<http://schema.org/description>
"Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie `Skyfall'."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hitc.com/en-gb/2012/10/23/pr-stunt-or-prank-heres-coca-colas-007-challenge/>