<http://schema.org/StartDate>
"2011-12-14T02:00:00Z"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.maxpreps.com/games/basketball-winter-11-12/santa-rosa-vs-vintage/12-13-2011-_tWsPpNVOUOhqp7dgCFEuA.htm>