<http://schema.org/target>
"android-app://com.guardian/https/www.theguardian.com/media/2002/aug/12/newmedia.citynews"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.theguardian.com/media/2002/aug/12/newmedia.citynews?INTCMP=ILCNETTXT3487>