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"An original lithograph poster printed in colors on wove poster paper. Signed on the stone lower right Ch\u00E9ret/91. This is a superb impression of the definitive state. From the edition issued as a supplement to the French newspaper Le Courrier Francais, January 18, 1891. Printed at Imprimerie Chaix (Ateliers Ch\u00E9ret), with its address line added to the stone lower left. Jules Ch\u00E9ret is regarded as the father of modern lithography. He created not only a new art form but a new industry as well. His training as a lithographer, superb draftsman, and his innate sense of color enabled him to raise the technical and esthetic levels of the poster to new heights of artistic sophistication. Large outdoor posters appeared for the first time in the last half of the 19th century, as the street had become the common man\u2019s art gallery. This changed life in the streets of Paris forever. While in his twenties Ch\u00E9ret made two trips to London to seek work, as he had been designing book covers and posters for operas, circuses, and music halls. Ch\u00E9ret\u2019s was introduced him to Eugene Rimmel, a famous perfume manufacturer and philanthropist, and it became a turning point in the artist\u2019s life. Rimmel, over a period of time, became Ch\u00E9ret\u2019s patron and together they traveled through Europe and North Africa. When Ch\u00E9ret was thirty years old, Rimmel financed the setting up of a printing firm in Paris. Ch\u00E9ret purchased the latest machine from England and had large lithographic stones made especially for him. The illustrated poster was virtually unknown in Paris as an outdoor advertising medium. La Biche Au Bois (The Doe in the Woods) 1866, the first effort of Imprimerie Jules Ch\u00E9ret, was an enormous success. Ch\u00E9ret\u2019s career was launched and a new art had come of age. Between 1866 and 1881 Ch\u00E9ret perfected his style and technique. He used successive stones of red, yellow, and blue followed by a fourth stone for an overlay of transparent tints. It is said that \u201Chis miracle\u201D was in adapting the former heavy, cold, and somber lithography to the delicate, powdery, and fluid grace of pastels. By the turn of the century he had produced an impressive collection of poster designs. Ch\u00E9ret\u2019s first official recognition was when he won a silver medal at the 1878 international Exposition and a gold medal in 1889. The same year an exhibition of approximately 100 of his posters, lithographs, drawings, and paintings were shown at the Theatre d\u2019Application. The most eminent critics set their seal of approval on his popular success. In 1890 he was made a Chevalier of the Legion d\u2019Honour with a citation which called him \u201Ccreator of an art industry science 1866, by the application of art to commercial and industrial printing.\u201D He was later promoted in varying levels up to the highest rank, a Grand Prix, at the Universal Exhibition in 1900. Since Cheret did not submit his works to the salons, nor show in galleries, his paintings and drawings were primarily acquired by friends and patrons. In 1912 Ch\u00E9ret was honored by the Louvre Museum with a retrospective exhibition at the Pavillion de Maison. The Musee Jules Ch\u00E9ret was founded in Nice in 1928. Catalogue reference: Broido 322 This work is part of a carefully curated selection by noted fine art expert Jennifer McCloskey, who was formerly affiliated with Doyle Gallery in New York and is now based in San Francisco. If you have questions about any of the works in this selection, please send an email to asktheexpert@onekingslane.com."^^<http://www.w3.org/2001/XMLSchema#string>
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