<http://schema.org/datePublished>
"2013-11-14T15:00:20Z"^^<http://schema.org/Date>
<https://techcrunch.com/2013/11/14/under-armour-puts-down-150m-to-acquire-fitness-tracking-platform-maymyfitness-and-its-20m-users/?ncid=twittersocialshare>