<http://schema.org/name>
"\u0642\u0644\u0628 \u0627\u0644\u0645\u0624\u0645\u0646 \u0628\u064A\u0646 \u0627\u0644\u062E\u0648\u0641 \u0648\u0627\u0644\u0631\u062C\u0627\u0621"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t15439-topic>