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"&lt;p&gt;&lt;/p&gt;&lt;p&gt;[tweet\u00A0https://twitter.com/Steve_OS/status/425098539996573696]&lt;/p&gt;&lt;p&gt;After making his game-ending deflection, Richard Sherman did a lot of things, but only one got him an unsportsmanlike conduct penalty: flashing the \"choke\" sign toward the 49ers. And despite his apparent obsession with Michael Crabtree, Sherman did not intend the gesture for the \"mediocre\" receiver.&lt;/p&gt;&lt;p&gt;In fact, as discovered by Aaron Campeau, the gesture may have been intended for Colin Kaepernick, a reference to the QB's Beats by Dre ad in which a Seattle fan gives him the same gesture.&lt;/p&gt;&lt;p&gt;[tweet\u00A0https://twitter.com/aaroncampeau/status/425194435899445248]&lt;/p&gt;&lt;p&gt;It's not too far-fetched, considering Sherman just came out with a Beats ad of his own:&lt;/p&gt;&lt;p&gt;[youtube\u00A0http://www.youtube.com/watch?v=HESJgpYYUyM]\n[@AaronCampeau]&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/extra-mustard/2014/01/20/richard-sherman-choke-sign-beats-ad>