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"Consumers would choose lower prices over loyalty schemes, according to UK supermarket chain Asda&amp;#39;s latest NOP research.   According to the research 93% of Sainsbury&amp;#39;s customers and 95% of Tesco customers would prefer lower prices.   The group most sceptical about loyalty schemes was the 45-54 age group, while over three quarters of interviewees thought that a card did not greatly affect their choice of retail outlet, reported Infomatics."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/news/lower-prices-more-popular-than-loyalty-schemes-report_id69170.aspx>