<http://schema.org/name>
"\u0420\u0443\u043D\u0438\u0447\u0435\u0441\u043A\u0430\u044F \u043C\u0430\u0433\u0438\u044F"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.magikaforum.com/t1659-topic>