<http://schema.org/articleBody>
"It&amp;rsquo;s awesome when an advertisement can wordlessly tell a story, as these minimal Coca-Cola FIFA World Cup ads do. Considering that the 2014 World Cup is starting today in Brazil, the story told by these ads is no tall tale&amp;mdash;there will be lots of screaming today and for days to come.  With such powerful branding, it&amp;rsquo;s easy to boil down the essence of Coca-Cola to just a few colors and shapes. Among them is the shape of the iconic curvy glass Coca-Cola bottle, which is used to form the tonsils and a gap between teeth in mouths that are passionately screaming about soccer goals. Since the color scheme belongs to Coca-Cola brand instead of a specific country, they instantly have universal appeal. The clever illusive ads were developed for Coke by the McCann agency in Uruguay."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/coca-cola-fifa-world-cup>