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"When a big and hugely enjoyable event such as Christmas is around the corner, counting down to the big day is almost as much fun as the day itself. Counting down creates a sense of anticipation and excitement that keeps you going until the big day itself arrives.  There are a wide variety of physical products and virtual apps designed to help you to count down to any event. Of course, the classic example of a countdown calendar is an Advent Calendar, and there are dozens of different kinds on the market.  Now that everything is going mobile however, there is also a good selection of countdown apps out there. Many of these help you set up different events that you can count down to separately to ensure that you don&amp;#039;t miss anything, whether it&amp;#039;s a birthday, big concert, sporting event or any other event or personal milestone.  Whether you&amp;#039;re counting down to the most important event of your life or something irreverent, there&amp;#039;s either a physical product, DIY solution or mobile app out there for that!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/slideshow/examples-of-countdown-innovation>