<http://schema.org/description>
"We know what you're thinking: You haven't carried a lunchbox since you were 9. But then again, you've probably never seen a box as slick as this aluminum one from Sigg ($36), the Swiss company..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/the-modern-lunchbox>