<http://schema.org/description>
"Players will be able to redeem their free admission by showing their NFL Players Association card at a local\u00A0Cinemark\u00A0theater.\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nfl/2015/12/23/concussions-movie-free-admission-nfl-players-sony>