<http://schema.org/name>
"\u0623\u0642\u0648\u0627\u0644 \u0627\u0644\u0633\u0644\u0641 \u0641\u0649 \u0645\u062D\u0627\u0633\u0628\u0629 \u0627\u0644\u0646\u0641\u0633"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t28554-topic>