<http://schema.org/name>
"\u0641\u0648\u0627\u0626\u062F \u0627\u0644\u0628\u0631\u062F\u0642\u0648\u0634 / \u0627\u0644\u0646\u0627\u0641\u0639"^^<http://www.w3.org/2001/XMLSchema#string>
<http://jinane.ahlamontada.com/t3278-topic>