<http://schema.org/description>
"\u041A\u0430\u043A \u0441\u0434\u0435\u043B\u0430\u0442\u044C \u043E\u0431\u0435\u0440\u0435\u0433 \u043E\u0442 \u0441\u0433\u043B\u0430\u0437\u0430."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/mysterious/mysticism/55115/154079>