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" Rick Rubin has claimed that Adele&amp;#039;s success with her second studio album 21 has yet to peak. The Columbia Records boss, who produced five tracks on the album, insisted that Adele&amp;#039;s campaign for 21 is still only in its early stages. Adele topped the US Hot 100 singles chart for a seventh week with the album&amp;#039;s lead single &amp;#039;Rolling In The Deep&amp;#039; on Thursday, delaying the release of her second US single &amp;#039;Someone Like You&amp;#039;. &amp;quot;Really, we are just on our first single and we think there are probably five, so I think it&amp;#039;s just the beginning,&amp;quot; Rubin told Billboard of the star&amp;#039;s US campaign. &amp;quot;And she&amp;#039;s barely toured at all, so really it&amp;#039;s in the baby stages. I think it&amp;#039;s a beautiful album that we&amp;#039;re all really proud of, and it&amp;#039;s amazing that it&amp;#039;s connecting with people in the way that it is and we just hope it continues to do so.&amp;quot; Rubin also credited Adele&amp;#039;s voice and songwriting ability as the core selling point that has seen the album shift over 7 million copies worldwide since its release earlier this year. &amp;quot;She is an incredible singer. She bares her soul in her songwriting, and it&amp;#039;s the real thing... She uses her vocal instrument in a way that we don&amp;#039;t get to hear a lot.  &amp;quot;What she is doing, it&amp;#039;s a very pure expression of herself and it resonates with people. There is no trickery involved. It&amp;#039;s a really honest album.&amp;quot; Adele recently announced her rescheduled US tour dates after cancelling a string of gigs earlier this month when she contracted acute laryngitis. Meanwhile, the singer will release her third UK single &amp;#039;Set Fire to the Rain&amp;#039; on July 3. Watch Adele perform &amp;#039;Someone Like You&amp;#039; below:      "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/music/news/a326655/adele-hasnt-peaked-yet-says-rick-rubin/>