<http://schema.org/about>
"Nordic cell provider Telenor is reconciling some disappointing statistics about unused cell phones by starting up a cool trade-in deal that promotes reforestation in Asia. According to Telenor's calculations at least"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/clean-technology/old-cell-phones-mean-new-trees-with-telenor.html>