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"  Bodhi, AKA &amp;quot;Menswear Dog,&amp;quot; originally started out as a Facebook joke. Yena Kim and David Fung, the creative vision behind the internet sensation, dressed up their Shiba Inu in David&amp;#039;s clothes and posted the photos to Facebook captioned Menswear Dog. &amp;quot;We thought he would run away,&amp;quot; said Kim, &amp;quot;but he just sat there and posed for us!&amp;quot; The reaction from her friends was priceless, so the couple created a Tumblr and Instagram account to share more editorial shots of Menswear Dog. With Kim&amp;#039;s background in fashion\u2014she previously worked as a designer at Ralph Lauren\u2014and Fung&amp;#039;s experience as a graphic designer, the two put their skills together. Kim takes the photos, Fung does the retouching, and they both share a hand in styling. Now, with over 175,000 Instagram followers and a book due out on April 21, titled Menswear Dog Presents The New Classics, Bodhi is anything but laughable.  The book focuses on the educational side of Menswear Dog, which is what Kim and Fung believe is responsible for Bodhi&amp;#039;s huge fan base. &amp;quot;David and I always have these conversations,&amp;quot; says Yena, &amp;quot;We&amp;#039;ll style him then I&amp;#039;ll ask him if he would actually wear it. He might say, &amp;#039;I would wear that outfit, but I wouldn&amp;#039;t wear that scarf.&amp;#039;&amp;quot; The idea was to put together outfits that real guys would actually wear. In fact, real guys often comment on Menswear Dog&amp;#039;s Instagram posts, asking where to buy the specific pieces worn by Bodhi. Divided into sections, the book showcases Bodhi in seasonal staples. A white dress shirt, a linen suit, a panama hat, classic cardigans, leather motorcycle jackets, cashmere sweaters, buffalo plaid jackets, overcoats and more are styled with suggested items to create a full outfit. Readers will also get lessons in how to care for clothes, how to pack for travel, and what to wear to a black-tie event. The book is a must-have for any stylish guy with a sense of humor\u2014and it does a great job of breaking down how to wear classics in a modern way.  Kim sees Menswear Dog as a way to create a visual icon for the current generation. &amp;quot;I want people to be like, &amp;#039;remember when we were 12 and there was that thing on the internet?&amp;#039;&amp;quot; The idea of Menswear Dog is a new spin on both internet pet memes and fashion bloggers combined. So, what&amp;#039;s the secret to getting Bodhi to pose in all those clothes? &amp;quot;Treats and peanut butter really help,&amp;quot; Kim says with a smile. Bodhi&amp;#039;s cool guy gaze is all thanks to Fung and Kim, who hold a spoonful of peanut butter right behind the camera. If only getting our boyfriends to dress this well was as easy. Menswear Dog Presents: The New Classics is out April 21st, amazon.com "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.harpersbazaar.com/culture/art-books-music/a10516/exclusive-meet-menswear-dog/>