<http://schema.org/about>
"The idea of Fair Trade coffee, tea, and bananas is a fairly easy sell to the eco-initiated. Who, after all, doesn't want Costa Rican coffee growers, for example, to stay in business and make a decent"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/green-food/fair-trade-goes-local-with-hemp-beef-and-lentils.html>