<http://schema.org/name>
"\u0627\u0644\u0641\u0643\u0627\u0647\u0629 \u0648\u0627\u0644\u0637\u0631\u0627\u0626\u0641"^^<http://www.w3.org/2001/XMLSchema#string>
<http://halfasugar.mam9.com/t2614-topic>