<http://schema.org/url>
<http://thenextweb.com/twitter/2014/04/17/twitter-targets-advertisers-app-download-shortcuts-tweets-seamless-mopub-integration/>
<http://thenextweb.com/insider/2014/04/17/twitter-targets-advertisers-app-download-shortcuts-tweets-seamless-mopub-integration/>