<http://schema.org/target>
"android-app://com.guardian/https/www.theguardian.com/business/2011/mar/21/john-travolta-qantas-safety-video"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.theguardian.com/business/2011/mar/21/john-travolta-qantas-safety-video>