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" Ralph Lauren fans\u00A0have a new place to congregate and shop the luxury label away from the masses, now that the brand has launched\u00A0a new invite-only club. Surprisingly, the quintessentially American designer chose to open the elite club, called Palazzo Ralph Lauren, not in the U.S., but in Milan, Italy. The club is\u00A0members\u00A0only, according to the New York Times, but those\u00A0clients who are\u00A0lucky enough to score an invitation will be treated to quite the shopping experience. Two different reception areas \u2014 one for men and one for women \u2014 sit inside the historic building, where visitors can sift through the latest Ralph Lauren products\u00A0in peace. To celebrate the club&amp;#039;s opening, the brand staged a private presentation of the Spring 2016 collection during Milan Fashion Week. Guests were able to view the latest looks from Lauren within the stunning space, and even place orders for the brand new line.           Warm welcome in Milan: #PalazzoRalphLauren will host tomorrow a special #MFW presentation of the Spring &amp;#039;16 Collection and set a new high standard in the world of luxury with the debut of its private members club A photo posted by Ralph Lauren (@ralphlauren) on Sep 25, 2015 at 11:48am PDT               Red, white and blue: a vibrant statement at the Spring &amp;#039;16 presentation in Milan #PalazzoRalphLauren #MFW A photo posted by Ralph Lauren (@ralphlauren) on Sep 26, 2015 at 9:02am PDT               Breathtaking entrance: inside #PalazzoRalphLauren, which celebrated the unveiling of the brand&amp;#039;s first luxury members club newly built into the company&amp;#039;s historic building in Milan, Casa Campanini. A photo posted by Ralph Lauren (@ralphlauren) on Sep 27, 2015 at 5:57am PDT     The Palazzo is also equipped with a rooftop terrace and in-house chef, according to Women&amp;#039;s Wear Daily, so members will be able to enjoy a delicious meal without having to pause their shopping trip. Other perks of membership include priority reservations at Ralph Lauren eateries \u2014\u00A0including the Polo Bar in New York City, which is notoriously difficult to get into \u2014 and access to private events held at the space, according to a press release. To get a closer look inside the Palazzo&amp;#039;s walls, click over to Women&amp;#039;s Wear Daily. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.veranda.com/luxury-lifestyle/news/a1357/ralph-lauren-members-only-club/>