<http://schema.org/name>
"\u30DE\u30BF\u30CB\u30C6\u30A3\u8A3A\u65AD\u306B\u3082\u3068\u3065\u304F\u6BCD\u6027\u770B\u8B77\u904E\u7A0B\u306E\u6388\u696D\u8A2D\u8A08"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26176537.html>