<http://schema.org/name>
"\u0422\u0440\u0430\u043D\u0441\u043F\u043E\u0440\u0442"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.vedomosti.ru/business/articles/2016/02/01/626265-proezd-podesheveet>