<http://schema.org/keywords>
"Sachin Tendulkar"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hindustantimes.com/worldcup2015/tendulkar-shares-batting-tips-ahead-of-world-cup/story-GIGpgWM2ibz3YObYHfLW9I.html>