<http://schema.org/headline>
"Video: Clarks store in Louth look for 300th shoe donation for charity drive"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.louthleader.co.uk/news/video-clarks-store-in-louth-look-for-300th-shoe-donation-for-charity-drive-1-3759327>