<http://schema.org/alternativeHeadline>
"Box Office Report: 'Skyfall' Reclaims Crown, 'Playing for Keeps' Fizzles"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.rollingstone.com/movies/news/box-office-report-skyfall-reclaims-crown-playing-for-keeps-fizzles-20121209>