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" About three years ago, Jay Arem and his business partner pulled together $500 and launched The Knottery, a label devoted to bringing guys well-made accessories at reasonable prices. Now, with the business partner out of the picture and Jay at the helm, The Knottery is doing better than ever, having just released its most stylish collection to date. &amp;quot;This is a passion project that has worked out,&amp;quot; says Arem. &amp;quot;Every single day I wake up and think, &amp;#039;I&amp;#039;m still doing this,&amp;#039; and it&amp;#039;s awesome.&amp;quot; That passion is readily evident in the new collection of ties, scarves, and pocket squares. Marked by thoughtful details and techniques \u2014 embroidered flowers, honeycomb knitting patterns, untipped ends with sewn borders \u2014 this latest outing is definitely a cut above the basics in which The Knottery initially specialized. &amp;quot;I try to make what I want to wear today,&amp;quot; Arem explains. &amp;quot;I feel like, through the process of making the line, my taste has grown. And I hope that the customer grew with me a bit. In the beginning, I was focused on making basics because I didn&amp;#039;t really own many basics. And now, I&amp;#039;m not making basics because I already own them from last season,&amp;quot; he laughs. One thing that hasn&amp;#039;t changed: affordable prices. Ties are $30-$45, pocket squares are $18 a pop, and the line tops out with $50 scarves. All this while actually improving the quality of the goods. &amp;quot;The quality level has been taken up a few notches,&amp;quot; Arem says. &amp;quot;The factories that I&amp;#039;m using now are making ties for other brands that are charging at least double.&amp;quot; So why&amp;#039;s he charging less? It&amp;#039;s the principle of the thing: &amp;quot;I would never buy a tie for $150, so I couldn&amp;#039;t sell one for that price either.&amp;quot; In the seasons to come, look for The Knottery to push the envelope a bit. Arem is hoping to launch a small shoe line in the next year or two, just as soon as he&amp;#039;s sure it&amp;#039;ll be &amp;quot;completely right, at the right price.&amp;quot; Along with that, of course, he&amp;#039;ll continue to create well-made, well-priced accessories, improving and building up the collection all the while. &amp;quot;I&amp;#039;m just working to expand the line, and to keep churning out interesting things,&amp;quot; says Arem. &amp;quot;That&amp;#039;s really it.&amp;quot; Follow The Style Blog on RSS and on Twitter at @ESQStyle "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/style/mens-accessories/a25324/the-knottery-1013/>