<http://schema.org/headline>
"Robert De Niro -- Goodbye Mr. Jinx ... Hello Lil Bub"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tmz.com/2013/04/23/robert-de-niro-lil-bub-cat-youtube-internet-mr-jinx-tribeca-film-festival/?adid=hero5>