<http://schema.org/alternativeHeadline>
"In addition to minimizing melatonin-suppressing blue light, the Drift bulb has another remarkable health-benefitting trick up its sleeve ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/green-tech/gadgets-electronics/blogs/feeling-blue-this-sunset-mimicking-led-bulb-alleviates-sleep>