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"Trident released four six-second ads via the popular video platform Vine. While brands often spend large amounts of money crafting lengthy commercials, Trident demonstrates just how powerful six-seconds of content can be. The Trident ads feature popular Vine stars Nicholas Megalis and Rudy Mancuso in a series of low-budget scenes. The video portion of the ad only lasts about four seconds, while the rest of time is used to show still shots of the brand&amp;#039;s products. Despite the limited content, the ads generated high consumer engagement because they taped into Megalis and Mancuso&amp;#039;s existing fan base. The six-second ads demonstrate how brands can platforms such as Vine as a low-budget marketing tool. The short nature of the ads is also popular among Millennial consumers who are used to taking in information in short bursts."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/sixsecond-ads>