<http://schema.org/target>
"http://www.tampabay.com/search/?q={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tampabay.com/sports/mobiletampabayrays/baltimore-orioles-end-12-game-skid-against-tampa-bay-rays-5-4/991408>