<http://schema.org/target>
"android-app://com.guardian/https/www.theguardian.com/childrens-books-site/2012/sep/23/family-review-selection"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.theguardian.com/childrens-books-site/2012/sep/23/family-review-selection?view=mobile>