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"Lavva.com, &amp;quot;the greenest engine on the planet,&amp;quot; is a new social search engine promising to add a whole new element of social interaction to your online scouring.  The &amp;lt;a href=&amp;quot;http://www.lavva.com&amp;quot;&amp;gt;Lavva Search Engine&amp;lt;/a&amp;gt;, which just launched this month, is in its beta stage, and is dedicated to becoming not only a social (as in communication-rich) search platform, but a socially conscious one as well.  In addition, they&amp;#8217;ve launched a &amp;lt;a href=&amp;quot;http://www.lavva.com/NewsGoesSocial.aspx&amp;quot;&amp;gt;Lavva News&amp;lt;/a&amp;gt; section where &amp;quot;News Goes Social.&amp;quot; Our favourite part? The &amp;lt;b&amp;gt;Trend Hunter Hot Bar&amp;lt;/b&amp;gt; running along the bottom! Run on &amp;quot;the world&amp;#8217;s most environmentally friendly datacenters and servers&amp;quot; in Kelowna, British Columbia, Lavva is dedicated to doing as much as possible to offset pollutants.  &amp;quot;The difference in greenhouse gas emissions between coal burning datacenters and Lavva&amp;#8217;s 100% renewable energy powered datacenter is 97%,&amp;quot; a press release points out. &amp;quot;Consider that one server in a coal-powered datacenter creates as much pollution as an SUV per year; multiply that by approximately 100,000 servers in a center, and you can appreciate that Lavva&amp;#8217;s green commitment greatly reduces carbon pollution.&amp;quot; Another neat part about Lavva is that it&amp;#8217;s committed to ensuring that top notch content (as determined by users) comes up before paid for content, or SEO-optimized pages, that may not be as useful or interesting to people.    &amp;quot;It gives the little guy with a great website a chance to be recognized without investing a great deal in optimization techniques.&amp;quot;  As for profit, Lavva hopes to change the revenue model of search engines. While they do integrate advertising, the founders believe &amp;quot;the entire advertising model will change and we&amp;#8217;re at the forefront of this revolution.&amp;quot; Lavva.com is certainly a site to watch out for. Stay tuned for our own Lavva review shortly."^^<http://www.w3.org/2001/XMLSchema#string>
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