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"Uber and American Express announced a new partnership on Monday that will let card holders earn and use loyalty rewards points for the ride-sharing service.\nTo take advantage of the program, customers who have enrolled in the American Express rewards program and registered an eligible card with Uber just need to download the latest version of Uber's app and tap the \"enroll me\" button. After that, they will see options in the Uber app to either \"Earn 2x Points\" or \"Use Points.\"\nSee also: 10 Startups to Watch in 2014\n\"Our customers really do overlap in a significant way,\" Leslie Berland, SVP of digital partnerships and development at American Express, told Mashable. \"What we saw here was a way to bring the loyalty program to life in the app in a way that American Express has never done before.\"\n\nImage:  American ExpressThe two companies began talking about the partnership a couple months ago. Emil Michael, SVP of business at Uber, says that the goal is to bring in new users to Uber and improve the payment experience for existing customers.\nWhen asked if Uber had considered working with other credit card companies, Michael told Mashable that \"there's no real reason to talk to anyone else because I don\u2019t think anyone else could pull off this kind of program.\"\nAmerican Express has worked with a number of tech companies in recent years, including Foursquare, Zynga and Twitter to offer customers deals. Some of those tech companies have fared better than others since.\nUber operates in more than 60 cities in the U.S. and 130 cities worldwide. The company recently confirmed raising a massive $1.2 billion funding round at a $17 billion valuation.\nBONUS: What Is Uber?\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/06/09/american-express-uber/>