<http://schema.org/target>
"android-app://com.guardian/https/www.theguardian.com/science/punctuated-equilibrium/2011/jul/28/google-open-letter-google"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.theguardian.com/science/punctuated-equilibrium/2011/jul/28/google-open-letter-google?CMP=twt_fd>