<http://schema.org/name>
"\u30DE\u30C9\u30EA\u30FC\u30C9\u306E\u516C\u7235 \uFF08\u30CF\u30FC\u30EC\u30AF\u30A4\u30F3\u30FB\u30ED\u30DE\u30F3\u30B9\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_02719451.html>