<http://schema.org/name>
"\u042D\u043F\u0438\u0434\u0435\u043C\u0438\u044F \u0432 \u0415\u0432\u0440\u043E\u043F\u0435. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.predanieneo.com/t1016-topic>