<http://schema.org/alternativeHeadline>
"Adidas releases special edition D Rose 5s honoring Year of the Goat"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nba/2015/01/07/adidas-releases-year-of-the-goat-special-editions-d-rose-t-mac>