<http://schema.org/name>
"Know something we don\u2019t?The end of the world is nigh, says Bob Geldof"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.oom2.com/t15374-know-something-we-dontthe-end-of-the-world-is-nigh-says-bob-geldof>