<http://schema.org/description>
"We just recently published a new book by CRM MVP Joel Lindstrom. He has authored this great, easy read book on the CRM mobile applications.  If mobile is on your to-do list, you need this book.  Order a print or..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://crm.davidyack.com/new-book-crm-mobile-survival-guide/>