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"When bargaining, women may worry about being stereotyped as too nice or too tough. Now it seems that feminine charm may confer an advantage. When volunteers imagined they were a seller haggling with a woman named Sue, men\u2014but not women\u2014gave Sue a better deal when she was said to smile, look the seller up and down, lean forward, touch the seller's arm, wink, and ask playfully for the best price, as opposed to being polite, serious, and direct. If the findings seem dispiriting, they may also be empowering. Flirting comes off as self-interested and strong, explains lead study author Laura Kray, a professor at the business school of the University of California, Berkeley.\\n\\n\\n\\n\\n\\n\\n\\n#### See Also\\n\\n- [Insiders' Guide: How to Shop a Sample Sale](http://www.allure.com/beauty-trends/how-to/2009/shop_a_sample_sale)\\n\\n\\n- [Insiders' Guide: How to Talk to Anybody](http://www.allure.com/beauty-trends/how-to/2010/talk_to_anybody)\\n\\n\\n- [Insiders' Guide: How to Approach An Attractive Man](http://www.allure.com/beauty-trends/how-to/2007/How_To_Approach_An_Attractive_Man)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.allure.com/story/flirting-to-win>