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"Tough, rugged technology is becoming more pervasive as brands release products like the Ricoh WG-M2 HD action cam more frequently. Consumers are becoming more stringent of the technology products they buy, which has many seeking out ones that are as durable as possible. The Ricoh WG-M2 action cam is capable of surviving high drops, below-zero temperatures and avid aquatic usage without showing signs of wear. While other action cams are simply a camera lens and not much else, the Ricoh WG-M2 HD action cam is outfitted with a screen to view captured footage and more. Set to launch in April 2016, the Ricoh WG-M2 action cam is set at a price point of $300, which is actually lower than other options on the photography market."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/hd-action-cam>