<http://schema.org/name>
"\u041E\u0442\u043A\u0440\u044B\u0442\u043A\u0438 \u0441 \u0414\u043D\u0435\u043C \u0420\u043E\u0436\u0434\u0435\u043D\u0438\u044F."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.sanata.biz/t11817-topic>