<http://schema.org/name>
"How \u2018social fingerprinting\u2019 company Trustev uses Facebook to decide if you can have that new phone"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2014/02/12/social-fingerprinting-company-trustev-uses-facebook-decide-can-new-phone/>