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"The video opens on a desolate landscape. A white cube occupies the center. Then the scene cuts to a harshly illuminated warehouse, then again to a forest clearing, the same cube once again squatting in the middle. But this isn\u2019t an extraterrestrial Kubrickian invention \u2014 with the next cut, Rihanna appears in the center of the screen. Shrouded in a gauzy, semi-transparent silver jumpsuit, she slowly lifts her chin, daring the camera to move in closer. The jumpsuit billows slightly \u2014 it\u2019s slouchy, more full-body sweatshirt than anything, really \u2014 as she sways to the jittery beat.\n\nThe video for \u201CThis Is What You Came For,\u201D Calvin Harris\u2019s most recent single, is relatively simple in concept \u2014 the track\u2019s featured star, Rihanna, bounces from virtual reality to virtual reality via projections on the walls of her cube. It has already racked up more than 35 million YouTube views. And, unlike the decadence of Beyonc\u00E9\u2019s \u201CLemonade`\u201D or the vivid frenzy of Grimes\u2019s \u201CKill V. Maim,\u201D \u201CThis Is What You Came For\u201D features just one look, designed by a recent Pratt graduate named Isabel Hall as part of her senior thesis.\n\n\u201CThat sparkly fabric, I fell in love with it immediately,\u201D 22-year-old Hall said of her design. \u201CI knew I wanted to use it and I didn\u2019t know how, but I loved how super-feminine it was, but it was mesh, it was sheer, it wasn\u2019t physically putting glitter on anything.\u201D She planned initially to make a pair of boxers out of the fabric, but at the behest of a professor, she went bigger \u2014 full-body bigger. The resulting look, which first waltzed down the runway at the Pratt fashion show in May, is a study in carefree ease.\n\n\n\nIt\u2019s that simplicity that drew Rihanna\u2019s stylist Mel Ottenberg to the look in the first place when he accompanied designer Adam Selman, a Pratt alum himself to the thesis show. (Hall has interned in Selman\u2019s studio since January, assisting with tour preparations for Rihanna and Sufjan Stevens.) Selman and Ottenberg have been working together for five years, Ottenberg estimated; the designer worked with Rihanna on the ANTI tour and the singer&amp;#39;s now-infamous 2014 CFDA Fashion Awards sheer dress.\n\n\u201CIt felt like something Debbie Harry would wear in the \u201970s, like Stephen Sprouse, but it didn\u2019t look retro,\u201D Ottenberg said, recalling the show. \u201CIt doesn\u2019t look like what anyone else is doing or thinking.\u201D\n\nFollowing the show, Ottenberg pulled the look for consideration for a few other projects, but it didn\u2019t click until the video arose \u2014 and since it&amp;#39;s the only garment Rihanna wears in the video, it had to count.\n\nTo adapt the look for the video, Ottenberg laid the semi-transparent suit over a catsuit and a corset to create an exaggerated silhouette that showed through the material. Like Hall\u2019s collection as a whole, the video look juxtaposes traditionally masculine and feminine silhouettes. Depending on the angle or the catch of the light, the impression can radically change.\n\n\u201CMel takes the time to pull from really good student work,\u201D Hall said, citing a graduate from the class before her, Giovanna Flores, whose denim design Rihanna wore on Saturday Night Live. Ottenberg also worked with Selman on Lion Babe\u2019s 2016 CFDA Fashion Awards look \u2014 he was in the studio for a fitting when Hall arrived for work just before the awards and filled her in on all the details of the video.\n\nPrior to her work with Selman, Hall had also interned with Erica Bradbury of Species by the Thousands and another Pratt grad, Kelsy Parkhouse of Carleen. Her studies all culminated in the 10 looks of her senior thesis. It explored the gendered coding of American sportswear, both in terms of literal sports like football and boxing and athleisure more broadly, finding the intersection of, and collapsing the distinction between, masculine and feminine.\n\nXRihanna&amp;#39;s Sparkly &amp;quot;This Is What You Came For&amp;quot; JumpsuitFBSharePinterestFBSharePinterestFBSharePinterestFBSharePinterestFBSharePinterestFBSharePinterestFBSharePinterestFBSharePinterestFBSharePinterestPreviousNext1/9ToggleRihanna in &amp;quot;This Is What You Came For.&amp;quot;Full Screen\n\n\u201COnce you take away that separation, what does masculine even mean? What does feminine even mean? What happens when you put them together, they meet in the middle, or you do away with it entirely?\u201D she asked.\n\nIt\u2019s a salient point in contemporary fashion \u2014 brands like Vetements send men and women down the same runways, doing away with separate collections divided by gender. (Or season, for that matter.) J.W.Anderson and Alessandro Michele\u2019s rebooted Gucci both, in their own ways, subvert the way gender is interpreted through wardrobe; they question the constructs that dictate certain details indicate masculinity or femininity. And, as Hall found, an outfit&amp;#39;s significance matters to the wearer.\n\n\u201CWe would be fitting the models in the garments,\u201D Hall recalled of her senior show, \u201Cand you can see her kind of slouch into it and feed off the clothes and get an attitude from it.\u201D Fashion lends a certain power to its wearer \u2014 for Rihanna, personal style transcends tour costumes and red carpet attire.\n\nThough Hall is still feeling out her post-graduate options, with a Rihanna music video credit already under her belt, her future looks promising."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.wmagazine.com/story/isabel-hall-rihanna-music-video-designer-interview>