<http://schema.org/headline>
"\"\u0417\u0434\u043E\u0440\u043E\u0432\u0430\u044F \u043F\u043E\u043B\u043D\u043E\u0442\u0430\" - \u044D\u0442\u043E \u043C\u0438\u0444"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bbc.com/russian/science/2013/12/131203_health_obesity_myth.shtml>