<http://schema.org/description>
"\u0414\u0451\u0448\u0432\u043E \u0438 \u0441\u0435\u0440\u0434\u0438\u0442\u043E"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/commerce/nedvizh/15989/52808>