<http://schema.org/description>
"What makes me click on ad? That would be several things. First, if the ad is applicable to what I'm currently working on, like if I'm planning on going somewhere, I'd most probably click on an ad that features something about the destination. Another thing to consider is the design of the ad. I always skip the ads that don't look pleasing and well-made. Third would be the text (if any). Thanks!"^^<http://www.w3.org/2001/XMLSchema#string>
<https://colorburned.com/category/articles/page/3/>