<http://schema.org/name>
"\u0647\u062F\u0627\u064A\u0627 \u0645\u062A\u0648\u0627\u0636\u0639\u0629 \u0644\u0627\u0639\u0636\u0627\u0621 \u0645\u0646\u062A\u062F\u0649"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t11963-topic>