<http://schema.org/name>
"\u0627\u0635\u0631\u0641 \u0628\u0635\u0631\u0643 \u0648\u0627\u062D\u0641\u0638 \u0642\u0644\u0628\u0643"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t3159-topic>