<http://schema.org/name>
"\u041F\u0440\u043E\u0438\u0437\u0432\u043E\u0434\u0441\u0442\u0432\u0435\u043D\u043D\u044B\u0439 \u043C\u0430\u0440\u043A\u0435\u0442\u0438\u043D\u0433 \u0438 \u043C\u0435\u043D\u0435\u0434\u0436\u043C\u0435\u043D\u0442"^^<http://www.w3.org/2001/XMLSchema#string>
<https://author24.ru/readyworks/sochineniya/proizvodstvennyy_marketing_i_menedzhment/>