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"On the fourth episode of *[Jessica Simpson's The Price of Beauty](http://www.vh1.com/shows/jessica_simpson_the_price_of_beauty/series.jhtml)*, we see Simpson travel to Uganda, where she visits a small village of the Humi tribe. There, fat women are considered a status symbol. \\\"It's the complete opposite of everything I've ever known,\\\" says Simpson. In fact, two months before a Humi bride's wedding, she's sent off to a \\\"fattening hut,\\\" where she is expected to gain weight by consuming 5,000 calories a day. The brides have to down all those calories from jug after jug of whole milk, which sounds less like a decadent vacation to Indulgence Town and more like those vomit-inducing milk-chugging contests that wind up on YouTube. It sounds even less enjoyable when Simpson learns that the brides aren't allowed to move around except to use the bathroom. Check it out tonight on VH1 at 10 P.M. EDT for the cultural whiplash and new perspective Simpson experiences. And stay tuned\u2014later this season, Simpson hits Rio to see what beauty means in Brazil. [Click here to find out how you can enter to win an all-inclusive four-day spa package to the city!](https://w1.buysub.com/pubs/N3/ALL/self_simpsonsweeps_sub.jsp?cds_page_id=77517&amp;amp;cds_mag_code=ALL&amp;amp;id=1270139297317&amp;amp;lsid=30911128173036913&amp;amp;vid=1&amp;amp;cds_response_key=I0BNAA62)\\n\\n\\n\\n\\n\\n__RELATED LINKS:__\\n\\n\\n\\n\\n\\n\\n\\n  [\u00B7 Jessica Simpson's Best Hair Moments](http://www.allure.com/magazine/2010/03/jessica_simpson_best_hair_moments)\\n\\n\\n\\n\\n\\n\\n\\n  [\u00B7 Behind the Scenes of *Jessica Simpson's The Price of Beauty*](http://www.allure.com/magazine/2010/03/jessica_simpson_price_of_beauty)\\n\\n\\n\\n\\n\\n\\n\\n  [\u00B7 Jessica Simpson: Her *Allure Photo Shoot*](http://www.allure.com/magazine/2010/03/jessica_simpson)\\n\\n\\n\\n\\n\\n\\n\\n  [\u00B7 Jessica Simpson: Her Style Timeline](http://www.allure.com/magazine/2010/03/jessica_simpson_style)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.allure.com/story/jessica-simpson-in-a-culture-that-celebrates-heavy-women>