<http://schema.org/description>
"The Coca-Cola Co will temporarily turn cans of its namesake drink from red to white as part of a tie-up with the World Wildlife Fund (WWF) in the US."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/the-coca-cola-co-turns-white-for-polar-bear-campaign_id105356.aspx>