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"While some view mobile app pricing as a race to the bottom, Take-Two Interactive believes their $19.99 premium price point for its console-quality \"XCOM\" title has proven quality software can command a higher price.\r\n\r\n&amp;lt;div align=\"center\"&amp;gt;&amp;lt;a href=\"http://appleinsider.com/l/?link=https://itunes.apple.com/us/app/xcom-enemy-unknown/id639544885?mt=8\"&amp;gt;&amp;lt;img src=\"http://photos.appleinsider.com/xcom-130731-1.jpg\" border=\"0\" width=\"660\" height=\"396\" alt=\"XCOM\" /&amp;gt;&amp;lt;/a&amp;gt;&amp;lt;/div&amp;gt;\r\n\r\nTake-Two CEO Strauss Zelnick said during his company's quarterly earnings conference call this week, as &amp;lt;a href=\"http://www.pocketgamer.co.uk/r/iPhone/XCOM:%20Enemy%20Unknown/news.asp?c=52726\"&amp;gt;noted by&amp;lt;/a&amp;gt; &amp;lt;em&amp;gt;Pocket Gamer&amp;lt;/em&amp;gt;, that the success of &amp;lt;a href=\"http://appleinsider.com/l/?link=https://itunes.apple.com/us/app/xcom-enemy-unknown/id639544885?mt=8\"&amp;gt;XCOM: Enemy Unknown&amp;lt;/a&amp;gt; on iOS was a success. In his eyes, the popularity of the title \"illustrates that consumers are willing to pay a premium price for premium entertainment.\"\r\n\r\nZelnick did not offer any specific sales figures on XCOM: Enemy Unknown, but the title did crack the top 10 grossing applications on the App Store within its first week. The title was a port of a PC and console game that, when it launched on iOS, was less than a year old.\r\n\r\n\"This bodes well for the opportunity to delivery profitably our most immersive AAA titles to mobile platforms as they evolve,\" Zelnick said.\r\n\r\n&amp;lt;div align=\"center\"&amp;gt;&amp;lt;a href=\"http://appleinsider.com/l/?link=https://itunes.apple.com/us/app/xcom-enemy-unknown/id639544885?mt=8\"&amp;gt;&amp;lt;img src=\"http://photos.appleinsider.com/xcom-130731-2.png\" border=\"0\" width=\"660\" height=\"378\" alt=\"XCOM\" /&amp;gt;&amp;lt;/a&amp;gt;&amp;lt;/div&amp;gt;\r\n\r\nTake-Two's apparent success at the $20 level stands in contrast to mobile app pricing trends, which some have viewed  as a \"race to the bottom.\" One study released earlier this month found that iPad users pay an average of &amp;lt;a href=\"http://appleinsider.com/articles/13/07/18/iphone-users-pay-average-of-19-cents-per-app-android-users-pay-just-6-cents\"&amp;gt;50 cents&amp;lt;/a&amp;gt; per application downloaded, while iPhone owners pay just 19 cents per app.\r\n\r\nAs of Wednesday morning, just one of the top 43 grossing applications on the iPhone App Store was a paid download: &amp;lt;a href=\"http://appleinsider.com/l/?link=https://itunes.apple.com/us/app/minecraft-pocket-edition/id479516143?mt=8\"&amp;gt;Minecraft - Pocket Edition&amp;lt;/a&amp;gt;. On the iPad, Minecraft is the only paid option among the top 37, with the newly released &amp;lt;a href=\"http://appleinsider.com/l/?link=https://itunes.apple.com/us/app/djay-2/id669196929?mt=8\"&amp;gt;djay 2&amp;lt;/a&amp;gt; coming in at No. 38 for $4.99.\r\n\r\nGame publishers and developers have been increasingly leaning toward \"freemium\" titles, which are free to download but include in-app purchases for game content. Electronic Arts, for example, revealed &amp;lt;a href=\"http://appleinsider.com/articles/13/07/24/ea-making-more-money-through-apples-ios-app-store-than-its-own-origin-service\"&amp;gt;last week&amp;lt;/a&amp;gt; that it makes more money off of Apple's iOS App Store than its own Origin download service for PC and Mac. EA in particular highlighted freemium titles &amp;lt;a href=\"http://appleinsider.com/l/?link=https://itunes.apple.com/us/app/the-simpsons-tapped-out/id497595276?mt=8\"&amp;gt;The Simpsons: Tapped Out&amp;lt;/a&amp;gt;, &amp;lt;a href=\"http://appleinsider.com/l/?link=https://itunes.apple.com/us/app/real-racing-3/id556164008?mt=8\"&amp;gt;Real Racing 3&amp;lt;/a&amp;gt;, and &amp;lt;a href=\"http://appleinsider.com/l/?link=https://itunes.apple.com/us/app/the-sims-freeplay/id466965151?mt=8\"&amp;gt;The Sims Freeplay&amp;lt;/a&amp;gt;.\r\n\r\nApple's iOS platform may attract more console-quality titles like XCOM: Enemy Unknown when official \"Made for iPhone\" gaming controllers debut &amp;lt;a href=\"http://appleinsider.com/articles/13/06/17/photo-shows-prototype-logitech-made-for-iphone-gaming-controller\"&amp;gt;later this year&amp;lt;/a&amp;gt;. The upcoming iOS 7 software update will add support for such peripherals, offering more precise controls for traditional console-style games than a touchpad can offer."^^<http://www.w3.org/2001/XMLSchema#string>
<http://appleinsider.com/articles/13/07/31/xcom-publisher-touts-success-with-premium-price-point-on-apples-ios-app-store>