<http://schema.org/name>
"\u0418\u0440\u043B\u0430\u043D\u0434\u0441\u043A\u0438\u0435 \u043C\u043E\u043D\u0430\u0445\u0438 \u0438 \u0420\u0443\u0441\u044C"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.predanieneo.com/t3461-topic>