<http://schema.org/articleBody>
"\"&lt;p&gt;By Mike Ferrentino&lt;\\/p&gt;\\n&lt;figure id=\\\"attachment_2904\\\" style=\\\"width: 588px\\\" class=\\\"wp-caption aligncenter\\\"&gt;&lt;img class=\\\"size-full wp-image-2904\\\" title=\\\"bromont-steve-peat-sven-martin\\\" src=\\\"http:\\/\\/www.bikemag.com\\/files\\/2009\\/12\\/bromont-steve-peat-sven-martin.jpg\\\" alt=\\\"After winning two of the first three World Cups, Peat finished a disappointing 7th in Bromont. Maybe he was looking ahead to the World Championships. Photo: Sven Martin\\\" width=\\\"588\\\" height=\\\"392\\\" srcset=\\\"http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/bromont-steve-peat-sven-martin.jpg 588w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/bromont-steve-peat-sven-martin-190x126.jpg 190w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/bromont-steve-peat-sven-martin-135x90.jpg 135w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/bromont-steve-peat-sven-martin-100x67.jpg 100w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/bromont-steve-peat-sven-martin-200x133.jpg 200w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/bromont-steve-peat-sven-martin-150x100.jpg 150w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/bromont-steve-peat-sven-martin-160x107.jpg 160w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/bromont-steve-peat-sven-martin-320x213.jpg 320w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/bromont-steve-peat-sven-martin-480x320.jpg 480w\\\" sizes=\\\"(max-width: 588px) 100vw, 588px\\\" \\/&gt;&lt;figcaption class=\\\"wp-caption-text\\\"&gt;After winning two of the first three World Cups, Peat finished a disappointing 7th in Bromont. Maybe he was looking ahead to the World Championships. Photo: Sven Martin&lt;\\/figcaption&gt;&lt;\\/figure&gt;\\n&lt;p&gt;&lt;strong&gt;It\\u2019s late in the afternoon on Sunday, September 6, 2009, just outside of Canberra, Australia. &lt;\\/strong&gt;The weeklong mountain bike World Championships have just drawn to a close. The final event contested, as usual, was the elite men\\u2019s downhill race. The shadows are lengthening and the remaining sunlight is slanting deeply, with an almost clich\\u00e9 golden hue. Rick Clarkson, Steve Peat\\u2019s perennially stoic mechanic, is holding forth with uncharacteristic animation, his words cropped and shaped by his northern English accent: \\u201cSteve Peat, World Champion, well, nobody\\u2019s said it, ever,\\u201d he says with a broadening grin. \\u201cSteve Peat, World Champion, that\\u2019s all you need to know. That\\u2019s number one!\\u201d Then, breaking completely out of character, unable to restrain his pure ebullient joy, he begins hooting \\u201cSteve Peeeaaaat! Noombah One! Steeeeve Peeeeeaaaat!\\u201d Finger pointing skyward, head tilted back, full bellow, his chant is taken up by the surrounding crowd, a cacophony of horns and bells and noisemakers swelling the sound and carrying it far away into the cold and dry southern twilight.&lt;\\/p&gt;\\n&lt;p&gt;Steve Peat\\u2019s 2009 World Championship victory was a sentimental slam dunk. It could not have been choreographed any better by Hollywood. The star of the show\\u2014Peaty\\u2014as the grizzled veteran who finally beats the odds and throws a long-clinging monkey from his back. At age 35, now a father of two, he has been competing at the elite level of downhill racing since it first became defined as a sport. He\\u2019s been nicknamed \\u201cOld School\\u201d by his young teammate, Josh Bryceland. His 16 years of World Cup racing have seen nearly all of his early peers go into retirement while he has retained an almost ageless grace and competitiveness. This, in a sport that has evolved so dramatically as to be unrecognizable when compared to its roots\\u2014the only common aspect held from past until present being that races are individual timed runs held on a downhill slope. In an impressive career arc, so often abruptly punctuated with other riders by injuries or burnout, he has won more World Cup races (17) than any other downhill racer in history. He has won the World Cup overall three times, and netted a phenomenal 50 career World Cup podiums. Along the way, he has carved out a reputation as a journeyman powerhouse, able to finesse the skill courses, but also capable of throwing down horsepower on the pedaling tracks. But until this September, he\\u2019d never won that single-day crapshoot, that amalgam of skill and strength and timing and luck known otherwise as the UCI Downhill World Championships.