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"&amp;quot;Each individual piece is a calculated attempt to entice women to add to their wardrobe.\u201D This is how Bill Blass once described his\neponymous line. Though the late legendary designer\u2019s fans included first ladies and A-list actresses, for half a century he set out to produce for a woman who, according to him, was \u201Cnot obsessed with fashion\u201D \u2014 the type who cares about clothes but has a career and interests beyond the latest fad.  \n\nWhich is why 33-year-old designer Chris Benz\u2019s exuberant new e-commerce relaunch of the label would surely have Bill\u2019s seal of approval. \u201CI wanted to harness his sensibility of moving forward, rather than the standard formula of resurrecting a heritage brand by looking in the rearview mirror,\u201D Chris says. It helps that the two designers\u2019 aesthetics are in sync \u2014 Chris shares Bill\u2019s appreciation for youthful ease, bold mix-and-match colors, and the occasional daytime sequin. \u201CThe relaxed glamour that is an antithesis to fussy European style is a checkpoint for both me and the brand,\u201D Chris notes.    \n\nfacebook dialogPinterest\n\nWith a constant rollout of limited-edition interchangeable products that are unabashedly cheerful, day-to-night, and ranging from serious to quirky, it\u2019s no wonder he compares the collection to a \u201Cgrown-up candy shop. Humor is a component, but it\u2019s never about whimsy. I hate whimsy!\u201D Chris declares. \u201CWearability is key. Everything goes with everything else and with what a girl already has in her closet, even if at first glance you wouldn\u2019t think so.\u201D  \n\nChris also hopes that his collection will be a tonic to those worn out by the oversaturated disposable fashion movement. \u201CIt\u2019s about buying things that have a long life expectancy rather than trendy items that expire with the milk,\u201D he explains. \u201CSo many of those pieces are watered down by the time they reach the customer, and we have the opportunity to create irreverent, fixed quantities of what we call the \u2018cherry on top\u2019 of your outfit.\u201D Sweet!  \n\nIn this story: Sanna wears two dresses by Bill Blass. \n\nRelated: Meet the Two Indian Models Changing What Diversity Means in Fashion  \n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/chris-benz-bill-blass-fashion-label>