<http://schema.org/name>
"\u0643\u064A\u0640\u0640\u0640\u0643\u0629 \u0627\u0644\u062C\u0640\u0640\u0648\u0632 \u0628\u0627\u0644\u0634\u0648\u0643\u0648\u0644\u0627\u062A\u0629"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t14369-topic>