<http://schema.org/name>
"National Basketball Association"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.nba.com/cavaliers/?tmd=1&mi~id~cookie=1328592173104~401~1676553662~~1&quicktabs_nested_qt=0&quicktabs_news=2&quicktabs_ticket_central=0>