<http://schema.org/name>
"ESPN"^^<http://www.w3.org/2001/XMLSchema#string>
<http://insider.espn.com/blog/buster-olney/post?id=7721&src=mobile&rand=ref~%7B%22ref%22%3A%22http%3A%2F%2Ft.co%2FwykHthSbN0%22%7D>