<http://schema.org/alternativeHeadline>
"Feeling a little damp lately? Avoid using bleachy mold-busting solutions around the house and consider Concrobium Mold Control."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/your-home/at-home/blogs/new-and-not-so-moldy>