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" Men have long tried, and failed, to attract women with their scents. (See: Steve Martin wearing the sweat of a professional athlete in The Lonely Guy.) What do women really want you to smell like? Esquire asked a few members of the fairer-smelling sex to give us the lowdown on men and cologne and to rate a handful of the season&amp;#039;s new scents. The results: While they agree you should wear cologne, that&amp;#039;s right about where the consensus ends. OUR PANEL Melanie Doutey: French actress who&amp;#039;ll reach our shores this month in the Claude Chabrol movie The Flower of Evil.  Kristin Chenoweth: Tony Award--winning actress who returns to Broadway this fall in Wicked.  Stephanie March: Best known for her role as frosty assistant district attorney Alexandra Cabot on Law &amp;amp;amp; Order: SVU.  Do you like a man to wear cologne? Stephanie: I do, but not too much. And there seems to be a little problem there, with too much.  Kristin: Sure I do. A masculine one. I like a guy to smell like a guy. Melanie: Yes, of course I do. Especially when in hot weather, because, well, you see what happens? How much is too much? M: Not really a problem for the men.  S: It should smell only to the person who kisses his neck. Women will smell nice for the world, but men should smell nice for the person who gets close.  K: If you see me waving my hand in front of my nose, that&amp;#039;s a good sign you&amp;#039;ve overdone it. What does it say when he wears too much? M: It means he is not washing himself very well, no?  S: Either he didn&amp;#039;t shower or he has no olfactory glands at all. Or he&amp;#039;s too young. The guys in high school used to bathe in Drakkar Noir. Stuff still reminds me of the backseat of a car. What kinds of cologne do you like? S: Straightforward with a clean finish. Nothing overly complicated. I don&amp;#039;t like fussy men.  K: No unisex. I don&amp;#039;t want a man to smell like me, and I don&amp;#039;t want to smell like him.  M: When I was younger, I liked men with the perfume strong. Big and strong, and the more I go now, I appreciate a softer perfume, you know? His personality must be stronger than his perfume. New Colognes, Considered 1) KENNETH COLE BLACK ($45 for 1.7 oz) S: Straightforward, crisp, woodsy, clean. Good scent for a guy who&amp;#039;s just out of college, starting his first job, and trying to blend in.  2) GUCCI POUR HOMME ($45 for 1.7 oz) M: Kind of serious. Good for an office worker.  S: Like piney root beer. For a tanned Euro type who&amp;#039;s interested in labels.  K: A little on the feminine side. But they make great shoes. 3) ARAMIS LIFE ($57 for 3.4 oz) S: Liked it. Pretty lush, with a sexy muskiness. Worn with a little sweat, it would be just right, I think.  K: Kind of familiar smelling, but a fresh, mild scent for the daytime.  M: Smelling a bit like a teacher of gym, you know, because they have always to prove that they are men. It says, &amp;quot;Roar, I am a man! And I&amp;#039;m gonna bring you in my room and . . .&amp;quot; like that, you know? 4) RALPH LAUREN PURPLE LABEL ($75 for 4.2 oz) K: Loved this one. It&amp;#039;s so classic that ten years from now I&amp;#039;d still like it. Perfect for guys who don&amp;#039;t know what they&amp;#039;re doing, because it&amp;#039;s really easy and safe.  M: I like it. Delicate and sensual. Perfect for a philosopher or writer. 5) CHRISTIAN DIOR HIGHER ENERGY ($52 for 3.4 oz) M: Good. Not too strong. Lets the body breathe. Lets the woman&amp;#039;s perfume be more of the focus, and this will play behind it nicely.  S: Nice, but a little flowery. The Rules Rule No. 146: There is no product that cannot be improved with the addition of Velcro. Rule No. 153: If you see a really nice car, then notice that it has handicapped plates, you&amp;#039;re not as jealous anymore. Rule No. 184: There is nothing a man can&amp;#039;t accomplish when equipped with the proper pair of work gloves. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/style/a242/esq1103-nov-fragrances/>