<http://schema.org/headline>
"When Sales Slump at McDonald\u2019s Japan, Fry, Fry Again"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blogs.wsj.com/japanrealtime/2013/06/04/when-sales-slump-at-mcdonalds-japan-fry-fry-again/>