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" The UK&amp;#039;s video on-demand watchdog has today ruled that Bootybox.tv breached regulations by not preventing under-18s from accessing pornographic content on its website.  The Authority of Television On Demand (ATVOD), which took over VOD regulation from Ofcom last year, told the operators of Bootybox.tv that they can only offer access to adult videos in future if the site blocks access to young people. Bootybox.tv offered hosted &amp;quot;explicit hardcore porn videos&amp;quot; to view on-demand. ATVOD said that the videos were &amp;quot;equivalent to that which could only be sold in licensed sex shops if supplied on DVD&amp;quot;. After the regulator received a complaint from a &amp;quot;concerned father, who had discovered that his son had visited the site&amp;quot;, ATVOD found that Bootybox.tv broke the statutory rules by allowing any visitor to the site to get unrestricted access to a selection of videos featuring &amp;quot;real sex in explicit detail&amp;quot;, along with &amp;quot;a large still image of explicit sex on the homepage&amp;quot;.  It further found that the full videos were open to any visitor who paid a fee, but Bootybox failed to ensure that payment methods could only be used by over-18s.  ATVOD has issued an enforcement notification against Bootybox.tv, requiring the provider to &amp;quot;either remove the hardcore porn content from the service or put it all behind effective access controls which will ensure that only adults can see it&amp;quot;.  Instead of implementing the potentially costly changes, the service has opted to cease operating following the ruling. Speaking today at a conference at the House of Lords on child and consumer protection, ATVOD&amp;#039;s chief executive Pete Johnson said: &amp;quot;UK providers of hardcore pornography on demand must take effective steps to ensure that such material is not accessible to under-18s. &amp;quot;Asking visitors to a website to click an &amp;#039;I am 18&amp;#039; button or enter a date of birth or use a debit card is not sufficient - if they are going to offer explicit sex material they must know that their customers are 18, just as they would in the &amp;#039;offline&amp;#039; world.&amp;quot; In May 2011, Playboy lost its bid to make two &amp;#039;hardcore&amp;#039; adult video websites exempt from UK video on-demand regulation, after Ofcom ruled in favour of fellow watchdog ATVOD. &amp;amp;gt; Playboy TV MD: &amp;#039;TV watershed is a nonsense&amp;#039; "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/media/news/a363278/bootyboxtv-video-site-falls-fouls-of-uk-regulator/>