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"Shot in Paris, the Maison Martin Margiela at H&amp;amp;M Ads showcase the inventively tailored aesthetic of the fashion house. The ads are a display of minimalist elegance that stay true to the Margiela aesthetic. Directed by British artist Sam Taylor-Johnson, this campaign will be accompanied by a series of short videos. Each frame depicts models sporting the economically savvy collection along the streets of Paris in a somewhat pensive state that gives the campaign a sense of calm.  According to director Sam Taylor-Johnson the intent was that &amp;quot;each person was in their own emotional and physical thought space.&amp;quot; This contemplative conceptual theme goes well with the fashion house&amp;#039;s stylized design ethos. The Maison Martin Margiela at H&amp;amp;M Ads create high anticipation for the upcoming collaboration project that will resonate well with fans of both brands."^^<http://www.w3.org/2001/XMLSchema#string>
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