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"  Forget vinyl. Music just sounds better as you float through a 3D virtual-reality universe. That&amp;#039;s the thought behind The Who&amp;#039;s upcoming app for the Oculus Rift.  Tied to the band&amp;#039;s 50th anniversary, the app will first be available on Android and iOS smartphones and tablets. The Oculus Rift app will be released early next year. The band&amp;#039;s app sends you flying through the 3D world of The Who, as the band&amp;#039;s lyrics pop up before you and different elements of the music begin to play when you turn your head to look at certain instruments. As you look at photos from Roger Daltrey&amp;#039;s archives, you can play The Who&amp;#039;s songs from your own mp3 collection or stream them through sites like Spotify. Though the app makes money now through links to buy music, merchandise, and concert tickets, it may offer in-app purchases in the future. Check out a preview below.      "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.popularmechanics.com/technology/apps/a13776/the-who-oculus-rift-17410832/>