<http://schema.org/name>
"\u0645\u0640\u0640\u0640\u0640\u0646 \u0648\u0635\u0640\u0640\u0640\u0627\u064A\u0640\u0640\u0640\u0627 \u0627\u0644\u0631\u0633\u0640\u0640\u0640\u0648\u0644"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t12999-topic>