<http://schema.org/description>
"\u041C\u0435\u0431\u0435\u043B\u044C \u0438\u0437 \u0414\u0421\u041F \u0432\u0440\u0435\u0434\u043D\u0430?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/other/58387/160759>