<http://schema.org/name>
"\u0440\u0435\u043C\u0435\u043D\u0435\u0446 \u0430\u043D\u0430\u0441\u0442\u0430\u0441\u0438\u044F \u0430\u043D\u0434\u0440\u0435\u0435\u0432\u043D\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/house/useful/65292/173911>