<http://schema.org/name>
"\u041D\u0410 \u041E\u0413\u041E\u041D\u042C \u0421\u041D\u042F\u0422\u042C \u041D\u0410\u0414\u0415\u041B (\u041C\u0410\u043D\u0441\u0443\u0440) "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.makhashanah.com/t3035-topic>