<http://schema.org/name>
"\u6B27\u5DDE\u30EA\u30B9\u30AF \u65E5\u672C\u5316\u30FB\u5186\u5316\u30FB\u65E5\u9280\u5316"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26257445.html>