<http://schema.org/target>
"http://www.upi.com/search?ss={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.upi.com/blog/2013/01/18/Chelsea-Handler-scolded-by-NBC-for-making-fun-of-Matt-Lauer/6901358530489/>