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"The row that has erupted between Chinese basketball star, Yao Ming, and Coca-Cola over the use of his image for a promotion has raised some interesting questions about sports sponsorship. Ben Cooper takes a look at how Coca-Cola put one over on its arch-rival and the ensuing reactions."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/analysis/opportunism-ambush-or-ambiguity_id85766.aspx>