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"The start of the FIFA World Cup is just two weeks away, and excitement is growing, not least at The Coca-Cola Co and Anheuser-Busch InBev, the event&amp;#39;s two drinks sponsors."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/the-just-drinks-blog/how-to-beat-fifa-at-the-world-cup-ad-game_id2228.aspx>