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"What better way to sell deodorants than to use posters in the style of political propaganda and social change? With captions like &amp;quot;Join arms to build a world free of body odor,&amp;quot; it&amp;#039;s time for the revolution! The copywriter&amp;lt;i&amp;gt; Bich Ngoc Nguyen &amp;lt;/i&amp;gt;must have had a field day coming up with copy captions like, &amp;quot;Using Rexona preserves the purity of the environment&amp;quot;, &amp;quot;Don&amp;#039;t run away from the truth. Use Rexona.&amp;quot;, &amp;quot;Don&amp;#039;t stink just because of ignorance. Use Rexona.&amp;quot;, &amp;quot;To quell body odor is to show your sense of responsibility towards the community.&amp;quot;, and &amp;quot;Don&amp;#039;t give in to your fate. Use Rexona.&amp;quot; I like the campaign, which is a nice change from Axe&amp;#039;s overly&amp;lt;b&amp;gt;&amp;lt;a href=&amp;quot;http://www.trendhunter.com/trends/axe-cottage&amp;quot; title=&amp;quot; sexual ads&amp;quot;&amp;gt; sexual ads&amp;lt;/a&amp;gt;&amp;lt;/b&amp;gt;. It was created by Lowe Limited ad agency in Vietnam with creative directors Brandie Tan &amp;amp; Tin Sanchez, art director Erik Nguyen and with nice illustrations by Take Studio."^^<http://www.w3.org/2001/XMLSchema#string>
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