<http://schema.org/name>
"\u0642\u0645\u0629 \u0645\u0646\u062A\u062F\u064A\u0627\u062A \u0639\u0631\u0628 \u0627\u0644\u0647\u0646\u0627\u062F\u0649 "^^<http://www.w3.org/2001/XMLSchema#string>
<http://elhanade.forum-2007.com/t324-topic>