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"Designed by Peter Powers, the Hyundai i30 online hypnosis experiment is a peculiar and controversial new car promo designed to introduce consumers to the new vehicle. The experiment, which is only available to those in the Netherlands, allows people to test drive the new Hyundai model after being  hypnotized -- through a computer. Everything about the experiment seems a bit far-fetched. Skepticism aside however, the concept is undoubtedly a novel way to attract some publicity to the Korean car company. The Hyundai i30 online hypnosis experiment has participants registering online for a 15-minute, mind-controlled, experience that may lead them to do things they never imagined that they would. At very least, anyone who checks it out will subconsciously remember Hyundai when it comes time to get a new car, whether or not they were under the influence of mind control."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/hyundai-i30-online-hypnosis-experiment>