<http://schema.org/name>
"\u300C\u5E73\u6210\u300D\u8AD6 \uFF08\u9752\u5F13\u793E\u30E9\u30A4\u30D6\u30E9\u30EA\u30FC\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26138463.html>