<http://schema.org/StartDate>
"2012-09-06T23:30:00Z"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.maxpreps.com/games/jv-football-fall-12/dr-phillips-vs-olympia/9-6-2012-oMeyUlT2E0SuaMKGXth-TQ.htm>