<http://schema.org/alternateName>
"Pittsburgh Post-Gazette"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.post-gazette.com/news/nation/2014/06/04/In-Debate-Over-Coal-Lessons-From-90s-Tobacco-Fight-War-on-Coal-is-reminiscent-of-War-on-Tobacco/stories/201406040075>