<http://schema.org/name>
"  \u0628\u0627\u0628 \u062A\u0633\u0644\u064A\u0637 \u0627\u0644\u0636\u0627\u0631\u0628 \u0648\u0627\u0644\u0635\u062F\u0627\u0639 "^^<http://www.w3.org/2001/XMLSchema#string>
<http://magic.forumo.org/t193-topic>