<http://schema.org/description>
"Retailers are less focused on price slashing but going for short-term lures (better-targeted emails) and long-term gains (better customer service)."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2015/06/02/discount-dead-what-retailers-doing-instead/21178976/>