<http://schema.org/description>
"The company has its work cut out for it: shifting consumer preference, increased global competition, and more. It may not grow at the pace Wall Street wants, but it still pays. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.fool.com/investing/general/2013/10/22/growing-or-not-mcdonalds-can-satisfy-investors.aspx>