<http://schema.org/name>
"ESPN"^^<http://www.w3.org/2001/XMLSchema#string>
<http://insider.espn.com/mens-college-basketball/story/_/id/7547377/anthony-davis-kentucky-wildcats-john-calipari-best-team-yet-ncb?addata=2009_insdr_xxx_sce_ncb_xxx>