<http://schema.org/name>
"\u062A\u0639\u0627\u0644\u0648\u0627 \u0646\u062D\u0644\u0645 \u0645\u0639 \u0628\u0639\u0636"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t22869-topic>