<http://schema.org/query-input>
"required name=search_term_string"^^<http://www.w3.org/2001/XMLSchema#string>
<http://courtyardatmttabor.com/?cpm=gndportland&kw=%2Bsenior%20%2Bhousing%20%2Bportland&_s_ref=nj3wMzh0S&creative=6257235078>