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"Elop speaking during his keynote at this year&amp;#8217;s Microsoft Build conference in San Francisco.\nFORTUNE &amp;#8212; Microsoft\u2019s \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tMSFT\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t got a new head of devices: Former Nokia CEO Stephen Elop.\nElop was named executive vice president\u00A0of the tech giant&amp;#8217;s devices division\u00A0earlier this week, as part of\u00A0a handful of other management changes. Wednesday morning in San Francisco, he took the stage at Microsoft&amp;#8217;s Build developers conference to announce three new Lumia phones: The 930, 630, and 635.\u00A0(Unlike its just-announced, slickly-named\u00A0personal digital assistant, Cortana, Microsoft is sticking to good old numbers for its phones.)\nThe Redmond-based tech company\u00A0is expected to close its $7.2 billion acquisition of Nokia&amp;#8217;s devices business later this month. Elop started off his keynote at Build by saying that he and the rest of the employee base at Nokia will be joining Microsoft &amp;#8220;in a few days.&amp;#8221;\n&amp;#8220;Together, we can bring people an amazing family of devices, of services, of applications,&amp;#8221; Elop told the crowd.\nMORE:\u00A0As Windows XP retirement nears, businesses weigh upgrade risks\nBut whether apart or together, both\u00A0Microsoft and\u00A0Nokia have yet to prove they can\u00A0gain mass appeal for their mobile products. Microsoft&amp;#8217;s Windows Phone operating system for mobile devices is shadowed by the duopoly of Apple \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAAPL\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t and Google \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tGOOG\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t . And Nokia, once the top phonemaker in the world, has never recovered from its massive decline following the iPhone&amp;#8217;s launch in 2007. (Even with its steady lineup of Lumia phones, in late January Nokia posted annual\u00A0results showing\u00A0sales had slumped 29% over the year.)\nStill, Elop and Microsoft are convinced they&amp;#8217;ve got winners on their hands. The\u00A0new crop of Lumia phones, available later this summer, will run on the updated Windows Phone 8.1 operating system. That means they will include a notification center that shows all new messages and updates in one screen,\u00A0new personalization options and, yes, the aforementioned Cortana personal assistant (a distant cousin of Apple&amp;#8217;s Siri?). The Lumia 930 also comes with a 20-megapixel PureView camera and Microsoft services like OneDrive and MS Office. The 630 and 635 are both lower-end phones; they retail for less than $200, while the 930 will cost about $600. All three phones come in five new colors: bright orange, bright green, bright yellow, black, and white. (Did I mention they&amp;#8217;re bright?)\nMORE:\u00A0Microsoft\u00A0CEO Satya Nadella announces Office for iPad at public debut\nDespite some success, the Lumia phones did not save Nokia. So will they save Microsoft? Of course, the tech behemoth isn&amp;#8217;t in need of the same kind of life support Nokia needed, and it&amp;#8217;s got a much more diversified and lucrative current revenue stream. But the Lumia phones, like many other Microsoft products, need to not only attract consumers but also developers &amp;#8212; the coders and companies that churn out bite-sized mobile apps for consumers to download and use on the smartphones.\u00A0That&amp;#8217;s a tall order for Elop, who will now be tasked with overseeing all Microsoft devices.\nNew Microsoft CEO Satya Nadella &amp;#8212; who happens to be Elop&amp;#8217;s new boss &amp;#8212; addressed this question head-on at this week&amp;#8217;s Build conference. &amp;#8220;You want to build for Windows because we&amp;#8217;re going to innovate with a challenger mindset,&amp;#8221; Nadella told the audience. Microsoft, he added, is no longer the incumbent. At least in mobile, he&amp;#8217;s absolutely right."^^<http://www.w3.org/2001/XMLSchema#string>
<http://fortune.com/2014/04/02/former-nokia-ceo-stephen-elop-starts-his-new-gig-with-a-bang/>