<http://schema.org/name>
"\u0424\u0438\u043B\u043C\u043E\u0432\u0438, \u043F\u0440\u0435\u043F\u043E\u0440\u0430\u043A\u0438 \u0437\u0430 \u0433\u043B\u0435\u0434\u0430\u045A\u0435"^^<http://www.w3.org/2001/XMLSchema#string>
<http://veternica.macedonianforum.net/t48p50-topic>