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"Being a celebrity chef is as much about celebrity -- and good marketing -- as it is about cooking. Sounds like an obvious statement, but a recent SmartMoney article takes the celebrity-chef craze to"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2009/05/13/too-many-celebrity-chefs-can-spoil-your-soup/1544873/?gen=1>