<http://schema.org/name>
"\u0645\u0639\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u062A\u0632 \u0639\u0631\u064A\u0640\u0633\u0627"^^<http://www.w3.org/2001/XMLSchema#string>
<http://halfasugar.mam9.com/t4315-topic>