<http://schema.org/name>
"\u0642\u0633\u0645 \u0627\u0644\u062F\u0631\u0627\u0633\u0627\u062A \u0627\u0644\u0627\u062C\u062A\u0645\u0627\u0639\u064A\u0629"^^<http://www.w3.org/2001/XMLSchema#string>
<http://safia.ahlamontada.net/t415-topic>