<http://schema.org/description>
"Hipster (n.): Idiot, usually found in already-gentrifying urban enclaves. Normcore (n.): Made-up word for dressing (on purpose) like you don't care about your appearance in order to look like so-called \"normal\" people. Now that..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/normcore-fashion-is-for-idiots>