<http://schema.org/target>
"https://www.uma.edu/?s={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.uma.edu/?option=com_gcalendar&view=event&eventID=rc31cmvnuoh9b967757t9cndk4_20121205T000000Z&gcid=2&Itemid=637>