<http://schema.org/author>
"\u0930\u0947\u0916\u093E \u0916\u093E\u0928"^^<http://www.w3.org/2001/XMLSchema#string>
<http://bbchindi.com/hindi/entertainment/2013/02/130222_jimmyshergill_sahebbiwiaurgangsterreturns_ks.shtml>