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"The PPC Hero blog discovered a new beta by Google AdWords named contact form extensions.  It basically lets AdWords advertisers have the chance to show a lead capture form in the Google ads shown in the search results.  Here is a picture, because a picture will explain this in a second:As you can see, the ad has a plus box, clicking it, opens a lead capture form.The interesting parts are that:(1) Google is charging the maximum cost-per-click on each lead captured.  So they are charging a CPC based price for a CPA-like lead. (2) Google is handling the leads much like any lead management company.  They make you go through them to contact the lead.  In short, Google gives you a lead ID number, you call the Google 800 number and enter the lead ID number into the Google prompt.  Then Google connects you to that lead.  PPC Hero has a lot more detail on how this all works.  So check it out at PPCHero.com.Forum discussion at Sphinn."^^<http://www.w3.org/2001/XMLSchema#string>
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