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"The Temptations Irresistible Lingerie campaign centers around the idea of being a strong woman. Instead of deferring to other people, especially men, or putting things off, this ad campaign encourages an assertive attitude that not only gets the job done, but ensures a woman&amp;#039;s happiness. At the end of the day, however, it shows that only independent women are able to handle their lingerie selection. Conceived and executed by South Africa-based ad agency The Jupiter Drawing Room, the Temptations Irresistible Lingerie campaign features bold typographical statements such as &amp;quot;I&amp;#039;m not big on commitment,&amp;quot; with the &amp;#039;not&amp;#039; strategically covered by some underwear. Illustrated by Wayne Troskie, the ads are playful and direct while carrying some very important messages to the fairer sex."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/temptations-irresistible-lingerie-campaign>