<http://schema.org/keywords>
"Sports"^^<http://www.w3.org/2001/XMLSchema#string>
<http://sportsday.dallasnews.com/dallas-mavericks/mavericksheadlines/2011/04/23/colossal-collapse-mavs-waste-23-point-2nd-half-lead-in-84-82-game-4-loss-to-blazers>