<http://schema.org/alternativeHeadline>
"Warriors, Steph Curry are mad heading into '15-16 NBA season"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/thecauldron/2015/10/22/golden-state-warriors-nba-championship-defense-stephen-curry-andre-iguodala>