<http://schema.org/headline>
"Nest founder: &amp;#039;We don&amp;#039;t expect people to buy a new one of these every year&amp;#039;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://appleinsider.com/articles/13/03/16/nest-founder-we-dont-expect-people-to-buy-a-new-one-of-these-every-year>