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" An open letter to Levi&amp;#039;s CEO Charles V. Bergh Dear Charles: We&amp;#039;ve been distressed to hear about the (presumed) hard times that have fallen upon Levi&amp;#039;s. We simply refuse to believe that denim, as both a fabric and an intrinsic part of the American cultural fabric (see what we did there?) is on the wane. We believe that every man should own at least one pair of jeans to carry him through his everyday life. We were glad to hear what you had to say about the durability of Levi&amp;#039;s, in particular, and how you haven&amp;#039;t washed your own pants in over a year (kind of cool, kind of gross). We believe in jeans. On any given day, on the 21st floor of our Manhattan office, you will find half a dozen (or more) members of our staff wearing jeans (often, your jeans). Which is why we find it deeply upsetting that you want to make your product &amp;quot;more like yoga pants.&amp;quot;  Look, we understand the ever-causalization of the modern workplace. We understand the rise in popularity of yoga. We understand comfort. But clothes you wear to the gym are not clothes you wear to the office. For the same reason that we stand against wearing sweatpants on airplanes, we simply do not understand yielding to &amp;quot;24/7 comfort.&amp;quot; A well-fitting pair of jeans is already one of the most comfortable articles of clothing a man can own. There is simply no need to try to reach &amp;quot;extreme&amp;quot; levels of comfort and to make your product more closely resemble athletic wear. How far will it go? As Jerry Seinfeld once said &amp;quot;You can&amp;#039;t over-wet. You see, once something is wet, it&amp;#039;s wet.&amp;quot; Your company currently makes one of the greatest, most versatile, most important type of pants in popular culture. Please don&amp;#039;t change a thing. Sincerely, Esquire "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/style/mens-fashion/a29734/levis-athletic-wear/>