<http://schema.org/name>
"\u0643\u064A\u0643\u0640\u0640\u0640\u0640\u0640\u0629 \u0627\u0644\u0646\u0648\u062A\u064A\u0640\u0644\u0627 \u0627\u0644\u0644\u0630\u064A\u0630"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t26268-topic>