<http://schema.org/alternativeHeadline>
"NFL Opener 2015: Brady sharp as ever in Pats' win over Steelers"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nfl/2015/09/11/2015-nfl-season-opener-tom-brady-steelers-deflategate-patriots>