<http://schema.org/description>
"&lt;p&gt;To keep things simple, let&amp;rsquo;s just call it the year 2000 and event  organizers and sponsors pull their heads out of the sand and have a look  around. And what do you know? They see&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.dewtour.com/news/zitzer-the-great-bowl-resurgence-part-2/>