<http://schema.org/name>
"\u0426\u0415\u041D\u0422\u0420\u041E\u0412\u041A\u0410 \u041D\u0410 \u0417\u0410\u041F\u0410\u041B\u0412\u0410\u041D\u0415\u0422\u041E"^^<http://www.w3.org/2001/XMLSchema#string>
<http://bgsimsonimz.forumotion.net/t292p15-topic>