<http://schema.org/alternativeHeadline>
"For all you iCarly fans out there, star Reed Alexander has just launched his new website Kewlbites.com! Check it out for tips on healthy eating, and ercise, all provided by Reed himself. Just in time..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/make-a-kewl-and-healthy-holiday-snack>