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"FORTUNE &amp;#8212; Ex-Apple CEO John Sculley says that the company has to produce a cheap iPhone model if it wants to make a dent in emerging markets.\nYou may remember Sculley as the man who nearly destroyed Apple\u00A0\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAAPL\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t in the 1990s. Sculley led the palace coup that ended in Steve Jobs&amp;#8217; ouster. (In somewhat bitter remarks, Jobs reminisced on the episode here.)\nSculley made the comments on a Bloomberg Television interview, after Apple&amp;#8217;s stock sunk to below $500 a share\u2014its lowest in nearly a year. &amp;#8220;Apple needs to adapt to a very different world,&amp;#8221; he said. &amp;#8220;As we go from $500 smartphones to even as low, for some companies, as $100 for a smartphone, you&amp;#8217;ve got to dramatically rethink the supply chain and how you can make these products and do it profitably.&amp;#8221;\nMORE:\u00A0Apple&amp;#8217;s most famous villain now $500\nAnalysts have been pushing the idea of a cheaper phone for some time now. But, Apple so far has nixed the idea. Demand for the current generation iPhone 5 at home doesn&amp;#8217;t seem to be much affected.\nSculley pointed to Samsung as a real threat to Apple, especially now that its devices have come up in quality and desirability. (Google \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tGOOG\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t bares responsibility for that as well.) He conceded that there was &amp;#8220;nothing wrong&amp;#8221; with the current iPhone, though he neglected to say whether a cheaper phone should be sold in developed markets like Europe and the US.\nIs the man who once sought to &amp;#8220;tone down the sass and develop products that are less dazzling than predictable&amp;#8221; at Apple right?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://fortune.com/2013/01/16/john-sculley-jumps-on-the-cheap-iphone-bandwagon/>