<http://schema.org/name>
"\u041F\u043B\u0430\u043D\u0435\u0442\u043D\u043E\u0435 \u0441\u043E\u043E\u0442\u043D\u043E\u0448\u0435\u043D\u0438\u0435"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.magigheskikrug.com/t4747-topic>