<http://schema.org/headline>
"Tris Gain Popularity, T Swift Spotted SUP'ing and More!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.self.com/story/snack-triathlons-gain-popularity-taylor-swift-stand-up-paddleboarding-beginner-bikram-yoga-work-week-hacks>