<http://schema.org/articleBody>
"\"&lt;p&gt;&lt;strong&gt; &lt;\\/strong&gt;&lt;\\/p&gt;\\n&lt;p&gt;&lt;strong&gt; &lt;\\/strong&gt;&lt;\\/p&gt;\\n&lt;p&gt;&lt;strong&gt; &lt;\\/strong&gt;&lt;\\/p&gt;\\n&lt;p&gt;&lt;strong&gt; &lt;\\/strong&gt;&lt;\\/p&gt;\\n&lt;p&gt;&lt;strong&gt; &lt;\\/strong&gt;&lt;\\/p&gt;\\n&lt;p&gt;&lt;strong&gt; &lt;\\/strong&gt;&lt;em&gt;2013 Show Up and Blow Up Tour to Visit Over 30 Sites Across the Nation&lt;\\/em&gt;&lt;\\/p&gt;\\n&lt;p&gt;ROCKFORD, Mich. and CARLSBAD, Calif. (April 9, 2013) \\u2013 Partnering to get more people on the water and learning the sport of Stand Up Paddling (SUP), Chaco and Boardworks introduce the 2013 Show Up and Blow Up SUP Demo Tour. The tour will visit over 30 sites across the nation, showcasing the latest, most innovative &lt;a href=\\\"http:\\/\\/www.boardworkssup.com\\\"&gt;boards&lt;\\/a&gt;, paddles, and Chaco performance &lt;a href=\\\"http:\\/\\/www.chacos.com\\/US\\/en\\/Sandal_Education\\\"&gt;sandals&lt;\\/a&gt; and shoes through a series of national SUP events. For more information on the tour, visit &lt;a href=\\\"http:\\/\\/www.boardworkssup.com\\/shubutour\\/\\\"&gt;http:\\/\\/www.boardworkssup.com\\/shubutour\\/&lt;\\/a&gt;&lt;\\/p&gt;\\n&lt;p&gt;\\u201cAs an outdoor brand born on the river, we want to continue to encourage and support on-water adventures,\\u201d said Colin Butts, marketing manager at Chaco. \\u201cPartnering with Boardworks on this tour is a natural fit and one where we can help people learn paddling skills, try new gear, and share their experiences with other enthusiasts. We\\u2019re dedicated to building a community of active Chaconians enjoying our nation\\u2019s rivers, lakes, and coasts.\\u201d&lt;\\/p&gt;\\n&lt;p&gt;\\u201cWe are thrilled to have Chaco join the Show Up and Blow Up Tour as the presenting sponsor,\\u201d said Gretchen Gamble, marketing manager for Boardworks.\\u00a0 \\u201cOur river SUP athletes train and compete in Chacos as well as wear them while on shore. It is a solid alliance of two brands with a similar goal of getting more people into the sport of SUP to nurture an active, on-water community while building the next generation of SUP athletes and ambassadors.\\u201d&lt;\\/p&gt;\\n&lt;p&gt;Working in conjunction with local retailers and shared brand ambassadors, the tour will encompass all areas of the sport from flat water and whitewater to coastal paddling and will consist of product demos, clinics, and races. The Tour began March 30 in Florida and continues on to North Carolina in April; Virginia and Colorado in May and June; Idaho, Utah and Montana in July; Oregon, Washington and California in August and California, Georgia and Tennessee in September and October.&lt;\\/p&gt;\\n&lt;p&gt;Chaco Media Contact: Kris Hathaway, HFS Communications, 802.249.9171, &lt;a href=\\\"mailto:kris@hfscommunications.com\\\"&gt;kris@hfscommunications.com&lt;\\/a&gt;&lt;\\/p&gt;\\n&lt;p&gt;Boardworks Media Contact: Gretchen Gamble, 760-722-8536, &lt;a href=\\\"mailto:gretchen@boardworkssurf.com\\\"&gt;gretchen@boardworkssurf.com&lt;\\/a&gt;&lt;\\/p&gt;\\n&lt;p&gt;Born\\u00a0on the river\\u00a0in 1989, Chaco builds premium footwear and accessories for the outdoor-minded. What started as sandals for\\u00a0river guides\\u00a0has\\u00a0evolved\\u00a0into sandals, shoes, and boots that offer Chaco\\u2019s uncompromised support no matter where you roam. All Chaco footwear features\\u00a0the LUVSEAT\\u2122, a\\u00a0uniquely contoured platform\\u00a0that properly aligns and supports your foot and body to enable a lifetime of adventure. As a result, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to many Chaco footwear styles.\\u00a0 The APMA Seal\\u00a0is intended to raise\\u00a0awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco\\u00a0is fit for adventure.\\u00a0Chaco is a part of Wolverine Worldwide\\u2019s Performance Group that also includes Merrell, Saucony, Patagonia Footwear, and Cushe. Chaco, 9341 Courtland Drive NE, Rockford, Mich. 49351. Phone: (888) 637-7001; Fax: (800) 862- 6230.\\u00a0 &lt;a href=\\\"http:\\/\\/www.chacos.com\\/\\\"&gt;www.chacos.com&lt;\\/a&gt;, Facebook: &lt;a href=\\\"http:\\/\\/www.facebook.com\\/Chacousa\\\"&gt;Chaco&lt;\\/a&gt;usa, Twitter: @Chacousa.&lt;\\/p&gt;\\n&lt;p&gt;Based in Carlsbad California, Boardworks Surf, a leader in the standup paddle industry, designs and manufactures innovative and award winning standup paddle boards, paddles, surfboards and accessories. The focus of Boardworks is to build user-friendly performance products that make your time on the water more enjoyable.&lt;\\/p&gt;\\n&lt;p&gt;There are many types of waterways in this world and many different ways to enjoy Stand Up Paddling. Boardworks\\u2019 design approach ensures that you have the perfect board for your next SUP adventure.\\u00a0 Along with the Boardworks branded products, Boardworks manufactures SUP boards, paddles and accessories for the worlds premier SUP brands including Infinity SUP, Badfish Standup Paddle, Morrelli &amp;amp; Melvin, Ohana, Rusty and Paddle Surf Hawaii, using our proprietary construction technologies.&lt;\\/p&gt;\\n&lt;p&gt;Boardworks Surf, 5925 Priestly Drive, Suite 120 Carlsbad, CA 92008. Phone: \\u00a0(760) 722-8536.&lt;\\/p&gt;\\n&lt;p&gt;&lt;a href=\\\"http:\\/\\/www.boardworkssurf.com\\\"&gt;www.boardworkssurf.com&lt;\\/a&gt;, Facebook: &lt;a href=\\\"http:\\/\\/www.facebook.com\\/boardworkssurf\\\"&gt;http:\\/\\/www.facebook.com\\/boardworkssurf&lt;\\/a&gt; , Twitter: @boardworkssurf&lt;\\/p&gt;\\n\""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.supthemag.com/news/industry-news/industry-news-chaco-and-boardworks-join-forces-to-grow-the-sport-of-stand-up-paddling/>