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"Valdemar W. Setzer, a Brazilian anthropologist, once very correctly asserted, \u201CEthics is not definable, is not implementable, because it is not conscious; it involves not only our thinking, but also our feeling.\u201D This saying is of utmost relevance keeping in purview the current days\u2019 sorry state of affairs. At every point and juncture, morality has gone to dogs. The world of marketing is no longer an absolutely clean environment. It has become complex, complicated and corrupted. Marketing, like any other domain, has fallen prey to the cancer of corruption."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mbaskool.com/business-articles/marketing/7699-marketing-ethics.html>