&lt;\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;In spite of his win record, regardless of his other accomplishments, in terms of the World Championships, fate has never been kind to Peat. &lt;\\/strong&gt;Bouncing back from a disastrous 1999 season that included a broken ankle and a broken arm, he suffered a heartbreaking 0.57-second loss to Myles Rockwell in 2000 that began a back-to-back-to-back string of second-place finishes. But perhaps the most bitter race of all came at the 2004 Worlds in Les Gets, France.&lt;\\/p&gt;\\n&lt;p&gt;\\u201cI came back from a plated collar bone just before the race and couldn\\u2019t believe I could even ride down the hill, never mind pin it,\\u201d Peat recalls. \\u201cEverything was going well all week and I was more up for it than I had been for any other race, maybe too up for it. I wanted to crush the other guys&amp;#8230;. My run was going perfectly until the last real corner of the track\\u2014I was last man down the hill and two seconds up on Fabien [Barel], who was in the hot seat. Had I known that, would I have slowed down and milked it home? No, I kept \\u2019er lit, and crashed on a corner I\\u2019d been nailing all week. I got up and crossed the line to see Fabien celebrating. That was the first time I went and hid in my van and cried&amp;#8230;.\\u201d&lt;\\/p&gt;\\n&lt;figure id=\\\"attachment_2906\\\" style=\\\"width: 511px\\\" class=\\\"wp-caption aligncenter\\\"&gt;&lt;img class=\\\"size-full wp-image-2906\\\" title=\\\"steve-peat-canberra-victor-lucas\\\" src=\\\"http:\\/\\/www.bikemag.com\\/files\\/2009\\/12\\/steve-peat-canberra-victor-lucas.jpg\\\" alt=\\\"Peat stormed through Canberra's most technical section, but his strength and power secured the win. Photo: Victor Lucas\\\" width=\\\"511\\\" height=\\\"362\\\" srcset=\\\"http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/steve-peat-canberra-victor-lucas.jpg 588w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/steve-peat-canberra-victor-lucas-127x90.jpg 127w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/steve-peat-canberra-victor-lucas-100x71.jpg 100w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/steve-peat-canberra-victor-lucas-200x142.jpg 200w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/steve-peat-canberra-victor-lucas-160x113.jpg 160w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/steve-peat-canberra-victor-lucas-320x227.jpg 320w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/steve-peat-canberra-victor-lucas-480x340.jpg 480w\\\" sizes=\\\"(max-width: 511px) 100vw, 511px\\\" \\/&gt;&lt;figcaption class=\\\"wp-caption-text\\\"&gt;Peat stormed through Canberra&amp;#39;s most technical section, but his strength and power secured the win. Photo: Victor Lucas&lt;\\/figcaption&gt;&lt;\\/figure&gt;\\n&lt;p&gt;At the 2008 World Championships in Val di Sole, Italy, it looked as if Peat\\u2019s World Championship curse might finally reverse its cosmic flow. This time, it was Australian rival Sam Hill who went down in the final corner. Interviewed right before the awards ceremony, always the diplomat, Peat recounted the event with a calmness that bordered on detachment: \\u201cWhen I first crossed the line, I didn\\u2019t think I was going to win, and then obviously it got down to Sam, and he was up by so much, I knew I was going to get beat. But then he crashed in the last corner and gave me some luck&amp;#8230;and I just thought, \\u2018finally, maybe I\\u2019m gonna get some luck at this race!