<http://schema.org/headline>
"\u60C5\u5831\u767A\u4FE1\u4E3B\u4F53\u3068\u3057\u3066\u306ENPO\u306E\u30DD\u30C6\u30F3\u30B7\u30E3\u30EB"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.jp/hiroki-mochizuki/npo-potential_b_11743532.html>