<http://schema.org/name>
"\u041F\u0440\u0438\u0432\u043E\u0440\u043E\u0442 \u0447\u0435\u0440\u0435\u0437 \u0447\u0435\u0440\u0442\u0435\u0439(\u041D\u0411\u0414)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.makhashanah.com/t209p50-topic>