<http://schema.org/description>
"What guarantees a company&amp;#039;s success? Celebrity endorsements? A high influx of customers? Profitable stocks? Without a solid business model, any company can crumble into oblivion after riding the tide of good fortune."^^<http://www.w3.org/2001/XMLSchema#string>
<http://money.howstuffworks.com/5-influential-business-models8.htm>