<http://schema.org/description>
"&lt;p&gt;Mobilizing collective action to create pathways out of poverty. United Way serves the Edmonton Census Metropolitan area.&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.myunitedway.ca/blog/2010/10/20/my-day-job-isnt-cheerleading-but-here-goes.html>