<http://schema.org/description>
"&lt;p&gt;If you are one of the 80,000-plus people planning to attend NPE 2000 in Chicago this month, you will see first-hand many of the most exciting new products available to plastics processors anywhere in the world.&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ptonline.com/articles/your-key-to-npe>