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" How do you make something fun and interesting? FREE CATS. Obviously. And what&amp;#039;s the most boring, un-fun thing in the world? Getting a mortgage. A Russian bank, Sberbank, is actually taking the whole &amp;#039;add cats, people will love it&amp;#039; advice to heart, offering a free cat to every new mortgage customer. Which is insane, but the kind of insane that might just be genius.  Once customers sign up for a mortgage, they will be given the choice of ten different cats. There are photos and descriptions of their personalities and everything.  Before you book your plane tickets, there&amp;#039;s some unfortunate news. You don&amp;#039;t actually get to keep the cat. You know, because of adult responsibility, not being able to give away cats to everyone, blah blah blah boring grown up stuff. Instead, you get to have the cat for two hours, so it can be the first to walk into your new home. This is meant to be good luck in Russia, so there is an actual reason for the cats. Although, who NEEDS a reason for cats? Customers can then take photos and play with the cat and generally have fun cat-related times for two hours. Then they can retreat into their new home and silently sob at the prospect of unpacking all their crap - cat-less, miserable, and alone.  Here&amp;#039;s a video of happy people with cats, alongside one woman who looks like she is already WAY too emotionally attached, and a small child who severely pisses off her loaner cat by chucking it through the doorway. Not cool. Plus there are special cat deliverymen who are, for some reason, dressed like Luigi from Super Mario.      "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cosmopolitan.co.uk/entertainment/news/a29135/russian-bank-gives-customers-cats/>