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"Hearing aids used to be for old people. However, Phonak Audio has launched into the scene with a line of colorful high performance hearing aids that seem cool. The marketing materials are hip and fresh, and the product is clearly targeted towards a younger demographic. One of the largest segments for hearing aids is 50-65 year olds with mild to moderate hearing loss. The problem is that 50-65 year old people feel young. As a result, purchasing a hearing aid would be otherwise embarrassing, and the segment is the least tapped in the industry. That&amp;#039;s where Phonak&amp;#039;s colorful line comes into play."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/hearing-aids-made-cool-phonak-audeo-targets-the-young>