<http://schema.org/headline>
"How The Economist&amp;#8217;s conversational tweets drive clicks, while Al Jazeera&amp;#8217;s automation drives retweets"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.poynter.org/2011/how-economists-conversational-tweets-drive-clicks-while-al-jazeeras-automation-drives-retweets/141837/>