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"  The buzz Novikov is the eponymous restaurant of celebrated Russian restaurateur Arkady Novikov. Having already successfully opened 50 restaurants in his native Russia, the \u00E9migr\u00E9 turned his attentions to London, opening this venture, his first in the UK, in 2012.\u00A0 The lowdown Having already dined at Novikov&#146;s other London venture, the charming Brompton Asian Brasserie, we were keen to repeat the experience at his namesake restaurant, and we weren&#146;t disappointed. As large in scale as its sibling is small, this impressive institution was marble-floored and high ceilinged, featuring a wine library, ample plant life and tasteful d\u00E9cor. Menu highlights Our informative waiter guided us skillfully through the comprehensive menu, which encompassed insalata, carpaccio and tartar dishes, pasta, meat and fish. We&#146;d love to return for multiple sittings to devour everything on the menu &#150;(the only fault we found was that settling on what to try proved time-consuming) but our favourites from our first experience included the Buffalo mozzarella garnished with tomatoes and basil (the perfect palate refresher), the rib-eye steak (generously sized) and the porchettta (perfect for a doggy bag and the best packed lunch ever).\u00A0 Perfect for&#133; There&#146;s no escaping it, Novikov is a mecca for international jetsetters with plenty of money to spend, but we found it catered to mixed budgets &#150; you can dine quite handsomely for \u00A330 or \u00A3300. Final word If it&#146;s authentic Italian food in a glamorous setting that you&#146;re looking for, this is it. Contact 50A Berkeley Street, Mayfair, London, W1J 8HA Call 0207 399 4330 \u00A0 "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.harpersbazaar.co.uk/culture/food-blog/news/a25996/novikov-italian-rooms-mayfair/>