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"Female-centric fitness retailer Title Nine is enhancing the experience of shoppers with its in-store bra fittings -- titled FitFests -- that help visitors find their ideal undergarment size. While lingerie brands have offered in-store bra fittings for quite some time, sportswear retailers can often carry a more generic undergarment range that varies from small to xxl sizes. Though convenient for some, these sizes often don&amp;#039;t cater to a broader demographic of female consumers. Launched in three of the retailer&amp;#039;s Colorado locations, Title Nine&amp;#039;s FitFests ensure women feel supported and comfortable while working out and are hosted by the retailer&amp;#039;s in-house &amp;#039;bravangelists,&amp;#039; customer service reps that help decide which bra style and size fits varying body shapes best. This unique approach to sports bra shopping offers a personalized experience for visitors and specifically targets fitness-focused females."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/title-nine>