<http://schema.org/description>
"&lt;p&gt;&lt;span&gt;Screenful develops business performance dashboards that help companies to track and optimise their operations&lt;/span&gt;&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://screenful.com/blog/2014/11/26/setting-up-an-information-radiator-part-2-tracking-metrics-of-your-trello-board>