\\u2019\\u201d Fate had other plans, however. \\u201cGee [Atherton] was the last man down, and he had a stormer, and uh, I got beaten. I\\u2019m stoked to be on the podium with Gee. I\\u2019m stoked that Gee won, as another Brit, but it\\u2019s the wrong way \\u2019round for me. I\\u2019m gutted, but that\\u2019s racing.\\u201d&lt;\\/p&gt;\\n&lt;p&gt;A long, lucrative career as an enduringly popular athlete\\u2014shouldn\\u2019t that be enough? By dint of his personality alone, Peat is a sponsor\\u2019s dream. He\\u2019s unpretentious, friendly, hardworking, accessible and an absolute giant on the landscape of downhilling, as well as a household name in his home country. Mike Rose, editor of the gravity-centric U.K. magazine Dirt, defines Peat as \\u201cjust a solid, down-to-earth guy.\\u201d&lt;\\/p&gt;\\n&lt;p&gt;\\u201cHe knows he has the talent, but he\\u2019s always been grounded,\\u201d Rose says. \\u201cI think that has a lot to do with his upbringing&amp;#8230;normal. He has the touch of the common man, and he can get on with anyone\\u2014he\\u2019ll talk to everyone, and always has the time. I honestly believe that downhill here in the U.K., in fact mountain biking in general, would be completely different without Steve Peat. There is no way that we would be where we are today\\u2014he is that important. He has helped and influenced generations of riders. He is an inspiration to anyone who races downhill.\\u201d&lt;\\/p&gt;\\n&lt;p&gt;Peat\\u2019s down-home accessibility, combined with his prodigious talent, has elevated him into the rarified atmosphere of mountain bike superstardom, with all the spoils that entails. He is one of the most highly compensated mountain bikers in the world. He has a very nice house, a loving wife and two healthy sons, Jake and George. And he is the winning-est World Cup downhill racer, ever. But still, there are those rainbow stripes that only one person gets to wear for a whole year after winning them&amp;#8230;.&lt;\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;This is where we get into the murky world of what drives us.&lt;\\/strong&gt; For some people, a single goal can burn their vision, consume them entirely, and the pursuit of that goal is etched clearly on their faces. With Steve Peat, plumbing those depths is not easy. He is so experienced at dealing with the media that it is tough to draw out any of the teeth and bile that we automatically assume to be at the core of every driven athlete. In almost every sport, when it comes to great champions who stay at the top of their game for a long time, that stratosphere is frequently occupied by mammoth egos: Eddy Merckx, John McEnroe, Bernard Hinault, Michael Schumacher, Kobe Bryant, Lance Armstrong&amp;#8230;. The assumed paradigm drawn from this could read as follows: If you want to win, and want to stay at the top, you\\u2019d better be prepared to eat the souls of your rivals.&lt;\\/p&gt;\\n&lt;p&gt;Peat affords this argument no traction. Born in 1974 and raised in Chapeltown, Sheffield, 2 miles from where he now lives, Steve (youngest of three brothers) got his first bike at age two. His dad was a service engineer and motorcycle trials rider, and that first bike was a hand-me-down from his older brothers.&lt;\\/p&gt;\\n&lt;p&gt;\\u201cWe used to build jumps and they would send me off first to check them out,\\u201d Peat recalls. \\u201cGot myself nicknamed \\u2018the Kamikaze Kid\\u2019 because of that.\\u201d&lt;\\/p&gt;\\n&lt;p&gt;At age 16, he got into cross-country riding with a local club, which led to a sponsorship with Langsett cycles in Sheffield. Racing both XC and DHDH, his gravity skills brought him to the attention of Kona U.K., which led to him winning the 1993 U.K. DHDH series aboard a fully rigid titanium bike. From there, faced with the choice of taking to the trades and becoming a plumber, or rolling the dice and trying to make a living as a downhill racer, he gambled on the latter. No childhood trauma. No deep, dark secret pushing him forward. The most scarring character builders would include such horrors as having to share a bedroom with one elder brother, and being used as a guinea pig by both. Not exactly exceptional circumstances.