<http://schema.org/description>
"Despite launching almost a year ago with a publicity boost by Apple, HBO Now currently has just 800,000 subscribers, the head of the premium network revealed on Wednesday."^^<http://www.w3.org/2001/XMLSchema#string>
<http://appleinsider.com/articles/16/02/10/standalone-hbo-now-subscriptions-at-800000-says-networks-ceo>