<http://schema.org/name>
"\u041E\u0420\u0410\u041A\u0423\u041B \u041C\u0410\u0420\u0418\u0418 \u041B\u0415\u041D\u041E\u0420\u041C\u0410\u041D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.magigheskikrug.com/t26053-topic>