<http://schema.org/alternativeHeadline>
"Aron J\u00F3hannsson scores twice vs. Feyenoord, celebrates birthday in style"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/soccer/planet-futbol/2013/11/10/aron-johannsson-goal-scores-feyenoord>