<http://schema.org/datePublished>
"2012-09-27T22:59:52-05:00"^^<http://schema.org/Date>
<http://sportsday.dallasnews.com/high-school/highschoolheadlines/2012/09/27/photos-10-facts-every-dallas-area-hs-football-fan-should-know-before-district-play-begins>