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"Though Lana Del Rey is a model and H&amp;amp;M brand girl, her personal style has been a bit hard to pin down: onstage, she&amp;apos;s been the vision of innocence, usually gussied for ditching church in pristine white lace and satin gowns. Offstage, she&amp;apos;s the portrait of ultra-casual, doing jeans and ballet flats, T-shirts and cardigans, as typically American as the &amp;quot;Star-Spangled Banner&amp;quot; and Starbucks. It&amp;apos;s a fashion duality that&amp;apos;s equally reflected in her lyrics and musical persona, a bored, sweet woman with a bad streak. But leading up to the release of her second album Ultraviolence, she&amp;apos;s been going all 7th season of Mad Men on us: like the show has transitioned&amp;#xA0;from the innocent mid-Sixties to topsy-turvy, psychedelic &amp;apos;69, Lana Del Rey has mostly closeted her all-white, all-innocent stage gear for appropriately technicolor mini-dresses and multi-hued gowns. And with it, she has become what we&amp;apos;ve always suspected she is: a bright light in a dark world.&amp;#xA0;By Julianne Escobedo Shepherd"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.rollingstone.com/music/pictures/bright-light-dark-world-lana-del-reys-technicolor-style-statements-20140716>