<http://schema.org/description>
"&lt;p&gt;The idea is a simple one. That people who Do things, can inspire the rest of us to go and Do things too. So each year, we invite a set of people to come and tell us what they Do.&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.thedolectures.com/miranda-west-how-books-can-inspire-action>