<http://schema.org/name>
"\u5B9F\u6226\u30C6\u30AF\u30CB\u30C3\u30AF\uFF0F\u30C7\u30B8\u30BF\u30EB\u30AB\u30E1\u30E9"^^<http://www.w3.org/2001/XMLSchema#string>
<http://trendy.nikkeibp.co.jp/article/tech/20070606/1000338/>