<http://schema.org/description>
"If you aren't sure what Shazam is, you may as well have been living under a rock the past few years. It is a s"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.todaysiphone.com/2013/03/20-of-us-iphones-have-shazam-generating-300-million-in-yearly-digital-sales/>