<http://schema.org/description>
"General Mills and Kellogg\u00A0 are two of the largest food product manufacturers in the world. Each company has reported earnings over the last 6 weeks, with one missing estimates and the other"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2013/12/21/general-mills-or-kelloggs-who-had-the-better-quart/20793422/>