<http://schema.org/name>
"\u0627\u0644\u0627\u0639\u062C\u0627\u0632 \u0641\u064A \u0633\u0648\u0631\u0629 \u0627\u0644\u0646\u062C\u0645"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t24121-topic>