<http://schema.org/headline>
"Horn: Mavs' beards are more interesting to fans than the product on the court"^^<http://www.w3.org/2001/XMLSchema#string>
<http://sportsday.dallasnews.com/dallas-mavericks/mavericksheadlines/2013/02/14/horn-mavs-beards-are-more-interesting-to-fans-than-the-product-on-the-court>