<http://schema.org/name>
"\u6C5F\u6238\u6587\u5B66\u3092\u9078\u3073\u76F4\u3059 \u73FE\u4EE3\u8A9E\u8A33\u4ED8\u304D\u540D\u6587\u6848\u5185"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26198750.html>