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"These medical ads for Alka-Seltzer address problems like having eyes that are bigger than one&amp;#039;s belly in a visually appealing way. Phrases like these are interpreted into illustrated cartoons that feature characters who refuse to let indigestion get in their way of eating.  The print ads created by ESPM S&amp;atilde;o Paulo and the Miami Ad School Sao Paulo show these characters in unusual ways, making it clear that their appetites can continue on as usual thanks to taking an Alka-Seltzer tablet.  These colorful ads cleverly make the problem and the remedy that the product advertised can provide very easy to understand, especially since they are arranged in a flat graphic style similar to what might be found in a comic book."^^<http://www.w3.org/2001/XMLSchema#string>
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