<http://schema.org/name>
"\u05D4\u05E7\u05E8\u05D9\u05D4 \u05D4\u05D0\u05E7\u05D3\u05DE\u05D9\u05EA \u05D0\u05D5\u05E0\u05D5"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ono.ac.il/?CategoryID=339>