<http://schema.org/name>
"\u041C\u0438\u043B\u0435\u043D\u0430 \u041B\u0435\u043E\u043D\u0438\u0434\u043E\u0432\u043D\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/it/Internet/16177/102067>