<http://schema.org/description>
"In an effort to lure Web-savy customers, more and more companies are setting up shop online. Profits are elusive, though, as pioneers attempt to discover how best to tap the medium\u2019s potential."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.technologyreview.com/s/400085/is-web-business-good-business/>