<http://schema.org/headline>
"J.C. Penney Sept. Same-Store Sales Drop YOY, Improve Sequentially"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2013/10/08/jc-penney-sept-same-store-sales-drop-yoy-improve-s/20740435/>