<http://schema.org/name>
"Burton Snowboards"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.burton.com/default/dagger-long-sleeve-raglan-pocket-t-shirt/F14-11297100.html?dwvar_F14-11297100_variationColor=11297100101&cgid=mens-tees>