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"One by one in the past few weeks, several big stores have announced they'll open Thanksgiving night.Many shoppers don't like it, but this could be just the beginning.Black Friday has become a Thanksgiving tradition for shoppers like Phil Soboleski.\"Mainly to get a jump on the deals, some of the best deals,\" Soboleski said.That jump is about to start even earlier, before Friday, on Thanksgiving.In the past customers would be waiting for doors to open at stores on Thanksgiving, but this year customers inside some stores will be at the register on Thanksgiving night.Boston Store, Macy's, J.C. Penney and Kohl's have announced that Black Friday will now start as early as 8 p.m. Thanksgiving. Reaction has been mixed.\"I don't think I'd go. We usually spend time with family,\" one shopper said.\"That's fine. I'm a free marketer,\" another shopper said.\"I think that's a little bit too early,\" a third shopper said.\"I'm worried, actually. I'm worried what's going to happen to families,\" area blogger Marge Fenelon said.Fenelon is an area mother and wife with a blog about religion and spirituality. With the Thanksgiving shopping announcements, she wrote about her concern.\"That time is sacred. That's special time. That's your time together,\" Fenelon said.According to Marquette University marketing professor Felicia Miller, sometimes quality time is spent spending money.\"It's just become part of our consumer culture,\" Miller said.Miller said intruding on the big dinner does come down to dollars, especially this year.\"Retailers are worried. They're worried about the government shutdown. Finally it's over, but how is that going to affect consumers,\" Miller said.Thanksgiving is later than usual, so there's less time to shop.But Boston Store said it's just giving their customers what they want.\"Why open up at 8 p.m. Thanksgiving night?\" WISN 12 News' Marianne Lyles asked.\"I think it's partially the evolution of Black Friday, and it's also the quest that retailers have, which is to try and be there and be available for our customers when they want to shop,\" Bon Ton VP Regional Store Director Amy Higgins said.\"Will it go any earlier in the next few years?\" Lyles asked.\"You know what? Your guess is as good as mine,\" Higgins said.\"If they don't make money, they're not here for us and frankly they wouldn't do it if people didn't show up,\" Miller said.That's why the blogger puts the responsibility of preserving Thanksgiving on the consumer.\"They might remember that gift later in life a little bit, but what they're going to remember is the time you spent with them, the fact you stopped your life for them,\" Fenelon said.Even the two outlet malls in southeastern Wisconsin are opening earlier. Instead of the traditional midnight opening, Pleasant Prairie and Johnson Creek have posted online some stores will open at 9 p.m. on Thanksgiving."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.wisn.com/article/black-friday-to-start-earlier-and-earlier/6318110>