<http://schema.org/keywords>
"art briles baylor bears baylor football big 12 big 12 football bryce petty College Football fiesta bowl mack brown texas football texas longhorns"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/college-football/campus-union/2013/12/07/baylor-bears-texas-longhorns-big-12>