<http://schema.org/name>
"BCG \u0430\u043D\u0430\u043B\u0438\u0437 \u043D\u0430 \u043F\u0440\u0438\u043C\u0435\u0440\u0435 Unilever"^^<http://www.w3.org/2001/XMLSchema#string>
<https://author24.ru/readyworks/prezentacii/marketing/119877/>