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"[#image: /photos/57d8c25b50778cef321a5c2f]||||||\\n\\nWe may love Pantene for their sweet-smelling shampoos and conditioners, but now we're also in love with the haircare brand because of their latest campaign, #ShineStrong. They just released their latest #ShineStrong video, called \u201CNot Sorry,\u201D which highlights how often women say \u201Csorry\u201D when there\u2019s nothing to apologize for\u2014 and then flips it by showing those same women in those same situation *without* saying sorry.\\n\\nThe idea behind it, though, is to have women stop over-apologizing for everything. Pantene wants to help us ladies overcome bias, specifically by inspiring us and enabling us, to well, be strong and shine. (Just like the hair in those Pantene commercials ALWAYS is.)\\n\\nAnd to coincide with the ad's release is the launch of the of the [Pantene Shine Strong Fund](http://www.businesswire.com/news/home/20140618005419/en/Pantene-It%E2%80%99s-Time-Re-Think-%E2%80%9CSorry%E2%80%9D#.U6Gbp_ldV8E), a collaboration with the American Association of University Women (AAUW), which will aim \u201Cto educate and enable women to overcome bias and/or societal expectations so they reach their full potential, as well as celebrate the many strong women in the world who exemplify the essence of Shine Strong.\u201D\\n\\nBecause you know what, guys? Strong IS the new beautiful. Tell @Pantene how you #ShineStrong after watching the 60-second video below\u2014we promise you won't be sorry. Sorry.\\n\\n[#video: http://www.youtube.com/embed/rzL-vdQ3ObA](600x350)||||||\\n\\n__RELATED:__\\n\\n- [First Woman Senator in West Virginia to Be Elected This November](http://www.self.com/flash/self-news/2014/05/self-news-woman-to-be-elected-senator-in-west-virginia/)\\n- [Was New York Times Editor Jill Abramson Fired for Being Too \\\"Pushy\\\"?](http://www.self.com/flash/work-and-life/2014/05/work-life-jill-abramson-fired-being-bossy/)\\n\\nImage Credit: *via YouTube/Courtesy of Pantene*"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.self.com/story/panete-shine-strong-not-sorry-video>