<http://schema.org/name>
"\u5B97\u6559\u6539\u9769\u306E\u7269\u8A9E \u8FD1\u4EE3\u3001\u6C11\u65CF\u3001\u56FD\u5BB6\u306E\u8D77\u6E90"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26091336.html>