<http://schema.org/headline>
"As Enterprise Cloud Services Heat Up, Fruition Partners Alights On $12M To Tackle IT&amp;nbsp;Specifically"^^<http://www.w3.org/2001/XMLSchema#string>
<https://techcrunch.com/2012/12/18/as-enterprise-cloud-services-heat-up-fruition-partners-alights-on-12m-to-tackle-it-specifically/>