<http://schema.org/name>
"\u0645\u0646\u062A\u062F\u0649 \u0634\u0628\u0627\u0628 \u0627\u0645 \u0634\u0627\u0646\u0642"^^<http://www.w3.org/2001/XMLSchema#string>
<http://umshanig.ahlamontada.net/t274-topic>