<http://schema.org/name>
"Burn 2nd Degree Cleat"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.warrior.com/WMSSM2.html?cgid=50020&prefn1=color&prefn2=size&start=6&dwvar_WMSSM2_color=Blue_with_White_and_Silver&prefv1=White&prefv2=9.5>