<http://schema.org/description>
"News about a hurricane or tornado far away impels us to want to help the survivors. But is there a right way and a wrong way to do this? Can a donation be worse than doing nothing at all?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://money.howstuffworks.com/10-worst-things-donate-after-disaster4.htm>