<http://schema.org/headline>
"People like James O&amp;#8217;Keefe &amp;#8216;think they are acting like journalists&amp;#8217;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.poynter.org/2011/people-like-james-okeefe-think-they-are-acting-like-journalists/153143/>