<http://schema.org/description>
"Potbelly has been criticized for being just another sandwich shop chain that competes with much bigger players like Panera Bread and even McDonald&amp;#39;s. Perhaps what Potbelly needs to do is address its breakfast menu because there are several reasons why breakfast could turn Potbelly into a perennial champion."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.fool.com/investing/general/2014/03/29/why-breakfast-could-turn-potbelly-into-a-champion.aspx>