<http://schema.org/name>
"\u041A\u041E\u041C\u041D\u0410\u0422\u041D\u042B\u0415 \u0420\u0410\u0421\u0422\u0415\u041D\u0418\u042F"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.amazonkadv.com/t19p700-topic>