<http://schema.org/datePublished>
"2013-12-28T18:00:14-05:00"^^<http://schema.org/Date>
<http://www.upi.com/Business_News/2013/12/28/Hasbro-admits-some-reports-of-battery-problems-with-Big-Hugs-Elmo/UPI-84841388271614/>