<http://schema.org/name>
"\u0424\u0430\u0431\u0440\u0438\u043A\u0430 \u0438 \u0444\u0430\u043B\u0446 \u043B\u0438\u0447\u043D\u0438 \u043A\u0430\u0440\u0442\u0438"^^<http://www.w3.org/2001/XMLSchema#string>
<http://veternica.macedonianforum.net/t335-topic>