<http://schema.org/description>
"For this week's contest, something to whet the appetite. The first person to correctly guess what I'm eating and where wins a $40 Corky's gift certificate."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.memphisflyer.com/HungryMemphis/archives/2013/12/30/guess-where-im-eating-contest-11>