<http://schema.org/name>
"\u0645\u062C\u0645\u0648\u0639\u0629  \u0627\u0644\u0645\u062D\u0627\u0645\u0627\u0629 \u0627\u0644\u064A\u0645\u0646\u064A\u0629 "^^<http://www.w3.org/2001/XMLSchema#string>
<http://alansi.in-goo.com/t204-topic>