<http://schema.org/name>
"\u0422\u0440\u0438\u043F\u043B\u0435\u0442 \u043D\u0430 \u043F\u0435\u0440\u0441\u043F\u0435\u043A\u0442\u0438\u0432\u0443 \u043E\u0442\u043D\u043E\u0448\u0435\u043D\u0438\u0439"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tarotspace.net/t10479-topic>