<http://schema.org/description>
"&lt;p&gt;&lt;span&gt;Screenful develops business performance dashboards that help companies to track and optimise their operations&lt;/span&gt;&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://screenful.com/blog/three-steps-to-predictable-software-delivery-part-2-empowering-the-people>