<http://schema.org/description>
"How do consumers shop? Our Total Retail survey asked about shopping behaviours ranging from social media participation to mobile purchasing, from interacting with store employees to what would get Millennials to buy locally more often."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.pwc.com/gx/en/industries/retail-consumer/global-total-retail.html>