<http://schema.org/description>
"Visit the official website for Wreck-It Ralph to watch videos, meet the characters, play games, find activities, browse photos, and buy the movie."^^<http://www.w3.org/2001/XMLSchema#string>
<http://movies.disney.com/wreck-it-ralph?CMP=SOC-DPFY14Q1CelebrateDisneysFrozenSpecialAdvancedScreeningDowntownDisneyWDW000311-11-13>