<http://schema.org/name>
"\u062F\u064A\u0643\u0648\u0631 \u0628\u0627\u0644\u0644\u0648\u0646 \u0627\u0644\u0627\u0632\u0631\u0642 \u0631\u0627\u0627\u0627\u0627\u0626\u0639"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t22996-topic>