<http://schema.org/headline>
"Facebook Isn&amp;#8217;t Part of the Mayan Doomsday Scenario, Either"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blogs.wsj.com/marketbeat/2012/06/08/facebook-isnt-part-of-the-mayan-doomsday-scenario-either/>