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"In addition to offering a standard mobile banking app, the Emirates Islamic Bank offers a more entertaining banking app by the name of &amp;#039;El World.&amp;#039;  Inside El World, banking customers are able to carry out real payments and transactions as usual, but in a gamified universe that allows them to earn points, badges and level up as they complete different actions.  The app is styled to have a friendly and familiar environment that makes the task of banking feel less like a chore. For instance, in order to pay a mobile, cable or Internet bill, the app&amp;#039;s users know to go to the living room, where they will be able to find items related to the services."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/el-world>