<http://schema.org/description>
"BEST PRACTICE Establishing an apprenticeship scheme can be a daunting prospect, particularly for smaller employers, but there is help at hand, as..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.co.uk/raconteur-media/setting-up-a-successful-a_b_1521456.html>