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"The new Lux soap commercial, produced by a company called Filmakademie Baden-W&amp;uuml;rttemberg, is done in the style of a slasher flick. In this comical ad, Lux soap saves the day by causing a chainsaw-welding killer to slip and fall before he can make his move. The extremely appropriate tagline featured in this short commercial reads &amp;quot;Save Your Skin.&amp;quot;  This commercial, like other soap commercials, contains scenes of a beautiful woman in the shower using the product. However, this ad puts a fresh spin on an overdone approach to selling shower-related products by including a spooky murderous stranger, and turning Lux soap into a hero.  This amusing soap commercial sucks viewers in by presenting itself as a horror flick, and wins them over by turning into a funny advertisement."^^<http://www.w3.org/2001/XMLSchema#string>
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