<http://schema.org/description>
"&lt;p&gt;&lt;strong&gt;The Urbana Business Association is a membership driven, not-for-profit organization whose mission is promote the city of Urbana as a dynamic place to live, work, and do business.&lt;/strong&gt;&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.urbanabusiness.com/megan>