<http://schema.org/headline>
"Stadium of Light fundraiser brings in \u00A34,000 for ill Sunderland children"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.sunderlandecho.com/news/stadium-of-light-fundraiser-brings-in-4-000-for-ill-sunderland-children-1-6779063>