<http://schema.org/name>
"\u0645\u062C\u0644\u0633 \u0627\u0646\u0633\u0627\u0628 \u0627\u0644\u0633\u0627\u062F\u0629 \u0627\u0644\u0627\u0634\u0631\u0627\u0641"^^<http://www.w3.org/2001/XMLSchema#string>
<http://3ahd.jordanforum.net/t546p45-topic>