<http://schema.org/name>
"\u0645\u0646\u062A\u062F\u0649 \u0627\u0644\u0645\u0648\u0628\u064A\u0644\u0627\u062A \u0648 \u0627\u0644\u062C\u0648\u0627\u0644"^^<http://www.w3.org/2001/XMLSchema#string>
<http://awladcool.getgoo.net/t2535-topic>