<http://schema.org/description>
"\u0414\u043B\u044F \u043D\u0430\u0434\u043E\u0431\u043D\u043E\u0441\u0442\u0438"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/other/58199/162422>