<http://schema.org/StartDate>
"2012-01-20T07:00:00Z"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.maxpreps.com/games/basketball-winter-11-12/arcadia-vs-tempe/1-20-2012-rTUnYb5-Uk-sGSxZleTq6Q.htm>