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"FacebookPinterest\n\nI grew up in the Golden Age of Super Bowl Advertising, when Ridley Scott was directing kick-ass Apple spots and Budweiser had talking frogs and you knew there'd be a monkey in every other ad. It was awesome. But now we're in the Dark Ages, and anyone who still watches the commercials is wasting valuable time that could be spent urinating. I worked in advertising for a decade, which is how I learned that the quality of an ad is inversely proportional to the number of assholes needed to approve it. The problem is that Super Bowl ad rates have tripled since 1994, and the advent of DVR means that a Super Bowl ad has a far better chance of actually being watched than an ordinary spot. Toss in Janet Jackson's tit and you have even more people being even more cautious about what gets aired. That's how you get a decade of shitty ads.\n\nOddly, the ads have started to suck just as the actual Super Bowl has become consistently excellent. Thus, advertisers have screwed themselves out of capitalizing on some of the best games in years. Is there any way to get advertisers to quit making jumbled piles of thirty-second garbage? Yes: Don't watch the ads. Not during the game. Not on YouTube. Ignore them the way you ignore ads the other 364 days of the year. And ignore those stupid reviews the next day. Just because USA Today found a bunch of tardbillies who liked that one Coke Zero spot doesn't mean you should watch it. Then maybe, just maybe, the VP of printer-cartridge installation at ATT won't be allowed to ruin a decent idea for a commercial.\n\nClick here to see some of our picks for the worst Super Bowl ads ever."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/super-bowl-ads>