<http://schema.org/name>
"\u0415\u043A\u0441 \u0408\u0423 \u043D\u0430\u0440\u043E\u0434\u043D\u0430\u0446\u0438 \u0438  \u0448\u0430\u0431\u0430\u043D\u0435\u0440\u0438\u0458\u0430 ....."^^<http://www.w3.org/2001/XMLSchema#string>
<http://veternica.macedonianforum.net/t324-topic>