<http://schema.org/description>
"There seem to be new sites opening on the web every day to sell wine, but what makes them different from one another? ItsWine.com is the longest established, Internet-only wine site in the UK, having started in August 1998, and has therefore been able to develop a unique business strategy that has positioned it as one of the leading wine websites in the UK."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/what-makes-leading-wine-e-tailer-itswinecom-different-from-other-wine-web-sites_id75928.aspx>