<http://schema.org/articleBody>
"Check out this bookshelf that is shaped like a polar bear. It appears, itself, to be made of cardboard and look rather sturdy. The shelf is designed and manufactured by &amp;lt;a href=&amp;quot;http://www.ibride.fr/ibride.htm&amp;quot; title=&amp;quot;Ibride&amp;quot;&amp;gt;Ibride&amp;lt;/a&amp;gt; - a site that is cool but, difficult to navigate if you&amp;#039;re in a hurry.  &amp;lt;b&amp;gt;Implications&amp;lt;/b&amp;gt; - This polar bear-shaped book shelf is an example of the novelty design that is becoming more and more popular as time progresses. Today&amp;#039;s fun-loving consumer enjoys a silly element, especially in consideration of today&amp;#039;s chaotic society and the toll it can take on one&amp;#039;s mentality. Thus, companies can incorporate a sense of whimsy in their product design to ensure consumers don&amp;#039;t only like their products, but enjoy them."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/book-in-a-bear-joe-bookshelf>