<http://schema.org/name>
"\u0421\u0442\u0430\u0432 \"\u0410\u043D\u0442\u0438\u0441\u043C\u043E\u0443\u043A\u0435\u0440\""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.angraal.com/t7401-topic>