<http://schema.org/name>
"\u0420\u0410\u0421\u041A\u041B\u0410\u0414\u042B  \u0418 \u0418\u0425 \u041F\u0420\u041E\u0420\u0410\u0411\u041E\u0422\u041A\u0410"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.magigheskikrug.com/t26053-topic>