<http://schema.org/description>
"Here&amp;#039;s how to effectively use your social media campaign to connect with your customers and evaluate your business. Building a large following of fans is nice or fun to brag about, but to really make your social media campaign work, you have to attract fans that have the potential to become customer..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://hedgescompany.com/blog/2012/10/using-social-media-effectively/>