<http://schema.org/description>
"Santa Rosa author, speaker and entrepreneur Andrew Keen isn't interested in becoming your Facebook \"friend.\" He's interested in saving your digital soul."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bohemian.com/northbay/you-are-the-product/Content?oid=2477240&storyPage=2>