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"I love this campaign which shows paper as a demonic little monster that seeks to destroy. The aim of the campaign is to promote an online tax service, Snaptax.ca. Created by DDB Canada, the ads show a rather cute paper monster that tries to start fires, set traps to kill kittens, and throw a radio into a fish tank to kill all the cute fishes. I love it. It&amp;#8217;s fun and playful. Plus, how can you resist a copy that says, &amp;quot;Paper is evil. Do your taxes online in minutes.&amp;quot;?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/paper-is-evil>