<http://schema.org/name>
"\u0644\u0640 \u0639 \u0640\u0634\u0627\u0642 \u0627\u0644\u0640 \u062C \u0640\u0645\u0628\u0631\u0649"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t13018-topic>