<http://schema.org/mentions>
" ASP World Tour,  Josh Kerr, Hawaii, Jamie O'Brien, John John Florence, North Shore, Oahu, ola eleogram, Pipeline, Reef McIntosh, Volcom, volcom pipe pro"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.grindtv.com/surf/three-peat-john-john-florence-wins-the-volcom-pipe-pro/?pid=69651>