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"Conducting a social media contest is one of the easiest ways possible to get people engaged about your content &amp;mdash; who doesn&amp;rsquo;t like winning prizes?  If your business or brand is new to a particular social network, hoards of followers don&amp;rsquo;t typically accumulate overnight, but the key is to make your presence known. Introducing your brand with a social media contest is a great way to boost your numbers, since asking fans to &amp;quot;like&amp;quot; or follow for the purposes of a contest rewards both parties.  Social media contests can range from a simple action required on one platform, like a rewteet on Twitter, or be as complex as a multi-network contest that will reward participants with more entries for more interactions. Due to the nature of social media, it doesn&amp;rsquo;t take long for the word to get out and winners can&amp;rsquo;t help but share their excitement."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/slideshow/social-media-contest>