<http://schema.org/name>
"\u062D\u0644\u0649 \u0631\u0648\u0639\u0629 \u0627\u062A\u0645\u0646\u0649 \u064A\u0639\u062C\u0628\u0643\u0645"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t9104-topic>