<http://schema.org/name>
"\u0648\u062C\u0639\u0644\u0646\u0627 \u0646\u0648\u0645\u0643\u0645 \u0633\u0628\u0627\u062A\u0627"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t8177-topic>