<http://schema.org/name>
"\u064A\u0627\u0627\u0627\u0627\u0627\u0627\u0627\u0627\u0627\u0627\u0627\u0627\u0627 \u062C\u0645\u0627\u0639\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://hacknimbuzz.forumotion.com/t190-topic>