<http://schema.org/name>
"*\u0645\u0646\u062A\u062C\u0639\u0640\u0640\u0627\u062A \u0648\u0641\u0646\u0640\u0640\u0640\u0640\u0640\u0627\u062F\u0642*"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t29115-topic>