<http://schema.org/name>
"\u03C4\u03C3\u03B1\u03BD\u03C4\u03B1\u03BA\u03B9 \u03C4\u03B9\u03BC\u03BF\u03BD\u03B9\u03BF\u03C5"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.vstromhellasforum.com/t27121-topic>