<http://schema.org/headline>
"The &amp;#8216;Chasing Mavericks&amp;#8217; Effect? Increased turnout, viewership likely for big wave event"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.eastbaytimes.com/2012/11/10/the-chasing-mavericks-effect-increased-turnout-viewership-likely-for-big-wave-event/>