<http://schema.org/name>
"\u738B\u65CF\u306E\u5A18 \uFF08\u30CF\u30FC\u30EC\u30AF\u30A4\u30F3\u6587\u5EAB\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_03040816.html>