<http://schema.org/description>
"Apple on Tuesday detailed changes to its unparalleled retail-based personal training service designed to help customers get set up, get trained, and get going with new Macs purchased from the company&amp;#039;s direct sales channels."^^<http://www.w3.org/2001/XMLSchema#string>
<http://appleinsider.com/articles/09/06/02/apple_launches_new_one_to_one_personal_training_service>