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"The Prialt ads tackle a serious issue with stunning imagery and emotional words. Featuring a girl who is drowning, the ads make you feel like you&amp;#039;re struggling for breath as well.  Created by advertising agency Saatchi &amp;amp; Saatchi Health, the Prialt ads capture the feeling of those who rely on certain medications for their well-being. This is definitely not an easy thing to go through and the ads capture the feeling well.  Images like the ones from the Prialt ads provide a reminder that there is always a person behind every label. &amp;lt;b&amp;gt;Implications&amp;lt;/b&amp;gt; - Consumers are looking for designs they can relate to. Artwork that features a deeper meaning allows shoppers to create an emotional connection to certain images. In order to increase this level of attachment with customers, a company could develop more items like this."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/prialt-ads>