<http://schema.org/name>
"\u0411\u044A\u043B\u0433\u0430\u0440\u0441\u043A\u0438\u044F\u0442 \u0414\u043E\u0442\u0430 \u0424\u043E\u0440\u0443\u043C"^^<http://www.w3.org/2001/XMLSchema#string>
<http://dota-bg.4rumer.net/t1050p15-topic>