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"You might say this German beer importer is extremely delighted with the success of its new Beck&amp;#39;s Light. Beck&amp;#39;s North America today reported strong initial sales of Beck&amp;#39;s Light, which rolled out nationally in March of this year. The No. 1 German beer importer, based in Stamford, Conn., said across the board sales of Beck&amp;#39;s Light have been on or above projections, with some markets such as Chicago, Orlando and Miami, reporting stellar retail sales.Rainer Meyrer, executive vice president of marketing for Beck&amp;#39;s North America, said that retail tracking studies in June showed that in Orlando and Miami, for example, Beck&amp;#39;s Light outsold Amstel Light and substantially increased its volume on Corona Light. In Miami, Beck&amp;#39;s Light has established an 18 percent case share of import lights sold in the grocery channel.&amp;quot;With this kind of momentum, we&amp;#39;ve got a good shot at knocking Amstel Light out of its No. 2 position in several markets,&amp;quot; said Meyrer. &amp;quot;Beck&amp;#39;s Light is a terrific tasting beer that&amp;#39;s crisp, refreshing, light, and undeniably Beck&amp;#39;s. Apparently, American consumers are quickly finding this out for themselves and coming back for more.&amp;quot;Meyrer added that the launch of Beck&amp;#39;s Light has also had a positive impact on building awareness of the Beck&amp;#39;s base brand in the United States."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/becks-light-lights-up-sales-for-becks-na-no-1-german-beer-importer-pleased-with-us-debut_id74442.aspx>