<http://www.w3.org/1999/02/22-rdf-syntax-ns#type>
<http://schema.org/VideoObject>
<http://www.cbsnews.com/videos/the-iphone-phenomenon/?lumiereId=50037311&videoId=66dc4a7c-8bdf-11e2-9400-029118418759&cbsId=2972763&site=cbsnews>