<http://schema.org/headline>
"Zipcar Offers Rides in Plug-In Prius -- and Feedback for Toyota"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2011/01/28/sharing-is-caring-zipcar-offers-rides-in-plug-in-prius/19818752/?gen=1>