<http://schema.org/name>
"\u0627\u0644\u0627\u0639\u0645\u0627\u0644 \u0627\u0644\u064A\u062F\u0648\u064A\u0647 \u0627\u0644\u0630\u0647\u0628\u064A\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://goldenhandmade.forumarabia.com/t437-topic>