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"Longer is beautiful in Bollywood these days, it seems! Westerners may lament about the inordinate length of Bollywood films as the reason for their not making it at the Oscars but the recent trend in Bollywood seems to be more and more towards long films. And with good reason. For, recent evidence suggests that it has been the longer films i.e, three hour or lengthier, that have turned out to be huge blockbusters at the box office. Infact, out of the three blockbusters coming from the stable of Bollywood in the last two months - Kunal Kohlis Fanaa, Neeraj Voras Phir Hera Pheri and Rakesh Roshans Krrish - two have been either three hours long or lengthier. While Fanaa, at 19 reels was a little longer than three hours, Krrish, at 18 reels, was nearly three hours long."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.filmibeat.com/bollywood/news/2006/longer-110806.html>