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"\"&lt;p&gt;&lt;a href=\\\"http:\\/\\/www.surfingmagazine.com\\/wp-content\\/uploads\\/2014\\/08\\/MG_0460.jpg\\\"&gt;&lt;img src=\\\"http:\\/\\/www.surfingmagazine.com\\/wp-content\\/uploads\\/2014\\/08\\/MG_0460-667x444.jpg\\\" alt=\\\"_MG_0460\\\" width=\\\"667\\\" height=\\\"444\\\" class=\\\"alignnone size-medium wp-image-90138\\\" srcset=\\\"http:\\/\\/www.surfingmagazine.com\\/wp-content\\/uploads\\/2014\\/08\\/MG_0460-667x444.jpg 667w, http:\\/\\/www.surfingmagazine.com\\/wp-content\\/uploads\\/2014\\/08\\/MG_0460-313x209.jpg 313w, http:\\/\\/www.surfingmagazine.com\\/wp-content\\/uploads\\/2014\\/08\\/MG_0460-100x66.jpg 100w, http:\\/\\/www.surfingmagazine.com\\/wp-content\\/uploads\\/2014\\/08\\/MG_0460-200x133.jpg 200w, http:\\/\\/www.surfingmagazine.com\\/wp-content\\/uploads\\/2014\\/08\\/MG_0460-150x100.jpg 150w, http:\\/\\/www.surfingmagazine.com\\/wp-content\\/uploads\\/2014\\/08\\/MG_0460.jpg 1000w\\\" sizes=\\\"(max-width: 667px) 100vw, 667px\\\" \\/&gt;&lt;\\/a&gt;Cape Frightened. Photo: Ray Collins &lt;\\/p&gt;\\n&lt;p&gt;&lt;strong style=\\\"font-size:130%;\\\"&gt;If you\\u2019ve seen the &lt;a href=\\\"http:\\/\\/www.redbullcapefear.com\\/about.html\\\"&gt;Red Bull Cape Fear website&lt;\\/a&gt;, you know there\\u2019s more ammunition for mockery than a late 2000s Adam Sandler movie.&lt;\\/strong&gt; One such bullet: \\u201cAn angry Pacific Ocean stirs and jerks like a mad witch&amp;#8217;s melting pot, pushing into the bay before pitching furiously on a shallow ledge so sharp is has the Gillette scientists baffled.\\u201d But its hyperbolic copy is neither here nor there. It\\u2019s Red Bull. Drama is their business. The real question is, what the fuck is the Red Bull Cape Fear? The other question is, should we care about it?&lt;\\/p&gt;\\n&lt;p&gt;First, the contest. In case you didn\\u2019t know the whereabouts of Cape Fear, it\\u2019s Ours, the often-seen slab in Sydney, Australia. But \\u201cCape Fear\\u201d sounds scarier. In short, the contest consists of 14 invited surfers (including Jamie O\\u2019Brien, Bruce Irons, Ryan Hipwood and Dave Rastavich) competing in seven man-on-man matchups, which are called \\u201cbattles.\\u201d The pairings are based on the surfer\\u2019s ability. Half of each heat will be paddle-in, the other half will be tow-in (more or less, the site says \\u201capproximately 20 minutes\\u201d for the paddle\\/tow ratio).  And the first six heats are the \\u201cundercard\\u201d for the main event. If you\\u2019re not confused yet, rest assured that two heats will be running simultaneously. Still with me? Quick, what rhymes with orange?&lt;\\/p&gt;\\n&lt;p&gt;Second, should you care? Well, it\\u2019s a bit gimmicky, isn\\u2019t it? They\\u2019re towing in, which feels like a step back. The format is really complicated. And, really, \\u201cGillette scientists?\\u201d Have they even checked with the guys at Schick? So, no, in theory, you shouldn\\u2019t care. But wanna know what else you shouldn\\u2019t care about? Miley Cyrus. Kanye West. The car wreck on the other side of the road. There are plenty of guilty pleasures out there that tickle our interest, and the Red Bull Cape Fear contest has its hands out going goochie-goochie-goo. It\\u2019s got scary waves breaking in front of scary rocks and 14 marquee surfers doing battle on a live webcast (which &lt;a href=\\\"http:\\/\\/www.redbullcapefear.com\\/\\\"&gt;can be viewed here&lt;\\/a&gt; on Sunday morning, Australia time). Unless there are waves at our local break or Miley\\u2019s twerking on TV, we\\u2019ll probably tune in. &lt;strong&gt;\\u2014Taylor Paul&lt;\\/strong&gt;&lt;\\/p&gt;\\n\""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.surfingmagazine.com/originals/opinion/care-red-bull-cape-fear/>