<http://schema.org/name>
"\u0645\u0646\u062A\u062F\u0649 \u0627\u0644\u0623\u062E\u0628\u0627\u0631 \u0648\u0623\u062E\u0628\u0627\u0631 \u0627\u0644\u0637\u0644\u0627\u0628"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.awad-ali.net/t17387-topic>