<http://schema.org/name>
"\u0414\u0435\u043D\u0435\u0436\u043D\u0430\u044F \u0441\u043A\u0430\u0442\u0435\u0440\u0442\u044C "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.magigheskikrug.com/t30783-topic>