<http://schema.org/target>
"http://www.upi.com/search?ss={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.upi.com/Sports_News/2012/08/23/MLB-Detroit-3-Toronto-2-11-innings/UPI-89091345755422/?rel=19181345865106>