<http://schema.org/name>
"Burton Snowboards"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.burton.com/default/prism-gore-tex%C2%AE-snowboard-jacket/W14-10041100.html?dwvar_W14-10041100_variationColor=10041100985&cgid=womens>