<http://schema.org/target>
"android-app://com.guardian/https/www.theguardian.com/tv-and-radio/tvandradioblog/2012/oct/18/surprise-surprise-itv-bring-it-back"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.theguardian.com/tv-and-radio/tvandradioblog/2012/oct/18/surprise-surprise-itv-bring-it-back>