<http://schema.org/name>
"\u041F\u043B\u0430\u043C\u0435\u043D \u041C\u0430\u043D\u0430\u0441\u0438\u0435\u0432"^^<http://www.w3.org/2001/XMLSchema#string>
<http://myonvideo.com/Ninja-Nindja-2009-online-17754/>