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"Not everyone can cut and sew their luck as participants on popular design contests such as &amp;quot;Project Runway,&amp;quot; but now Levi&amp;#039;s has made it possible for both professional designers and designer wannabes to claim their way to fame with the &amp;lt;a href=&amp;quot;http://www.us.levi.com/ProjectRunway/home.jsp&amp;quot; title=&amp;quot;Levi&amp;#039;s &amp;quot;Project 501 Design Challenge&amp;quot;&amp;gt;Levi&amp;#039;s &amp;quot;Project 501 Design Challenge&amp;lt;/a&amp;gt;.&amp;quot; Levi&amp;#039;s lets anyone in the U.S. redesign the 501 jeans and trucker jacket into his own fashion masterpiece, just as long as it embodies its brand spirit. It&amp;#039;s the so-called Project 501 community who will decide if the designer&amp;#039;s entry is trendworthy or trashy.  The more rivet ratings you get the more chances you get in having your design produced and sold in Levi.com. There&amp;#039;s not much complicated rules to join.  You don&amp;#039;t have to be expert in any design software either.  Just doodle and submit your original design before February 6 ends and start earning your own design spotlight."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/reinvent-levis-501-jeans-levis-project-501-design-challenge>