<http://schema.org/name>
"Burn 7.0 Low Cleat"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.warrior.com/BURN7L.html?cgid=410030&prefn1=size&start=12&prefv1=6.5&dwvar_BURN7L_color=White_with_Silver>