<http://schema.org/description>
"In 1938, Dave McCoy, a hydrologist with the Los Angeles Department of Water and Power, began setting up a rope tow on weekends on the Eastern Sierra foothills near his home in Bishop, California. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.powder.com/stories/soul-gallery-dave-mccoy/>