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"When it comes to fashionable hockey players, no one is quite as dapper as Henrik Lundqvist. The Swedish goalie for the NHL&amp;#039;s New York Rangers is featured in this Zara advertisement for its swanky polyester bow tie. You won&amp;rsquo;t see that many athletes in fashion ads, but King Henrik is definitely the exception to the rule. Arriving at every game in a tailored suit and never seen without his hair perfectly put together, he definitely breaks the mold. Zara was smart to include Henrik Lundqvist in its bow tie ad because as a player he is universally liked. As an athletic star in both North America and Europe, his face can pull in a large market of hockey fans that don&amp;rsquo;t traditionally associate with stylish clothing."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/henrik-lundqvist>