<http://schema.org/name>
"\u0643\u0648\u0628\u0640\u0640\u0640\u0640\u0640\u0631\u0627 ... \u0644\u0633\u0631\u0642\u0629 \u0627\u0644\u0628\u0627\u0633\u0648\u0631\u062F "^^<http://www.w3.org/2001/XMLSchema#string>
<http://hacknimbuzz.forumotion.com/t527p50-topic>