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" Have you seen these adverts?\u00A0 Have you ever thought\u00A0freckles were &amp;#039;imperfections&amp;#039;? Red hair an &amp;#039;imperfection&amp;#039;? No, neither have\u00A0we. But according to dating site Match.com if you&amp;#039;ve got red hair and freckles you&amp;#039;ll need a confidence boost. Say what?\u00A0\u00A0 Blogger Ginger Parrot sums up the dating site&amp;#039;s own goal on this &amp;#039;just plain rude poster advert&amp;#039;. She writes: &amp;#039;Is there no one who works on these Match.com adverts who has freckles? Or someone who might think for one second, &amp;quot;Hmm, this is picking out a physical appearance and calling it an imperfection\u2026 is this going to offend anyone?&amp;quot;&amp;#039; Others who spotted the ads on their daily commute were quick to comment.\u00A0       This Match. com advert has REALLY pissed people off, and quite rightly so https://t.co/aQI2n4m06s pic.twitter.com/KqoxxftK5s \u2014 Cosmopolitan UK (@CosmopolitanUK) April 12, 2016         I grew up with the nicknames &amp;amp;amp; still have people shout at me on the street about being ginger. Shame on you @Match! https://t.co/0JghAqjeLe \u2014 Rowena Alice Lewis (@Rowenaaaaa) April 12, 2016         Dear @Match - these are my #freckles, not my #imperfections - whether people like them or not. pic.twitter.com/5ipUTTnLjW \u2014 Charlie Clemmow (@charlieclemmow) April 8, 2016    Blogging on the Huffington Post, Matt Bagwell wrote: &amp;#039;It seems prejudice still exists in some quarters, against anyone who has to put Factor 50 on when the sun decides to make an appearance - and this is something those lame ads are reinforcing.&amp;#039; A Match.com spokesperson said in statement: &amp;#039;Our adverts reveal common perceived imperfections and quirks of Brits \u2013 these include freckles which some people who have them may see as an imperfection. We think freckles are beautiful and our posters are designed to encourage everyone who has them to be proud. &amp;#039;We&amp;#039;re sorry if anyone has been offended by our latest ad - that was not our intention \u2013 but we&amp;#039;re really encouraged to see so many people standing-up for what makes them unique.&amp;#039; Have you noticed this sorry/not sorry new habit of saying &amp;#039;we&amp;#039;re sorry if...&amp;#039;? UPDATE Match.com released this statement this afternoon (12 April): &amp;#039;We have taken note of the response about our advert concerning freckles. Following this feedback, we are in discussions with our relevant partners about removing these posters as soon as possible. &amp;#039;We believe freckles are beautiful. The intention of our &amp;#039;Love Your Imperfections&amp;#039; campaign is to focus on the quirks and idiosyncrasies that people wrongly perceive to be imperfections \u2013 this can include freckles, a feature that is sometimes seen as an imperfection by people who have them. We&amp;#039;re sorry if this ad has been interpreted in a different way and we apologise for any offence caused, this was not our intention.\u00A0 &amp;#039;Our overall campaign is all about celebrating perceived physical and behavioural imperfections, from having freckles to being chubby, messy or clumsy. The adverts are designed to encourage everyone to be proud of their individuality, as the features that make us unique are often the ones that make us most attractive. For a safe dating site to meet like-minded people, why not\u00A0visit Prima Loves? "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.prima.co.uk/fashion-and-beauty/a35248/since-when-were-freckles-imperfections/>