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"Safety gloves are one of those products that are absolutely essential to certain tasks, but not one of the most exciting products to advertise. However, if there was ever a fun and dynamic ad for a pair of safety gloves, this is it.  The ad for Yeling gloves was created by Brazil&amp;#039;s Filadelfia agency and there isn&amp;#039;t actually a glove in sight. Instead, the multi-part print ad series dresses up hands with wrist tattoos that communicate that the ordinary hands have suddenly been given formidable powers. These hands suddenly have the might of either a kung fu master, a superhero or a wrestler, which is an unusual, albeit funny and memorable way to talk up hand protection."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/safety-gloves>