<http://schema.org/name>
"\u4E00\u7D1A\u5EFA\u7BC9\u58EB\u5408\u683C\u69CB\u9020\u529B\u5B66 \u89E3\u304D\u65B9\u3092\u899A\u3048\u3066\u5F31\u70B9\u514B\u670D\uFF01"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26209335.html>