<http://schema.org/target>
"http://www.upi.com/search?ss={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.upi.com/Sports_News/College-Football/2013/10/13/COL-FB-UCLA-37-California-10/UPI-68671381644017/?spt=rln&or=11>