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"With the highly-anticipated Shark Week Discovery program right  around the corner, Dunkin&amp;#039; Donuts released a special edition &amp;#039;Shark Bite&amp;#039; donut and a social campaign to go with it. The donut brand wants to see selfies uploaded with the #DDSharkWeek tag, featuring people taking a bite of their favorite breakfast item.  With people chomping down on donuts, this is a pretty clever way to see which ones are most loved, as well as a great way to get in on the fun of Shark Week and have it spread online. Participants have the chance to get their photos featured on a billboard in Times Square, as well as a Shark Week prize pack and gift cards to Dunkin&amp;#039; Donuts."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/shark-week-discovery>