<http://schema.org/name>
"\u0633\u064A\u062F\u0627\u0633\u0643\u0646\u062F\u0631 \u0635\u064A\u062F\u0627\u0626\u064A"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ketabcity.com/bookview.aspx?bookid=1688120>