<http://schema.org/description>
"Pizza Hut is experimenting with a new tablet ordering system that watches customer eye movements over a list of ingredients and guesses at the right order."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2014/12/02/dont-say-a-word-pizza-hut-knows-which-pie-you-want/21001597/>