<http://schema.org/alternativeHeadline>
"La Liga: Atl\u00E9tico Madrid regains league lead with win vs. Celta"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/planet-futbol/2016/01/10/la-liga-recap-atletico-madrid-celta-vigo>