<http://schema.org/description>
"Nick Murto was inspired by shoes. Well, specifically, the book Start Something That Matters by Blake Mycoskie, the guy who founded TOMS shoes company. Murto, the owner of downtown Spokane&amp;rsquo;s Meth"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.inlander.com/spokane/sowing-oats/Content?oid=2154272>