<http://schema.org/description>
"As consumers we're spoiled for choice when it comes to watching TV online -- from the sheer selection of what to watch, to the ways in which we can watch..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.co.uk/paul-davies1/personalised-advertising-_1_b_12010332.html>