<http://schema.org/description>
"Doomsday predictions become popular because of the media. Reporting about the signs of the end of the world is much more profitable than publishing a positive prognosis for the upcoming year."^^<http://www.w3.org/2001/XMLSchema#string>
<https://mic.com/articles/4888/why-2012-doomsday-and-other-conspiracy-prophecies-become-popular>