<http://schema.org/name>
"\u03A4\u03BF \u03BC\u03B1\u03B3\u03B1\u03B6\u03AF \u03C4\u03BF\u03C5 \u0396\u03CC\u03BD\u03BA\u03BF"^^<http://www.w3.org/2001/XMLSchema#string>
<http://potterland.forummotion.com/t416-topic>