<http://schema.org/name>
"\u682A\u5F0F\u4F1A\u793E\u6280\u8853\u8A55\u8AD6\u793E"^^<http://www.w3.org/2001/XMLSchema#string>
<http://gihyo.jp/design/serial/01/new-ux-given-by-wearable-terminal-android-wear/0003>