<http://schema.org/description>
"Tumblr owes three-quarters of its value to how cool it is. The blogging startup sold to Yahoo in May for nearly a billion dollars, a staggering price even by the standards of the overheated American tech market. In a regulatory filing\u00A0out today, Yahoo detailed how it arrived at that $990 million valuation. Most of it,..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/113601/yahoo-details-tumblrs-valuation-and-david-karps-81-million-retention-package/>