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"As an advertiser, I don't want people clicking my ads just for the sake of clicking them. Companies that are spending money advertising their products and services in the design community know what they're doing (the good ones do). It's not about the clicks, and an abundance of clicks without the conversions might mislead the advertiser entirely to believe the problem is with their landing page, copy, design, etc. In other words, clicking on an ad just for the sake of clicking the ad can actually cost the advertiser more money refining a page that might otherwise convert very well.\r\n\r\nAdvertising is about more than clicks. It is about raising awareness, conversions, and selling something that will help someone.\r\n\r\nWhen I am advertising something that I want to raise awareness for, I usually do it through banner ads (especially on networks like BuySellAds where I have a high degree of customization and power of the ads). The CTR is usually minimal compared to say, using AdWords, but it get's the job done in making an audience at least &lt;em&gt;know&lt;/em&gt; about a website/product/service.\r\n\r\nSo in short, my 2 cents are to not just click ads unless it's something you'd actually click without the encouragement. For Publishers, don't undersell yourselves by giving advertisers free endorsements (which is bad because in a way you're selling out your audience). Smart companies are willing to work with you in ways that will benefit publishers with monetizing their content, users by connecting them with products that will enhance their life, and the advertiser by selling more of whatever it is they sell."^^<http://www.w3.org/2001/XMLSchema#string>
<https://colorburned.com/category/articles/page/3/>