<http://schema.org/description>
"A shift in consumer-eating habits has been clearly noticeable over the last few years, as many people are increasingly opting for healthier, more organic options. This development is affecting"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2014/04/01/is-this-grocery-stock-better-than-whole-foods-mark/20860723/?gen=1>