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"An increase in digital subscribers softened the blow of continued advertising declines at the New York Times, which reported fourth-quarter 2013 earnings on Thursday morning.\nDigital subscriber growth of 19% from fourth-quarter 2012 to the same period in 2013 boosted circulation revenue. The newspaper of record finished the year with about 760,000 paid online subscribers.\nSee also: 10 Must-Follow Breaking News Accounts on Twitter\nAdvertising revenue declined 1.3%. As noted by Bloomberg's Edmund Lee, this is the thirteenth consecutive quarter in which ad revenue fell at the Times. \nHowever, the 1.6% fall in print advertising is far less than previous quarters that have yielded double-digit declines. Digital ad revenue fell 0.2%.\nTimes CEO Mark Thompson emphasized the improving ad numbers in a press release.\n\"Advertising revenue showed notable improvement in the second half of the year,\" he said in the release. \"Advertising revenues in the fourth quarter were down 1% on a like-for-like basis, excluding that extra week in 2012, the best quarterly performance in more than three years.\"\nThe flattening decline of ad sales coupled with growing subscription revenue cheered Barclays analyst Kannan Venkateshwar, who also noted that the sale of the Boston Globe capped and important change in the company's finances. \n\"Overall, with the completion of the sale of the New England Media Group, the company has now completed a roughly two-year transformation project, which has cleaned up the balance sheet and added a new revenue line in the form of digital circulation, which in turn has opened up other revenue opportunities,\" Venkateshwar wrote in an analyst note. \"Going forward, the focus will be on the ability of the company to continue transitioning towards a content-based model.\"\nThe Times, which launched a redesigned website about a month ago, is preparing to launch new products that are designed to bring in additional subscriber revenue.\nThe Times alludes to an upcoming \"mobile news product\" in its own writeup on the company's earnings. One such offering of a new subscriber product could be \"Need to Know,\" which the offers access to top news for $8 per month.\nThis article was updated at 12:08 p.m. on Feb. 6, 2014.\nHave something to add to this story? Share it in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/02/06/nyt-subscribers-advertising/>