<http://schema.org/target>
"http://www.upi.com/search?ss={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.upi.com/blog/2013/10/10/Jay-Z-drops-10K-on-Nipsey-Hussles-Crenshaw/7321381413792/?st_rec=1191381415897>