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"Target decided that giving plain plastic gift cards wasn&amp;#039;t really that interesting anymore so the marketing folks came up with the idea to offer a digital camera that doubles as a gift card. Now Target shoppers can give a holiday gift card/digital camera combo.  The camera has 50 bm of storage, a USB and is battery-powered. Included with the gift card-camera combo is a certificate to turn those digital images into prints. &amp;lt;b&amp;gt;Implications&amp;lt;/b&amp;gt; - During the recession, consumers were looking for the most affordable products. Items that offer a two-for-one deal are appealing to those who are trying to save money."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/upgrading-gift-cards-target-camera-is-spendable-for-other-goodies>