<http://schema.org/headline>
"SXSW Music Picks: Watch Keith Urban, Pitbull, Kendrick Lamar for free"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.eastbaytimes.com/2014/03/11/sxsw-music-picks-watch-keith-urban-pitbull-kendrick-lamar-for-free/>