<http://schema.org/name>
"\u0421\u043E\u0444\u044C\u044F \u0410\u043B\u0435\u043A\u0441\u0435\u0435\u0432\u043D\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/other/64606/172575>