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"How fun do you imagine it would be to see your design wrapped around paper packets of tea leaves and herbal blends? No, really, how fun?\nBecause that\u2019s what UK-based Lancashire Tea is looking to strike interest in. The tea packager has tapped The Rehab Agency, a marketing consultancy, to produce three designs, which, along with the original graphic, has been put up for a vote on Facebook, according to Packaging News.\nVoting goes until December 1, and interestingly enough, once the results are tallied, if a new design wins top honor, Rehab gets paid in full. If the original gets gold, however, Rehab will, according to managing director Janie Ash, receive a \u201Cmuch reduced fee.\u201D\n\n\nA Small Tea-Drinking Constituency\nOf course, Lancashire\u2019s Official Tea Club group isn\u2019t buzzing with activity in light of this month-long event. Its member page touts under 300 people, and just two dozen individuals have bothered to speak their peace about the Rehab project.\nBut the social networking endeavor is curious nonetheless. Especially when sized up amid other marketing efforts on the social Web.\nNot the First Social Marketing Experiment...\nYou may remember that mega toothpaster Crest partly crowdsourced an ad run on YouTube this summer.\nAnd how about Microsoft\u2019s I\u2019m a PC venture, in which the public was urged to record video confessionals and contribute their efforts to a collage of Windows-themed spots? That turned out to be quite the attention-getter.\nLet\u2019s not forget the ever-infamous Facebook Beacon experiment, either, in which users were involved in a social advertising experiment that quickly drew majority ire for its seeming underhandedness.\n...Certainly Not the Last\nWhat\u2019s next on the social marketing menu, then? I call for a new design of watermelon. Oval is so over. Square is...square. I pitch another parallelogram. What say you?\n\nImagery provided by iStockPhoto/Bryngelzon; Crown Melon"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/11/30/the-facebook-tea-party/>