<http://schema.org/name>
"\u5922\u3092\u55B0\u3089\u3046 \u30AD\u30CD\u30DE\u306E\u602A\u4EBA\u30FB\u53E4\u6D77\u5353\u4E8C"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26302034.html>