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"Since there are hundreds of people creating their own Ice Bucket Challenge videos for ALS, it&amp;#039;s no surprise that several brands are now getting in on the action too. Although there are a few brands that seem to forget that the campaign is primarily for the purposes of raising awareness, Pillsbury&amp;#039;s take on the challenge manages to be fun and respectful without seeming like a blatant product advertisement.  This ALS Ice Bucket Challenge features Poppin&amp;#039; Fresh the Pillsbury Dough Boy getting doused with icy cold water. Afterwards, the adorable doughy mascot comes to the realization that dough tends to get rather sticky when it&amp;#039;s wet. This is all done without words, which is helpful in keeping the tone of the Pillsbury video light and amusing. Of course, Pillsbury notes that a &amp;quot;dough-nation&amp;quot; was made to the cause and to keep things going, the GEICO Gecko has been nominated next."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/ice-bucket-challenge-video>