<http://schema.org/name>
"\u0412\u0421\u0415 \u041E \u0421\u041D\u0410\u0425 \u0418 \u0421\u041D\u041E\u0412\u0418\u0414\u0415\u041D\u0418\u042F\u0425"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.magigheskikrug.com/t19524-topic>