<http://schema.org/articleBody>
"&lt;p&gt;&lt;/p&gt;&lt;p&gt;Renowned behavioral economist Richard Thaler&amp;nbsp;recalled the time he offered draft advice to Washington Redskins owner Dan Snyder in an appearance on&amp;nbsp;&lt;em&gt;Sports Illustrated&lt;/em&gt;'s&amp;nbsp;\"This Is Your Brain On Sports\" podcast.&amp;nbsp;\r\n\r\n&lt;/p&gt;&lt;p&gt;Speaking to host Jon Wertheim, Thaler recounted advising Snyder on the team's draft strategy, only for the team to do the complete opposite.&amp;nbsp;\r\n\r\n&lt;/p&gt;&lt;p&gt;\u201CDan Snyder had recently bought the Washington-based football team and he was invited by the Chicago Booth entrepreneurship club at the business school where I teach to give a talk,\" Thaler told Wertheim. \u201CSo they asked if I would moderate this and interview Mr. Snyder, as he insisted on being called by all of his employees. I told him about all of the research we were doing about the NFL draft and he got all excited. \u2018We want to be the best at everything,\u2019 he said.\u201D\r\n\r\n&lt;/p&gt;&lt;p&gt;Thaler and Snyder met later that week with two of his associates and says they had a mutually beneficial discussion. The conversation continued after the season ended, and Thaler believed the staff had understood his two takeaways for the draft: Trade down and trade picks this year for better picks next year.\r\n\r\n&lt;/p&gt;&lt;p&gt;But when the draft came, the team did exactly the opposite of what Thaler had suggested. Washington moved up in the draft and traded away a high draft pick for the following year to get a lower one. When he asked the team what happened, Thaler was told: \u201CMr. Snyder wanted to win now.\u201D\r\n\r\n&lt;/p&gt;&lt;p&gt;Listen to the full podcast below or&amp;nbsp;subscribe to the podcast on iTunes, and check back every week for a new episode:\r\n\r\n&lt;/p&gt;&lt;p&gt;\r\n&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nfl/2015/06/23/washington-redskins-dan-snyder-richard-thaler-economist>