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"What does it mean when an image goes viral? \u201CTest Pattern,\u201D a new exhibition at New York\u2019s Whitney Museum of American Art,\u00A0features emerging artists\u2014Tauba Auerbach, Matt Saunders, Walead Beshty, among them\u2014who play with such ideas. In a day and age when images can be easily produced, published, and \u201Cliked\u201D across countless digital platforms such as Instagram, Tumblr, and Pinterest, the exhibit\u2019s title refers both to the test cards once used to calibrate color for film projectors and the way the featured artists explore obsolete modes of producing images. Whitney senior curatorial assistant Laura Phipps, who put the show together along with curatorial assistant Nicholas Robbins, explains, \u201CMany of the artists share an interest in co-opting tools and technologies for the reproduction and transmission of information.\u201D\n\nLucy Raven, for example, often repurposes archival film and photography, as she did with PR1, a screen print of a vintage Kodak test pattern. Raven presents this test image as a kind of relic, a defunct technology once seen only by projectionists.\n\nPinterestFacebookQuilty, 2011, Mathew Cerletty. Image courtesy of the artist and Algus Greenspon, New York\n\nAnother highlight is the work of Mathew Cerletty, best known for his paintings and portraits incorporating decorative patterns. In his print Quilty, Cerletty mimics children\u2019s textiles from the Saved by the Bell era, but renders them in extremely washed-out hues.\n\nThrough December 1; whitney.org\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
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