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"When we talk about a typical Indian village, what do we envisage? Fields, bullock carts and Kuccha houses. But this might not be the real picture these days. According to the current reports, approx. More than 35% of rural households have television and there is more than 15% growth in disposable income [1]. This is the new rural India, riding the waves of \u201CRise of the Rural Rich (RRR)\u201D."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mbaskool.com/business-articles/marketing/12384-rise-of-the-rural-rich-changing-the-dynamics-of-marketing.html>