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"Growing at a riotous pace, E-commerce industry has left many wondering about the future of retail industry in the world. With maximum shopping still happening offline, trendsetters are on their path to create another buzz named Omni-channel retail. The article would discuss about apprehensions in the consumers\u2019 mind to shop online due to their touch and feel psychology for products, its effect in e-tailing and how the e-commerce companies are bridging the gap between online and offline mode of purchase through Omni- channel retail. Lastly, the article would focus on advantages of Omni-channel retailing in the Indian market and ways in which various Indian companies are addressing the customer needs."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mbaskool.com/business-articles/marketing/15815-omni-channel-retail-click-and-mortar.html>