<http://schema.org/name>
"\u677E\u702C\u9752\u3005\u5168\u53E5\u96C6 \u5225\u5377 \u9752\u3005\u6B73\u6642\u8A18"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26180450.html>