<http://schema.org/description>
"Update: Google reached out to me and asked me to try a new app to scan it, such as Barcode Scanner for Android of QuickMark for iPhone.  I tried it and both QuickMark and Barcode Scanner return my bus"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/archives/021342.html>