<http://schema.org/name>
"\u0413\u043E\u0441\u0438\u043D\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438 \u0438 \u043F\u0440\u043E\u0435\u043A\u0442\u044B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.vedomosti.ru/economics/articles/2015/05/26/593598-moskovskii-transportnii-uzel-podorozhal>