<http://schema.org/description>
"The last decade has seen the rise of \"clicktivism\" -- people using social media to show their support for a particular cause. Clicktivism has been criticised as an easy way out, with critics labelling..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com.au/susan-pascoe/dont-just-give-to-charity-brag-about-it/>