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"A new Reebok pop-up gym concept recently debuted in London&amp;#039;s Shoreditch Boxpark. The CrossFit obstacle course is an experiential activation that Reebok is calling &amp;#039;The Gym is Everywhere.&amp;#039; The event was organized by Reebok in collaboration with agency M&amp;amp;C Saatchi Sport &amp;amp; Entertainment, while the brand also partnered with UK retailer Whatever It Takes to showcase the new activewear collection at their nearby Shoreditch High Street boutique.  The entertainment-focused branding at the Reebok pop-up includes a stage, large screen playing various brand content and a number of hands-on fitness drills such as a 30-second tire flip sprint. The workouts are led by Reebok ambassadors and aim to get people interested in both the brand&amp;#039;s performance-focused activewear and the CrossFit experience."^^<http://www.w3.org/2001/XMLSchema#string>
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