<http://schema.org/about>
" NN and Eukanuba are looking for the Green Dog of the Year. Enter your dog for a chance to win a year's supply of Eukanuba Naturally Wild Formula dog foo       "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/earth-matters/animals/photos/green-dog-of-the-year-contest-gallery-8/max-houndpointer-mix>