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"  Picture: Getty Images Blake Lively has confirmed that her fashion and lifestyle website, Preserve, is to close.\u00A0 The website will officially cease operation on 9 October, with all items on sale from now until then. However, Lively has revealed that she has another business venture in the pipeline. &amp;quot;We have an incredible team of people who do beautiful work, but we launched the site before it was ready, and it never caught up to its original mission,&amp;quot; Lively told US press today. &amp;quot;It&amp;#039;s not making a difference in people&amp;#039;s lives, whether superficially or in a meaningful way. And that&amp;#039;s the whole reason I started this company, not just to fluff myself, like, &amp;#039;I&amp;#039;m a celebrity! People will care what I have to say!&amp;#039; It was so never meant to be that, and that kind of became the crutch because it was already up and already running, and it&amp;#039;s hard to build a brand when you&amp;#039;re running full steam ahead \u2013 how do you catch up?&amp;quot;\u00A0 Part e-commerce, part charity initiative and part editorial, Preserve launched last summer, offering readers a carefully curated selection of products that had all personally been approved by Lively, as well as tips on everything from pregnancy style to recipes. &amp;quot;The news will blow up and I&amp;#039;ll look like a jerk and everyone will be really horrible,&amp;quot; said Lively today. &amp;quot;And then the\u00A0new\u00A0news will come out and I&amp;#039;ll look like a hero and everyone will be really nice, and then the new site will come out and half will be nice and half will be mean again. I mean, champagne problems \u2013 thank God these are the things I get to complain about. It&amp;#039;s very exciting and it&amp;#039;s also incredibly scary. I never thought I would have the bravery to actually do that, to take the site dark and to say, &amp;#039;You know what? I haven&amp;#039;t created something that is as true and impactful as I know it can and will be.&amp;#039; And I&amp;#039;m not going to continue to chase my tail and continue to put a product out there that we, as a team, are not proud of.&amp;quot; *** MORE BLAKE LIVELY Blake Lively designs a handbag Blake Lively&amp;#039;s greatest red carpet hits Blake Lively and Ryan Reynolds welcome baby "^^<http://www.w3.org/2001/XMLSchema#string>
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