<http://schema.org/description>
"Buyers&amp;#39; reasons for selecting a car vary so much by country, age and gender that car makers must carefully tailor their messages to avoid wasting money, Automotive News Europe said."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-auto.com/news/car-makers-must-tailor-messages-carefully-to-european-buyers_id80868.aspx>