<http://schema.org/name>
"\u0420\u0443\u043D\u0438\u0447\u0435\u0441\u043A\u0438\u0435 \u0444\u043E\u0440\u043C\u0443\u043B\u044B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blackmagic.2x2forum.com/t6474-topic>