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"The soft drinks and water industries hailed the beginning of the 21st century as a brave, new world for the two categories. Looking back, Annette Farr hails the major role played by innovation over the last ten years, and considers the perils and pitfalls for NPD moving forward."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/comment/comment-soft-drinks-water-legislation-hinders-innovation_id99521.aspx>