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"Ever notice how there&amp;#39;s a whole lot of branded stuff in so many music videos? Ever wonder why you couldn&amp;#39;t just, you know, click and buy the stuff you like from your favorite artists&amp;#39; videos&amp;#8212;or movies or TV shows, for that matter? Well, check this out&amp;#8212;the folks at online retailer SSENSE.com have created the world&amp;#39;s first click-through-and-buy music video.\nYup. This Iggy Azalea + FKi + Diplo video is totally shoppable. See something you like&amp;#8212;an outfit, an accessory, a piece of jewelry? If the &amp;quot;Shop This Look&amp;quot; button appears onscreen when you hover over the covetworthy item, that means you can click through and buy it on SSENSE.com right away.\nWhat do you think of this shoppable video idea? I&amp;#39;d love if they included this feature on some upcoming movies&amp;#8212;chick flicks, maybe&amp;#8212;or reality shows. Tell us what you think in the comments!\nPLUS...\n\u00B7 5 Style lessons to learn from Lauren Conrad&amp;#39;s classic California girl style\n\u00B7 Shop the May 2012 cover-shoot: Get Lauren Conrad&amp;#39;s look for less\n\u00B7 Claire Danes models for ASOS, check out the photos here"^^<http://www.w3.org/2001/XMLSchema#string>
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