<http://schema.org/headline>
"Amazon\u2019s Fire TV Box: No-Brainer Strategy, But Will It Light Up Retailer&amp;#8217;s Revenue?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://variety.com/2014/digital/news/amazons-fire-tv-box-no-brainer-strategy-but-will-it-light-up-retailers-revenue-1201151780/>