<http://schema.org/description>
"If we were to tell you downloading the app 'Kendall &amp; Kylie' could help the environment, you'd have a right to be suspicious.  Same with 'Candy Crush Soda Saga', 'Angry Birds 2' and 'Cooking Dash 2016..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com.au/2016/04/14/apps-for-earth-the-campaign-where-downloading-apps-can-help-t/>