<http://schema.org/alternativeHeadline>
"Heat's Udonis Haslem Puts 'Fake Tough Guy' Label On Thunder's Kendrick Perkins"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/si-wire/2012/04/06/heats-udonis-haslem-puts-fake-tough-guy-label-on-thunders-kendrick-perkins>