<http://schema.org/description>
"BuzzFeed founder Jonah Peretti explains the 'Paris cafe' approach to publishing, providing  political scoops as well as stories for the 'bored at work'"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.journalism.co.uk/news/6-lessons-from-buzzfeed-as-it-launches-in-uk/s2/a552485/>