<http://schema.org/name>
"\u041C\u043E\u043D\u0430\u0441\u0442\u044B\u0440\u0438. \u0421\u043E\u0432\u0440\u0435\u043C\u0435\u043D\u043D\u043E\u0441\u0442\u044C"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.predanieneo.com/t7730-topic>