<http://schema.org/target>
"http://www.roadtovr.com/?s={search_term}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.roadtovr.com/2012/09/06/oculus-rift-news-bits-kickstarter-ends-at-2-4-million-two-new-games-pledge-support-for-rift-and-more-1120>