<http://schema.org/about>
"An owner of a UK-based fair trade clothing company gives an anonymous post to TreeHugger - something for us to contemplate into the New Year. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/some-thoughts-and-questions-before-greening-your-new-year.html>