<http://schema.org/name>
"\u0623\u0636\u062D\u0643 \u0645\u0646 \u0642\u0644\u0628\u0643 \u0639\u0644\u0649 \u0627\u0644\u063A\u0644\u0627\u0633\u0629"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mesr.mam9.com/t13344-topic>