<http://schema.org/name>
"\u30A2\u30D1\u30EC\u30EB\u30FB\u30D5\u30A1\u30C3\u30B7\u30E7\u30F3\u6C42\u4EBATOP"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ida-mode.com/shinsotsu/detail/boucheron.html>