<http://schema.org/name>
"\u0418\u0441\u0430\u043A \u0424\u043B\u043E\u0440\u0435\u043D\u0442\u0438\u043D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://myonvideo.com/Ninja-Nindja-2009-online-17754/>