<http://schema.org/target>
"http://www.rossvalleyplayers.com/?s={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.rossvalleyplayers.com/?option=com_phocagallery&view=detail&catid=2%3Apremiere&id=355%3Arvppremieremcgrathholmesseverdia&tmpl=component&Itemid=299>