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"These toy bricks can be used to make a variety of different creations that are flexible and interactive.  Called &amp;#039;Flexo,&amp;#039; the bricks can be used to design a multitude of toys and pieces including catapults, swing bridges, watch straps and reinforcements. They can be used along with other toy bricks of their kind, namely LEGO, to create dynamic variations in otherwise standard toys. The creators of these flexible bricks are looking to create a community in which an online library and crowd-sourced building instructions are available to those who use these toys.  These toy bricks are the result of a relatively simple concept that can be snowballed and used to create dynamic and playful pieces that are more interactive than they would be if they were made from rigid brick designs."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/toy-bricks>