<http://schema.org/description>
"Here are the details of the eight organisations and charities in the running to be the 2014 Jam Jar Army beneficiary. Read why they think deserve support before voting for your favourite."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.northumberlandgazette.co.uk/news/make-a-choice-as-army-marches-on-1-6395546>