<http://schema.org/name>
"\u0645\u0627\u0630\u0627 \u064A\u062D\u062F\u062B \u0644\u0623\u062C\u0633\u0627\u0645\u0646\u0627 \u0639\u0646\u062F \u064A\u0627 \u0627\u0644\u0644\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t16823-topic>