<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/business"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.theguardian.com/business/2011/dec/13/carpetright-posts-worst-ever-figures?INTCMP=ILCNETTXT3487>