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"&amp;#039;Baby Hero&amp;#039; is a social business start-up that follows the same buy-one-give-one model that made TOMS shoes such a huge success. Unlike TOMS, however, Baby Hero doesn&amp;#039;t give the exact same product to purchasers and beneficiaries. For each item of organic, fair-trade infant and toddler apparel purchased from the Baby Hero website, a mother in an under-developed country will receive a comprehensive neonatal survival kit. The compact kit includes items that mothers with little to no support or resources can use during labor and the first four weeks of a baby&amp;#039;s life to ensure baby and mother&amp;#039;s health.  Baby Hero was conceived to combat the high rates of infant mortality in places like Pakistan and Kenya, the two locations where Baby Hero kits have been distributed so far."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/baby-hero>