<http://schema.org/description>
"Social technology offers considerable promise, but CIOs and business units are struggling to figure out how to use it effectively. A key reason is that most social media outside the enterprise is just pure communication. Making the same use of these tools inside the enterprise only imposes more channels on already overwhelmed staff. What alternatives exist to help alleviate communications overload?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.pwc.com/us/en/technology-forecast/2011/issue3/features/feature-cio-role-social-enterprise-strategy.html?WT.ac=Issues+landing_By+issue_Innovation+and+technology>