<http://schema.org/name>
"\u0421\u043D\u044B \u043F\u0440\u0435\u0434\u0432\u0435\u0449\u0430\u044E\u0449\u0438\u0435 \u0441\u043C\u0435\u0440\u0442\u044C"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.magigheskikrug.com/t10400-topic>