<http://schema.org/name>
"\u0643\u0644 \u0633\u0646\u0629 \u0648\u0627\u0646\u062A\u0650 \u0637\u064A\u0628\u0629 ( \u0631\u064A\u0631\u0649 )"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t3384-topic>