<http://schema.org/description>
"&lt;p&gt;Big shops may have the financial resources and personnel to change the way they do business almost overnight when they make changes in their information systems. However, at this small shop, that was not the approach shop management took to automation.&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/articles/gradual-software-implementation-allows-users-to-find-comfort-zone>