<http://schema.org/name>
"\u0630\u0643\u0627\u0621 \u0627\u0644\u0628\u0627\u0643\u0633\u062A\u0627\u0646\u064A\u064A\u0646"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t12707-topic>