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"   Chanel has been named Britain&amp;#039;s coolest fashion brand, with Prada and Alexander McQueen hotly snapping at its stylish heels. The fashion labels all featured in the top 20 of the annual CoolBrands list. Unsurprisingly, following the hullabaloo around the latest iPhone launches, Apple has retained its title as the coolest brand in Britain, according to the annual survey. Now in its 12th year, the CoolBrands list, chosen by votes from 2,000 consumers and a panel of celebrity influencers - including the actress Sadie Frost, model Daisy Lowe and hip-hop duo Rizzle Kicks - has revealed a swing towards luxury brands. The everyday products which enjoyed success during the recession are being replaced by more high-end labels, which Coolbrands reckon represents a &amp;quot;correlation with the reviving British economy&amp;quot;. For example, ice-cream brands H\u00E4agen-Dazs and Ben and Jerry&amp;#039;s have dropped out of the top 20, to be replaced by luxe labels like Aston Martin and Bang &amp;amp;amp; Olufsen have been joined by Rolex, Chanel, Prada and Alexander McQueen. Now, that would make up an impressive wardrobe, eh? &amp;quot;Overall the top 20 saw a definite swing back to luxury brands as the affordable everyday brands slipped back,&amp;quot; says Stephen Cheliotis, chairman of the CoolBrands council. &amp;quot;Whether it&amp;#039;s due to strong heritage, product quality or quite simply a correlation with the reviving British economy, this year&amp;#039;s CoolBrands list shows an increasing number of luxury brands are back at the top of the cool list, reversing last years&amp;#039; trend of affordable everyday luxuries dominating.&amp;quot; However, it is pointed out that &amp;quot;cool is subjective and personal&amp;quot; and we were pleased to see Kettle Chips and Marmite ranking well in their categories. Do you think luxury labels are cooler than high street? Tweet us @CosmopolitanUK and let us know! More fashion news Milan Fashion Week show report See Chanel&amp;#039;s winter 2013 makeup collection See the latest fashion and style news "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cosmopolitan.co.uk/fashion/news/a22945/chanel-coolest-fashion-brand-britain/>