<http://schema.org/description>
"&lt;p&gt;Views and resources on sustainable business, corporate social responsibility and better business solutions&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<https://kevin-hagen.squarespace.com/blog/2013/4/15/what-i-learned-about-sustainability-at-rei-part-1-abundance-over-scarcity>