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"Hi, great post.\n\nOne question though: I didn't understand the marginal cost per lead calculation (13.46$).\n\nPlus, do you know where can I get statistics regarding the marginal cost per lead? Can AdWords help me with this?\n\nThanks a lot,\n\neran"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.pointit.com/blog/ad-copy-testing/>