<http://schema.org/name>
"Instructor"^^<http://www.w3.org/2001/XMLSchema#string>
<https://en-us.help.blackboard.com/Learn/9.1_Older_Versions/9.1_2014_and_2015/Instructor/140_Content_Collection/060_Organize_and_Manage_Content/040_Reusable_Objects>