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"Ahead of the 2016 Valentine&amp;#039;s Day season, grocery retailer Tesco Ireland has created a printing service that allows consumers to give loved ones a tub of Haagen Dazs ice cream with a personalized greeting. The personalization experience will set up shop at five Tesco Ireland locations leading up to Valentine&amp;#039;s Day and will give consumers the option of four different labels.  The entire experience was devised by Dublin-based agency Backup, who also created a social media campaign to support the activity.  Other brands that have offered personalized packaging include Nutella, Marmite and Lays Potato Chips. Haagen Dasz conducted a &amp;#039;Master Ice Cream Academy&amp;#039; last year in London&amp;#039;s Bloomsbury Square, which was described by the brand as a &amp;quot;school for the senses.&amp;quot;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/tesco-ireland>