<http://schema.org/name>
"Burn 7.0 Mid Cleat"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.warrior.com/BURN7M.html?cgid=410030&dwvar_BURN7M_color=White_with_Silver&prefn1=size&start=6&prefv1=6.5>