<http://schema.org/headline>
"Try this &amp;#039;cocktail&amp;#039; for the shiniest hair of your life"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2014/05/15/try-this-cocktail-for-the-shiniest-hair-of-your-life/20885937/?swp=1>