<http://schema.org/description>
"Orr, who served as chief internet strategist and as White House Spokesman for President Bush, will talk about the LA Times's transformation to digital"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.journalism.co.uk/news/los-angeles-times-s-jimmy-orr-to-deliver-news-rewired-keynote/s2/a553662/>