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"CelebBoutique, an online store that lets people fashion themselves after their favorite celebrities, learned an important social media lesson the hard way today \u2014 always check the reason for a Twitter Trend before making a joke about it.\nThe tweet above was in response to the Twitter hashtag\u00A0#Aurora, which was trending because of a mass shooting that occurred at a midnight showing of The Dark Knight Rises in Aurora, Colo.\nCelebBoutique, which is based in the United Kingdom, left the Tweet up for about an hour, during which time it was retweeted hundreds of times. A Facebook group calling for a boycott of the company has already sprung up.\nThe incident has a great deal in common with the Kenneth Cole mishap from February 2011, where the company tweeted that riots occuring in Cairo, Egypt were because of their Spring fashion line, not Arab Spring.\nCelebBoutique has deleted the tweet, and has responded to the criticisms with the Tweets below:\n\n\n\n\nMashable's Coverage of the Colorado Theater Shooting\n\n12 Killed in Mass Shooting at Batman Premiere in Colorado\n\u2018Dark Knight\u2019 Theater Shooting Suspect Is an Online Mystery\nWitness to \u2018Dark Knight\u2019 Shooting Describes Chaos [VIDEO]\nPresident Obama \u2018Shocked and Saddened\u2019 Over \u2018Dark Knight\u2019 Shooting [UPDATED]\nColorado Theater Shooting: How it Played Out Online\nTheater Shooting Suspect James Holmes Studied Neuroscience\nJessica Ghawi, Theater Shooting Victim, Escaped Shooting Last Month\nOther James Holmes Mistaken on Facebook for Theater Shooting Suspect\nInternet Urges Batman to Visit Victims of \u2018Dark Knight\u2019 Shooting\nAlleged Killer Effortlessly Bought 6,000 Rounds of Ammo Online [VIDEO]\nAurora Police Confirm via Twitter: Controlled Detonation a Success\n\u2018Will you visit me in prison?\u2019 Asks James Holmes on Adult Sex Profile\nVideo of Alleged Theater Shooter Emerges Online\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/07/20/celebboutique-misguided-aurora-tweet-sparks-twitter-outrage/>