<http://schema.org/alternativeHeadline>
"NBA fines Heat's Mario Chalmers for forearm to neck of Clippers' Blake Griffin"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nba/point-forward/2013/11/08/mario-chalmers-fined-nba-blake-griffin-blow-to-neck>