<http://schema.org/alternativeHeadline>
"Sculptor carves life-sized snow statues of Aaron Rodgers, Eddie Lacy"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/extra-mustard/2015/01/13/sculptor-life-sized-snow-statues-aaron-rodgers-eddie-lacy-green-bay-packers>