<http://schema.org/url>
<http://mashable.com/media/ZgkyMDEzLzAzLzA0LzUwL1BvbGFyQmVhckN1LmE2MTgyLmpwZwpwCXRodW1iCTEyMDB4NjI3Iw/725699e4/a6d/PolarBearCub.jpg>
<http://mashable.com/2013/03/04/polar-bear-cub-video/>