<http://schema.org/name>
"\u041C\u0430\u043B\u044B\u0439 \u0440\u0438\u0442\u0443\u0430\u043B \u043F\u0435\u043D\u0442\u0430\u0433\u0440\u0430\u043C\u043C\u044B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.magia-taro.com/t12535-topic>