<http://schema.org/description>
"The Emerging Icons message can be described in many ways- but it can in fact be condensed down to just three words. LOVE NEW MUSIC. It's what we ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.co.uk/kat-jackman/emerging-icons-x-factor-music_b_2076713.html>