<http://schema.org/description>
"&lt;p&gt;&lt;span style=\"font-size:13px\"&gt;Movable is on a mission to improve personal well-being by inspiring movement in groups.&lt;/span&gt;&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.movable.com/admincenter>