<http://schema.org/headline>
"Ducks want more traffic in front of Kings&amp;#x2019; Jonathan Quick in Game 3"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.presstelegram.com/sports/20140506/ducks-want-more-traffic-in-front-of-kings-jonathan-quick-in-game-3>