<http://schema.org/name>
"\u0641\u0633\u0627\u062A\u064A\u0646 \u0644\u0644\u0635\u0628\u0627\u064A\u0627 \u0627\u062E\u0631 \u062F\u0644\u0639 2014"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.eghelp.net/t1634-topic>