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"The Facebook \"like\" button has become one of the most powerful advertising tools the site has to offer companies. New Yorker columnist Ken Auletta speaks to the \"CBS This morning\" co-hosts about the marketing value of the \"like\" button."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cbsnews.com/videos/facebook-like-a-powerful-advertising-tool/?lumiereId=50124858&videoId=67780921-8bdf-11e2-9400-029118418759&cbsId=7408812&site=cbsnews>