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"As part of the batch of updates on Thursday it was revealed that Apple may soon offer developers the ability to send out promotional codes for in-app purchases, a change from previous App Store policy.\r\n\r\n&amp;lt;div align=\"center\"&amp;gt;&amp;lt;img src=http://photos.appleinsider.com/gallery/9264-777-140515-Promo-l.png alt=\"\" /&amp;gt;&amp;lt;/div&amp;gt;\r\n\r\nDiscovered by Jeff Scott of &amp;lt;em&amp;gt;148Apps.com&amp;lt;/em&amp;gt;, Electronic Arts is giving customers who purchase &amp;lt;a href=\"http://appleinsider.com/l/?link=https://itunes.apple.com/us/app/real-racing-3/id556164008?mt=8\"&amp;gt;&amp;lt;em&amp;gt;Real Racing 3&amp;lt;/em&amp;gt;&amp;lt;/a&amp;gt; free in-app currency worth $1.99. Scott took the above &amp;lt;a href=\"https://twitter.com/TheAppivore/status/467025206746165248/photo/1\"&amp;gt;screenshot&amp;lt;/a&amp;gt; showing the promotion and subsequently posted it to Twitter. \r\n\r\nIt is unclear if Apple plans to roll out the promo code feature in the near future or is merely testing compatibility with a popular App Store title. The company has yet to make an official announcement to developers, however. \r\n\r\nAlso unknown is how the system will work if and when it officially debuts. Currently, EA is sending out in-app purchase promo codes for a \"Handful of Gold\" via email, which contains a link that players must follow on an iOS device to redeem in-game currency. If the free game is not yet installed on the device, a pop-up will appear prompting the user to download a copy. \r\n\r\nApp makers have long been able to send out promo codes for entire apps -- examples include test software and review copies for press -- but Apple has never allowed the same for in-app purchases. \r\n\r\nThe possible extension of App Store promotions could be a boon for developers who want the entirety of their app reviewed or tested, not just the core experience. For example, reviewers would be able to test downloadable content or in-game extras previously available only after payment. \r\n\r\nAs for &amp;lt;a href=\"http://appleinsider.com/l/?link=https://itunes.apple.com/us/app/real-racing-3/id556164008?mt=8\"&amp;gt;&amp;lt;em&amp;gt;Real Racing 3&amp;lt;/em&amp;gt;&amp;lt;/a&amp;gt;, EA's promo link is still live and can be requested &amp;lt;a href=\"http://realracinggold.ea.com/:b/\"&amp;gt;here&amp;lt;/a&amp;gt;. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://appleinsider.com/articles/14/05/15/apples-app-store-may-soon-support-promo-codes-for-in-app-purchases>