<http://schema.org/alternateName>
"mpnnow.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mpnnow.com/section?template=videos&ndn_sect=sports&vid=25581733&title=Seahawks%20Beat%20Broncos%2043-8%20to%20Win%20Super%20Bowl>