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"The premise of this Firebox service and PR stunt is the idea that messy tape and torn paper are the hallmarks of a man wrapping a gift himself. Trust me, we &amp;lt;i&amp;gt;hate&amp;lt;/i&amp;gt; it when another woman wraps our gifts.  Firefox is brilliantly paying 20 of its male warehouse workers to wrap up presents with as little care as possible. The service is called &amp;quot;Crap Wrap,&amp;quot; and aptly so. They even use custom-ripped packing tape! I have always loved the UK website Firebox, but now I love them a little bit more for a genius service and PR stunt that is brilliantly funny and hits their target audience spot on. Now men can fake it just as easily as women can."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/crap-wrap-faking-mens-wrapping-up>