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"Brian McLendon is the lead of the Maps Team at Google and the host of this informative technology keynote. As part of Google&amp;#039;s I/O 2013 keynotes, this speech walks its audience through the development of one of Google&amp;#039;s most valuable tools: Google Maps.  McLendon explains that though Google Maps is now known as an iconic tool that truly changed the industries of both topography and digital media, it wasn&amp;#039;t always as useful as it is today. He states that in its early days (2005), Google Maps was more problematic than helpful. In order to keep the ever-changing mapping data up-to-date, McLendon created numerous projects, including &amp;#039;Ground Truth,&amp;#039; &amp;#039;Streetview&amp;#039; and &amp;#039;MapMaker,&amp;#039; which encourages consumers to contribute their own data to Google Maps.  Aside from enticing his audience to get excited about Google Maps&amp;#039;s new products, like Google Maps Engine, McLendon uses his technology keynote to urge the listener to take advantage of the opportunity to contribute (and enhance) products like Google Maps."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/keynote/technology-speech>