<http://schema.org/name>
"\u53BB\u5E74\u30E2\u30CE\u6700\u65EC\u30A2\u30C3\u30D7\u30C7\u30FC\u30C8\u266A | \u30CF\u30A6\u30B3\u30EC"^^<http://www.w3.org/2001/XMLSchema#string>
<http://howcollect.jp/article/22027>