<http://schema.org/name>
"\u6570\u5B66 \u60F3\u50CF\u529B\u306E\u79D1\u5B66 \uFF08\u5CA9\u6CE2\u79D1\u5B66\u30E9\u30A4\u30D6\u30E9\u30EA\u30FC\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26045978.html>