<http://schema.org/name>
"\u0637\u0631\u064A\u0642\u0647 \u0639\u0645\u0644 \u0628\u0644\u062D \u0627\u0644\u0634\u0627\u0645"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t3807-topic>