<http://schema.org/headline>
"Tony Mowbray looks for Boro to take Chelsea scalp"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hartlepoolmail.co.uk/sport/football/middlesbrough-fc/tony-mowbray-looks-for-boro-to-take-chelsea-scalp-1-5449181>