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"First comes branding, then comes SEO, then comes a top-ranked website? Not always. For new businesses, it is important to recognize that involving optimization in your initial branding process can have substantial payoffs.\n\nGeographic Optimization for your Business Name\n\nFor national corporations, geographic optimization of your brand may not matter much. However, for small-to-midsized companies in major metropolitan areas, this initiative could have considerable payoffs. If you are, for example, a Manhattan auto dealer\u2014you should consider including the word \u201CManhattan\u201D in your company\u2019s name. Including your city or geographic area into your business name will offer better rankings on Google Places.\n\n\n\nIn the example below, I have searched for \u201CAuto New York\u201D. Note that all but one business listing has \u2018Manhattan\u2019 in the name.\u00A0 \u201CManhattan Auto Mall\u201D is going to be picked up faster by the search engines than \u201CBig Bob\u2019s Deals on Wheels\u201D. Why? It answers the questions of WHAT and WHERE; in turn boosting your organic search rankings.\n\nOptimizing Your Brand for Social Media\n\nSo you\u2019ve got a great optimized brand name\u2014what next? Keep your business relevant!\u00A0 Use your keywords in your Twitter profile, on your Facebook fan page, in your blog, etc. Even though Facebook hasn\u2019t been a particularly strong tool for SEO in the past, optimizing your fan page title will push up your rankings in the search engines.\n\n\n\nAs you may have already noticed, Facebook has been offering Bing search results for quite some time now. In mid-October, Bing began offering search results fed by friend connections from your personal Facebook data. \u00A0What that means is if you have a \u201CManhattan Quality Automotive\u201D fan page on Facebook, consumers \u00A0searching for \u201CManhattan cars\u201D can also find your business if their Facebook friends are a fan of your page.\n\n\n\nBelow is an example of the new Facebook-fed Bing search (courtesy of Facebook's blog). It's common knowledge that peer recommendations are more influential than cold web searches, giving an added benefit to businesses found through Bing.\n\n\n\n\n\nThe Bottom Line\n\nWith the inclusion of social media and rich content in search results, it is important that your brand remains consistent and optimized across all verticals. By doing so, your business has a better chance of showing up in numerous locations on the front page of Google, Bing, and the rest of the search engines. Rule of thumb: ALWAYS BE OPTIMIZING.\n\n\n\nDo you optimize your branding for multiple verticals? If so, what website do you see the most conversions from? Drop us a comment and let us know your best business practices!"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.dragonsearch.com/blog/branding-and-seo-a-marriage-made-in-internet-heaven/>