<http://schema.org/description>
"Boy, Wal-Mart&amp;#039;s tricky. It thinks that just because it&amp;#039;s giving away free ice cream, it&amp;#039;s going to get all sorts of publicity...And it&amp;#039;s not wrong. And we here at WalletPop live"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2009/05/30/saturday-you-wal-mart-free-ice-cream/19050198/?gen=1>