s a new Apple product released, the Somersby Cider ad creates a fake Somersby store, laid out just like you&amp;#039;d see an Apple store. The alcoholic apple cider beverage is displayed prominently and by itself in glasses. In a beautiful irony, the commercial also depicts customers browsing actual apples in the store, going so far as to differentiate single core versus dual core, which is just one apple or two when referring to the cider. In case you were wondering, the Somersby Cider is indeed wireless as well. The Somersby Cider ad is a great example of inter branding homages with a sweet natured twist."^^<http://www.w3.org/2001/XMLSchema#string>
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