<http://schema.org/description>
"YouTube is making it easier for nonprofits to inspire and inform the online community of do-gooders.\r\n\r\nThe video sharing site has launched "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com/2012/02/19/youtube-next-cause-nonprofits_n_1284681.html>