<http://schema.org/description>
"Feel lost when you hear CPC Google AdWords? How about CPM bidding? Or Max. CPC? If you\u2019re new to Google AdWords, or if you\u2019re a busy person taking care of tons of other aspects of your small business,..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://blog.wishpond.com/post/78758375513/how-do-i-optimize-budgeting-and-bidding-in-google>