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" Dolby is gunning for a share of the mega-theater market with the announcement of Dolby Cinema, a new giant-screen theater technology meant to take on IMAX. Dolby knows sound, and Dolby Cinema will use the company&amp;#039;s Atmos sound system, which offers an immersive surround sound experience via 128 audio tracks and up to 64 speakers. For the visuals, it&amp;#039;s incorporating high dynamic range projection, which creates a wider range of colors, including deeper whites and blacks for a high-contrast experience. Eventually, that system merge with some of Dolby&amp;#039;s proprietary technology to become what the company will all Dolby Vision. The first Dolby Cinema will open in the Netherlands later this month. Wider deployment could take place in 2015\u2014perhaps just in time for a highly awaited sequel from a galaxy far, far away. Via The Hollywood Reporter. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.popularmechanics.com/culture/movies/a13300/dolby-cinema-theater-experience-rival-imax/>