<http://schema.org/description>
"JCPenney has had a rough year. When the retailer decided to stop offering sales and coupons in favor of &amp;quot;everyday low prices,&amp;quot; shoppers took their business..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/story/jc-penney-admits-to-making-mis>