<http://schema.org/description>
"About two months BIG news hit our small SEM world. At SES NY 2010 Google announced the roll out of Search Funnels for AdWords advertisers. Finally! More insight into assisting keywords and conversion path analysis. Hip Hip Hoorah! Not just the last keyword that was..."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.pointit.com/blog/search-funnels/>