<http://schema.org/description>
"We live in a multi-channel world where, as consumers, we wield more control over the messages we receive; and even more control over how we respond.  Con..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com/brad-mclane/chief-community-officer-marketing_b_991111.html>