<http://schema.org/description>
"Sharing your opinion on the Interwebs has never been easier, what with Twitter, Facebook, and every other social media platform out there. But if you want to establish yourself as a brand, or an expert, you need some long-form to complement your 140 character gems. And for that, you need some kind"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.refinery29.com/how-to-start-a-blog-website>