<http://schema.org/about>
"Well, strictly speaking, it should titled \"ladder of the week.\" It's the bris-soleil system on the face of the New York Times, being climbed by \"Spiderman\" Alain Robert \"as a peaceful way to create support for far greater and urgent action from world"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/sustainable-product-design/stair-of-the-week-new-york-times-building-sunscreen.html>