<http://schema.org/headline>
"COL FB: UCLA 37, California 10"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.upi.com/Sports_News/College-Football/2013/10/13/COL-FB-UCLA-37-California-10/UPI-68671381644017/?spt=rln&or=11>