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"Working out to reach a certain weight or squeeze into a smaller pair of jeans may seem like good reasons to exercise, but these goals can actually hamper a fitness regimen. In a recent study, 59 women reported how much they exercised in a typical week and what motivated them. Although nearly half said they worked out to get thinner or tone their bodies, these women logged almost 40 percent less time exercising than those who focused on goals other than appearance, such as decreasing stress, spending time with friends, or increasing their sense of well-being. Choosing activities for pleasure as opposed to weight loss might offer more immediate gratification, which keeps exercisers coming back for more, says Michelle Segar, study author at the University of Michigan in Ann Arbor. If the scale or waistband won't budge, Segar advises rethinking one's reasons for exercising and selecting physical activities that enhance an overall sense of well-being."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.allure.com/story/motivation-and-exercise>