<http://schema.org/name>
"\u062C\u0640\u0640\u0640\u0640\u0640\u0640\u062F\u064A\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u062F"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t27394-topic>