<http://schema.org/author>
"\u0425\u0435\u043B\u0435\u043D \u0411\u0440\u0438\u0433\u0433\u0441"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bbc.com/russian/science/2013/12/131203_health_obesity_myth.shtml>