<http://schema.org/name>
"\u30C9\u30A4\u30C4\u306E\u5E02\u6C11\u30A8\u30CD\u30EB\u30AE\u30FC\u4F01\u696D \uFF11\uFF10\uFF10\uFF05\u518D\u751F\u53EF\u80FD\u3078\uFF01"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26190286.html>