<http://schema.org/name>
"\u9EBB\u9154\u79D1\u533B\u306E\u305F\u3081\u306E\u77E5\u3063\u3066\u304A\u304D\u305F\u3044\u30EF\u30B6\uFF12\uFF12"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26203335.html>