<http://schema.org/name>
"\u0423\u043F\u0440\u0430\u0432\u043B\u0435\u043D\u0447\u0435\u0441\u043A\u0438\u0435 \u0440\u0435\u0448\u0435\u043D\u0438\u044F."^^<http://www.w3.org/2001/XMLSchema#string>
<https://author24.ru/readyworks/referat/ekonomika/96966/>