<http://schema.org/name>
"\u0417\u0430\u043A\u0443\u0441\u043E\u0447\u043D\u0430\u044F \"\u0414\u0437\u044B\u043D\u044C\""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misteria7.com/t79p45-topic>