<http://schema.org/name>
"\u0623\u0628\u0639\u062F \u0627\u0644\u0641\u0646\u0627\u062F\u0642 \u0641\u064A \u0627\u0644\u0639\u0627\u0644\u0645 "^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t34560-topic>