<http://schema.org/alternativeHeadline>
"Code brown! DontFlushMe, an Internet-based alert system created to curb the discharge of raw sewage into NYC's waterways, texts potential flushers and notifies them when it's safe or unsafe to do so."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/green-tech/research-innovations/blogs/dontflushme-a-nyc-sewage-level-alert-system>