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"During the course of the first decade of the twenty-first century, Fiat continued to survive in the Indian market but did little else. The Siena and the Petra were inducted into its portfolio but sales continued to remain lacklustre. In the meantime, global auto giants such as Toyota, General Motors, Honda and Ford had entered the Indian market and Fiat was left biting the dust. The Indian market was growing at around 17% each year but Fiat was lagging behind. The Italian giant, which was in the habit of commanding a global market share of around 5%, just couldn\u2019t seem to match that in India. What the company really needed was a blockbuster product offering and a marketing network that spanned the length and the breadth of the country. And Fiat wasn\u2019t about to go down without a fight."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mbaskool.com/business-articles/marketing/10113-wheels-of-change-the-fiat-story.html>