<http://schema.org/about>
"Manhattan's Upper East Side is better known for fur coats and doormen than for crunchy granola and waste reduction. Upper Green Side, a nonprofit group launched in February, aims to change that. They're fierce advocates for cyclists, farmer's markets,"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/sustainable-product-design/from-snobbery-to-shrubbery.html>