<http://schema.org/target>
"https://bus.wisc.edu/search?q={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://bus.wisc.edu/_lightbox/bus/~/link.aspx?_id=3E0089F0B7C5412580C8E419F575F931&_z=z>