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"Fashion retailer Mark&amp;#039;s has a new jeans campaign, #EverythingInJeans, that targets an audience of middle-aged urban men.  The campaign is being launched to support the retailer&amp;#039;s ever-expanding denim collection, as well as to keep up with the youthful rebranding it underwent in 2010, which included dropping the &amp;quot;Work Wearhouse&amp;quot; from the company name. In this campaign, the jeans for men are presented as the go-to choice of slacks for Canadian guys, suited for everything from weekend brunches to athletic and sporting activities. The #EverythingInJeans campaign takes inspiration from a research study that was conducted, revealing that the average Canadian man owns anywhere from four to six different pairs of jeans for wear during the week."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/jeans-campaign>