<http://schema.org/description>
"For those who can\u2019t make it to the beach and for those who like to win prizes\r\n\r\n&lt;em&gt;&lt;strong&gt;So\u2026pretty much everyone&lt;/strong&gt;&lt;/em&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.surfingmagazine.com/news/2012-nssa-nationals-webcast-and-brackets/>