<http://schema.org/name>
"\u65E5\u672C\u4E00\u304A\u3044\u3057\u3044\u304A\u7C73\u306E\u98DF\u3079\u65B9 \u82B8\u80FD\u754C\u306E\u304A\u7C73\u535A\u58EB\u304C\u6559\u3048\u308B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_03043001.html>