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"During my visit to Wired.com, I saw this banner ad at the top of the page.The banner ad was served up by DoubleClick.  Are these small, text like banners more appealing to advertisers then the large, flashy, annoying banners?"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/archives/000251.html>