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"The Virgin Mobile custom is a revolutionary cellphone plan that allows consumers to customize what services they receive. This way all the standard smartphone features come unbundled and consumers can pick and choose what ones they&amp;#039;d like to have in their monthly plan. Virgin Mobile, in conjunction with Sprint, created the mobile data plan Custom as a way to appeal to multiple phone users with different needs. The idea is that users can choose how much data they&amp;#039;d like to get each month and pay from there. The first package is $12 and comes with unlimited data to either Facebook, Twitter, Instagram or Pinterest. If consumers want unlimited data to all four they can pay $22 a month and the prices move up from there. There&amp;#039;s even an option to add unlimited music streaming for $5 a month. This is a great way to target a wide variety of consumers who want different kinds of coverage in their mobile plans."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/virgin-mobile-custom>