<http://schema.org/headline>
"Your Next Great Gruesome Read: David Cronenberg&amp;#039;s &amp;lt;em&amp;gt;Consumed&amp;lt;/em&amp;gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.popularmechanics.com/culture/a11326/the-next-great-gruesome-read-david-cronenbergs-consumed-17259279/>