<http://schema.org/description>
"Joan Rivers is the MASTER of the shameless publicity stunt ... &amp;#039;cause her Costco shopping-cart protest didn&amp;#039;t just get her all over TV ... it also&amp;hellip;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tmz.com/2012/08/08/joan-rivers-marketing-genius/5/>