<http://schema.org/name>
"\u7D4C\u55B6\u30B3\u30F3\u30B5\u30EB\u30C6\u30A3\u30F3\u30B0\u30FB\u30CE\u30A6\u30CF\u30A6 \uFF16 \u73FE\u5834\u6539\u5584"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26350726.html>