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"Mauro Perucchetti has created &amp;#039;Widely Abused,&amp;#039; a luxury $100,000 hourglass made out of pigmented urethane resin, glass, Swarovski crystals, 24-carat gold leaf, sand and black granite. Mauro Perucchetti wanted to create something that represented how people in today&amp;#039;s society take time for granted and often abuse it. The hourglass design depicts life and death, as Mauro explained that &amp;quot;the diamonds and the black sand represent the preciousness of life turning into dust.&amp;quot; &amp;lt;b&amp;gt;Implications&amp;lt;/b&amp;gt; - Despite the recent downturn in the economy, there is still a viable market for ultra luxury products. A company can appeal to this upscale market by investing in products that explicitly trumpet the opulence of the product. By adding a strong element of exclusivity and elegance to the product, the company will attract interest from upper-class consumers with an eye towards extravagance."^^<http://www.w3.org/2001/XMLSchema#string>
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