<http://schema.org/name>
"\u0627\u0642\u0648\u0627\u0644 \u0627\u0644\u0641\u0644\u0627\u0633\u0641\u0647 \u0641\u0649 \u0627\u0644\u0631\u062C\u0627\u0644"^^<http://www.w3.org/2001/XMLSchema#string>
<http://tamimi.own0.com/t80622-topic>