<http://schema.org/headline>
"UMass football falls 51-23 in season finale at Ohio, finishes 1-11 for second straight season"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.masslive.com/umassfootball/index.ssf/2013/11/umass_football_blown_out_-_in.html>