<http://schema.org/name>
"\u30B9\u30AF\u30A6\u30A7\u30A2\u30FB\u30A8\u30CB\u30C3\u30AF\u30B9"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/ebook/pd-series_C-900113-0000144902-00100101.html>