<http://schema.org/name>
"\u4E0A\u53F8\u3068\u5BC6\u611B \uFF08\u30BB\u30B7\u30EB\u6587\u5EAB \u7537\u7CFB\u5927\u5BB6\u65CF\u7269\u8A9E\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26222165.html>