<http://schema.org/name>
"\u0422\u0440\u0438\u043F\u043B\u0435\u0442 \u043D\u0430 \u0438\u0437\u0432\u0435\u0441\u0442\u0438\u0435"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tarotspace.net/t10271-topic>