<http://schema.org/headline>
"Big Data: Just Because You Can Measure It, Doesn&amp;#39;t Mean You Should"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cmswire.com/cms/customer-experience/big-data-just-because-you-can-measure-it-doesnt-mean-you-should-022844.php>