<http://schema.org/name>
"\u0627\u0644\u0628\u0633\u0627\u0637\u0629 \u062A\u0639\u0646\u0649 \u0627\u0644\u0623\u0646\u0627\u0642\u0629"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t13434-topic>