<http://schema.org/headline>
"Diddy shows he's a Diageo man with prod at Patron | Beverage Industry Blog | just-drinks"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/the-just-drinks-blog/diddy-shows-hes-a-diageo-man-with-prod-at-patron_id2310.aspx>