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"What makes the Numerouno Lamp great is simplicity. Designer Johannes Kiessler created the lamp using string, some screws, a light bulb and a single piece of cardboard. The result is a lamp that manages to look refined and modern despite the simplicity of its design. The height of the lamp can be adjusted via the string that supports it. Its simple design and portability make the Numerouno Lamp perfect for urbanites who often use furniture in a non-traditional role. According to the designer, the Numerouno Lamp originally started off as an experiment &amp;quot;to understand if it is possible to market a semi-industrial product which is attractive, locally produced and yet affordable.&amp;quot; It&amp;#039;s safe to say the experiment was a success, and Kiessler now sells the lamp for $119 on his website."^^<http://www.w3.org/2001/XMLSchema#string>
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