<http://schema.org/description>
"When Apple&amp;#039;s just-announced iAd mobile advertising platform matures and sees wide support from the App Store developer community, it could generate as much as $4.7 billion in revenue per year for the company, one analyst believes."^^<http://www.w3.org/2001/XMLSchema#string>
<http://appleinsider.com/articles/10/04/09/apples_iad_platform_called_a_billion_dollar_opportunity>