<http://schema.org/description>
"US cereal giant Kellogg today (4 February) posted a 1.7% drop in fourth-quarter earnings due to a fall in sales volumes."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/news/kellogg-earnings-fall-as-volumes-slide_id109704.aspx>