<http://schema.org/alternativeHeadline>
"NBA Trade: Hornets trade Matt Barnes to Grizzlies for Luke Ridnour"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nba/2015/06/25/charlotte-hornets-memphis-grizzlies-trade-luke-ridnour-matt-barnes>