<http://schema.org/alternativeHeadline>
"When you spend a buck or two on a white truffle, it's best to come prepared with how to take care of it. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bonappetit.com/test-kitchen/cooking-tips/slideshow/how-to-treat-a-truffle?slide=4>