<http://schema.org/name>
"\"\u0421\u0435\u0440\u0434\u0435\u0447\u043D\u044B\u0439 \u043F\u0435\u0442\u0443\u0448\u043E\u043A \""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.sanata.biz/t35916-topic>