<http://schema.org/name>
"\u30AA\u30FC\u30C7\u30A3\u30AA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://product.rakuten.co.jp/product/ortofon+MC+Q5/d12bc0457fb8cf7875363898658606f7/item/1/1/?sc=1&l2-id=pdt_item_more>