<http://schema.org/name>
"\u0627\u0644\u062D\u0648\u0627\u0631 \u0648 \u0627\u0644\u0646\u0642\u0627\u0634 \u0627\u0644\u0628\u0646\u0627\u0621"^^<http://www.w3.org/2001/XMLSchema#string>
<http://forums.a7larab.net/t12405-topic>