<http://schema.org/name>
"\u0421\u0442\u0438\u0445\u0438, \u0440\u0430\u0441\u0441\u043A\u0430\u0437\u044B \u0438 \u043F\u0440\u043E\u0437\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.makhashanah.com/t2694-topic>