<http://schema.org/name>
"\u0635\u0648\u0631 \u062C\u0645\u064A\u0644\u0647 \u062C\u062F\u0627 \u0645\u0646\u0648\u0639\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://sbes2013.yoo7.com/t8068-topic>