<http://schema.org/name>
"\u0418\u0432\u0430\u043D \u0421\u0435\u043C\u0435\u043D\u043E\u0432\u0438\u0447"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/other/23490/115552>