<http://schema.org/headline>
"Macho? You&amp;#8217;re burning gas. Female? You&amp;#8217;re a &amp;#8220;greener&amp;#8221; driver\u2014&amp;#038; richer."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elephantjournal.com/2008/10/macho-youre-burning-gas-female-youre-a-greener-driver-richer/>