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"Sir Salman Rushdie is a renowned author and public thinker. He received a Queen&amp;#039;s Knighthood for his contributions to the literary world. He boldly confronts the influence of literary characters on the general population. These impressions and characteristics are then further applied to the cultural world. His perspective on character study is thought-provoking.  Rushdie explores role of artists and authors in shaping the understanding of the world. The public sphere heavily influences the happenings of the private self. Ideologies in books and the likes reflect upon persons, affecting their visions of religion, pop culture, current events and international relations. As a result, modern authors must confront the influence of public thought on characters and the secondary reactions involved."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/keynote/sir-salman-rushdie>