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"\"&lt;p&gt;&lt;img src=\\\"http:\\/\\/www.bikemag.com\\/files\\/2013\\/03\\/NOTT59g.jpg\\\" alt=\\\"\\\" title=\\\"NOTT59g\\\" width=\\\"630\\\" height=\\\"419\\\" class=\\\"alignnone size-full wp-image-58709\\\" srcset=\\\"http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2013\\/03\\/NOTT59g.jpg 630w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2013\\/03\\/NOTT59g-190x126.jpg 190w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2013\\/03\\/NOTT59g-135x90.jpg 135w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2013\\/03\\/NOTT59g-100x67.jpg 100w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2013\\/03\\/NOTT59g-200x133.jpg 200w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2013\\/03\\/NOTT59g-150x100.jpg 150w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2013\\/03\\/NOTT59g-160x106.jpg 160w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2013\\/03\\/NOTT59g-320x213.jpg 320w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2013\\/03\\/NOTT59g-480x319.jpg 480w\\\" sizes=\\\"(max-width: 630px) 100vw, 630px\\\" \\/&gt;&lt;br \\/&gt;\\n&lt;em&gt;By Seb Kemp&lt;\\/em&gt;&lt;\\/p&gt;\\n&lt;p&gt;Since no one cares about the social media goings-on of the mountain bike industry, or perhaps just the weekly dribble fest that is The News Of The Tweet then I\\u2019m going to solve 50 percent (or 0 percent) of the problem and not talk about tweets at all this week. &lt;\\/p&gt;\\n&lt;p&gt;Instead, here is a video. Please pay attention because you will be tested after watching it.&lt;\\/p&gt;\\n&lt;p&gt;&lt;iframe src=\\\"https:\\/\\/www.youtube.com\\/embed\\/pKCExyUkIVA?feature=oembed&amp;enablejsapi=1\\\" width=\\\"640\\\" height=\\\"360\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;\\/iframe&gt;&lt;\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Question 1.&lt;\\/strong&gt;&lt;\\/p&gt;\\n&lt;p&gt;When you heard Jeremiah Boobar in the video say, \\u201cIn fact, this shock is so advanced that many riders will never be able to reap the true benefits of its capabilities,\\u201d it made you:&lt;\\/p&gt;\\n&lt;p&gt;A)\\tAngry&lt;br \\/&gt;\\nB)\\tChuckle&lt;\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Question 2.&lt;\\/strong&gt;&lt;\\/p&gt;\\n&lt;p&gt;The statement, \\u201cSadly, 97 percent of riders lack the skills to push the Vivid to its limits,\\u201d made you:&lt;\\/p&gt;\\n&lt;p&gt;A)\\tLog onto your favorite forum or the comments section of your favorite dumdum website and smash your fingers into your keyboard to the tune of your own outrage while a string of barely decipherable words appeared&lt;br \\/&gt;\\nB)\\tNod in agreement&lt;\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;Question 3.&lt;\\/strong&gt;&lt;\\/p&gt;\\n&lt;p&gt;Do you really believe that RockShox has a \\u201cdocument [that] mandates that only riders with pro licenses can purchase the new Vivid\\u201d?&lt;\\/p&gt;\\n&lt;p&gt;A)\\tYes&lt;br \\/&gt;\\nB)\\tNo&lt;\\/p&gt;\\n&lt;p&gt;If you answered A) for any of those questions then well done, you are the 97%. And RockShox have made their point. They weren\\u2019t out to name and shame the less-than-talented 97 percent of mountain bikers, but rather the 97 percent who are so monumentally cretinous that dear old Darwin is posthumously editing his theory of evolution through natural selection with the postscript, \\u2018I was wrong. What can I say? It sounded good at the time.\\u2019 &lt;\\/p&gt;\\n&lt;p&gt;RockShox\\u2019s plan was simply to find out who the idiots really are. If you are one of the ass hats who got wound up by their little tease then you probably can\\u2019t tell the on-trail difference between a $400 rear shock and a potato stuffed into your linkages, unless there was a forum thread you once read about the performance co-efficiency and damping characteristics of starchy tubers. &lt;\\/p&gt;\\n&lt;p&gt;RockShox\\u2019s marketing plan went to plan perfectly, and all because they knew that walking amongst us all is an entire army of utter mouth breathers who would be willing to bite on the lure set for them. It\\u2019s scary to think that members of this otherworldly cult of morons, miscreants and chumps might be driving the bus you ride to work or maintaining your office\\u2019s intranet or bullying your children at school. They are everywhere, but most of all, they are on the Internet.&lt;\\/p&gt;\\n&lt;p&gt;And because \\u2013 and I\\u2019m taking a wild guess here \\u2013 97 percent of their meaningful relationships are harbored on the Internet, they are willing to do the work of the marketing executives who press their buttons, wind them up, and watch them fly off the handle. &lt;\\/p&gt;\\n&lt;p&gt;Well done keyboard warriors of the Internet. The rest of the sane world can all sleep safely now we know exactly who not to get stuck in a lift with. The comments fields and forums have been carefully scrutinized and the names of the gullible have been logged onto another document that mandates that they are in no way to be allowed to reproduce.&lt;\\/p&gt;\\n&lt;p&gt;&lt;span itemprop=\\\"video\\\" itemscope itemtype=\\\"http:\\/\\/schema.org\\/VideoObject\\\"&gt;&lt;meta itemprop=\\\"name\\\" content=\\\"News of the Tweet: 97 percent of the Internet is as dumb as a hammer.\\\"&gt;&lt;meta itemprop=\\\"thumbnailURL\\\" content=\\\"http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2016\\/05\\/pkcexyukiva.jpg\\\"&gt;&lt;meta itemprop=\\\"description\\\" content=\\\"RockShox\\u2019s marketing plan went perfectly, and all because they knew that walking amongst us all is an entire army of utter mouth breathers willing to bite on the lure set for them.\\\"&gt;&lt;meta itemprop=\\\"uploadDate\\\" content=\\\"2013-03-13T00:01:54-07:00\\\"&gt;&lt;meta itemprop=\\\"embedURL\\\" content=\\\"https:\\/\\/www.youtube-nocookie.com\\/v\\/pKCExyUkIVA\\\"&gt;&lt;meta itemprop=\\\"duration\\\" content=\\\"PT4M4S\\\"&gt;&lt;\\/span&gt;&lt;\\/p&gt;\\n\""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bikemag.com/news/news-of-the-tweet-97-percent-of-the-internet-is-as-dumb-as-a-hammer/>