<http://schema.org/alternativeHeadline>
"Cowboys' punter hits scoreboard with punt, Bengals return re-kick for touchdown"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/extra-mustard/2013/08/25/cowboys-punter-hits-scoreboard-with-punt-bengals-return-re-kick-for-touchdown>