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"FacebookPinterest\n\nFacebookPinterest\n\nFacebookPinterest\n\nFacebookPinterest\n\nFacebookPinterest\n\nFacebookPinterest\n\nFacebookPinterest\n\nFacebookPinterest\n\nFacebookPinterest\n\nAs we told you yesterday, Noah Emrich is a young dude on his grind. Earlier today, GANT Rugger released the lookbook shots done by Emrich featuring their Holiday collection, which just dropped in stores and online; and you may recognize a few faces rocking the gear. Emrich told The Eye:\n\n&amp;quot;GANT Rugger has been one of my favorite brands for the past few years, so I shot head designer Christopher Bastin an email asking to collaborate. The next morning I got a response that was something along the lines of, &amp;quot;Hell yeah&amp;quot;. The format came from of a series of portraits I was doing of my friends with a similar layout. I think it gives the photos a sense of the subject\u2019s individual personality. That was a real focus for us, and why we didn\u2019t use models. It\u2019s all about how real people wear, and feel about the clothes.&amp;quot;\n\nFor those of you checking out the lookbook in the US, here is the link to shop the new collection. For those international cats, you\u2019ll find all the looks, and info here."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/mens-previews-gant-rugger-x-novh-holiday-collection-lookbook>