<http://schema.org/articleBody>
"Madonna&amp;#xA0;plays a matador&amp;#xA0;in her new&amp;#xA0;video for &amp;quot;Living for Love,&amp;quot; becoming the biggest artist to premiere a music video on Snapchat.&amp;#xA0;\r\n\r\nOn Thursday, the singer innovatively&amp;#xA0;debuted the video&amp;#xA0;on the Snap channel of the application&amp;apos;s &amp;apos;Discover&amp;apos; page&amp;#xA0;for 24 hours. (The video premiered on Vevo Friday afternoon.) &amp;quot;Living for Love&amp;quot; shows Madonna dressed as a bullfighter fighting her dancers dressed as bulls.\r\nThe dramatic visual, which takes place on a stage in front of&amp;#xA0;a&amp;#xA0;blood red velvet curtain, was directed by J.A.C.K. (Julien Choquart and Camille Hirigoyen) and ends with a Friedrich Nietzsche quote (&amp;quot;Man is the cruelest animal. At tragedies, bullfights and crucifixions he has felt best on earth; and when he invented hell for himself that was his very heaven.&amp;quot;)\r\n&amp;quot;Living for Love,&amp;quot; the first single off of the forthcoming album Rebel Heart, had also been one of the six leaked tracks that Madonna and her team rushed to release last&amp;#xA0;December. &amp;quot;The thing is, lots of people write about being in love and being happy or they write about having a broken heart and being inconsolable,&amp;quot; the singer told&amp;#xA0;Rolling Stone&amp;#xA0;of the track&amp;#xA0;following the leak. &amp;quot;But nobody writes about having a broken heart and being hopeful and triumphant afterwards.&amp;quot;\r\nAs the app has grown in popularity, many popular musicians have utilized it as a way to creatively debut news and to interact with fans. Britney Spears teased her single &amp;quot;Perfume&amp;quot; through her account, while Afrojack debuted the artwork and song clips from his last album.&amp;#xA0;After being declared the fastest growing social app of 2014, Snapchat has started to expand its offerings beyond the disappearing photos users&amp;#xA0;can send to friends.\r\nMadonna will perform at the 57th Grammy Awards&amp;#xA0;on Sunday, February 8th and the Brit Awards on February 25th. Rebel Heart will be released in March."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.rollingstone.com/music/videos/watch-madonna-turn-into-a-matador-in-living-for-love-video-20150206>