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"I think this ad found at Bored Panda is hilarious.\u00A0 I wonder what this man would have done if his wife HAD burned the beer!\u00A0 Again we see a beer ad where a woman is being subjugated to a cook/bartender.\u00A0 He looks professional with his black suit and tie and she looks like his happy servant.\u00A0 There is certainly an element of sexist advertising here and it seems many\u00A0vintage beer ads play on this. \u00A0It\u2019s as if the marketers are expecting men to drink beer and then act like jerks to their wives.\u00A0 Or is it the other way around?\u00A0 Were men so out of line in this era that marketers targeting their sexism?\n\n\n\n\n\n\n\nBeer Advertising: Just a Product of the Times?\n\nAfter looking at a handful of vintage beer ads, I can't find one that isn't subjugating women to lesser roles than their male counterparts. \u00A0In fact, most vintage ads period use the same marketing techniques. \u00A0I think this is simply a product of the times. \u00A0The workforce was primarily male and the advertising of the times reflect that. \u00A0The actions of women during that era also have an effect on advertising. \u00A0Many women were happy to land a successful husband and would be a matronly as possible to appease him. \u00A0They even went to classes to learn how to be the perfect housewife.\n\nSexist Advertising: What Would Grandma Say?\n\nI do wonder how women of the time viewed such sexist advertising. \u00A0Something tells me the overwhelming majority were probably unaffected by it, as it was the status quo back then. \u00A0There had to be some free thinkers who could see through these ads though, right? \u00A0I mean, the woman in this ad looks completely helpless. \u00A0She burned something in a pan, smoke is pouring from the pan, she is crying, and she cant seem to even use a tissue correctly. \u00A0I am going to show this blog to my Grandmother and ask her opinion. \u00A0What would your Grams say?"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.dragonsearch.com/blog/schlitz-beer-sexist-advertising/>