<http://schema.org/description>
"In today's session ServiceNow Inc (NOW) registered an unusually high (677) contracts volume of call trades. So"^^<http://www.w3.org/2001/XMLSchema#string>
<http://friscofastball.com/2016/10/18/it-seems-servicenow-inc-will-go-up-had-bullish-options-activity/>