<http://schema.org/description>
"\u0415\u0441\u0442\u044C \u043B\u0438 \u0443 \u0412\u0441\u0435\u043B\u0435\u043D\u043D\u043E\u0439 \u043A\u0440\u0430\u0439?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/science/5725/18338>