<http://schema.org/target>
"android-app://com.guardian/https/www.theguardian.com/small-business-network/2012/aug/30/open-thread-exporting-new-business"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.theguardian.com/small-business-network/2012/aug/30/open-thread-exporting-new-business>