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"   Japanese clothing shop GU, a chain store in Tokyo run by the same company as Uniqlo, has introduced a new policy that allows customers to test drive clothes before making a purchase. It&amp;#039;s an awesome idea and we are jealous. The new service, called &amp;#039;GU fitting&amp;#039; allows customers to choose three items of clothing. They can then put on the clothes and leave the store without paying, to see how the clothes fit, how they look in outside lighting, or just to stroll around in a new outfit. Customers have to return to the shop at some point during that same day, so they can&amp;#039;t just run around for a month trying out options, and can then decide whether or not to buy the pieces. So cool. There are some restrictions, because the shop is not run by insane people. The service is limited to three items per shopper, and only thirty people per day. While you don&amp;#039;t have to leave any ID to use the service, you do have to provide staff with your name and phone number, so if you try and steal anything you&amp;#039;ll probably get loads of calls politely asking you to come back.  This is SO AWESOME. Never again will someone buy a skirt, only to find that it rides up and exposes 50% of their bum whenever they walk more than six steps. No more horrible realisation that orange really, really washes you out. You could see if your dress gets any compliments before you buy it. You could be really sneaky and wear the outfit to a posh event (it would have to be before closing hours, though), then just return it afterwards. The possibilities are endless.  &amp;#039;GU fitting&amp;#039; does have risks, obviously, but the company say they want to put their faith in shoppers and trust that they&amp;#039;ll bring back any items they try out. Considering the clothing offered at GU is pretty cheap (the most expensive item costs around \u00A320, apparently), the shop won&amp;#039;t lose out too much if customers take advantage and run off with a new dress, never to be seen again.  Unfortunately, for now it&amp;#039;s just in Tokyo. The good news however, is that the company are currently waiting to see how this service takes, and are then considering expanding it to their other stores. Yay.  Image from Confessions of a Shopaholic RELATED: 9 LCM LOOKS WE HOPE NEVER, EVER MAKE IT OFF THE CATWALK 10 SPRING DRESSES \u00A330 AND UNDER THE MOST BONKERS AND BEAUTIFUL ASCOT HATS "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cosmopolitan.co.uk/fashion/news/a27427/japanese-shop-test-drive-clothes/>