<http://schema.org/headline>
"Apple&amp;#039;s iBeacon used to push seat upgrades in nosebleeds at sporting events"^^<http://www.w3.org/2001/XMLSchema#string>
<http://appleinsider.com/articles/14/03/21/apples-ibeacon-used-to-push-seat-upgrades-in-nosebleeds-at-sporting-events>