<http://schema.org/sponsored_content>
"0"^^<http://www.w3.org/2001/XMLSchema#string>
<http://highschoolsports.syracuse.com/news/article/8175132290304228034/boys-basketball-proctor-takes-control-in-final-quarter-to-upset-top-seeded-f-m-in-class-aa-semi/>