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"Jim Skinner delivered an inspiring business sustainability speech at an event hosted by the Committee for Economic Development. He discussed the notion of modern business reaching higher and giving back. He spoke about McDonald&amp;#039;s commitment to putting immense resources towards improving conditions and creating a better life for all individuals in the future.   He noted that the question being asked is no longer &amp;quot;how&amp;#039;s business?&amp;quot; but &amp;quot;what are you doing doing to help?&amp;quot; Corporate responsibility is more important than ever. More than ever before, the decisions brands make and the actions they take, can resonate across the globe. His business sustainability speech highlight the increasing importance of CEOs to not only make eco-minded choices, but to also consider how they can give back to those in need."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/keynote/business-sustainability-speech>