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"Israeli artist Sigalit Landau has a wall-spanning film on display at the Museum of Modern Art (MoMA) in New York.  In the brilliantly random and totally creative work, Landau emerges from a coil of watermelons which are buoyant in the Dead Sea. The video installation, entitled the DeadSee, shows the artist floating in a spiral of watermelons until the coil unravels. AMAZING! &amp;lt;b&amp;gt;Implications&amp;lt;/b&amp;gt; - The juxtaposition of watermelons and a female body speaks to the nature-oriented consumer, but also anyone intrigued by sexuality and avant-garde design. Large-scale performance art and video installations will have enormous impacts on how marketers sell products. Consumers are attracted to events that disrupt public space and are visually intriguing."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/swimming-naked-with-500-watermelons-sigalit-landaus-project>