<http://schema.org/headline>
"Retail PPC: 3 Key Considerations When Choosing a Supplier for Automating Product PPC Adverts"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.clickz.com/retail-ppc-3-key-considerations-when-choosing-a-supplier-for-automating-product-ppc-adverts/32408/>