<http://schema.org/description>
"&lt;p&gt;Companies have to become more social, to engage their audiences and grow their business. This requires a deep transformation of their leadership culture, relational habits and communication processes. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://weneedsocial.com/blog/2013/8/25/disrupted-disruptors-unite>