<http://schema.org/description>
"&lt;p&gt;The Light Phone, a slim, credit card sized cell phone that works with your existing phone. It enables simple contact without unwanted rings, dings, and pings. The Light Phone is your phone away from phone.&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.thelightphone.com/thoughtfullysimple>