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"While it&amp;#039;s now becoming much more common to see plant-based and cruelty free products, vegan stores and vegan-friendly restaurants, &amp;#039;V Marks the Shop&amp;#039; hopes to be Philadelphia&amp;#039;s first all-vegan convenience store.  Community, compassion and convenience are the three focuses of the shop, which specializes in ethical and animal-free products. The project comes from a pair of vegans from New York who found themselves feeding off of the vibrant vegan scene in Philadelphia. Dubbed the &amp;#039;City of Brotherly Love,&amp;#039; the pair imagine that Philadelphia is the perfect city to host this all-vegan convenience store.  In order to bring this vegan shop into reality, a Kickstarter campaign is now being run to help with the acquisition of inventory, supplies and other costs of beginning a business."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/vegan-store>