<http://schema.org/description>
"As it turns out, men also don&amp;#39;t like to buy things at full price when they don&amp;#39;t have to."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.fool.com/investing/general/2013/09/23/breaking-men-shop-like-everyone-else.aspx>