<http://schema.org/name>
"\u0631\u0641\u064A\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0642 \u0627\u0644\u062F\u0631\u0628"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t24764-topic>