<http://schema.org/name>
"\u03A6\u03C9\u03C4\u03B9\u03C3\u03BC\u03CC\u03C2"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mediamarkt.gr/el/category/_%CE%BB%CE%AC%CE%BC%CF%80%CE%B5%CF%82-led-634010.html>