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"&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;em&gt;Get breaking news and SI\u2019s biggest stories instantly. Download the new Sports Illustrated app (iOS&amp;nbsp;or Android) and personalize your experience by following your favorite teams and SI writers.&lt;/em&gt;\r\n\r\n&lt;/p&gt;&lt;p&gt;Brazilian soccer legend Pele has filed a $30 million lawsuit against Samsung for the company\u2019s use of a lookalike in an advertisement that ran in &lt;em&gt;The New York Times&lt;/em&gt; last year, reports the Associated Press.&amp;nbsp;\r\n\r\n&lt;/p&gt;&lt;p&gt;The advertisement for Samsung televisions features a closeup photo of a model the lawsuit asserts \u201Cvery closely resembles\u201D Pele behind an image of a white soccer player performing a \u201Cmodified bicycle or scissors-kick, perfected and famously used by Pele.\u201D The ad does not mention Pele by name.\r\n\r\n&lt;/p&gt;&lt;p&gt;\u2022 &lt;strong&gt;WAHL:&amp;nbsp;USWNT stars accuse U.S. Soccer of wage discrimination&lt;/strong&gt;\r\n\r\n&lt;/p&gt;&lt;p&gt;Frederick J. Sperling, attorney for the company that handles Pele\u2019s endorsement deals, filed the lawsuit in early March.\r\n\r\n&lt;/p&gt;&lt;p&gt;\u201CThe goal is to obtain fair compensation for the unauthorized use of Pele\u2019s identity and to prevent future unauthorized uses,\u201D Sperling said.\r\n\r\n&lt;/p&gt;&lt;p&gt;Pele, 75, won the World Cup three times with Brazil before retiring in 1977.\r\n&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/planet-futbol/2016/03/31/pele-sues-samsung-lookalike-advertisement>