<http://schema.org/description>
"The CEO of Tesco&amp;#39;s UK division has said consumers are changing the way they define value and that retailers cannot afford to just focus on offering products at the lowest prices."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-style.com/news/tesco-looks-beyond-price-for-value_id110585.aspx>