<http://schema.org/alternativeHeadline>
"Like most California dreamers, my East Coast dad tried to relocate\u2014and reinvent\u2014himself in the land of red-hot cars and eternal suntans. Too bad we all got burned"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/schemes-of-my-father-california-eric-puchner?currentPage=2>