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"Is it possible to appear thinner in the time it takes to spray on perfume? A doctor in Chicago says it is, and he has the science to prove it.Dr. Alan Hirsch with the Smell and Taste Institute says he's worked for decades to discover aromas that can change perception, motivation and performance.ALSO: Hidden Dangers Could Be Lurking In Your Cleaning ProductsRecently, Hirsch said he's discovered a fragrance that changes a man's perception of a woman's weight.In each experiment, 50 random men would estimate a 5'9\", 245-pound woman's weight.\"We had men estimate the model's weight while wearing the scarf impregnated with the aroma as opposed to not impregnated with the aroma,\" said Hirsch. Hirsch says he began the experiments several years ago.\"We tested thousands of different combinations. We tested cologne, and we tested so many types of foods, and coffees, and floral smells, and none of them did anything at all,\" said Hirsch.However, the combination of floral and spice had a major impact on the men's perception of the model's weight. Men who liked the aroma estimated her weight 12 pounds below what it was. The fragrance had little effect on the men who did not like the aroma.\"Maybe it worked to disorient the men. We know, for instance, if they're more disoriented, maybe they'll view women as being thinner, or maybe it affected size perception,\" said Hirsch.Hirsch compares the aroma to a combination of floral shampoo and cinnamon. He says there are currently no products on the market which mimic the aroma. However, he said the smell of grapefruit reduces a man's perception of a woman's age by six years.Hirsch said he knows there will be skeptics, but he says there can be some practical uses.\"Let's say you want to go out and have a date next week, or you have a reunion and you want to appear thinner and you don't have the time to lose that weight. This allows you to appear thinner to the men, and you can immediately feel better about yourself,\" said Hirsch."^^<http://www.w3.org/2001/XMLSchema#string>
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