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"&lt;p&gt;&lt;/p&gt;&lt;p&gt;Whether it was Fleer\u2019s hologram cards of the early '90s or Topps\u2019 \u201Cmaterial\u201D cards of the mid-90s (or maybe this series of hand-drawn World Cup cards by a fan), sports trading card companies have always been looking for ways to rejuvenate the industry. Panini America\u2019s newest set of NBA cards, the 2013-14 Immaculate Basketball, is taking the game to the next level: pieces of actual game-worn sneakers by NBA superstars past and present, inserted into the cards.\r\n\r\n&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Set to release Friday, this set of very limited edition cards (only 150 in the set) includes bits of current shoes \u2013 think Derrick Roses\u2019 Adidas DRose, Blake Griffin\u2019s Team Jordans, LeBron\u2019s Nike LeBrons, etc \u2013 and older sneakers such as Shaquille O\u2019Neal\u2019s Reebok Pumps and Grant Hill\u2019s FILAs (which are sort of infamous).\r\n\r\n&lt;/p&gt;&lt;p&gt;Panini\u2019s senior director of product development, Jim Stefano, said on the company blog that the idea for the cards came when they were looking at a pair of game-worn Kobe sneakers inside Panini\u2019s memorabilia room.\r\n\r\n&lt;/p&gt;&lt;p&gt;\u201CNBA players, more so than any other athletes, wear sneakers that reflect their personalities\u2026it\u2019s all about the swag,\u201D he said.\r\n\r\n&lt;/p&gt;&lt;p&gt;The cards will sell individually, though no prices have been set for what is sure to be a hot collector's item.&amp;nbsp;\r\n\r\n&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;\u200B&lt;em &gt;-- Ben Sin&lt;/em&gt;\r\n&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/extra-mustard/2014/09/02/panini-america-game-worn-sneakers-trading-cards-shaq-kevin-durant-derrick-rose>