<http://schema.org/alternativeHeadline>
"USC says recruiting story involving Snoop Dogg and Silas Redd is inaccurate"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/si-wire/2013/08/21/usc-recruiting-story-snoop-dogg-silas-redd-inaccurate>