<http://schema.org/target>
"android-app://com.guardian/https/www.theguardian.com/media/mediamonkeyblog/2012/nov/02/cheryl-cole-sky-media-monkey"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.theguardian.com/media/mediamonkeyblog/2012/nov/02/cheryl-cole-sky-media-monkey>