<http://schema.org/name>
"\u0414\u0432\u0438\u0433\u0430\u0442\u0435\u043B \u0438 \u0442\u0440\u0430\u043D\u0441\u043C\u0438\u0441\u0438\u044F"^^<http://www.w3.org/2001/XMLSchema#string>
<http://bgsimsonimz.forumotion.net/t292p15-topic>