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"Broccoli is an excellent source of vitamins, minerals, potassium and dietary fiber, but unfortunately it is recognized as the most hated vegetable in some parts of the world&amp;mdash;with its newest campaign, broccoli brand Tenderstem is out to change this perception. The #GetTenderTonight campaign launched in the UK with several sampling stations on the streets that encourage the public to take away a raw sample, a spice mix and a recipe to enjoy at home.  Instagram and Snapchat are being used to amplify the core message of the #GetTenderTonight campaign.  With the rise of healthy living and eating, many consumers have come to appreciate the simplicity and incredible nutrition that can come from good greens like broccoli. A campaign like Tenderstem&amp;#039;s seems to be launching at exactly the right time to capitalize on this positive shift in consumer attitudes and a desire to be more open-minded with food choices."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/tenderstem>