<http://schema.org/description>
" When you start a project with a trip to the zoo (or a Lemur center, even), the likelihood the work ahead of you is going to be exciting, fulfilling and memora\u2026"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.viget.com/articles/launching-wwf-a-site-to-help-save-wildlife>