<http://schema.org/name>
"\u0645\u0646\u062A\u062F\u064A \u0627\u0644\u0628\u0631\u0627\u0645\u062C \u0648\u0627\u0644\u0634\u0631\u0648\u062D\u0627\u062A"^^<http://www.w3.org/2001/XMLSchema#string>
<http://sameh.fazerforum.com/t3781-topic>