<http://schema.org/name>
"Burn 2nd Degree Cleat"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.warrior.com/WMSSM2.html?cgid=50020&srule=By%20Category%20Position&start=14&dwvar_WMSSM2_color=Black_with_White_and_Silver>