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"  Following in the footsteps of Burberry and Tommy Hilfiger, Topshop has announced plans to make its new collections available directly after the show has taken place. This\u00A0&amp;#039;runway-to-retail&amp;#039; format allows\u00A0consumers to immediately buy a carefully selected edit of what has just been displayed, both\u00A0online and in store. &amp;quot;Bringing our customers closer to the London Fashion Week experience has always been a focus for us, but now, more than ever, in a rapidly changing global marketplace where consumers demand immediacy, we recognise the importance of disrupting the traditional model,&amp;quot; said\u00A0Mary Homer, Topshop&amp;#039;s managing director,\u00A0following the announcement.  Sheena Sauvaire, its\u00A0global communications and marketing directer, added that this shift was a &amp;quot;logical conclusion&amp;quot; and a &amp;quot;natural evolution&amp;quot; for the brand. The Topshop spring/summer 2017 show will take place on Sunday 18\u00A0September at Old Spitalfields Market. *** MORE FASHION NEWS \u00A0  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.harpersbazaar.co.uk/fashion/fashion-news/news/a37916/topshop-runway-to-retail-format/>