<http://schema.org/name>
"\u30B5\u30FC\u30D3\u30B9\u30FB\u30DE\u30FC\u30B1\u30C6\u30A3\u30F3\u30B0\u306E\u7406\u8AD6\u3068\u5B9F\u8DF5"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26167066.html>