<http://schema.org/name>
"\u5927\u5B66\u5225\uFF01\u30A4\u30F3\u30C6\u30EA\u7537\u5B50\u3092\u30AA\u30C8\u3059\u30B3\u30C4\u30FB\uFF15\u9078 | \u30CF\u30A6\u30B3\u30EC"^^<http://www.w3.org/2001/XMLSchema#string>
<http://howcollect.jp/article/4243>