<http://schema.org/url>
<http://mashable.com/media/ZgkyMDEzLzExLzI0L2VkL2NoaW1uZXkuY2EzNGMuanBnCnAJdGh1bWIJMTIwMHg2Mjcj/867de772/40c/chimney.jpg>
<http://mashable.com/2013/11/23/inflatable-solar-chimney/>