<http://schema.org/alternateName>
"Direct Mail Newsmagazine"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.southwestorlandobulletin.com/?view=article&type=raw&catid=67%253Abusiness-profile&id=733%253Afor-those-55-a-better&format=pdf&option=com_content&Itemid=1120>