<http://schema.org/keywords>
"Creative people"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hindustantimes.com/health-and-fitness/uh-oh-study-warns-creative-people-more-likely-to-be-dishonest/story-obkC6g6lmGaSpLpF2qmB4J.html>