<http://schema.org/description>
"The kickoff event for Philly Tech Week was 'The Grandest Game of Pong on the Planet', played on the side of the 29-story Cira Centre."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.upi.com/blog/2013/04/23/VIDEO-29-story-video-game-Skyscraper-Pong-in-Philadelphia/3841366717140/>