<http://schema.org/description>
"&lt;p&gt;We catalyze customer retention. Our solutions help your customers become more engaged, more loyal, and more profitable.&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.c-iq.com/blog/2012/3/6/2012-direct-xchange-2-weeks-away.html>