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"  Cadillac announced today that it will be spun out of the traditional General Motors organization as its own distinct business unit and that the decision will accompany a move of the brand&amp;#039;s headquarters next year from the Renaissance Center in Detroit to New York City. The move was made, according to a GM statement, to establish Cadillac as &amp;quot;more than a division&amp;quot; and to provide it &amp;quot;more freedom to cultivate the brand in pursuit of further global growth.&amp;quot; That growth will be chased under the guidance of new president Johan de Nysschen\u2014ex of Audi and Infiniti\u2014who joined the brand last month. RELATED: Cadillac Flagship Confirmed for Detroit Production More executives are expected to be hired, and they&amp;#039;ll be housed with the current leadership in a &amp;quot;multipurpose brand and event space&amp;quot; with loft-style offices\u2014how trendy!\u2014in SoHo in Manhattan. It&amp;#039;s important to note that it&amp;#039;s the high-level executive and marketing functions that are confirmed for the NYC move, as product development and engineering will remain in Michigan. Other portions of the business may be moved at a later time. The justification for abandoning Cadillac&amp;#039;s Detroit heritage was stated to be the opportunity to become &amp;quot;immersed in the premium lifestyle&amp;quot; of New York. It&amp;#039;s the second time that de Nysschen has overseen a major shift soon after taking over a brand; you may recall that he was the driving force behind Infiniti&amp;#039;s move to completely Q-based nomenclature in late 2012. RELATED: 2014 Cadillac CTS Vsport Long-Term Update The relocation comes as Cadillac prepares to launch some of its highest-visibility\u2014and lowest-volume\u2014models, including a new Mercedes S-class\u2013baiting flagship sedan, the next CTS-V, and the new ATS-V. Originally published at Car and Driver. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.popularmechanics.com/cars/a11314/new-york-state-of-mind-cadillac-will-move-hq-to-nyc-17241469/>