<http://schema.org/headline>
"Big Brother Paddy Doherty, Sally Bercow swap lives for Channel 5 show"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tv/celebrity-big-brother/news/a352063/big-brother-paddy-doherty-sally-bercow-swap-lives-for-channel-5-show/>