<http://schema.org/name>
"\u0421\u0432\u043E\u0431\u043E\u0434\u043D\u043E\u0435 \u041E\u0431\u0449\u0435\u043D\u0438\u0435"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.makhashanah.com/t4190-topic>