<http://schema.org/name>
"\u0646\u064A\u0631\u0648\u0646 \u0627\u0644\u0630\u0649 \u0627\u062D\u0631\u0642 \u0634\u0639\u0628\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t23127-topic>