<http://schema.org/name>
"\u0627\u0628\u064A\u0643\u0645 \u062A\u0633\u0627\u0627 \u0639\u062F\u0648\u0646\u064A "^^<http://www.w3.org/2001/XMLSchema#string>
<http://hacknimbuzz.forumotion.com/t1158-topic>