<http://schema.org/description>
"&lt;p&gt;&lt;em&gt;Grow your brand, be inspired.&lt;/em&gt;&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://hollycasto.com/blog/5/20/2016/top-10-website-design-donts-for-businesses-bloggers>