<http://schema.org/name>
"\u041C\u0430\u0440\u0438\u044F \u0413\u0435\u043D\u043D\u0430\u0434\u044C\u0435\u0432\u043D\u0430 "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/wayoflive/zdorove/46380/134963>