<http://schema.org/articleBody>
"The models posing for these relaxed and effortless editorials look as if they&amp;rsquo;re having a lazy Sunday. Each of these captures involves effortless styles and body language, reminding you of days when you don&amp;rsquo;t feel like doing anything. The majority of these shoots involve frizzy hair, loose clothing and messy rooms. The opposite of glamorous, these photoshoots give off a mellow vibe. Hipster fashion often aims for lazily effortless looks. Though they are certainly styled and posing to look candid, thin models for hip apparel brands almost always give off a carefree and almost attention-repelling aura. The Vanguard SS12 collection&amp;rsquo;s lookbook is a perfect example of this. The beautiful models are laid-back and borderline grungy, leaning on each other as if they just couldn&amp;rsquo;t care less about the world."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/slideshow/effortless-editorials>