<http://schema.org/headline>
"New quiz! Guess this picture and win Feetures! socks"^^<http://www.w3.org/2001/XMLSchema#string>
<http://sportsday.dallasnews.com/other-sports/runningheadlines/2014/03/10/new-quiz-guess-this-picture-and-win-feetures-socks>