<http://schema.org/target>
"android-app://com.guardian/https/www.theguardian.com/music/shortcuts/2012/jan/09/lana-del-rey-david-cameron"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.theguardian.com/music/shortcuts/2012/jan/09/lana-del-rey-david-cameron>