<http://schema.org/description>
"Companies are grappling with the multitude of privacy regulations, self-regulation policies, and consumer expectations placed on them to protect consumer data privacy. Mishandling your consumers\u2019 personal data risks damaging your reputation as well as your bottom line. No wonder companies are uncertain about where the Big Data opportunities and risks lie. The solution is to view the issue strategically \u2014 not just through just a compliance lens but also through a lens of opportunity and trust."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.pwc.com/gx/en/services/advisory/consulting/risk/resilience/publications/promise-peril-real-payback-big-data.html>