<http://schema.org/alternateName>
"Mister Art"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misterart.com/more-ways-gift-ideas/c1~gift-ideas~c2~for-the-professional-artist~c3~furniture~/testrite-visual-products-inc-fotolite-lighting-unit.html>