<http://schema.org/description>
"&lt;p&gt;Ignition is a U.S.-based consultancy devoted to helping agencies and other professional firms create and capture more value.&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ignitiongroup.com/propulsion-blog/stop-defending-your-business-and-start-building-it>