<http://schema.org/name>
"\u041C\u0435\u0442\u043E\u0434 \u0434\u0435\u0440\u0435\u0432\u0430 \u0446\u0435\u043B\u0435\u0439"^^<http://www.w3.org/2001/XMLSchema#string>
<https://author24.ru/readyworks/referat/menedzhment/134336/>