<http://schema.org/headline>
"Rose gold iPhone 6s models said to represent as much as 40% of preorders"^^<http://www.w3.org/2001/XMLSchema#string>
<http://appleinsider.com/articles/15/09/24/rose-gold-iphone-6s-models-said-to-represent-as-much-as-40-of-preorders>