<http://schema.org/description>
"A Mad River media mega-monopoly has formed. Via Facebook, the Arcata Eye announced it will join forces with Northern Humboldt's other hyper-local weekly newspaper the McKinleyville Press starting Oct. 2.And the&amp;nbsp;Mad River Union was born."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.northcoastjournal.com/Blogthing/archives/2013/08/20/arcata-eye-mckinleyville-press-forge-new-media-empire/>