<http://schema.org/description>
"A butterfly fundraising campaign has given wings to projects at Weston Park Museum. Since launching in 2012, the appeal has so far raised over &amp;#163;27,500 to support the city&amp;#8217;s museums and galleries through the sale of personalised butterflies."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.sheffieldtelegraph.co.uk/news/butterfly-campaign-s-final-stage-takes-flight-1-6783289>