<http://schema.org/headline>
"Every Curb is a Shoreline: Responsible Yard and Garden Care to Protect Water Quality"^^<http://www.w3.org/2001/XMLSchema#string>
<http://extension.psu.edu/natural-resources/water/news/2012/every-curb-is-a-shoreline-responsible-yard-and-garden-care-to-protect-water-quality>