<http://schema.org/StartDate>
"2012-02-07T07:00:00Z"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.maxpreps.com/games/basketball-winter-11-12/north-duplin-vs-rosewood/2-7-2012-ihVGtbmGZkqOkTAET1rGtA.htm>