<http://schema.org/name>
"\u0645\u0631\u0636 \u0627\u0646\u0641\u0644\u0648\u0646\u0632\u0627 \u0627\u0644\u0645\u0627\u0639\u0632"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t18053-topic>