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"The world\u2019s fifth largest automobile manufacturer entered India way back in 1990s but since then has been a fringe player in the ever-growing Indian automobile Market. The $130 Bn giant was happy with a token presence till late 2008 but not any longer. So what actually prompted them to do something different and go for the masses and expand their operations in India. The first step they took in this direction was with the launch of Ford Figo. It was a runaway success and the company hopes to capitalise on improved image of the company in the minds of the customer."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mbaskool.com/business-articles/marketing/324-ford-india-awakening-of-the-giant.html>