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"  Checking out cars at the dealership is a crapshoot: You&amp;#039;re forever at the mercy of the inventory on the lot, and if you&amp;#039;re looking for a rare options combo, you&amp;#039;re probably out of luck. But what if you could peruse every possible variant of the car you&amp;#039;re interested in, virtually, from the comfort of your own home? That&amp;#039;s what Audi wants to do with its new &amp;quot;dealership in a briefcase,&amp;quot; an immersive virtual experience using the jaw-dropping power of the Oculus Rift virtual reality headset. RELATED: 2017 Ford F-150 Raptor: We Build and Review Ford&amp;#039;s Beastly New Truck in Three Minutes! The VR-powered experience gives potential buyers an immersive look at every aspect of a new Audi: interior, exterior, even a look inside the trunk. A sophisticated head-tracking setup monitors the wearer&amp;#039;s movements, morphing the virtual video tour to show exactly what you&amp;#039;d see if you were peering at a real-life Audi. The whole experience is 3D, with Bang &amp;amp;amp; Olufsen headphones synthesizing the sounds of doors slamming shut and mimicking the stereo system of the cars being browsed. RELATED: BMW Wants Your Eyeballs During Super Bowl XLIX &amp;quot;The full spectrum of the Audi model range, with respective customization options, can be called up: colors, leathers, inlays as well as infotainment systems,&amp;quot; Audi explains. So, yes, this face-computer system will let you drool over the one-of-none-made, brown-on-brown station wagon with the manual transmission and navigation-delete that you and two other customers on earth have been dreaming about. Audi says this Oculus-powered system will start arriving in dealerships later this year. No word yet on how they plan to virtualize the most unpleasant part of the new-car-buying experience: price dickering. There are some things that are better left in the corporeal world. Originally published at Car and Driver. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.popularmechanics.com/cars/a13659/audi-virtual-reality-dealership-oculus-rift-17642154/>