<http://schema.org/headline>
"Now that they&amp;#8217;re staying, watch the Phoenix Coyotes flourish in the desert"^^<http://www.w3.org/2001/XMLSchema#string>
<http://arizonasports.com/story/33736/now-that-theyre-staying-watch-the-phoenix-coyotes-flourish-in-the-desert/>