<http://schema.org/headline>
"Someone Made a Birthday Cake Out of 7,000 Matches and \u2014 OMG WATCH OUT\n"^^<http://www.w3.org/2001/XMLSchema#string>
<https://mic.com/articles/139403/someone-made-a-birthday-cake-out-of-7-000-matches-and-omg-watch-out>