<http://schema.org/description>
"A big advantage for small local businesses is that Yandex.Direct also provides advertisers without their own websites with an opportunity to get \u201Ca virtual business card\u201D free of charge."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.pointit.com/blog/what-you-need-to-know-about-yandex-ppc/>