<http://schema.org/description>
"The founder of this organization was one of the first to challenge the United States&amp;#039; reliance on oil. How does he think being environmentally conscious can also help a company&amp;#039;s bottom line?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://science.howstuffworks.com/environmental/green-science/rocky-mountain-institute1.htm>