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"&lt;p&gt;&lt;/p&gt;&lt;p&gt;Emphasis ours, via\u00A0Reuters: \"ESPN paid $80 million for broadcast rights of the newly created Champions Bowl, &lt;strong&gt;matching the sports network's investment in the Rose Bowl.\"&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;This. Changes. Everything. (Unless. It. Doesn't.) Right?\n[polldaddy poll=6430587]&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/college-football/campus-union/2012/07/31/poll-whose-bowl-is-the-specialest>