<http://schema.org/alternativeHeadline>
"In the run up to Twitter's much-anticipated IPO, the company has done its utmost to distance itself from the troubles that beset Facebook when it went public."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/143290/the-risks-in-twitters-ipo-that-nobody-cares-about/>