<http://schema.org/name>
"Burton Snowboards"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.burton.com/us/en/youth-snowboard-jackets?prefn1=filterColor&prefn2=variationSize&prefv1=Purple&prefv2=LT%7C2T&collectionID=youth-jackets>