<http://schema.org/name>
"\u0424\u0438\u043D\u0430\u043D\u0441\u044B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.vedomosti.ru/business/articles/2014/07/08/ekonomicheskij-effekt-universiady-v-kazani-poka-v-30-raz>