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"Terry Crews, the star of one of the first viral Old Spice commercials -- the &amp;#039;Odor Blocker&amp;#039; campaign launched last year -- is back in the latest Old Spice &amp;#039;Smell is Power&amp;#039; campaign.  The Old Spice &amp;#039;Smell is Power&amp;#039; campaign promotes the brand&amp;#039;s new scent, Danger Zone, which is used in a new line of body spray, body wash and deodorant. Referred to as &amp;quot;the scent of courage,&amp;quot; the Danger Zone smell was created for young men to inspire confidence and power -- hence the tagline &amp;quot;smell is power.&amp;quot; The Smell is Power campaign, created by the Wieden + Kennedy, includes two commercials, one of which is shown here. In this video spot, called &amp;#039;Blown Mind,&amp;#039; Crews says that Old Spice&amp;#039;s body spray will make you feel so powerful, it will blow your mind &amp;quot;right in front of your face.&amp;quot; Not one to disappoint, his brain floats out of his head and subsequently explodes while he watches."^^<http://www.w3.org/2001/XMLSchema#string>
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