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"      Given the shifting landscape of racing these days-- from the introduction of small displacement hybrids into Formula 1 cars to the IMSA/Grand-Am merger that became the United SportsCar Championship-- it seems only fitting that a young upstart series would be working extra hard to exploit its niche and garner more eyeballs. As such, the folks who devised Red Bull Global Rallycross saw an opportunity for something &amp;quot;young and quick and fast,&amp;quot; in the words of CEO Colin Dyne, when the series took to life three years ago as part of the X Games. And quick they are: as mentioned previously when we focused on Travis Pastrana&amp;#039;s Dodge Dart, these small-bodied racecars wear stock bodywork, but bear little resemblance to the production cars they mimic. They&amp;#039;ve got 2.0-liter four-cylinder engines that produce 600 horsepower and 700 lb-ft of torque (or smaller 1.6-liter mills which are allowed to be 200 pounds lighter), they&amp;#039;re quicker to 60 mph than F1 cars (1.8 seconds!), and cost approximately a half million dollars apiece. The current stable of competitors run Ford Fiesta STs, Euro-based VW Polos (to be replaced by Beetles), Subaru WRX STis, and Hyundai Velosters, and they race on a combo of about 75 percent asphalt and 25 percent dirt-- making this a sort of four-wheeled equivalent of supermoto. Competitions also include one big jump of roughly 70 or feet, lending credence to Dyne&amp;#039;s claim that the Global Rallycross&amp;#039;s prime audience is between 16 and 40 years old-- a demo that makes NASCAR look like an old fogey&amp;#039;s sport. &amp;quot;We&amp;#039;re bringing racing to the people,&amp;quot; Dyne told Popular Mechanics, mentioning that this year&amp;#039;s series visits cities like Los Angeles, Washington DC, New York, Las Vegas, and Seattle. More crucially, Global RallyCross&amp;#039;s signing of Red Bull as a strategic title sponser and their live broadcasts on NBC (and NBC Sports Network the following week) means they might actually have a fighting chance at establishing themselves as a bona fide mainstream racing entity. Learn more at Global RallyCross&amp;#039;s official website. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.popularmechanics.com/cars/a3051/global-rallycross-brings-racing-to-the-people/>