<http://schema.org/name>
"\u0422\u0438\u0444\u0444\u0441\u043A\u0438\u0435 \u043A\u0430\u0442\u0430\u043A\u043E\u043C\u0431\u044B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misteria7.com/t207p30-topic>