<http://schema.org/headline>
"Small Screens, Big Budgets: 'Boardwalk Empire,' 'Pillars of the Earth,' 'Camelot'"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.wsj.com/articles/SB10001424052748704684604575381030727161888?mg=reno64-wsj>