<http://schema.org/name>
"\u0643\u064A\u0641 \u062A\u062A\u0639\u0627\u0645\u0644 \u0645\u0639 \u0637\u0641\u0644\u0643 \u0641\u0649 \u0627\u0644\u0645\u0631\u0627\u062D\u0644 \u0627\u0644\u062F\u0631\u0627\u0633\u064A\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t6037-topic>