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"FacebookPinterest\n\nIt\u2019s hard to believe there was ever a time when finding a good pair of jeans was difficult, but England in the \u201960s and \u201970s was deserted in the local denim category. Car importer Tony Lonsdale saw the opportunity, and launched a chain of shops called Jean Machine that sold American jeans to his fellow Brits. Now, 30 years later, his daughter Chloe Lonsdale has resurrected the name for her own men\u2019s collection.\n\nThe Spring 2012 lineup (Chloe\u2019s first) includes all the basics: slim, straight, and relad fits, and each are available in a few raw/rinse options. There are also some sharp shirts, tees, and a denim jacket. The fabrics are the best from Japan, and the jeans are assembled in Turkey. (Just a heads up: the raw option is not selvedge, however the rinse and aged finishes are.)\n\nThe raw, straight fit ($170) is my favorite of the bunch. The rise is high enough to tuck a shirt into, and the denim is substantial without having that stiff feeling that some super-thick raw denims do. Plus, the branding is discreet: no pocket accents, one slanted belt loop at the back, and a tiny label on the waistband. Truth: any pedigree of the man once dubbed the &amp;quot;Blue Jean King&amp;quot; is good enough for you.\n\nCarried exclusively at MR PORTER."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/the-daily-endorsement-jean-machine>