<http://schema.org/name>
"\uFF2A\u30FB\uFF37\u30FB\u30A6\u30A9\u30FC\u30BF\u30FC\u30CF\u30A6\u30B9 \u5EC9\u4FA1\u7248"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26248532.html>