<http://schema.org/name>
"Mark Bittman"^^<http://www.w3.org/2001/XMLSchema#string>
<http://markbittman.com/page/69/?cm_mid=1634775&page=64&cm_crmid=%257BB9CDDAF6-38C8-E011-9D3C-005056B9441C%257D&cm_medium=email>