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" When Nafisa Kaptownwala, a 26-year-old Canadian art history graduate, noticed that many of her friends who worked in fashion weren&amp;#039;t employing models of colour and, in fact, that many people who work in fashion full-stop were regularly opting for white models over any other skin tone - she did something about it. One year on from its creation, Lorde Inc., is proving successful in making the industry question how long its typical beauty standards can remain the norm.         &#128225;&#128225;&#128225;Beauty photo story dropped on @id_magazine today! Featuring babes #Jane and #Jenny thank u for the photo @evanpix.zip and styling @miaamorefiddis makeup @jennakuchera and hair @fridanorrman A photo posted by Lorde Inc (@lordeinc) on May 28, 2015 at 5:06am PDT     But as far as representation levels of all skin tones reaching equality any time soon, Nafisa has her doubts.   &amp;quot;There&amp;#039;s still not a massive demand because this is still a radical idea and people in fashion are not really ready for it,&amp;quot; she told The Guardian.  &amp;quot;How does that make me feel? In general I think, as a person of colour, you internalise. Creating this agency is a way to channel those feelings.&amp;quot;          Superstar babe up on @id_magazine today! photography by @evanpix.zip styling @miaamorefiddis makeup @jennakuchera and hair @fridanorrman\u2601\uFE0F dream team &#128591;&#127998; A photo posted by Lorde Inc (@lordeinc) on May 28, 2015 at 11:24am PDT     And Nafisa maintains that it is everyone&amp;#039;s responsibility to make the changes happen.  &amp;quot;If we see all white castings, everyone everywhere should take to social media and just express that it&amp;#039;s not acceptable&amp;quot;, she told i-D Magazine.  &amp;quot;It sucks when these shitty things happen in society and it&amp;#039;s the same group of usually marginalised people that are vocal about it, and everyone else is apathetic or silent. It should be everyone&amp;#039;s responsibility to speak up.&amp;quot;          babe #Malaya by @joshua_gordon #London&#127801; A photo posted by Lorde Inc (@lordeinc) on Jun 15, 2015 at 10:07am PDT     Not only does the agency focus on its portfolio of models from all over the world, but it also doesn&amp;#039;t restrict applications according to weight or size. A non-discriminatory modelling agency that is attempting to re-adress the balance of an out-dated ideal? We&amp;#039;re on board.         #Gorgeous #Akuc on the cover of the new @polyesterzine! Get an issue tonight at #ShackelwellArms in #London &#128343; #PhotoStory by @ourstorymagazine and @eleanorhardwick. Preview up on @dazedmagazine &#128156; A photo posted by Lorde Inc (@lordeinc) on Jul 23, 2015 at 5:16pm PDT      "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cosmopolitan.co.uk/fashion/style/news/a37563/lorde-inc-modelling-agency-colour-beat-racism/>