<http://schema.org/description>
"\"Live every week like it's Shark Week.\" -Tracy Jordan, poet and prophet\r\n\r\nShark Week, which starts on Sunday, July 31 at 9 p.m., upon us. Soon,..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com/2011/07/29/andy-samberg-talks-shark-week_n_913291.html>