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" It&amp;#039;s a truth universally acknowledged that IKEA is da bomb. Big up to the\u00A0\u00A31 bags of tealights,\u00A0the marketplace, and the meatballs/hotdogs/Ligonberry fizzy drink I can never resist in the IKEA cafe.\u00A0 But even more pleasurable than a trip to IKEA (because let&amp;#039;s be real: it&amp;#039;s the seventh circle of hell on a Saturday arvo), is\u00A0a quick flick through the IKEA catalogue. It\u00A0gives me #interiorsgoals on the regular and makes me want to purchase\u00A0excessive storage solutions that would be ideal for say, Khloe Kardashian and her gargantuan gymwear\u00A0collection, but simply\u00A0will not fit in my tiny Tooting flat.\u00A0 However, The Huffington Post and CG Society have alerted me to something pretty surprising about the IKEA catalogue, with its\u00A0impossibly chic scenes of Swedish families reclining on grey sofas and pottering about a small, but very\u00A0well laid out kitchen.\u00A0 They&amp;#039;re actually not real.\u00A0 Yep,\u00A075% of the photos in its catalogue are actually CGI, meaning they&amp;#039;ve been created digitally on a computer rather than a cool interiors shoot.\u00A0 I found this news hard to take in at first, but\u00A0it&amp;#039;s all for a good cause - IKEA says that this method, while a bit unexpected, is\u00A0more efficient and eco-friendly, because they don&amp;#039;t have to build and then destroy sets of furniture.\u00A0 &amp;quot;The most expensive and complicated things we have to create and shoot are kitchens,&amp;quot; Martin Enthed, an IKEA IT manager,\u00A0told CG Society.\u00A0 &amp;quot;From both an environmental and time point of view, we don&amp;#039;t want to have to ship in all those white-goods from everywhere, shoot them and then ship them all back again. And unfortunately, kitchens are one of those rooms that differ very much depending on where you are in the world. A kitchen in the US will look very different to a kitchen in Japan, for example, or in Germany. So you need lots of different layouts in order to localise the kitchen area in brochures.&amp;quot; Fair enough. If anything, this news will make me a little less stressed that my kitchen doesn&amp;#039;t look so effing cool when I&amp;#039;m looking at the IKEA catalogue.\u00A0 h/t\u00A0Huffington Post\u00A0and\u00A0CG Society "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cosmopolitan.co.uk/entertainment/news/a43185/you-probably-never-noticed-this-about-the-ikea-catalogue-before/>