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"For years it has pretty much been assumed that Coke would always be the world&amp;#039;s most valuable brand.  Now, your favorite seach engine is challenging that.  Google is moving in on Coke&amp;#039;s dominance! &amp;lt;b&amp;gt;From The Guardian:&amp;lt;/b&amp;gt; Google is challenging Coca-Cola and Microsoft for global fame after becoming the fastest growing brand in the world, only eight years after it was set up in a California garage by two college friends. The search engine has dispelled the cynical boom-to-bust view of internet ventures and now outranks old media stalwarts such as Sony, MTV and Reuters in terms of worldwide renown, according to Interbrand, the brand consultancy. A survey of the world&amp;#039;s best global brands, published yesterday, pointed to Google&amp;#039;s &amp;quot;almost limitless&amp;quot; potential as a company that has expanded beyond search and into email, advertising and aerial maps. The $117bn (&amp;pound;63bn) business is ranked 24th by Interbrand, one year after it first entered the top 100 of the annual brand survey. The survey estimates the proportion of a company&amp;#039;s sales that are driven by its brand. (GUARDIAN, UK)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/google-challenge-coke-as-worlds-most-valuable-brand>