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"Express your opinion by tagging outdoor ads with a sticker.  Ad Tagging is a rising guerrilla action where organized individuals are raising consumer awareness about ad quality by vandalizing ads with rating stickers.   Adverblog tells us, &amp;quot;In Berlin and Seoul guerrilla &amp;quot;soldiers&amp;quot; have been tagging outdoor ads with personal evaluations delivering messages such as &amp;quot;this ad makes me sick&amp;quot;, &amp;quot;I like this ad&amp;quot;, &amp;quot;I find this campaign boring&amp;quot;. &amp;lt;b&amp;gt;Implications&amp;lt;/b&amp;gt; - Ad tagging is an ingenious concept that allows consumers to reclaim part of the urban environment and express themselves. Engagement makes consumers feel like they are having a conversation with a brand as opposed to being spoken at/sold things. Companies should consider how they can leverage the concept of real-world interaction with their ads."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/ad-tagging-express-your-opinion-with-a-sticker>