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"J.K. Rowling Channels Rihanna, Facebook for &amp;#8216;The Casual Vacancy&amp;#8217;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blogs.wsj.com/speakeasy/2012/09/28/j-k-rowling-channels-rihanna-facebook-for-the-casual-vacancy/>