<http://schema.org/name>
"\u0627\u062D\u062F\u062B \u0646\u0643\u062A\u0647 \u0639\u0644\u0649 \u0645\u062C\u0644\u0633 \u0628\u0631\u0642\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://tamimi.own0.com/t93417-topic>