<http://schema.org/headline>
"Samsung ad challenges Apple&amp;#039;s iPhone 5s to take &amp;#039;ice bucket challenge&amp;#039; "^^<http://www.w3.org/2001/XMLSchema#string>
<http://appleinsider.com/articles/14/08/22/samsung-ad-challenges-apples-iphone-5s-to-take-ice-bucket-challenge->