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"The most remarkable winner (bronze) which was not shown before here is the outdoor campaign from the Cancer Patients Aid Association, CPAA. It&amp;#039;s a anti-smoking message from India made by Everest Brand Solutions. It shows the ceiling with a image of a cemetery, placed in a smoking area. Very confrontational! &amp;lt;b&amp;gt;Implications&amp;lt;/b&amp;gt; - Marketers and ad agencies are continually using insightful visuals to convey a marketing message. This ad meant for public smoking areas places the viewer into a virtual coffin looking up at a funeral service; it&amp;#039;s meant to shock viewers and make them think more closely about their smoking habits. Companies can take advantage of this opportunity by embracing conflict and confrontation in their ad campaigns."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/visualize-your-grave-anti-smoking-ad>