<http://schema.org/name>
"\u064A\u0627\u062A\u0644\u062D\u0642 \u064A\u0627 \u0645\u0627\u062A\u0644\u062D\u0642\u0634"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t34610-topic>