<http://schema.org/description>
"General Motors is simplifying the options available on new models to lower product development and manufacturing costs, raise quality and improve inventory turnover."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-auto.com/news/gm-simplifies-and-de-proliferates-with-new-cruze_id168047.aspx>