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"Every company needs to continue transforming itself for the future. To that end Panera Bread has announced its Panera Bread 2.0 initiative, but will it work?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.fool.com/investing/general/2014/04/20/why-panera-breads-200-million-bet-can-pay-off-for.aspx>