<http://schema.org/alternativeHeadline>
"Category crunch: The &amp;quot;emerging market&amp;quot; of US yoghurt - part 1"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/analysis/the-emerging-market-of-us-yoghurt-part-1_id115228.aspx>