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"It seems you are no-one in the drinks industry these days unless you have a joint venture partner to bring to the party. Affordable and low-risk, the jv offers an easy way to boost your portfolio and market reach. But as Jeanette Stamper discusses, are they really a marriage made in heaven or a disaster waiting to happen."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.just-drinks.com/analysis/consolidation-on-hold-as-the-joint-venture-blossoms_id85692.aspx>