<http://schema.org/name>
"\u0633\u0627\u0639\u0627\u062A \u0627\u0644\u0644\u064A\u0644 .. \u063A\u0646\u0627\u0626\u0645 \u0645\u0641\u0642\u0648\u062F\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t12424-topic>