<http://schema.org/name>
"\u0410\u043D\u043D\u0430 \u0420\u043E\u043C\u0430\u043D\u043E\u0432\u043D\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/state/25068/85486>