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"The Peru-based Liga Contra el Cancer (the League Against Cancer) recently commissioned the Peruvian wing of the ad agency Y&amp;amp;R to come up with a series of attention-grabbing images to raise awareness about testicular cancer. Some may recall that Y&amp;amp;R is the firm responsible for the &amp;lsquo;Interbest Outdoor&amp;rsquo; campaign. This campaign centered around ads on billboards that prominently displayed the torsos of obese people. As time went by, clothing would be stripped away, making the tagline, &amp;quot;The sooner you advertise here, the better,&amp;quot; quite poignant. In the same vein of wit, the agency has produced advertisements that focus on the midsections of men wearing only their boxers. In each ad, the underwear features a decal of a video game controller, cellphone or some other electronic device. It is implied that radiation near the crotch increases risk of testicular cancer. Along the waistband there is a plea for men to check themselves before they wreck themselves."^^<http://www.w3.org/2001/XMLSchema#string>
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