<http://schema.org/name>
"\u0627\u0632\u0627\u0649 \u062A\u0631\u0628\u0637 \u0627\u0644\u0643\u0631\u0641\u062A\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://elsalah.forumotion.com/t507-topic>