<http://schema.org/name>
"\u0645\u0634\u0627\u0647\u062F\u0629 \u0641\u064A\u0644\u0645 \u0628\u0646\u0627\u062A \u0627\u0644\u0639\u0645 \u0627\u0648\u0646 \u0644\u0627\u064A\u0646 "^^<http://www.w3.org/2001/XMLSchema#string>
<http://westelbald.mam9.com/t613-topic>