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" The first promotional spot for the 2013 Grammys has been unveiled. The video, featuring Taylor Swift, Nas and Snoop Lion, focuses on &amp;quot;the next generation&amp;quot; of musical talent.          The clip - via ETOnline - opens with a young girl sat at a piano, and is captioned with the hashtag &amp;quot;#TheWorldsListening&amp;quot;. It goes on to show aspiring musicians - across a number of genres - practising their craft and pursuing their dreams of becoming a star. &amp;quot;The world is waiting for someone,&amp;quot; the voiceover adds. &amp;quot;The next superstar. The next virtuoso. The next legend.&amp;quot; The clip is the first of four spots that form The Recording Academy&amp;#039;s ad campaign for this year&amp;#039;s Grammys.  The forthcoming series of ads - all of which will carry the tagline &amp;quot;The World Is Listening&amp;quot; - will feature both established and up-and-coming artists including Rihanna (who will tell her story in a commercial titled &amp;quot;Slammed Door&amp;quot;) the Kills, Snoop Lion, Taylor Swift (who will appear alongside emerging artists such as Grace Potter, Kishi Bashi and Dam-Funk in a second commercial) and The Black Keys (whose spot is titled &amp;quot;Soundcheck&amp;quot;). A new website has also been created as part of the new music initiative. www.grammyamplifier.com allows musicians to share their original tracks via SoundCloud for a chance to have their songs tweeted out by a panel of musical icons, including Linkin Park, RZA and Snoop Lion. The 2013 Grammy Awards will take place on Sunday, February 10 in Los Angeles. Among this year&amp;#039;s nominees are Kelly Clarkson, Kanye West and Adele. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/music/grammy-awards/news/a450453/grammys-2013-taylor-swift-nas-appear-in-first-promo-watch/>