<http://schema.org/name>
"\u5317\u6D77\u9053\u533B\u7642\u5927\u5B66 \uFF08\u5927\u5B66\u5165\u8A66\u30B7\u30EA\u30FC\u30BA\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26175505.html>