<http://schema.org/name>
"\u0410\u041F\u041E\u0421\u0422\u0410\u0421\u0418\u042F \u0441\u0435\u0433\u043E\u0434\u043D\u044F"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.predanieneo.com/t8504-topic>