<http://schema.org/target>
"http://thisisnebraska.com/?s={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thisisnebraska.com/?ATCLID=205711453&SPID=23&DB_LANG=C&CONTENT_ID=%23temp_CONTENT_ID&DB_OEM_ID=100>