<http://schema.org/name>
"\u0627\u062E\u0631 \u062D\u0644\u0642\u0629 \u0645\u0646 \u0627\u0644\u0645\u062D\u0642\u0642 \u0643\u0648\u0646\u0627\u0646 "^^<http://www.w3.org/2001/XMLSchema#string>
<http://pixie.mountada.net/t27-topic>