<http://schema.org/headline>
"\u2018Nine days of walking: It was     worth it to reach Everest\u2019"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.fraserburghherald.co.uk/news/nine-days-of-walking-it-was-worth-it-to-reach-everest-1-3315165>