<http://schema.org/name>
"\u0627\u0644\u062F\u064A\u0643\u0648\u0631\u0627\u062A \u062F\u0649 \u062A\u062D\u0641\u0647 \u0639\u062C\u0628\u0646\u0649 \u0634\u0643\u0644\u0647\u0627 "^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t32931-topic>