<http://schema.org/name>
"\u0431\u0440\u0430\u0443\u043D \u0430\u043B\u0435\u043A\u0441\u0430\u043D\u0434\u0440"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/commerce/nedvizh/33356/113824>