<http://schema.org/name>
"\u067E\u0631\u064A\u0646\u0627\u0632 \u0633\u062C\u0627\u062F\u064A\u0627\u0646"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ketabcity.com/bookview.aspx?bookid=1712768>