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"With every Internet sensation comes a wave of parodies, and the &amp;#039;New Spice: Study Like a Scholar, Scholar&amp;#039; video takes on the viral Old Spice Guy ad campaign with a nerdy twist. Right on time for back-to-school season! Essentially, the message of this &amp;#039;New Spice: Study Like a Scholar, Scholar&amp;#039; video is to study hard and get good grades. Will your grades be higher if you study like this guy? Perhaps. &amp;lt;b&amp;gt;Implications&amp;lt;/b&amp;gt; - Although the message is drab and uninviting for most school-aged kids, the way these campaigns integrates a powerful message with a familiar element of pop culture will surely be effective. In the blogging and viral video age, the medium is the message, and the &amp;#039;Study Like a Scholar, Scholar&amp;#039; uses a medium that caters to the younger generation it targets."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/study-like-a-scholar-scholar>