<http://schema.org/name>
"\u041F\u043E\u0437\u0434\u0440\u0430\u0432\u043B\u044F\u0435\u043C \u0441 \u0414\u043D\u0435\u043C \u0440\u043E\u0436\u0434\u0435\u043D\u0438\u044F!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.sanata.biz/t35164-topic>