<http://schema.org/description>
"Snapchat's video me ages may be ephemeral, but its staying power as a startup in a hotly competitive field may be anything but. The company last month renamed itself Snap Inc. to mark the launch of a..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com.au/2016/10/06/snapchat-is-reportedly-planning-a-25-billion-ipo/>