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"The Situation has never backed down from a fight.\r\nTwo months after Abercrombie &amp;amp; Fitch issued a press released asking the 29-year-old Jersey Shore star to stop wearing its clothes, the MTV personality filed a lawsuit against the company for using his trademarked slogans without permission.\r\n\r\nIn court documents obtained by E! News, The Situation (real name: Mike Sorrentino) says Abercrombie &amp;amp; Fitch emblazoned T-shirts with slogans such as &amp;quot;GTL...You Know the Deal&amp;quot; and &amp;quot;The Fitchuation,&amp;quot; thus violating his trademarked Jersey Shore catchphrases.\r\n\r\nThough the clothing company initially offered to pay the MTV star to stop wearing its clothes, The Situation&amp;apos;s legal team says an official offer was never extended.\r\n&amp;quot;As a result of [Abercrombie &amp;amp; Fitch&amp;apos;s] publicity campaign, [the retailer] profited off of the use of a false affiliation with Sorrentino,&amp;quot; his legal team says. &amp;quot;It has wrongly used Sorrentino&amp;apos;s name, image and likeness for advertising purposes in violation of applicable law.&amp;quot;\r\n\r\nThe reality star -- who wants a jury trial -- is seeking a $1 million royalty and $3 million in damages.\r\nAbercrombie &amp;amp; Fitch did not respond to E! News&amp;apos; request for comment."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.usmagazine.com/celebrity-news/news/jersey-shores-the-situation-sues-abercrombie--fitch-for-4-million-20111611>