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"I don't think my mother would have had issues with these ads back in the day, it was the status quo. I remember when I was a gymnast in high school, my stay-at-home mother told me that it's a bad sport because I'll get muscular legs and men won't like that. Then when I took up rock climbing, she told me I should choose a hobby that was more ladylike! But while she felt I should groom myself to be a traditional woman to attract a mate, she wanted me and my sisters to have a husband who treated us with respect.  I'm guessing that she was willing to continue to accept living the role of her husband's house servant because she thought it was too late for her generation and her situation."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.dragonsearch.com/blog/schlitz-beer-sexist-advertising/>