<http://schema.org/description>
"Tesco has launched a Facebook app that it says will allow users to vote on price cuts. Some will see this as clever PR but, nevertheless, it demonstrates that growing belief that the growth of the online channel will mean a two-way dialogue between brand owner and consumer."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/the-just-food-blog/tesco-recognises-the-need-for-dialogue_id2134.aspx>