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"The top February 2016 marketing trends speak to recent successful campaigns and the approaches they took to educating consumers on the product or service being offered.  In a stellar example of the shift to brands meeting consumers in their own space, Reebok recently opened up a pop-up gym in London&amp;#039;s Shoreditch Boxpark. The CrossFit obstacle course featured drills such as a 30-second tire flip sprint and served as an ideal setting to introduce the brand&amp;#039;s winter workout wear.  Meanwhile, the new in-flight media available to JetBlue passengers via their partnership with Amazon was introduced with a showcase at JFK&amp;#039;s Terminal 5. The &amp;#039;Amazon on JetBlue&amp;#039; pop-up provided a temporary movie theater-style suite in which to test out the media available through the new partnership."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/slideshow/february-2016-marketing>