<http://schema.org/name>
"\u0643\u064A\u0641 \u062A\u062A\u063A\u0644\u0628 \u0639\u0644\u0649 \u0627\u0644\u0633\u0631\u062D\u0627\u0646 \u0641\u064A \u0627\u0644\u0635\u0644\u0627\u0629 "^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t27573-topic>