<http://schema.org/name>
"\u0413\u043E\u043D\u0435\u043D\u0438\u044F \u043D\u0430 \u0445\u0440\u0438\u0441\u0442\u0438\u0430\u043D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.predanieneo.com/t16-topic>