<http://schema.org/name>
"\u041C\u041E\u0422\u0418\u0412\u0410\u0426\u0418\u042F \u0422\u0420\u0423\u0414\u0410"^^<http://www.w3.org/2001/XMLSchema#string>
<https://author24.ru/readyworks/referat/menedzhment_organizacii/114948/>