<http://schema.org/description>
"Companies continue to find new and interesting ways of implementing Apple&amp;#039;s iBeacon technology, with one New York City event planning to direct participants on a Lower Manhattan &amp;quot;pub crawl&amp;quot; via location-based notifications sent to their iPhones."^^<http://www.w3.org/2001/XMLSchema#string>
<http://appleinsider.com/articles/14/04/28/new-york-city-bars-to-use-apples-ibeacons-for-app-driven-pub-crawl-promotion>