<http://schema.org/name>
"\u0410\u043D\u0442\u043E\u043D\u0443\u0430\u043D \u0410\u043B\u043B\u0430\u0440\u043E\u0441"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misteria7.com/t4588p30-topic>