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"According to the LA Times, &amp;quot;Naming a company is far more difficult than naming a child. The name needs to sound snappy, separate its young company from the pack, and provide a unique Web address. &amp;#039;Old-school ideas about sounding trustworthy or sounding big are not as important as they used to be,&amp;quot; said Burt Alper, co-founder of Catchword Branding in Oakland, which has helped companies pick such names as Vudu (makes a device for watching videos) and Promptu (creates voice-recognition products). &amp;quot;Now, it&amp;#039;s about sounding different and standing out from the crowd.&amp;#039;&amp;quot;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/stupid-names-get-attention>