<http://schema.org/name>
"\u0641\u0631\u064A\u062F\u0648\u0646 \u067E\u0627\u0631\u0633\u0627\u0646\u0698\u0627\u062F"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ketabcity.com/bookview.aspx?bookid=1710071>