<http://schema.org/name>
"\u0644\u0645\u0646 \u064A\u0639\u0627\u0627\u0627\u0627\u0627\u0627\u0646\u064A \u0645\u0646 \u062D\u0628 \u0627\u0644\u0634\u0628\u0627\u0628"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t7753-topic>