<http://schema.org/name>
"\u0413\u043B\u0430\u0432\u043D\u0430\u044F"^^<http://www.w3.org/2001/XMLSchema#string>
<http://ultra.by/mark-hjorst-gorshochek-ne-vari-kak-obuzdat-beskonechnyj-potok-pisem-i-zadach-2014.html>