<http://schema.org/name>
"\u0412\u043E\u0431\u043B\u0435\u0440\u0438 \u0437\u0430 \u043A\u0435\u0444\u0430\u043B \u0441\u0435\u0437\u043E\u043D 2010"^^<http://www.w3.org/2001/XMLSchema#string>
<http://ribargo.bulgarianforum.net/t379-topic>