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"Carl's Jr., the Hardee's of the West Coast, Test Markets Ice Cream \"Brrrger\""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.riverfronttimes.com/foodblog/2012/05/21/carls-jr-the-hardees-of-the-west-coast-test-markets-ice-cream-brrrger>