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"Like many other types of brands, airlines have embraced Twitter as a medium for communicating with customers.  One of them \u2013 JetBlue \u2013 is actually one of Twitter\u2019s most popular users.  \nNow, United Airlines is getting in on the action, offering what they call \u201CTwares,\" which, you guessed it, are special fares being made exclusively available to followers of the company\u2019s Twitter account.  Earlier today, they made the first such offer available \u2013 a $63 each-way fare between Washington DC and Chicago.  That deal has since ended, but the company is clearly making a Twitter push, also offering up a \u201CMileage Plus Special Offer\u201D (a customer rewards program) that users can register for and receive a special surprise gift when United\u2019s Twitter account hits 10,000 followers.\n\n\n\n\nFree stuff has been a proven way to gain Twitter followers for brands \u2013 for example, Maggiano\u2019s tacked on more than 2,000 new followers when they offered a $100 gift card to a random user who tweeted about them in a given time frame.  United\u2019s approach \u2013 offering up a limited number of free fares exclusive to Twitter users \u2013 is also smart, because if you want to have any chance of getting the deal, you need to follow them and watch closely so you can respond fast.  \nJust remember to bring a few extra bucks if you want to check a bag.\nSee Also: 40 of the Best Twitter Brands and the People Behind Them"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/05/21/twares/>