<http://schema.org/StartDate>
"2012-01-27T23:30:00Z"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.maxpreps.com/games/basketball-winter-11-12/carrollton-vs-shaw/1-27-2012-LAixY5dGcEmMwNPo9wgLSg.htm>