<http://schema.org/name>
"\u5E7B\u51AC\u820E\u30E1\u30C7\u30A3\u30A2\u30B3\u30F3\u30B5\u30EB\u30C6\u30A3\u30F3\u30B0"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_03325278.html>