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"Ford Motor Co is dumping its Jaguar and Land Rover brands in order to concentrate on its lagging American operation. So far, the lucky winner is looking to be India&amp;#039;s Tata Motors. The winning bid is expected to be about 1 billion pounds ($2 billion). &amp;quot;Tata is the front-runner in a race that includes Mahindra &amp;amp; Mahindra, a fellow Indian car group, and One Equity, the American buyout group. Tata is set to roll out a 100,000 rupee ($2,400) &amp;acirc;&amp;euro;&amp;oelig;People&amp;#039;s Car&amp;acirc;&amp;euro;&#157; next year. If Ford chooses Tata, it will be an historic moment for the car industry, marking the first time that a major Western car group has been bought by an Indian company.&amp;quot; &amp;lt;b&amp;gt;Implications&amp;lt;/b&amp;gt; - The face of today&amp;#039;s market is rapidly changing, with technology making the world a very small place. Thus, companies must look to other ethnicities and cultures for success, as multiculturalism takes over North America."^^<http://www.w3.org/2001/XMLSchema#string>
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