<http://schema.org/description>
"As they consider their end of days, many people opt to prearrange their funeral services, both to save money and save their bereaved loved ones the distress of managing what can be an expensive"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2008/01/31/dying-to-get-ripped-off/1103054/?gen=1>