<http://schema.org/name>
"\u041F\u0430\u0432\u0435\u043B \u0421\u0435\u0440\u0433\u0435\u0435\u0432\u0438\u0447"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/science/5725/18338>