<http://schema.org/description>
"RockShox\u2019s marketing plan went to plan perfectly, and all because they knew that walking amongst us all is an entire army of utter mouth breathers who would be willing to bite on the lure set for them."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bikemag.com/news/news-of-the-tweet-97-percent-of-the-internet-is-as-dumb-as-a-hammer/>