<http://schema.org/name>
"\u0627\u064A\u0631\u0627\u0646 \u0639\u0628\u0627\u0633\u200C\u0632\u0627\u062F\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ketabcity.com/bookview.aspx?bookid=1702279>