<http://schema.org/headline>
"Earn 2x HHonors Points or Airline Miles with Hilton Stays in Early 2016"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thepointsguy.com/2015/12/2x-hhonors-or-airline-points-with-hilton-stays-early-2016/>