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"The &amp;#039;How Sochi Does Social&amp;#039; infographic from Offerpop provides some insight into the Sochi social media stats from this year&amp;#039;s Winter Games. The games are not yet over, but so far, social engagement has not exceeded that of London&amp;#039;s.  Canada has earned a gold medal in terms of using the #Sochi2014 hashtag, closely followed by the US and Great Britain. Considering that the gold medal game for men&amp;#039;s hockey is coming up and Canada will be playing, they will likely stay on top.  Some of the brands that are dominating the Olympics include Coca-Cola, Chevy and Procter &amp;amp; Gamble, for its #becauseofmom campaign. Notable athletes like Shaun White, Jamie Anderson and Erin Hamlin have also gotten a ton of mention on social media and most of it has been fairly positive."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/sochi-social>