<http://schema.org/name>
"\u0633\u0627\u062D\u0629 \u0627\u0644\u062D\u0648\u0627\u0631 \u0648\u0627\u0644\u062A\u0644\u0627\u0642\u064A \u0627\u0644\u0641\u0643\u0631\u064A"^^<http://www.w3.org/2001/XMLSchema#string>
<http://read.all-forum.net/t4471-topic>