<http://schema.org/name>
"\u0410\u0432\u0442\u043E"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.vedomosti.ru/auto/articles/2016/01/29/625957-avtovaz-nazval-stoimost-lada-xray-25-nedeli-nachala-prodazh>