<http://schema.org/headline>
"iPhone 5s launch expected to boost Apple&amp;#039;s gross margins to nearly 40%"^^<http://www.w3.org/2001/XMLSchema#string>
<http://appleinsider.com/articles/13/10/08/iphone-5s-launch-expected-to-boost-apples-gross-margins-to-nearly-40>