<http://schema.org/headline>
"UPDATED: Guess Where I'm Eating This Burger and Win $25 to De Palm Tree"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.riverfronttimes.com/foodblog/2014/03/03/updated-guess-where-im-eating-this-burger-and-win-25-to-de-palm-tree>