<http://schema.org/articleBody>
" Apple CEO Tim Cook has addressed rumours that the firm is working on a cheaper version of the iPhone. The executive refused to confirm or deny the reports but did state that his company is exploring ways to make the device &amp;quot;more affordable&amp;quot;.   He told the Wall Street Journal: &amp;quot;We are making moves to make things more affordable. When we came out with iPod it was $399; today you can buy an iPod Shuffle for $49.  &amp;quot;Instead of saying how can we cheapen this iPod to get it lower, we said how can we do a great product, and we were able to do that. The same thing, but in a different concept, in some ways.&amp;quot;  Cook&amp;#039;s comments suggest that Apple could launch an entirely new product that incorporates elements of the iPhone, such as the iOS-powered watch that was recently rumoured. Apple is yet to officially announce plans for new hardware this year, but a second-generation model of the iPad mini with a Retina display has been tipped for unveiling in the coming months. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/apple/news/a458338/apples-tim-cook-we-will-make-iphone-more-affordable/>