<http://schema.org/name>
"\u041F\u0440\u043E\u043A\u043B\u044F\u0442\u044B\u0439 \u043E\u0441\u0442\u0440\u043E\u0432"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misteria7.com/t1747p15-topic>