<http://schema.org/name>
"\u062D\u0644\u0640\u0640\u0640\u0640\u0640\u0649 \u0627\u0644\u0622\u064A\u0641\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0648\u0646"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t34951-topic>