<http://schema.org/description>
"Turn to J.C. Penney\u2019s and Macy\u2019s conference calls for hints."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.fool.com/investing/general/2014/06/16/new-clues-why-jc-penney-may-be-making-a-comeback.aspx>