<http://schema.org/name>
"\u30EB\u30DD \u30A2\u30C8\u30D4\u30FC\u60A3\u8005\u304C\u3064\u3069\u3046\u6E29\u6CC9 \u8C4A\u5BCC\u6E29\u6CC9\u3068\u3044\u3046\u798F\u97F3"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26383308.html>