&lt;\\/p&gt;\\n&lt;p&gt;Throughout his career\\u2014even in his younger days, which fell smack-dab in the middle of the mid-1990s throes of mountain biking\\u2019s brief flirtation with massive salaries, big-rig race support and purported media glamour\\u2014while in no uncertain terms casting his lot in with the rowdy kids, he has always maintained a gentlemanly equanimity. There is none of the tightly wound hyperkinetic tension of Cedric Gracia, nor the curled-lip \\u201cfuck you\\u201d energy of Shaun Palmer, and not a trace of the loose-cannon lack of discipline or focus that has caused more than a few talented downhill racers to disintegrate in their 5.10s. He credits much of his demeanor to his upbringing. \\u201cMy parents are the ones to thank,\\u201d he says. \\u201cThey made me this way.\\u201d&lt;\\/p&gt;\\n&lt;figure id=\\\"attachment_2908\\\" style=\\\"width: 519px\\\" class=\\\"wp-caption aligncenter\\\"&gt;&lt;img class=\\\"size-full wp-image-2908\\\" title=\\\"peaty-sven-martin\\\" src=\\\"http:\\/\\/www.bikemag.com\\/files\\/2009\\/12\\/peaty-sven-martin.jpg\\\" alt=\\\"Peaty says he will return next year to defend his rainbow stripes. Photo: Sven Martin\\\" width=\\\"519\\\" height=\\\"346\\\" srcset=\\\"http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/peaty-sven-martin.jpg 588w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/peaty-sven-martin-190x126.jpg 190w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/peaty-sven-martin-135x90.jpg 135w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/peaty-sven-martin-100x67.jpg 100w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/peaty-sven-martin-200x133.jpg 200w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/peaty-sven-martin-150x100.jpg 150w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/peaty-sven-martin-160x107.jpg 160w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/peaty-sven-martin-320x213.jpg 320w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/peaty-sven-martin-480x320.jpg 480w\\\" sizes=\\\"(max-width: 519px) 100vw, 519px\\\" \\/&gt;&lt;figcaption class=\\\"wp-caption-text\\\"&gt;Peaty says he will return next year to defend his rainbow stripes. Photo: Sven Martin&lt;\\/figcaption&gt;&lt;\\/figure&gt;\\n&lt;p&gt;He also deflects his success back onto mountain biking itself with a slippery deference. \\u201cMountain biking, more specifically downhill racing, molded me into who I am today,\\u201d he says. \\u201cI didn\\u2019t have much before I started racing, and I didn\\u2019t have any goals in racing. I just took every day as it was, race after race, enjoying myself. That\\u2019s why I think bikes have molded me. I was totally happy to sit back and let bikes do this to me.\\u201d&lt;\\/p&gt;\\n&lt;p&gt;When pressed more on the nature of the competitive beast, when nosy journalists come scratching at the surface for a glimpse of the monster beneath, trying to unearth some secret to his longevity and his success, the cryptic neo-Zen ratchets up a level: \\u201cI\\u2019ve been trying to come up with some reason other than \\u2018I love to ride my bike\\u2019 and I think I\\u2019ve got it,\\u201d he says. \\u201cI love to race my bike as well. I love everything about it. I love to hear the start beeps, figure the track out in practice, set the bike up to feel best on different tracks, cross the finish line, hear the crowds, sign the autographs, stand on the podium, drink the champagne. For me, it\\u2019s all part of my life.