<http://schema.org/image_url>
"http://media.cleveland.com/cavs_impact/photo/stepienhorizssjpg-f7f0294bde5e8c1b.jpg"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cleveland.com/cavs/index.ssf/2010/03/cavaliers_characters.html>