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"&lt;strong&gt;&lt;img alt=\"0808_joan_rivers_costco\" src=\"http://ll-media.tmz.com/2012/08/08/0808-joan-rivers-costco-2.jpg\" /&gt;&lt;br /&gt;Joan Rivers&lt;/strong&gt; is the MASTER of the shameless publicity stunt ... 'cause her Costco shopping-cart protest didn't just get her all over TV ... it also provided an INSTANT boost to her book sales. &lt;br /&gt;&lt;br /&gt;We broke the story ... cops responded to the Costco in Burbank yesterday -- where Joan had handcuffed herself to a shopping cart to protest the store for not carrying her book. &lt;br /&gt;&lt;br /&gt;During the protest, sources tell us Joan and her team managed to sell 150 copies to various customers. Since Costco refused to carry&amp;#160; the book, Joan was forced to sell them out of a box she kept in the Costco parking lot.&amp;#160; Cash only. &lt;br /&gt;&lt;br /&gt;And Joan got a big, fat bonus -- multiple national media outlets ... including \"Today\" and \"Fox News\" ... LOVED the story and have already aired the TMZ video of Joan's hilarious encounter with police. &lt;br /&gt;&lt;br /&gt;Bottom line ... Joan's stupid little stunt resulted in MAJOR exposure to millions of people ... and it didn't cost her a dime. &lt;br /&gt;&lt;br /&gt;Not a bad day's work.&lt;br /&gt;&lt;br /&gt;{{tmz_video_0}}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tmz.com/2012/08/08/joan-rivers-marketing-genius/5/>