<http://schema.org/description>
"The NBA will hold Fan Appreciation Day on Thursday as part of \"a worldwide effort to thank our fans around the world via social media.\" The day will consist of 24 online chats with more than 20 current and former players.\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nba/2015/04/15/nba-fan-appreciation-day-social-media>