<http://schema.org/name>
"\u041F\u0440\u043E\u0448\u0443 \u0441\u043E\u0432\u0435\u0442\u0430 \u0438 \u043C\u043D\u0435\u043D\u0438\u044F \u043F\u0440\u0430\u043A\u0442\u0438\u043A\u043E\u0432 . "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.makhashanah.com/t4541-topic>