<http://schema.org/description>
"Here we look at a global brand management company that works with clients to design and deliver the visual branding for the packaging of consumer goods. The design process is creative, unpredictable, and expensive, and the stakes are high: packaging directly affects the shopper\u2019s buying decision, and legal issues can arise if text isn\u2019t accurate. What did this company do to create a major competitive advantage for itself and its clients?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.pwc.com/us/en/technology-forecast/2010/issue2/features/managing-variability-pg1.html?WT.ac=Issues+landing_By+issue_Strategy+and+growth>