<http://schema.org/name>
"\u0637\u0631\u0642 \u0627\u0644\u0631\u0628\u062D \u0627\u0644\u0645\u062C\u0627\u0646\u0649"^^<http://www.w3.org/2001/XMLSchema#string>
<http://waytomoney.yoo7.com/t4074-topic>