<http://schema.org/description>
"Over the past year, we've been making it a habit to do research surveys for advertising to help make Wowhead and the ZAM Network more relevant for our users. They've been pretty successful thanks to you guys--so successful, in fact, that we're doing yet another! "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.wowhead.com/news=215460.4/play-mobas-answer-this-survey-to-win-a-blossoming-ancient>