<http://schema.org/headline>
"Coca-Cola seeks \u201Cyoung\u201D Diet Coke drinkers | Beverage Industry News | just-drinks"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/coca-cola-co-seeks-next-generation-for-diet-coke_id100049.aspx>