<http://schema.org/alternativeHeadline>
"Tampa Bay Lightning 2015 NHL Playoffs: J.T. Brown hit by puck"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nhl/2015/04/16/tampa-bay-lightning-2015-nhl-playoffs-jt-brown-puck-face>