<http://schema.org/name>
"\u0628\u0639\u0636 \u0627\u0644\u0646\u0627\u0633 \u064A\u0632\u064A\u062F \u0643\u0644\u0645\u0629 \" \u0648\u0627\u0644\u0634\u0643\u0631 \""^^<http://www.w3.org/2001/XMLSchema#string>
<http://tamimi.own0.com/t120806-topic>