<http://schema.org/name>
"\u30B7\u30F3\u30C7\u30EC\u30E9\u306E\u9774\u3001\u3042\u308A\u307E\u3059\u3002 \uFF11 \uFF08\u30DE\u30FC\u30AC\u30EC\u30C3\u30C8\u30B3\u30DF\u30C3\u30AF\u30B9\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26097501.html>