<http://schema.org/name>
"\u0628\u062B \u0645\u0628\u0627\u0634\u0631 : \u0642\u0646\u0627\u0629 \u0627\u0641\u0644\u0627\u0645 \u064A\u0648\u062A\u064A\u0648\u0628 "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.eghelp.net/t2741-topic>