<http://schema.org/description>
"Some U.S. sports arenas have begun pushing ticket upgrades to fans in the cheap seats through Apple&amp;#039;s iBeacon technology for iPhone, offering users the ability to upgrade their seats quickly and easily."^^<http://www.w3.org/2001/XMLSchema#string>
<http://appleinsider.com/articles/14/03/21/apples-ibeacon-used-to-push-seat-upgrades-in-nosebleeds-at-sporting-events>