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"After months of anticipation, the moment we've all been waiting for has finally arrived\u2014Our Moment, that is! One Direction's debut perfume is finally hitting shelves, just in time for back-to-school. But wait! Before you sprint to the nearest beauty counter, there's even more news that's sure to set Directioners' hearts aflutter.\n\nBy now, you've seen their completely adorable fragrance commercial starring the lads doing what they do best (aside from singing, of course)\u2014looking handsome, goofing around, and hamming it up for the camera. But that's been out for weeks and viewed millions of times, so to celebrate today's debut of the fragrance, they've released yet another video.\n\nThe behind-the-scenes footage was released this afternoon, showing just how involved the boys were in the creation of their first fragrance. From picking out scents to shooting the campaign, it's clear they worked hard to perfect the perfume for their fans. And now we're already anxiously awaiting the follow-up\u2014mostly because we want another adorable commercial from them stat.\n\nSo check out the full video below, and head over to OneDirectionFragrance.com for all the details\u2014and some fun extras, too!\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
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