\\u201d&lt;\\/p&gt;\\n&lt;p&gt;Asked point blank to define the keys to his success, and the Zen approach turns toward a level of simplicity that alludes to either true mastery or a very strong wall of bullshit. \\u201cDownhill is a hard game, and you have to be mentally stable,\\u201d Peat explains. \\u201cOnce you have figured that out, you can then do the things that are needed to keep you at the top. Strict training schedules, the best bikes, gifted talent followed by hard tuning of that talent, the ability to not take yourself or the environment too seriously until it\\u2019s needed and keeping good people around you. Those are all key points in having a long and successful career. To sustain that is another beast, almost impossible to answer, but here goes&amp;#8230;Enjoy and have fun. That\\u2019s all I\\u2019ve done and it seems to have worked out quite well.\\u201d&lt;\\/p&gt;\\n&lt;p&gt;No surprise revelations there, but the practice has served Peat quite well indeed. Except for those rainbow stripes.&lt;\\/p&gt;\\n&lt;figure id=\\\"attachment_2909\\\" style=\\\"width: 350px\\\" class=\\\"wp-caption alignright\\\"&gt;&lt;img class=\\\"size-full wp-image-2909\\\" title=\\\"steve-peat-portrait\\\" src=\\\"http:\\/\\/www.bikemag.com\\/files\\/2009\\/12\\/steve-peat-portrait.jpg\\\" alt=\\\"steve-peat-portrait\\\" width=\\\"350\\\" height=\\\"350\\\" srcset=\\\"http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/steve-peat-portrait.jpg 350w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/steve-peat-portrait-90x90.jpg 90w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/steve-peat-portrait-300x300.jpg 300w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/steve-peat-portrait-200x200.jpg 200w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/steve-peat-portrait-150x150.jpg 150w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/steve-peat-portrait-113x113.jpg 113w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/steve-peat-portrait-260x260.jpg 260w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/steve-peat-portrait-100x100.jpg 100w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/steve-peat-portrait-50x50.jpg 50w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/steve-peat-portrait-180x180.jpg 180w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/steve-peat-portrait-160x160.jpg 160w, http:\\/\\/www.bikemag.com\\/wp-content\\/uploads\\/2009\\/12\\/steve-peat-portrait-320x320.jpg 320w\\\" sizes=\\\"(max-width: 350px) 100vw, 350px\\\" \\/&gt;&lt;figcaption class=\\\"wp-caption-text\\\"&gt;Portrait: Victor Lucas&lt;\\/figcaption&gt;&lt;\\/figure&gt;\\n&lt;p&gt;&lt;strong&gt;By the time Peat arrivived in Canberra, he hadn\\u2019t exactly given up his hopes of snagging that elusive gold medal, but he had developed a sort of fatalism. &lt;\\/strong&gt;\\u201cThis year in Canberra was different for me,\\u201d he relates. \\u201cI came in feeling like I would never win Worlds. Other things seemed more relative, and the race wasn\\u2019t the only reason I was there.\\u201d&lt;\\/p&gt;\\n&lt;p&gt;The course at Stromlo Park was a short little mindfuck. Initially criticized for being too flat and not technically demanding enough for the World Championships, it began to show some teeth during the week leading up to the final event. Many riders opted to ride lighter, shorter-travel bikes in an effort to milk speed out of the pedal-heavy bottom section, sacrificing smoothness\\u2014and possibly time\\u2014on the rocky and increasingly blown-out upper reaches of the course. With times running in the mid-two-minute zone during practice, it became evident that regardless of personal sentiment, this was going to be a tough track to win on, and there wasn\\u2019t going to be room for any mistakes. That rule\\u2014no mistakes\\u2014is one to live by in a sport where victory margins are usually measured in single-second increments. In Canberra, it was radically amplified.