<http://schema.org/name>
"\u0426\u0432\u0435\u0442\u043E\u0447\u043D\u0430\u044F \u0441\u0442\u0440\u0430\u043D\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misteria7.com/t146p30-topic>