<http://schema.org/target>
"http://www.upi.com/search?ss={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.upi.com/Health_News/2012/06/13/Survey-75-percent-say-a-tan-is-healthy/UPI-53891339560179/?st_rec=60801342560973>