&lt;\\/p&gt;\\n&lt;p&gt;And on that course, 16 years after he became a pro downhill racer, Steve Peat delivered a surgically clean run. His entire campaign for the World Championships was defined in the two minutes, thirty seconds and thirty three hundredths of a second that transpired between the start gate and finish line. Squeaking out a razor-close five one-hundredths of a second margin over his friend and teammate, South Africa\\u2019s Greg Minnaar, Peat found himself atop the podium of the World Championships for the first time, finally having a gold medal strung on a rainbow-hued ribbon draped over his head. He won the race riding his usual downhill bike, without opting for any light bike or tight clothing. And in what turned out to be some of the tightest racing of the last two seasons, with all the elite riders in attendance and healthy, he won the race straight up. There were no crash gifts, no equipment failures, no excuses from the beaten.&lt;\\/p&gt;\\n&lt;p&gt;At this level of competition, nobody wants to come second. Winning is the goal. Second place is the first loser. Perhaps the greatest accolades Peat can claim from this victory\\u2014and probably the truest measure of the huge respect that he has earned by just being himself\\u2014come from those he beat. Minnaar, a former World Champion himself, was gracious in defeat. \\u201cI knew Steve was going to push it,\\u201d he said. \\u201cThe old bugger does deserve it, so I\\u2019m not disappointed that I didn\\u2019t win, although winning would be nice.\\u201d&lt;\\/p&gt;\\n&lt;p&gt;Third step on the podium (and still only .69 of a second off the win) belonged to Australian Mick Hannah, enjoying a career renaissance after a year away from the circuit. His post-award comments best summed up the feeling among both racers and fans. \\u201cSteve just rode really well, and he deserves it,\\u201d Hannah said. \\u201cHe\\u2019s been robbed so many times. I have to say I had a really good race, and it sounds like Greg had a really good race, and Steve deserved it. It would be unfortunate for Steve to win it in lesser circumstances, but everybody had a good race, and he beat them.\\u201d&lt;\\/p&gt;\\n&lt;p&gt;The two preceding quotes came from a video recap of the World Championships. Just before the video fades to black at the end, the viewer is treated to a smiling man holding forth. The smile is one of great satisfaction, as if the man wearing it is struggling to contain it from exploding into a face-splitting grin. He says, \\u201cMy name is Steve Peat. Some people call me Peaty. But from now on I\\u2019d like to be called World Champion.\\u201d&lt;\\/p&gt;\\n&lt;div style=\\\"clear:both;\\\"&gt;\\n&lt;p&gt;&lt;img style=\\\"padding:5px;\\\" title=\\\"December 2009 cover\\\" src=\\\"http:\\/\\/www.bikemag.com\\/files\\/2009\\/12\\/december-on-sale.jpg\\\" alt=\\\"December 2009 cover\\\" width=\\\"153\\\" height=\\\"200\\\" align=\\\"left\\\" \\/&gt; This content was originally published in Bike&amp;#8217;s December 2009 issue.&lt;\\/p&gt;\\n&lt;p&gt;&lt;a href=\\\"http:\\/\\/www.bikemag.com\\/news\\/bike-magazine-december-2009-issue-on-sale-now\\/\\\" target=\\\"_blank\\\"&gt;&lt;strong&gt;See More from the December 2009 Issue&lt;\\/strong&gt;&lt;\\/a&gt;&lt;\\/p&gt;\\n&lt;p&gt;&lt;a href=\\\"https:\\/\\/www.circsource.com\\/store\\/Subscribe.html?magazineId=119&amp;amp;sourceCode=I5GBCT\\\" target=\\\"_blank\\\"&gt;&lt;img style=\\\"border: medium none; padding: 0;\\\" src=\\\"http:\\/\\/renew.sourceinterlinkmedia.com\\/facebook\\/printsub_btn.png\\\" alt=\\\"Subscribe to Bike magazine\\\" width=\\\"180\\\" height=\\\"34\\\" \\/&gt;&lt;\\/a&gt;&lt;\\/p&gt;\\n&lt;p&gt;&lt;a href=\\\"http:\\/\\/www.zinio.com\\/browse\\/publications\\/index.jsp?offercode=PH01&amp;amp;productId=307332098&amp;amp;rf=osc288&amp;amp;pss=1&amp;amp;bd=1\\\" target=\\\"_blank\\\"&gt;&lt;img style=\\\"border: medium none; padding: 0;\\\" src=\\\"http:\\/\\/renew.sourceinterlinkmedia.com\\/facebook\\/digsub_btn.png\\\" alt=\\\"Subscribe to Bike Magazine's Digital Version\\\" width=\\\"180\\\" height=\\\"34\\\" \\/&gt;&lt;\\/a&gt;&lt;\\/div&gt;\\n\""^^<http://www.w3.org/2001/XMLSchema#string>
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