<http://schema.org/name>
"\u0417\u0410\u0415\u0412 \u041E\u0421\u041E\u041C\u041D\u0418\u0427\u0415\u041D \u0417\u0410 \u041F\u0423\u0427 -  \u0442\u0440\u0435\u0442 \u0434\u0435\u043B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://veternica.macedonianforum.net/t265p125-topic>