<http://schema.org/name>
"chat \u03C7\u03C9\u03C1\u03AF\u03C2 \u03C0\u03B5\u03C1\u03B9\u03BF\u03C1\u03B9\u03C3\u03BC\u03BF\u03CD\u03C2!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://girly.forummotion.com/t3p285-topic>