<http://schema.org/name>
"\u3053\u3069\u3082\u3068\u3046\u305F\u3046\u30FB\uFF13\u301C\uFF16\u624D\u306E\u3046\u305F \uFF08\u3084\u3055\u3057\u3044\u30D4\u30A2\u30CE\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26224106.html>