<http://schema.org/name>
"\u0627\u0644\u0627\u0633\u0645\u0627\u0639\u064A\u0644\u0649 \u0648\u0627\u0644\u0627\u0647\u0644\u0649"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t6504-topic>