<http://schema.org/name>
"\u041D\u0435\u043F\u0440\u043E\u0445\u043E\u0434\u0438\u043C\u044B\u0435 \u0414\u0436\u0443\u043D\u0433\u043B\u0438"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misteria7.com/t207p30-topic>