<http://schema.org/alternativeHeadline>
"Lionel Messi, Cristiano Ronaldo, Neymar are Ballon d\u2019Or finalists"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/planet-futbol/2015/11/30/messi-ronaldo-neymar-named-finalists-ballon-dor>