<http://schema.org/url>
<http://mashable.com/media/ZgkyMDEyLzEyLzA0LzhiL3RoZWVuZG9mZGVtLmFBNi5qcGcKcAl0aHVtYgkxMjAweDYyNyM/aa9e243a/9f0/the-end-of-demographics-how-marketers-are-going-deeper-with-personal-data-16ffd772b1.jpg>
<http://mashable.com/2011/06/30/psychographics-marketing/>