<http://schema.org/target>
"http://www.upi.com/search?ss={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.upi.com/Business_News/2013/05/20/Maserati-recalls-7438-vehicles/UPI-99351369081737/?st_rec=17511371314573>