<http://schema.org/description>
"Sooner or later, you'll need to have a difficult conversation. Whether it's \"I turned my back for a minute and now we're in the emergency room\" or \"this ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com/diana-mercer/difficult-conversations_b_785749.html>