<http://schema.org/name>
"\u0422\u043E\u0431\u0438 \u0415\u043C\u0435\u0440\u0438\u0445"^^<http://www.w3.org/2001/XMLSchema#string>
<http://myonvideo.com/Frequency-Pryako-Vkluchvane-S01E02-online-23968/>