<http://schema.org/articleBody>
"In collaboration with French Designer Clement Eloy, Pen manufacturer BIC is introducing a candy pen cap. Based on their research they found that consumers tend to chew their pen caps, so why not make the habit more fun?  Yum Sugar notes, &amp;quot;The name [Suck my Bic] is a tad bit risque, but what else would you call a pen that has a flavored candy pen cap?&amp;quot; &amp;lt;b&amp;gt;Implications&amp;lt;/b&amp;gt; - Product designers are continually looking to reinvent products based on consumer tastes; this pen with an edible top takes that practice quite literally. By transforming a pen cap -- an item that&amp;#039;s frequently lost, discarded or chewed -- into a sweet treat, BIC is sure to appeal to a new market."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/suck-my-bic-candy-pen-caps>