<http://schema.org/name>
"\u0412\u0441\u0438\u0447\u043A\u043E \u0437\u0430 \u0421\u0430\u043D\u0431\u0435\u0440\u043D\u0430\u0440\u0438\u0442\u0435"^^<http://www.w3.org/2001/XMLSchema#string>
<http://sanbernar.forumotion.com/t30-topic>