<http://schema.org/name>
"\u0627\u0644\u0639\u0646\u0627\u0643\u0628 \u0648 \u0627\u0644\u0639\u0642\u0627\u0631\u0628"^^<http://www.w3.org/2001/XMLSchema#string>
<http://lifeandnature.do-goo.net/t665-topic>