<http://schema.org/description>
"In recent years it has become easy to underestimate the importance customers place on the ethical credentials of what they are eating, with continued focus on price and the gloomy economic landscape."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/the-just-food-blog/ethical-food-a-complicated-picture_id1906.aspx>