<http://schema.org/name>
"\u041A\u0430\u0442\u0435\u0440\u0438\u043D\u0430 \u0411\u0430\u043B\u0438\u043D\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/mysterious/mysticism/18709/146272>