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"The Leather Ruler from Jung-Woo Lee is a simple twist on an old school design. This ruler features a sheet of leather that can be used for steadying or as a carrying case. Carrying around a ruler in your pocket means that you&amp;#039;re happy to see someone, and that you kind of look like a geek. The Leather Ruler rolls up, disguising your ruler to the world and matching your leather chaps and jacket at the same time. Fashionable innovation is always a win."^^<http://www.w3.org/2001/XMLSchema#string>
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