<http://schema.org/name>
"SocialEngine"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blog.socialengine.com/2013/05/13/booya-media-launches-socialengine-mobile-app/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+socialengine%2Fblog+%28SocialEngine%29>