<http://schema.org/target>
"http://www.biobiochile.cl/lista/buscador?s={search_term}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.biobiochile.cl/noticias/2015/11/16/google-te-premia-por-convertirte-en-un-guia-local-en-google-maps.shtml>