<http://schema.org/target>
"http://www.upi.com/search?ss={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.upi.com/blog/2013/01/30/WATCH-Disneys-Oscar-Nominated-Short-Paperman-debuts-on-YouTube/3781359583028/>