<http://schema.org/description>
"&lt;h4&gt;Player of the Season&lt;/h4&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.skysports.com/football/news/15116/8718612/Jeff-Stelling-picks-his-highlights-of-2012-13-Premier-League-season>