<http://schema.org/description>
"During my visit to Wired.com, I saw this banner ad at the top of the page.The banner ad was served up by DoubleClick.  Are these small, text like banners more appealing to advertisers then the large, "^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/archives/000251.html>