<http://schema.org/name>
"\u041F\u0440\u0430\u0437\u0434\u043D\u0438\u0447\u043D\u044B\u0439 \u0440\u0430\u0437\u0434\u0435\u043B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.sanata.biz/t25650-topic>