<http://schema.org/name>
"\u0421\u043E\u0432\u0430 \u043F\u0440\u043E\u0441\u0442\u043E \u0438\u043B\u0438 \u043D\u0430 \u0435\u043B\u043A\u0443"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.sanata.biz/t35550-topic>