<http://schema.org/name>
"\u041E\u043A\u0435\u0430\u043D \u0421\u043F\u043E\u043A\u043E\u0439\u0441\u0442\u0432\u0438\u044F"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misteria7.com/t175p15-topic>