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" E4 will not be broadcasting on May 7th,\u00A0in a drive to encourage more young people to vote. It is the first time any channel has stopped broadcasting on polling day, and intead\u00A0we&amp;#039;ll be treated to a charming photo of &amp;quot;Darren&amp;quot;, the chap in charge of keeping E4 on air, who will be sitting in the channel&amp;#039;s control room. Channel 4&amp;#039;s chief marketing officer Dan Brooke has said:  \u00A0&amp;quot;Less than half of under-25s voted at the last election so we&amp;#039;ve engaged the most powerful weapon that we have at our disposal to try and boost that number \u2013 switching off their favourite TV channel for the day.&amp;quot;  Attracting 8.7 million 16-34-year-olds every month means the station shutting is a pretty big deal. Which is more reason why it is SO important to use your vote. It will be shut rom 7am when polling stations open to 7pm when it will run Hollyoaks. We&amp;#039;ll know from an advert that will air on Channel 4 stations warning us of the change of schedule and will read &amp;quot;How many times have you missed life-changing events because you wanted to watch your favourite show?&amp;quot; May 7th is SO important for all of us, and if you&amp;#039;re still a bit confused about how to use your vote, this will help. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cosmopolitan.co.uk/reports/news/a35196/e4-will-not-broadcast-on-election-day/>