<http://schema.org/name>
"\u0634\u0640\u0640 \u063A\u0631\u0627\u0645 \u0644\u0644\u0627\u0645\u0648\u0645\u0629 \u0640\u0640\u0640\u0645\u0639\u0629"^^<http://www.w3.org/2001/XMLSchema#string>
<http://cham3atgharam.nice-forums.com/t334-topic>