<http://schema.org/alternativeHeadline>
"NFL Week 5: Watch out, these newly 3-2 teams also have division leads"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nfl/2014/10/05/nfl-week-5-first-place-teams-bills-panthers-packers-colts>