<http://schema.org/description>
"Apple has laid out a series of inventions and engineering tasks required to bring iPhone 5 to market, noting &amp;quot;we could have taken the easy way out and designed something more reasonable and less remarkable. But we didn&amp;#039;t.&amp;quot;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://appleinsider.com/articles/12/09/12/apple_highlights_invention_behind_iphone_5>