<http://schema.org/alternateName>
"Pittsburgh Post-Gazette"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.post-gazette.com/sports/penguins/2014/01/31/Penguins-give-Kings-a-dose-of-their-own-medicine-in-4-1-win/stories/201401250102>