<http://schema.org/alternativeHeadline>
"Mavericks\u2019 Chandler Parsons: James Harden is NBA\u2019s best player"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nba/2015/01/29/rockets-mavericks-chandler-parsons-james-harden>