<http://schema.org/name>
"\u0422\u0435\u043E\u0440\u0435\u0442\u0438\u0447\u0435\u0441\u043A\u0438\u0439 \u0440\u0430\u0437\u0434\u0435\u043B."^^<http://www.w3.org/2001/XMLSchema#string>
<http://blackmagic.2x2forum.com/t6474-topic>