<http://schema.org/name>
"The Chive"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thechive.com/2012/04/09/your-mind-blown-35-photos/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+feedburner%2FZdSV+%28theCHIVE%29>