<http://schema.org/name>
"\u304B\u308F\u3044\u304F\u306A\u3044\u3072\u3068 \uFF08\u30AD\u30E3\u30E9\u6587\u5EAB\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26227572.html>