<http://schema.org/name>
"Burton Snowboards"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.burton.com/us/en/search?cgid=womens-red-protection-helmets&prefn1=filterColor&prefn2=instock&prefv1=Green&prefv2=true&collectionID=womens-red-protection-helmets>