<http://schema.org/headline>
"\u2018Happiness scale\u2019 reveals finding a stray \u00A310 is source of most joy"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.scotsman.com/news/odd/happiness-scale-reveals-finding-a-stray-10-is-source-of-most-joy-1-2748539>