<http://schema.org/name>
"\u041E\u0432\u0447\u0438\u043D\u043D\u0438\u043A\u043E\u0432 \u0421\u0435\u0440\u0433\u0435\u0439"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.flickr.com/photos/osaoz/5694461418/in/photostream/>