<http://schema.org/headline>
"Oak Ridge Literacy Lunch a sweet treat &amp;#8212; &amp;#8216;Elf on the Shelf&amp;#8217; success built on setbacks, &amp;#8216;blessings in disguise&amp;#8217;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.oakridger.com/article/20130317/NEWS/130319918/0/news%20now>