<http://schema.org/name>
"\u0422\u0430\u0432\u0435\u0440\u043D\u0430 \"\u0427\u0435\u0440\u043D\u0430\u044F \u043A\u043E\u0431\u0440\u0430\""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misteria7.com/t279p375-topic>