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"The Toma Leche campaign was produced by Grupo Gallegos. &amp;quot;Toma leche&amp;quot; is Spanish for &amp;quot;drink milk&amp;quot; and apparently, if you do just that, and you are a butt-ugly, nasty-ass &amp;quot;bruja&amp;quot; or witch, you will turn into a beautiful, regular chick.  Cute fairytale-influenced commercial. Very cute. &amp;lt;a href=&amp;quot;http://www.adrants.com/2008/04/witch-uglies-down-reporters-get-mauled.php&amp;quot; title=&amp;quot;Image source&amp;quot;&amp;gt;Image source&amp;lt;/a&amp;gt;  &amp;lt;b&amp;gt;Implications&amp;lt;/b&amp;gt; - The use of familiar, fairy tale-inspired imagery in campaigns and products creates an instant connection between consumer and brand. This may be due to the feeling of nostalgia a consumer encounters when faced with the concept of a fairy tale. Companies like Toma Leche recognize and capitalize on this fact, creating a campaign that consumers can understand and relate to."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/fairytale-milk-commercial-toma-leche>