<http://schema.org/name>
"\u30A4\u30B9\u30FB\u30C1\u30A7\u30A2"^^<http://www.w3.org/2001/XMLSchema#string>
<http://product.rakuten.co.jp/product/-/2bdbba4fcaebc581ee2000f11c527b4c/?l2-id=sd_product_item>