<http://schema.org/name>
"\u041A\u0430\u043A \u0432\u044B\u0431\u0440\u0430\u0442\u044C \u043A\u0430\u0440\u0442\u044B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.angraal.com/t3438p25-topic>