<http://schema.org/name>
"\u30B9\u30FC\u30D1\u30FC\u3076\u305F\u3055\u3093\u3067\u3059\u3088 \uFF08\u305E\u3046\u3055\u3093\u2665\u3076\u305F\u3055\u3093\u30B7\u30EA\u30FC\u30BA\u7D75\u672C\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26180240.html>