<http://schema.org/headline>
"New bicycle helmet wafts stinky cheese smell from your head when you&amp;nbsp;fall"^^<http://www.w3.org/2001/XMLSchema#string>
<https://techcrunch.com/2010/06/04/new-bicycle-helmet-wafts-stinky-cheese-smell-from-your-head-when-you-fall/>