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"    As I mentioned in my previous blogs, Erik and I recently attended the Consumer Electronics Show (CES) in Vegas. Now that it&amp;#039;s all said and done, I wanted to take the opportunity to highlight some of the products I&amp;#039;m most looking forward to testing in theGood Housekeeping Research Institute. The first one up is Yahoo! Connected TV&amp;#039;s new &amp;quot;Broadcast Interactivity.&amp;quot; Two years ago, Yahoo! introduced Internet-connected TV which provided access to Internet applications like Pandora, Twitter, Facebook, and Flickr on Samsung, Sony, LG, Vizio and Toshiba televisions. This year Yahoo takes it a step further with &amp;quot;broadcast interactivity&amp;quot; which offers a highly personalized, enhanced way to view and interact with television content.  With broadcast interactivity, TV programmers will be able to create apps that will provide you with content relevant to the show you&amp;#039;re watching. For instance, you&amp;#039;ll be able to vote on polls (Example: help eliminate a contestant on a reality show you are watching), get more information on the show or characters (Example: learn fun facts about the actors on Hawaii Five-O), or make an internet purchase. (Example: buy that blender that&amp;#039;s working miracles on HSN).  You&amp;#039;ll be offered a multitude of ways to interact with this content as well as see it on your television. Currently on Yahoo! Connected TV, you can select apps (referred to as widgets) and see the content on the left-hand side of the screen. You&amp;#039;ll still be able to do this but if you want more in-depth content, you&amp;#039;ll be able to &amp;quot;flick&amp;quot; information from your tablet or smartphone on to your TV (link to blog on this), or vice versa. During a TV show or commercial, you&amp;#039;ll be given prompts to opt in to view more content on your TV screen or on a connected tablet or smartphone.  What I like about all this is that you&amp;#039;ll still be able to view television and use the Internet as you&amp;#039;re used to instead of being offered a whole new experience. Advertisers have taken a big hit during the age of TiVo and DVRing. With this new system, you will get ads but they&amp;#039;ll be tailored to your interests and needs.  Stay tuned for other great highlights from the CES show!   "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.goodhousekeeping.com/institute/a23471/yahoo-connected-tv-gets-even-more-connected/>