<http://schema.org/name>
"\u0432 \u043F\u0440\u043E\u0434\u043E\u043B\u0436\u0435\u043D\u0438\u0438 \u0442\u0435\u043C\u044B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tarotspace.net/t11190-topic>