<http://schema.org/alternativeHeadline>
"LeBron James' Heat and Derrick Rose's Bulls to kick off NBA's 2013-14 schedule"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nba/point-forward/2013/08/06/nba-schedule-release-2013-14-lebron-james-derrick-rose-miami-heat-chicago-bulls>