<http://schema.org/description>
"On first thought, Whole Foods Market and Wal-Mart couldn&amp;#039;t be more different. However, they still ended up in a race for American consumers who covet increasingly popular types of products"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2014/01/29/whole-foods-wal-mart-and-the-race-to-the-top/20818849/>