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"Never forget -- Madonna is the master at using the media to her advantage, and the current are-they-or-aren't-they divorcing drama is no different. Now we're hearing Guy and Madge's peeps have been planning this for months, hoping the hubbub will sell more tickets to her upcoming tour.&lt;br /&gt;&lt;img style=\"margin-top: 15px; margin-bottom: 15px;\" alt=\"Hype\" src=\"http://ll-media.tmz.com/2012/06/04/hype-1.jpg\" /&gt;&lt;br /&gt;Well-placed sources tell us the Ritchies plan to officially split in November or December -- after the Mrs.' upcoming \"Sticky and Sweet\" world tour. Why? Big bucks. The concerts are expected to earn close to $300 mil worldwide, and they've decided to ear mark that to provide for their three children's future.&lt;br /&gt;&lt;br /&gt;And it gets better ...&lt;iframe width=\"175\" height=\"120\" style=\"margin: 5px; float: right;\" scrolling=\"no\" frameborder=\"0\" src=\"http://webcenter.polls.aol.com/modular.jsp?template=1098&amp;amp;view=145116&amp;amp;pollId=145273&amp;amp;channel=tmz.com\" border=\"0\"&gt;&lt;/iframe&gt;There is a whole PR strategy that has been in place for some time. We're told the Material Girl will be \"very visible\" in the months leading up to the tour to \"generate a lot of publicity.\" That's when \"news\" of the marriage's demise would slowly leak out, causing tongues to wag -- and Madonna to be on the cover of papers and mags around the world.&lt;br /&gt;&lt;br /&gt;The marriage, we're told, has been effectively over for some time. The couple are friends, and have realized that it is in both of their interests to make a pile of cash from this tour. No working things out here -- our spies say rumors of reconciliation are \"garbage.\" One person told us, \"She is simply playing the media -- and the public -- as usual.\""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tmz.com/2008/07/07/madonna-and-guy-want-you-to-buy-the-hype/>