<http://schema.org/name>
"\u0633\u0627\u062D\u0629 \u0646\u0642\u0627\u0634 \u0627\u0644\u0637\u0644\u0628\u0629"^^<http://www.w3.org/2001/XMLSchema#string>
<http://chebbah-65.newstarforum.net/t2036-topic>