<http://schema.org/description>
"Making your business model agile for this decade of change and building  trust in it, is a challenge -the 2nd in our 12 tips series for the board."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.pwc.co.uk/reporting-assurance/insights/business-models-back-to-basics.html>