<http://schema.org/name>
"\u0421\u0435\u0440\u0433\u0435\u0439 \u041C\u043E\u0441\u043A\u0432\u0438\u043D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/state/14923/47467>