<http://schema.org/name>
"\"\u041F\u0440\u0438\u043A\u043B\u0430\u0434\u043D\u043E\u0439 \u0447\u0435\u043D\u043D\u0435\u043B\u0438\u043D\u0433\""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.divinecosmosunion.net/t144-topic>