<http://schema.org/description>
"When Avatar was released in late 2009 it put both 3-D and IMAX on the map. The movie grossed a whopping $2.8 billion worldwide and proved that large-format screens could attract consumers and that"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2014/03/24/imax-primed-for-growth-with-blockbusters-on-the-ho/20855796/>