<http://schema.org/headline>
"Joe Soucheray: Winter was bad, but not bad enough for the emerald ash borer"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.twincities.com/2014/03/24/joe-soucheray-winter-was-bad-but-not-bad-enough-for-the-emerald-ash-borer/>