<http://schema.org/name>
"\u0433\u043E\u0440\u043D\u043E\u043E\u0440\u044F\u0445\u043E\u0432\u0441\u043A\u0438 \u0440\u0438\u0431\u0430\u0440"^^<http://www.w3.org/2001/XMLSchema#string>
<http://ribargo.bulgarianforum.net/t379-topic>