<http://schema.org/alternativeHeadline>
"Product Launch - US: Beam Inc's Pucker Lemonade Lust, Raspberry Rave"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/beam-incs-pucker-lemonade-lust-raspberry-rave_id106373.aspx>