<http://schema.org/headline>
"For Auburn and Gus Malzahn, the time to 'earn it' is now"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.al.com/auburnfootball/index.ssf/2016/03/for_auburn_and_gus_malzahn_time_is_now_earn_it.html>