<http://schema.org/name>
"\u5B9A\u5E74\u304C\u3084\u3063\u3066\u304F\u308B \u59BB\u306E\u672C\u97F3\u3068\u592B\u306E\u5FC3\u5F97 \uFF08\u3061\u304F\u307E\u65B0\u66F8\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26139819.html>