<http://schema.org/name>
"\u041A\u0430\u0442\u0435\u0440\u0438\u043D \u0423\u0439\u043D\u043A\u044A\u0440"^^<http://www.w3.org/2001/XMLSchema#string>
<http://myonvideo.com/Vikings-Vikingi-S01E07-online-16552/>