<http://schema.org/name>
"\u3068\u3053\u3057\u3048\u306E\u611B\u306F\u30AB\u30CE\u30F3 \uFF08\u30E9\u30A4\u30E0\u30D6\u30C3\u30AF\u30B9\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_03319293.html>