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"After last week's furor over the 10:10 ad campaign, which had school  children being blown up and splattering their classmates with blood and viscera for  being insufficiently committed to reducing their carbon footprint, Adam  Baldwin (yes, that Adam Baldwin of Firefly/Chuck fame) unearths this advertisement from a  group rather ironically called ACT-Responsible: Incredibly, Baldwin points out that the website Treehugger, where this is included in a feature on \"Coolest Environmental Advertising,\" is owned by Discovery Communications, parent company of the Discovery Channel."^^<http://www.w3.org/2001/XMLSchema#string>
<http://archives.sfexaminer.com/sanfrancisco/why-do-environmentalists-keep-depicting-child-murder/Content?oid=2164363>