<http://schema.org/name>
"\u4E00\u751F\u30E2\u30CE\u306E\u52C9\u5F37\u6CD5 \u4EAC\u5927\u7406\u7CFB\u4EBA\u6C17\u6559\u6388\u306E\u6226\u7565\u3068\u30CE\u30A6\u30CF\u30A6"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_03100032.html>