<http://schema.org/name>
"\u0422\u0435\u043C\u043D\u043E\u0435 \u0422\u0432\u043E\u0440\u0447\u0435\u0441\u0442\u0432\u043E"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.makhashanah.com/t2694-topic>