<http://schema.org/name>
"\u0645\u0646\u062A\u062F\u064A\u0627\u062A \u0635\u062D\u0631\u0627\u0621 \u0627\u0644\u0646\u0642\u0628 negev desert forum"^^<http://www.w3.org/2001/XMLSchema#string>
<http://ndesert.yoo7.com/t3425-topic>