<http://schema.org/name>
"moscow-fab AC - (\u0410\u043B\u0435\u043A\u0441\u0430\u043D\u0434\u0440\u0430 \u0421\u0430\u0444\u0440\u043E\u043D\u043E\u0432\u0430) "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/wayoflive/zdorove/20410/97126>