<http://schema.org/target>
"android-app://com.guardian/https/www.theguardian.com/childrens-books-site/2014/dec/17/meet-the-childrens-books-site-members-8-12-years-a-b"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.theguardian.com/childrens-books-site/2014/dec/17/meet-the-childrens-books-site-members-8-12-years-a-b>