<http://schema.org/name>
"Instructor"^^<http://www.w3.org/2001/XMLSchema#string>
<https://en-us.help.blackboard.com/Learn/9.1_Older_Versions/9.1_2014_and_2015/Instructor/090_Course_Content/070_Blackboard_Digital_Content/Bookshelf_by_VitalSource>