<http://schema.org/name>
"\u30BC\u30ED\u304B\u3089\u308F\u304B\u308B\u7D4C\u6E08\u5165\u9580\u57FA\u672C\u3068\u5E38\u8B58"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_03135884.html>