<http://schema.org/description>
"Environmental activists Greenpeace conducted an elaborate online hoax to draw attention to the the oil company Shell's push to drill in protected Arctic lands. Users were invited to submit suggestions for the &amp;quot;Arctic ready&amp;quot; ad campaign through a mock website designed to look like the company's."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.upi.com/blog/2012/07/17/Shell-Lets-Go-campaign-a-brilliant-elaborate-hoax-UPDATED/5651342541859/?spt=mps&or=5>