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"\"&lt;p&gt;WARREN, VT -The two leading authorities on skiing and snowboarding               injuries and safety will present their findings at The Snow Industry               Letter journalism seminar, &amp;#8220;Safety in the Ski Industry: Thrills               Vs. Risk Management,&amp;#8221; during the Eastern Ski Writers Association               (ESWA) annual pre-season meeting, Aug. 28, at Wachusett Mountain               in Massachusetts.\\n&lt;p&gt; The two experts, Dr. Jasper Shealy and Carl Ettlinger, will be               making a joint presentation covering past and present injury trends               and what science exists on the subjects. They will provide their               views on how the press has mishandled safety and injury issues.               Ettlinger and Dr. Shealy will cover a series of press snafus in               recent years and suggest how all parties could have better served               the public interest.\\n&lt;p&gt; The seminar will be dedicated to former ESWA president I. William               Berry, who served as TSIL&amp;#8217;s owner and editor in chief for over a               decade, until his death in 1994. Berry established the newsletter&amp;#8217;s               unique voice for objective news coverage and outspoken commentary.\\n&lt;p&gt;&amp;#8220;This seminar is intended to reflect the standards maintained by               Bill Berry when he owned TSIL,&amp;#8221; Bob Gillen, president of Snow.Com               Inc., the current owner of TSIL, said. &amp;#8220;We&amp;#8217;re pleased to be working               with ESWA to establish the seminar as an annual event, emphasizing               the in-depth coverage of substantive issues before the industry.&amp;#8221;\\n&lt;p&gt; Dr. Shealy is the chairman of the Industrial Engineering Dept.               of Rochester Institute of Technology, and has spent 30 years studying               snow sport injuries, often in cooperation with the NSAA and a number               of snowsport equipment suppliers. He is also an experienced expert               witness in snowsport injury cases and a co-author of many of the               key standards relating to snowsport safety.\\n&lt;p&gt; Carl Ettlinger is president of Vermont Safety Research and an               adjunct assistant professor in the University of Vermont&amp;#8217;s Medical               College. During the past 28 years, he has worked with Dr. Robert               Johnson in the study of snowsport injuries and their prevention.               Ettlinger was an equipment and safety editor under the late Al Greenberg               at Skiing Magazine for 20 years. His company manufactures ski binding               test equipment and develops training programs for ski area and ski               shop employees. Ettlinger has also been active in the development               of snowsport standards.\\n&lt;p&gt;&amp;#8220;Writing about Safety in the ski industry is more than just a headline               and a few quotes from authoritative sources,&amp;#8221; Ettlinger said. &amp;#8220;It               must begin with an appreciation for science and the facts. In far               too many cases in recent years the national and local skiing press               have waded into snowsport safety issues with little regard for the               scientific background or the specific facts of the case.&amp;#8221;\\n&lt;p&gt; The seminar also will address other safety issues such as the               trend toward tree skiing and backcountry ventures and the move toward               legislating mandatory helmet use. Other panelists will include Michael               Berry, president of the National Ski Areas Association, Carl Wrighton,               a full-time ski patroller for 15 years who also serves on a hazardous               terrain rescue squad and is an experienced backcountry skier, plus               equipment and resort executives. The panel presentation will be               followed by a question and answer session. More than 70 journalists,               both ESWA members and other media, are eexpected to attend.\\n&lt;p&gt; Complementing the seminar will the 2nd Annual ESWA Ski Industry               Trade Show to be held Saturday afternoon for industry companies               to display their products and services before the journalists. More               than two dozen snow industry companies have booked reservations.               The pre-season meeting will also feature a welcome reception Friday               evening at The Wachusett Village; recreational opportunities Saturday               afternoon including a Mountain Lynx Adventure Tour, golf, tennis               and mountain biking; a banquet Saturday evening, and a breakfast               Sunday hosted by Wachusett Mountain.\\n&lt;p&gt; For registration details about the ESWA Pre-Season Meeting at               Wachusett, contact: Laura Hume at the Wachusett Village Inn &amp;#038; Conference               Conference Center, (800) 342-1905 or (978) 874-2000. ESWA package               rates for room and activities start at $150\\/person for two nights               lodging. Commuter rates are also available.\\n&lt;p&gt; The Snow Industry Letter has been the leading voice in the ski               industry for objective news coverage and opinion for more than 21               years. It is published 48 times a year, distributed by Fax and e               mail, with e mail subscriptions costing $296.            &lt;P&gt;&lt;\\/p&gt;\\n\""^^<http://www.w3.org/2001/XMLSchema#string>
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