<http://schema.org/name>
"\u0634\u0631\u0643\u062A \u0627\u0646\u062A\u0634\u0627\u0631\u0627\u062A \u0641\u0646\u064A \u0627\u064A\u0631\u0627\u0646"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ketabcity.com/bookview.aspx?bookid=1690102>