<http://schema.org/name>
"\u042E\u0420\u0427\u0423\u041A \u041D\u0410\u0422\u0410\u041B\u0418\u042F"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/mysterious/17745/93054>