<http://schema.org/alternativeHeadline>
"Maria Sharapova still doesn't like Skyline Chili, more tweets of the week"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/tennis/2014/08/15/tweet-of-the-week-maria-sharapova-serena-williams-western-southern-open>