<http://schema.org/headline>
"It\u2019ll cost $18,000 to send your letter to Mars: British Mail to 5-yr-old"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hindustantimes.com/world/letter-to-mars-royal-mail-works-it-out-for-british-boy-5/story-cUB7yuYyYHOfyU6ddUtJrL.html>