<http://schema.org/description>
"Danish dairy group Arla has thrown down the gauntlet to soft drinks with a plan to triple its beverage business by 2020 through new healthier milk-based alternatives."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/arla-foods-plots-dairy-invasion-of-soft-drinks-market_id121151.aspx>