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"Advertising is the art of showcasing the products and services of a brand to the consumer market. TV commercials, print advertisement, out of home (OOH) media, internet advertising, billboards etc all fall under advertising. These days advertising has not only become a medium of reaching out to the target audience but it is also essential to be a top of the mind brand by increasing visibility. Advertising budgets form a core element in the marketing budget of any company. However, one thing related to advertising which still remains a challenge as well as a dilemma for advertisers is that out of creative campaigns and celebrities, which one has more impact."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mbaskool.com/business-articles/marketing/327-creativity-vs-celebrity-what-sells-in-advertising.html>