<http://schema.org/name>
"\u0642\u0633\u0645 \u0627\u0644\u0627\u0634\u0647\u0627\u0631 \u0627\u0644\u0639\u0627\u0645"^^<http://www.w3.org/2001/XMLSchema#string>
<http://pubknights.yoo7.com/t32380-topic>