<http://schema.org/name>
"\u0418\u043D\u043D\u0430 \u0417\u043E\u0442\u043E\u0432\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://pohnews.org/14140-uchenye-nazvali-luchshii-sposob-zapominaniya-informacii>