<http://schema.org/url>
<http://mashable.com/media/ZgkyMDE1LzAzLzA1LzA2L0phd2JvbmUuZmNlZjQuanBnCnAJdGh1bWIJMTIwMHg2Mjcj/c79d4181/010/Jawbone.jpg>
<http://mashable.com/2015/03/05/jawbone-ethiopia-humans/>