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" Sky has bundled in a free broadband subscription for Sky Sports subscribers to fend off competition from BT. BT Sport launched a similar package last month that includes access to 38 exclusive Premier League matches per season.   The broadcaster has responded by offering new and existing customers 12 months&amp;#039; free Sky Broadband Unlimited or six months&amp;#039; free Sky Fibre Unlimited when they adopt them as service provider. Despite analysts predicting a price war between the two companies, both have announced plans to increase their prices, with Sky upping the costs of its TV services on September 1 and BT charging more for line rental. &amp;quot;Since we launched broadband in 2006, millions of customers have saved money and got a better service by switching to Sky. Now we&amp;#039;re making it even more affordable to enjoy totally unlimited broadband, including Britain&amp;#039;s best value super-fast connection,&amp;quot; said Sky marketing executive Stephen van Rooyen.   &amp;quot;Sky Broadband is less than half the price paid by millions of BT customers, who can save up to \u00A3200 by switching. &amp;quot;For sports fans, there is no need to compromise on your TV service. Sky Sports comes not only with an unrivalled range of live action, including more Barclays Premier League than ever, but the best deal for totally unlimited broadband as well.&amp;quot; Sky Sports subscribers can access 116 exclusive live Premier League matches next season. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/internet/news/a490266/sky-adds-free-broadband-to-sports-package-as-bt-battle-heats-up/>