<http://schema.org/name>
"\u0645\u0646 \u0627\u062C\u0645\u0644 \u0645\u0627\u0642\u0631\u0623\u062A \u0645\u0646 \u0646\u0635\u0627\u0626\u062D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mesr.mam9.com/t10880-topic>