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"Christine Day\nFORTUNE &amp;#8212; So much for a \u201Clittle bit of time off.\u201D\nOn Tuesday, former Lululemon \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tlulu\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t CEO Christine Day announced she\u2019s taking the reins at Luvo, a frozen food company that focuses on low calorie, low sodium meals.\nThis past summer, Day told Fortune she was planning to take some time away from the professional world once a new Lululemon CEO was named, to focus on friends and family and to finish a management book she\u2019s writing &amp;#8212; then \u201Cbuild something else again.\u201D Day, an executive at Starbucks \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tSBUX\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t prior to Lululemon, told Fortune at the time, \u201CI have one more in me.\u201D\nFormer TOMS CEO Laurent Potdevin became Lululemon\u2019s chief only in December &amp;#8212; so Day\u2019s career news might feel a bit sudden. But the Luvo gig, a seemingly perfect blend of her past experiences with her personal interests, allows her to ease into the transition, starting part-time in April and joining the company full time in September. The Wall Street Journal reported that Luvo\u2019s founder, Steve Sidwell, first approached Day about the job in September 2013.\nDay\u2019s appeal to both Lululemon and Starbucks also likely made her attractive to Luvo: an appreciation for culture along with an ability to scale a fast-growing enterprise and build a brand. She has a knack for taking small companies to the big leagues while maintaining their cool factor.\nMORE: Nest founder: Why I sold to Google\nDuring her two decades at Starbucks, Day worked directly with founder and CEO Howard Schultz to help build the brand, most recently driving Starbucks Japan\u2019s stock price from the low teens to the low-50s between 2004 and 2007. She then joined Lululemon, managing its founder Chip Wilson\u2019s aspirations for the yoga retailer. Day helped hone his vision, creating focused messaging that transformed Lululemon into a cult-turned-mainstream brand.\nLuvo promotes a healthy lifestyle, much like Starbucks and Lululemon. \u201CIn order to scale [a business], there has to be continuity of message, a continuity of purpose and an anchoring [of the message],\u201D Day told Fortune in July. Based on Day\u2019s past career choices, it seems to fit her trajectory of working for companies that fit with her lifestyle.\nDay, who is reported to own 15% of Luvo, has the chance to build another company &amp;#8212; this time without scrutiny from public shareholders. That doesn\u2019t mean that she\u2019s looking to get out of the limelight altogether. Luvo\u2019s investors include Derek Jeter and actress Jennifer Garner, which will keep the company in the public eye.\nDay\u2019s past successes paint a promising future for Luvo: In the next few years, don\u2019t be surprised to see fit men and women, clad in their Lululemon gear with a Starbucks latte in hand, cluttering supermarkets\u2019 frozen food aisles as they pass over the Lean Cuisines and Healthy Choices to reach for a Luvo meal."^^<http://www.w3.org/2001/XMLSchema#string>
<http://fortune.com/2014/01/14/ex-lululemon-ceo-day-to-head-frozen-food-company/>