<http://schema.org/name>
"\u10DF\u10D0\u10E0\u10D2\u10DD\u10DC\u10D8\u10E1 \u10DA\u10D4\u10E5\u10E1\u10D8\u10D9\u10DD\u10DC\u10D8"^^<http://www.w3.org/2001/XMLSchema#string>
<http://armuri.4forum.biz/t373-topic>