<http://schema.org/name>
"ESPN"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.espn.com/mens-college-basketball/story/_/id/6793928/men-college-basketball-2011-12-summer-buzz-uconn-huskies-duke-blue-devils-kentucky-wildcats-north-carolina-tar-heels>