<http://schema.org/description>
"Panera hopes that its push towards ordering and payment streamlining will give it an edge over breakfast rivals Krispy Kreme and Einstein\u2019s Bagels"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.fool.com/investing/general/2014/06/20/paneras-hold-on-breakfast-goes-20.aspx>