<http://schema.org/name>
"\u0648\u0638\u0627\u0626\u0641 \u0641\u0649 \u0627\u062F\u0627\u0631\u0629 \u0627\u0644\u0631\u0649 "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.awad-ali.net/t17387-topic>