<http://schema.org/url>
<http://s.wsj.net/public/resources/images/OB-WF628_oreo_G_20130204154525.jpg>
<http://blogs.wsj.com/digits/2013/02/04/how-oreo-stole-the-super-bowl-spotlight-with-a-single-tweet/?mod=WSJBlog&mod=>