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"How the news of the Mac&amp;#8217;s next operating system &amp;#8212; Mountain Lion &amp;#8212; got disseminated\n\n  \nSource: Techmeme\nThe top tech news story Thursday, apparently, has nothing to do with working conditions in China, or who owns the iPad brand, or even the fact that Motorola \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tMMI\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t may have to remove &amp;#8220;slide to unlock&amp;#8221; from its smartphones.\nNo, the top 135 stories on Techmeme this afternoon are all about the next version of Apple&amp;#8217;s \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAAPL\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t desktop operating system &amp;#8212; dubbed Mountain Lion &amp;#8212; due out next summer.\nAnd even that doesn&amp;#8217;t quite capture what has so fascinated the tech press.\n&amp;#8220;The real shocker,&amp;#8221; writes the \n  New York Times\n&amp;#8216; David Pogue, &amp;#8220;is that for the first time, Apple decided to give tech reviewers an early, early version of Mountain Lion \u2014 not just months before its release to the public, but even before its release to its developer (programmer) community.&amp;#8221;\nSo who, exactly, got to see it first?\nThat&amp;#8217;s a question likely to be worried over within gossipy new media circles for weeks to come. Here, as near as I can tell from an admittedly small sample, is the current pecking order as Apple PR sees it:\n\nThe Wall Street Journal&amp;#8216;s\u00A0Jessica Vascellaro got meetings with CEO Tim Cook and marketing chief Phil Schiller\nDaring Fireball&amp;#8216;s John Gruber got a sit-down with Schiller (and a loaner MacBook Air) which he described in detail, as did USA Today&amp;#8216;s Ed Baig\nThe Times&amp;#8216; Pogue also got a Schiller preview, despite speculation by the\u00A0Washington Post&amp;#8216;s Erik Wemple that the\u00A0Times\u00A0may be getting the cold shoulder because of its Foxconn stories\nTechCrunch&amp;#8216;s MG Siegler and\u00A0The Loop&amp;#8216;s Jim Dalrymple got a developer&amp;#8217;s version a week early\nMacworld&amp;#8216;s Jason Snell got a developer&amp;#8217;s version a few days early\nA few thousand registered developers downloaded it on Thursday\nThe Verge&amp;#8216;s Nilay Patel got Apple PR to return his call\nThe rest of us &amp;#8212; including the Chicago Times&amp;#8216; Andy Ihnatko &amp;#8212; got a press release\n\nI may have missed it, but nowhere in the reports I read was there any hint that the previous incarnation of OS X was greeted with anything less than open arms. In my house, for what it&amp;#8217;s worth, my wife still hasn&amp;#8217;t forgiven me for saddling her with Lion&amp;#8217;s version of the Apple Mail app.\nUPDATE: A far more complete list of the previewers, via Quora.\n\nCabel Sasser\u00A0of\u00A0Panic:\u00A0https://twitter.com/#!/Cabel/sta&amp;#8230;\nJohn Gruber\u00A0of\u00A0Daring Fireball:\u00A0http://daringfireball.net/2012/0&amp;#8230;\nMG Siegler\u00A0of\u00A0CrunchFund/TechCrunch:\u00A0http://techcrunch.com/2012/02/16&amp;#8230;\nJason Snell\u00A0of\u00A0Macworld:\u00A0http://www.macworld.com/article/&amp;#8230;\nDavid Pogue\u00A0of\u00A0The New York Times:\u00A0http://pogue.blogs.nytimes.com/2&amp;#8230;\nJessica E. Vascellaro of The Wall Street Journal: http://online.wsj.com/article/SB&amp;#8230;\nJim Dalrymple of The Loop: http://www.loopinsight.com/2012/&amp;#8230;\nBrian Heater of Engadget: http://www.engadget.com/2012/02/&amp;#8230;\nNilay Patel of The Verge: http://www.theverge.com/2012/2/1&amp;#8230;\nArik Hesseldahl of AllThingsD: http://allthingsd.com/20120216/m&amp;#8230;\nJosh Lowensohn of CNET: http://news.cnet.com/8301-27076_&amp;#8230;\nStuart Miles of Pocket-lint: http://www.pocket-lint.com/news/&amp;#8230;\nEd Baig of USA Today: http://www.usatoday.com/tech/col&amp;#8230;\nVincent Nguyen of SlashGear:\u00A0http://www.slashgear.com/meet-apple-os-x&amp;#8230;\nChris Taylor for Mashable:\u00A0http://mashable.com/2012/02/16/apple-mountain-lion&amp;#8230;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://fortune.com/2012/02/16/apple-public-relations-new-media-pecking-order/?section=money_technology>