<http://schema.org/name>
"\u0622\u0641\u0627\u0642 \u0627\u0644\u0635\u0628\u0627 - \u0622\u0644\u0627\u0646 \u0641\u0648\u0631\u0646\u064A\u064A\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alexandra.ahlamontada.com/t9193-topic>