<http://schema.org/name>
"\u0627\u0644\u0635\u062D\u0627\u0628\u064A \u0627\u0644\u062C\u0644\u064A\u0644 (\u0635\u0647\u064A\u0628 \u0627\u0644\u0631\u0648\u0645\u064A)\u0633\u0627\u0628\u0642 \u0627\u0644\u0631\u0648\u0645"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mesr.mam9.com/t5187-topic>