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"   The King is dead. Long live the new, healthy Burger King image. Yes, the creepy king with a frozen smile and a penchant for appearing in people&amp;#039;s bedrooms or windows has been dethroned. In his place, Burger King is planning to launch a new ad campaign featuring their healthy food options. More from Delish: Top Chefs&amp;#039; Favorite Fast Foods In an effort to compete with its fast food brethren, Burger King is kicking its mascot to the curb and featuring food in its ads instead. According to USA Today, Burger King will be launching its new nationwide food-centric ad campaign featuring the limited-time guacamole-topped California Whopper today. Though many other fast food chains have beat Burger King to the health food punch, industry experts believe it&amp;#039;s better late than never. &amp;quot;Fresh is it,&amp;quot; Ron Paul, president of Technomic, a consulting firm, told USA Today. Paul refers to the phenomena as the &amp;quot;Whole Foods effect.&amp;quot; From McDonald&amp;#039;s to Subway to 7-Eleven, eateries of all sorts are touting their food as fresh. Burger King, which has recently come under new ownership, is the latest to jump on this bandwagon, and the King is the latest casualty. More from Delish: Fast Food Restaurant Histories So what should we expect from these new Burger King ads? Close up shots of fresh (there&amp;#039;s that word again) ingredients such as avocados, tomatoes, lettuce, and beef will be the focus of the commercials - a far cry from the surreal shots featuring the King greeting early risers with breakfast in bed or placing wraps in unsuspecting peoples&amp;#039; pockets. More from Delish: Make Your Own Fast Food What do you think? Will you miss the King and his plastic charm? Or will Burger King&amp;#039;s fresh new face be a welcome change? "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.delish.com/food/news/a38669/burger-king-replaces-the-king-with-fresh-ad-campaign/>