<http://schema.org/alternativeHeadline>
"Announcing the 18 finalists of The Next Web Startup Rally 2011"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/eu/2011/04/18/announcing-the-18-finalists-of-the-next-web-startup-rally-2011/?awesm=tnw.to_17qVt>