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"This clever ad by Westin Hotels shows a cheeky out-of-office message that will encourage other employees to take some time off. This ad was created due to the statistically proven research that American employees don&amp;#039;t take as much vacation time as they should.  Westin Hotels partnered with McSweeney&amp;#039;s via BBH New York to create a clever ad, which will induce other employees with a feeling of missing out. The ad reads an out-of-office message from a businessman who is enjoying his time off. The email reads: &amp;quot;Thanks for the message, but I&amp;#039;m on vacation swimming with dolphins in a magnificent tropical lagoon...&amp;quot; The message continues, but the point is reached within the very first line.  While the ad focuses on humor, the underlying message uses society&amp;#039;s &amp;quot;fear of missing out.&amp;quot; By showing others what they could be doing, it will hopefully encourage them to take well-deserved time for themselves."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/out-of-office-message>