<http://schema.org/name>
"\u30BB\u30EB\u30E9\u30A4\u30C8\u3092\u6483\u9000\u3059\u308B\u98DF\u3079\u7269\u30FB\uFF15\u3064 | \u30CF\u30A6\u30B3\u30EC"^^<http://www.w3.org/2001/XMLSchema#string>
<http://howcollect.jp/article/5073>