<http://schema.org/alternativeHeadline>
"Barilla Pasta donates $1 for each click to Meals on Wheels and offers a recipe book and tips to get your family sitting down to dinner together."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/food/healthy-eating/blogs/help-meals-on-wheels-with-one-easy-click>