<http://schema.org/headline>
"Bruce Willis -- Bye Bye Canyons -- Hello $16 MILLION!!!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tmz.com/2014/08/19/bruce-willis-sell-beverly-hills-home-sold-16-million-photos/?adid=sidebarwidget-saga-3>