<http://schema.org/name>
"\u7D42\u6226\u306E\u30E9\u30B9\u30C8\u30B2\u30FC\u30E0 \u6226\u6642\u4E0B\u306E\u30D7\u30ED\u91CE\u7403\u3092\u8FFD\u3063\u3066"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_02585015.html>