<http://schema.org/name>
"\u041A\u0438\u043F\u0430\u0440\u0438\u0441\u043E\u0432\u0430\u044F \u0431\u0443\u0445\u0442\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misteria7.com/t176p15-topic>