<http://schema.org/name>
"\u0623\u0636\u0648\u0627\u0621 \u0627\u0644\u0641\u0646 \u0627\u0644\u0641\u0627\u062E\u0631\u0629 \u0645\u0646 \u0641\u0631\u0646\u0633\u0627 "^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t32401-topic>