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"After losing several high-profile deals in the wake of a scandal surrounding his robbery claim in Rio, Olympic swimmer Ryan Lochte signed an endorsement deal with the Carmel-based cough drop company, Pine Brothers.\n\nPine Brothers has been around for roughly 140 years, and it is headquartered near the barnyard in Carmel.\n\nThe company decided to base the ad campaign around \"forgiveness.\" The company said that just like their cough drops forgive people's throats, the public should forgive Lochte.\n\n\"Everyone makes mistakes and when you are sorry, and he really truly is, we've spoken with him, you should always forgive people. Don't take it with you,\" Pine Brothers Vice President Sarah Jones said.\n\nPine Brothers is run by the same people who created the product Airborne.\n\nLochte lost million-dollar sponsorship from companies including Speedo and Ralph Lauren after he exaggerated claims of being robbed at gunpoint with teammates while in Rio for the Olympics.\n\n\"I left details out and...that's why I'm in this mess because I left certain things out and I over-exaggerated some parts of the story,\" Lochte said.\n\nPine Brothers plans to have a series of print advertisements and a TV commercial, as well, coining the phrase: Pine Brothers Softish Throat Drops: Forgiving On Your Throat.\n\n\"They actually coat your throat with glycerin, so they are very forgiving. So if you take them, your throat will bounce back as far as moisture, and we feel like they are forgiving for your throat,\" Jones said.\n\nAlthough some have criticized the company for giving Lochte a second chance, they say it's the right thing to do, and they think his name will bring more attention to their brand.\n\n\"We are filming with him in LA in the next two weeks, location is to be determined. It's supposed to be amazing and really cool,\" Jones said.\n\nAs for Lochte, he is thankful for the deal.\n\n\"Thanks to all the folks at pine bros. for your confidence in me. I look forward to making you proud,\" he tweeted.\n\nPine Brothers would not release just how much money the deal is for.\n\nLochte is not in the clear yet in Brazil. Brazilian authorities have charged Lochte with filing a false police report. His lawyer says they have not yet seen the indictment but will cooperate.&amp;nbsp;\n\nIn the meantime, Lochte is staying busy. He announced he will be joining the cast of \"Dancing with the Stars.\""^^<http://www.w3.org/2001/XMLSchema#string>
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