<http://schema.org/name>
"\u0623\u0647\u0644\u0627  \u0628\u0627\u0644\u0636\u064A\u0641 \u0623\u0647\u0644\u0627 (\u0631\u0645\u0636\u0627\u0646)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t12705-topic>