<http://schema.org/name>
"\u0623\u0641\u0636\u0644 \u0627\u0644\u0623\u0648\u0642\u0627\u062A \u0644\u0633\u0645\u0627\u0639 \u0627\u0644\u0623\u063A\u0627\u0646\u064A"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t23753-topic>