<http://schema.org/name>
"\u0633\u064A\u062F\u0645\u062D\u0645\u062F\u062C\u0648\u0627\u062F \u0645\u0639\u0635\u0648\u0645\u064A"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ketabcity.com/bookview.aspx?bookid=1686327>