<http://schema.org/name>
"\u0414\u0435\u0442\u0438. \u0418\u0445 \u043A\u043E\u043B\u0438\u0447\u0435\u0441\u0442\u0432\u043E. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tarotspace.net/t3844-topic>