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"Menchie&amp;rsquo;s recently teamed up with Warner Bros. Pictures and RatPac-Dune Entertainment to celebrate the release of &amp;#039;PAN&amp;#039; on October 9th. While many restaurants partner with entertainment companies, this new initiative puts a creative twist on the idea of cinema-inspired offerings. The new campaign consists of a series of movie-themed froyo flavors and toppings. Throughout the month of September, customers can choose from PAN-inspired flavors such as Pixie Dusted Sugar Cookie, Blackbeard&amp;rsquo;s Neverland Chocolate Chill and Hook&amp;rsquo;s Jolly Roger RaspberryTart. Beyond simply naming the flavors after movie characters, Menchie&amp;#039;s also allows fans to collect four specially designed PAN cups, as well as a movie-inspired spoon that features a sword-wielding Menchie. The idea is to create a magical dining experience that allows customers to engage with different aspects of the film.  The unique promotion demonstrates how entertainment companies can use restaurants as an innovative way of promoting a new film."^^<http://www.w3.org/2001/XMLSchema#string>
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