<http://schema.org/description>
"&lt;p&gt;The Mischa Barton-approved heating mat can be customized to suit your furball&lt;/p&gt;\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://people.com/pets/ward-off-the-chill-with-warming-pet-zzz-pads/>