<http://schema.org/name>
"Burton Snowboards"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.burton.com/us/en/womens-snowboard-jackets?prefn1=filterColor&prefn2=instock&prefv3=XS&prefv1=Black&prefv2=true&prefn3=variationSize&collectionID=womens-jackets>