<http://schema.org/name>
"\u0420\u0430\u043A\u0441\u043B\u0430\u0434 \u043D\u0430 \u043D\u0430\u043C\u0435\u0440\u0435\u043D\u0438\u044F"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tarotspace.net/t9549-topic>