<http://schema.org/name>
"*\u0627\u0644\u0639\u0646\u0640\u0640\u0640\u0627\u064A\u0640\u0640\u0629  \u0628\u0627\u0644\u0637\u0640\u0640\u0640\u0640\u0640\u0641\u0640\u0644*"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t4251-topic>