<http://schema.org/name>
"\u0424\u0430\u043D\u0434\u043B\u0438\u043D\u0433 \u041C\u0430\u043A\u2019\u041C\u0438\u043B\u043E\u043D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misteria7.com/t3769p45-topic>