<http://schema.org/name>
"\u041C\u0430\u0433\u0438\u0447\u0435\u0441\u043A\u0438\u0439 \u043F\u043E\u0440\u0442\u0430\u043B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.magikaforum.com/t1512p25-topic>