<http://schema.org/alternativeHeadline>
"Today, I headed down to Union Square in search of a hot pink truck that was cruising around New York City to celebrate the launch of Mary-Kate and Ashley&amp;#39;s new line for JCPenney, Olsenboye...."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/marykate-and-ashley-olsen-show-off-their-new-line-olsenboye>