<http://schema.org/description>
"Improving Google rankings is an obsession for many businesses, and for good reason \u2014 it leads to more clicks, which leads to more customers. What can you do to beef up that all-important ranking?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://money.howstuffworks.com/improve-google-ranking-online-business.htm>