<http://schema.org/alternativeHeadline>
"This video is going to go viral on YouTube and Google+. And that\u2019s pretty ironic."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/shareables/2013/11/08/this-video-is-going-to-go-viral-on-youtube-and-google-and-thats-pretty-ironic/>