<http://schema.org/description>
"New LED lightbulbs have been unveiled that could last for 20 or 23 years. \r\n..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.co.uk/2012/05/08/led-lightbulb-could-last-20-years_n_1499920.html?ref=uk-innovation>