<http://schema.org/name>
"\u0627\u062D\u0644\u0627\u0645 \u0637\u0641\u0644\u0643 \u062A\u0643\u0634\u0641 \u0627\u0641\u0631\u0627\u062D\u0647 \u0648 \u0627\u062D\u0632\u0627\u0646\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t4251-topic>