<http://schema.org/name>
"\u0627\u0628\u0649 \u0645\u0633\u0627\u0639\u062F\u0629 \u0636\u0631\u0648\u0631\u064A \u062A\u0643\u0641\u0648\u0648\u0648\u0646"^^<http://www.w3.org/2001/XMLSchema#string>
<http://hacknimbuzz.forumotion.com/t377-topic>