<http://schema.org/name>
"\u0647\u0644 \u062A\u0639\u0631\u0641 \u0639\u062F\u062F \u0627\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u064A\u0627\u0647 \u0641\u064A \u0627\u0644\u0642\u0631\u0627\u0646"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t12978-topic>