<http://schema.org/name>
"\u0627\u0644\u0625\u0645\u0627\u0645 \u0639\u0628\u062F \u0627\u0644\u0639\u0632\u064A\u0632 \u0628\u0646 \u0628\u0627\u0632"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t7784-topic>