<http://schema.org/description>
"The sugar tax was a start \u2013 but on its own won\u2019t beat the obesity timebomb. Tough action must be taken to show fat, salt and sugar are killers, like cigarettes"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hitc.com/en-gb/2016/03/22/obesity-is-the-new-smoking-so-lets-treat-it-as-such/>