<http://schema.org/name>
"\u0421\u0442\u0438\u0445\u0438, \u043A\u043E\u0433\u0434\u0430 \u0433\u0440\u0443\u0441\u0442\u043D\u043E."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.makhashanah.com/t2694-topic>