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"Facebook chief executive Mark Zuckerberg has today (January 15) announced a new product called Graph Search, aimed at making search more social.  Zuckerberg said that he does not expect people to come to Facebook for web searches, but this gives them the option to access a &amp;quot;world class search engine&amp;quot; within the Facebook ecosystem.  At a launch event at Facebook&amp;#039;s headquarters at Menlo Par, California, Zuckerberg unveiled what he called the &amp;quot;third pillar&amp;quot; of Facebook&amp;#039;s product strategy after the News Feed and Timeline.   The new Graph Search is essentially a search tool for discovering more about the 1 billon members, 240 billion photos and 1 trillion connections on the global Facebook network.  Zuckerberg, who founded Facebook in his college dorm room, said that the site&amp;#039;s mission is to &amp;quot;make the world more open and connected&amp;quot;. Towards that aim, he wants to give people the tools to &amp;quot;map out their relationships with the people and things they care about&amp;quot;.  Facebook dubs this map of data the &amp;quot;graph&amp;quot; and says that it constantly expands with the more people, content and connections that are added to a person&amp;#039;s network.   Graph Search, which launches today in a limited beta, enables users to more easily navigate their connections and makes them more useful.  A new search bar appears at the top of each page, and when users search for something it determines the results, but in a different way to traditional web searches, such as on Google.  Web search takes a set of keywords, such as &amp;quot;hip hop&amp;quot;, and then presents the best possible results related to those keywords. Graph Search, by contrast, uses phrases - such as &amp;quot;my friends in New York who like Jay-Z&amp;quot; - and then puts forward a set of relevant results.  Searches are currently mapped across People, Places, Photos and Interests, and users can input a number of different phrases to access content and information, such as &amp;quot;friends who live in my city&amp;quot;, and &amp;quot;photos of my friends before 1999&amp;quot;.  As Facebook has faced major criticism in the past over privacy issues, Zuckerberg says that controls over data have been built into Graph Search &amp;quot;from the start with privacy in mind&amp;quot;. The search function makes it easier to find things on Facebook, but only allows the user to see material that they &amp;quot;could already view elsewhere on Facebook&amp;quot;. So if you tag something as private, it will only appear to those who have access.  Graph Search launches today in beta to a small group in the &amp;quot;low hundreds of thousands&amp;quot;. It is only in English and Zuckerberg says that it is &amp;quot;early days&amp;quot; for the product, with the beta to expand &amp;quot;slowly&amp;quot;.  Things like Posts and Open Graph actions are to be added to the search options &amp;quot;over the coming months&amp;quot;.   Alongside searching for material from the Facebook network, Zuckerberg has used a recent partnership with Microsoft&amp;#039;s Bing to integrate the search engine into Facebook and allow users to search the open web.  He also said that talks were held with Google about a partnership but the search giant - a rival to Facebook in online advertising and social networking - did not agree to Facebook&amp;#039;s privacy requirements, and so the firm went with Microsoft.  Watch a video on Graph Search below:      "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/news/a451274/facebook-to-make-search-more-social-on-network-with-graph-search/>