<http://schema.org/articleBody>
"\n\tAdvertisement - Continue Reading Below\n\t\n\n\n\nEvoking the National Science Foundation's stark statistic \u2014 that while 66 percent of fourth-grade girls say they like science and math, only 18 percent of all college engineering majors are female \u2014 Verizon recently released an ad to underscore the impact subtle social cues have on girls' interest in STEM subjects .\u00A0The powerful video shows a young girl's natural fascination with science shot down by the world around her. She's told, \"Don't get your dress dirty,\" while exploring outside and, most appallingly, \"This project has gotten out of control,\" when she puts extra effort into a solar system model.The ad, part of a greater Inspire Her Mind\u00A0campaign, is the result of a partnership between Verizon and Makers, according to\u00A0AdWeek. Watch the video below.RELATED: How I Finally Got Over My Fear of MathThese 26 Photos Show There's No One Way to Look BeautifulFeminist Biology Is the Latest Offering at University of Wisconsin-MadisonFollow Alyssa on Twitter.Photo credit: YouTube"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cosmopolitan.com/entertainment/news/a27681/verizon-inspire-her-mind-campaign/>