<http://schema.org/name>
"\u0395\u03C1\u03B3\u03B1\u03BB\u03B5\u03AF\u03B1"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mediamarkt.gr/el/category/_%CE%B5%CF%81%CE%B3%CE%B1%CE%BB%CE%B5%CE%AF%CE%B1-634626.html>