<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/media-network/media-network-blog/2012/jun/27/consumer-unsung-hero-creative-industry"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/media-network/media-network-blog/2012/jun/27/consumer-unsung-hero-creative-industry?view=mobile>