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"To launch Kate Spade&amp;rsquo;s new swimwear collaboration with Malia Mills, they casted social butterfly Hailey Gates as the star of a mini choose-your-own-adventure campaign, &amp;#039;Swan Dive or Cannonball.&amp;#039;   Once users begin, they are confronted with the choice of listening to the ad with French Pop or Flamenco. The redhead leisurely sips on a beer shaped like an old medicine bottle with a familiar but non-labeled Red Stripe. In her Cockatoo Calendar Girl bikini, she then saunters towards a record player to change the music into something recalling the swinging sixties and gets groovy.   Next, the title becomes clear, and the viewer gets to choose if she&amp;rsquo;ll swan dive or cannonball. These choices are not life-changing, but reflect the girly and fun spirit Kate Spade embodies."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/kate-spade-hailey-gates-swimwear-swan-dive>