<http://schema.org/name>
"\u041F\u043E\u0437\u0434\u0440\u0430\u0432\u043B\u044F\u0435\u043C \u0441 \u0414\u043D\u0435\u043C \u0420\u043E\u0436\u0434\u0435\u043D\u0438\u044F \u0410\u043D\u043D\u0443 (\u0410\u043D\u044E\u0442\u043A@)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.sanata.biz/t30844-topic>