<http://schema.org/name>
"                   \u0421\u0443\u0434\u0435\u0431\u043D\u044B\u0435 \u0434\u0435\u043B\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.makhashanah.com/t3441-topic>