<http://schema.org/headline>
"Times-Picayune tells readers: \u2018This is a difficult week at our paper\u2019"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.poynter.org/2012/times-picayune-tells-readers-this-is-a-difficult-week-at-our-paper/177032/>