<http://schema.org/name>
"\u5B66\u4F1A\u30FB\u8AD6\u6587\u767A\u8868\u306E\u305F\u3081\u306E\u7D71\u8A08\u5B66 \u7D71\u8A08\u30D1\u30C3\u30B1\u30FC\u30B8\u3092\u8AA4\u7528\u3057\u306A\u3044\u305F\u3081\u306B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_01700192.html>