<http://schema.org/description>
"Value Propositioning: Book One: Perception and Misperception in Decision Making By Rick Dove Iceni Books; $15.00 (available at Amazon.com and barnesandnoble.com)One of the more important books that you'll ever have the opportunity to put to good use in your professional (and even recreational) life is this slim (96-page) but dense text by thinker and consultant Rick Dove."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.autofieldguide.com/articles/creating-and-understanding-value>