<http://schema.org/name>
"\u0627\u0633\u064A\u0627\u062E \u0627\u0644\u062F\u062C\u0627\u062C \u0627\u0644\u0645\u0642\u0644\u0649"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t5184-topic>