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"Coke&amp;#039;s Small World Machines campaign gained worldwide renown and acclaim for using vending machines to bring rival nations together. Now, the beverage giant&amp;#039;s latest iteration of Small World Machines explores and tackles a different but equally widespread kind of enmity -- the soccer rivalry.  The campaign aimed to soothe tensions between the Italian city of Milan&amp;#039;s two giant soccer teams, AC Milan and Inter Milan. Coca Cola installed vending machines on opposite sides of Milan&amp;#039;s San Siro stadium, which is shared by the two rival teams.  However, the machine was programmed in such a way that pressing the button of one machine dropped a Coke can down the chute of the machine placed on the rival team&amp;#039;s side of the stadium. This way, rivals could only receive Coke cans from each other.  Coke&amp;#039;s Small World Machines ad campaign -- &amp;#039;soccer edition&amp;#039; -- was created by the McCann ad agency.  Image Credits: &amp;lt;a target=&amp;quot;_blank&amp;quot;  href=&amp;quot;http://www.ibtimes.com/can-coca-cola-bring-peace-between-india-pakistan-video-1283083&amp;quot;&amp;gt;International Business Times&amp;lt;/a&amp;gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/cokes-small-world-machines>