<http://schema.org/name>
"Steg f\u00F6r steg: S\u00E5 rensar du hemma inf\u00F6r v\u00E5ren"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.chic.se/steg-for-steg-sa-rensar-du-hemma-infor-varen/>