<http://schema.org/alternativeHeadline>
"Top Line: More ugly cheap shots; Martin Jones of Kings still perfect; more links"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nhl/home-ice/2013/12/18/top-line-more-ugly-cheap-shots-martin-jones-of-kings-still-perfect-more-links>