<http://schema.org/name>
"Par 16 Can Black with Gel Frame GU10 240v 30115"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.pennelcomonline.com/en/Highlite-Par-16-Can-Black-with-Gel-Frame-GU10-240v-30115/m-4088.aspx>