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"&lt;p&gt;&lt;/p&gt;&lt;p&gt;\"Chevy Guy\"&amp;nbsp;Rikk&amp;nbsp;Wilde became an overnight phenomenon after his heartbreakingly nervous presentation of the World Series MVP award to Madison&amp;nbsp;Bumgarner, which included Wilde using the instant catchphrase \"technology and stuff\" to describe the 2015 Chevrolet Colorado.\r\n\r\n&lt;/p&gt;&lt;p&gt;Chevrolet is now taking that awkwardness and turning it into&amp;nbsp;marketing gold, as the company is using the #TechnologyandStuff hashtag&amp;nbsp;to promote the vehicle from its Twitter account.\r\n\r\n&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;\r\n\r\n&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;\r\n\r\n&lt;/p&gt;&lt;p&gt;The awkwardness is already paying dividends for the company, who says it have seen a major traffic spike on the mid-size truck's web page.\r\n\r\n&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;\r\n\r\n&lt;/p&gt;&lt;p&gt;Thankfully, Wilde will now be seen as a viral marketing visionary instead of the guy who got super nervous in front of millions of television viewers.\r\n\r\n&lt;/p&gt;&lt;p&gt;\r\n\r\n&lt;/p&gt;&lt;p&gt;-&amp;nbsp;&lt;em&gt;Brendan Maloy&lt;/em&gt;\r\n&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/extra-mustard/2014/10/30/chevrolet-technology-and-stuff-tagline-chevy-guy>