<http://schema.org/description>
"It used to be that if you believed a rental-car company would do well, you would invest in one. If you thought a hotel was going to be profitable in the future, you would invest in it. That"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2014/01/21/online-travel-agencies-are-a-safe-investment/20812906/>