<http://schema.org/name>
"\u0642\u0644\u0642 \u0627\u0644\u0627\u0646\u0641\u0635\u0627\u0644 \u0639\u0646\u062F \u0627\u0644\u0627\u0637\u0641\u0627\u0644"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t20038-topic>