<http://schema.org/sponsored_content>
"0"^^<http://www.w3.org/2001/XMLSchema#string>
<http://highschoolsports.pennlive.com/news/article/1650469414396799376/lancaster-country-day-to-make-state-tournament-debut-tonight-in-somerset-against-district-5-a-champ-north-star/>