<http://schema.org/description>
"If you've been following the news recently, you may be aware that strange things are being planned for the moon: There's talk of advertising up above, colonizing, even buying and selling parts of it to willing consumers. But what would happen if the Big Cheese got lost?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://archives.sfweekly.com/sanfrancisco/shooting-for-the-moon/Content?oid=2146414>