<http://schema.org/name>
"\u300C\u5F37\u3044\u4F1A\u793E\u300D\u3092\u3064\u304F\u308B\u601D\u60F3 \u9769\u65B0\u4F01\u696D\u516D\u793E\u306E\u30C8\u30C3\u30D7\u304C\u66F8\u3044\u305F"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_01074758.html>