<http://schema.org/name>
"\u0411\u041B\u0418\u0417\u041E\u0421\u0422\u042C \u0421 \u041A\u0410\u0422\u041E\u041B\u0418\u041A\u0410\u041C\u0418"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.predanieneo.com/t6323p150-topic>