<http://schema.org/name>
"\u7159\u3068\u30B5\u30AF\u30E9\u30F3\u30DC \uFF08\u5149\u6587\u793E\u6587\u5EAB\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26143673.html>