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"   Tonight Leah Totton and Luisa Zissman will go head-to-head in the boardroom to bargain for Lord Sugar&amp;#039;s big bucks. So far they&amp;#039;ve been constantly criticised for being too &amp;#039;girly&amp;#039; and &amp;#039;vain.&amp;#039; Some argue the fact that Luisa wants Sir Alan&amp;#039;s help for her cupcake business and Leah for her Botox business does not help their cause to be taken seriously. The media (and the women themselves) talking so incessantly about their appearances (including Luisa&amp;#039;s fake boobs) really doesn&amp;#039;t either \u2013 although is this really their fault or a symptom of a deeper rooted misogyny in media circles?  Well, I for one felt pretty let down when Luisa was recently asked if she called herself a feminist in an interview and replied; &amp;#039;No. I hate feminists&amp;#039; before backtracking to say &amp;quot;I do not hate feminists. What I hate are extremists. So I am very pro-women in business. I am a successful woman in business but I hate the fact that everyone focuses on that so much. I really don&amp;#039;t think gender should be an issue anywhere. If you are male or female, if you are capable and able that is all that should count.&amp;quot; If you are &amp;#039;pro women&amp;#039; why is being a feminist such a dirty claim? It&amp;#039;s disappointing that Luisa&amp;#039;s in a position to be a shining example of a modern day feminist - wearing what she wants and kicking Sir Alan&amp;#039;s butt in the process \u2013 but she&amp;#039;s not quite doing that. As a doctor by profession, Leah is a better example; she plans to take a further medical degree and medicalise the Botox sector where there&amp;#039;s currently very little regulation. Perhaps the problem is not these women at all though. Perhaps the problem is that we&amp;#039;re putting way too much expectation on them to be role models in the first place when, just like Rihanna said of herself recently, they don&amp;#039;t want to be.  After all, when two men are in the final we don&amp;#039;t quibble over their role model credentials. In my mind, it is pretty unsisterly in itself to pin women in the public eye up as role models and put that pressure on them. Men don&amp;#039;t have that same accountability. Millions of little boys look up to footballers, who don&amp;#039;t get blasted for being bad role models when they get hair plugs for vanity and sleep with prostitutes behind their wives backs. The point is, two sometimes irritating, vain people are in The Apprentice final. Male or female, there&amp;#039;s nothing new or groundbreaking there. Or sad really.  We all know the real woman to look up to in that boardroom is Karren Brady anyway. CELEBS TALK ABOUT RECLAIMING FEMINISM COSMO TALKS FEMINISM WITH ANNIE LENNOX "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cosmopolitan.co.uk/entertainment/a21303/is-the-apprentice-final-a-sad-night-for-women/>