<http://schema.org/name>
"\u0421\u043E\u0432\u0435\u0440\u0448\u0435\u043D\u0441\u0442\u0432\u0443\u0435\u043C\u0441\u044F \u0432 \u0422\u0430\u0440\u043E"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tarotspace.net/t4935p425-topic>