<http://schema.org/description>
"New event is on the horizon! Prepare yourself guys and gals! An awesome event starts on September 5th 2016! Fo"^^<http://www.w3.org/2001/XMLSchema#string>
<http://summonerswarskyarena.info/special-fall-trip-event-sep-5th-12am-sep-20th-8am-pdt/>