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" An advert on music streaming service Spotify promoting the movie Taken 2 has been banned after it used &amp;#039;fake&amp;#039; positive comments from the Daily Star.  The ad, for the cinema release of the action movie sequel starring Liam Neeson, stated: &amp;quot;&amp;#039;Eat your heart out 007&amp;#039;, says the Daily Star, &amp;#039;ten out of ten&amp;#039;.&amp;quot;  However, an unnamed complainant contacted the Advertising Standards Authority (ASA) over whether the Daily Star reference was misleading and could be substantiated as the lines used were not in the paper&amp;#039;s official review.  Taken 2 distributor Twentieth Century Fox claimed that a reviewer from the Daily Star had given permission to use the quote &amp;quot;Eat your heart out 007 - 10/10&amp;quot; in their marketing material for the movie.  The studio supplied an email to the ASA supposedly demonstrating the approval they had gained, and claimed that they were not aware that the quote was not actually in the review.  But they said that because the quote &amp;quot;had originated from and been approved by the Daily Star reviewer, they were satisfied that it was a fair and accurate portrayal of his opinion of the film&amp;quot;.      However the ASA said that the email approving the use of the quote was not from the same person who had written the published Daily Star review for Taken 2. It therefore recorded a breach of the rules.  &amp;quot;We considered that the average listener would understand from the phrase &amp;#039;Eat your heart out 007, says the Daily Star, ten out of ten&amp;#039; that the quote had been made in a published Daily Star review,&amp;quot; the ASA said.  &amp;quot;Because we understood that that was not the case, we concluded that the reference in the ad to the Daily Star&amp;#039;s review of Taken 2 was misleading.&amp;quot; After recording breaches related to &amp;quot;misleading advertising&amp;quot;, &amp;quot;substantiation&amp;quot; and &amp;quot;endorsements and testimonials&amp;quot;, Twentieth Century Fox was told that the advert &amp;quot;must not appear again in its current form&amp;quot;. &amp;amp;gt; Madame Tussauds ad banned over fake movie quotes&amp;amp;gt; KFC television advert named &amp;#039;most offensive of all time "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/media/news/a443042/taken-2-advert-banned-over-fake-daily-star-quote/>