<http://schema.org/name>
"\u041F\u0440\u043E\u0431\u043B\u0435\u043C\u0430 \u0438\u043B\u0438 \u043D\u043E\u0440\u043C\u0430\u043B\u044C\u043D\u043E"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.sdvg-deti.com/t15587-topic>