<http://schema.org/name>
"\u0643\u0639\u0643\u0629 \u0645\u0627\u0631\u0628\u0644 \u0645\u0639 \u0631\u0642\u0627\u0642\u0627\u062A \u0627\u0644\u0634\u0648\u0643\u0648\u0644\u0627\u062A\u0629 "^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t25418-topic>