<http://schema.org/headline>
"Going &amp;#8216;Green&amp;#8217; at Home Doesn&amp;#8217;t Have to Cost a Fortune"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blogs.wsj.com/developments/2008/03/13/going-green-at-home-doesnt-have-to-cost-a-fortune/>