<http://schema.org/headline>
"Police hope $10,000 reward will lead to new information in cold case from 2000"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.wesh.com/article/police-hope-10-000-reward-will-lead-to-new-information-in-cold-case-from-2000/4433523>