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"These Gillette marketing tactics range from clever to downright crazy. Always tending to a mostly male audience, the razor company has come up with some incredibly innovative ways to leverage the brand. This Olympics season has, in particular, seen many stunts by Gillette, many of which have had a strong cultural connection. Most recently, the brand developed a custom-made razor set for Ryan Lochte, a US olympic swimmer known for his enthusiasm for diamond-encrusted products. Other campaigns by the brand include interactive ads, clever apps and funny commercials, many of which have gone viral. This razor company keeps shaving modern with its ability to connect to a customer base. Keeping people talking and making viewers pay attention, there&amp;#039;s no stopping this hair-conscious brand."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/slideshow/gillette-marketing-tactics>