<http://schema.org/articleBody>
"    Photo: AllSaints   Under the direction of newly appointed chief creative officer Wil Beedle, AllSaints is undergoing change\u2014and that includes debuting its first global brand campaign this fall. &amp;quot;The collection has evolved and there is a new wave of creative energy, attitude, and adrenalin reverberating through the brand that is reflected in the new range,&amp;quot; Beedle told ELLE.com. The campaign, which includes both print ads photographed by Aitken Jolly and a 60-second short film shot by Tom Beard, captures 10 UK-based creative personalities, including the musical duo Alpines, painter Tomo Campbell, ballerina and model Vita Kan, and filmmaker Laura Gosh. &amp;quot;We assembled the new wave of up-and-coming creative talent living and working in London today,&amp;quot; Beedle explained. &amp;quot;All members of the cast have disparate creative values, but with one     thing in common\u2014they are unaffected, unapologetic, independent, cool, creative spirits.&amp;quot; See the campaign video, below.        "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/news/a22099/allsaints-first-ever-ad-campaign-for-fall-2012/>