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"   Photo: Mulcair  For Juliana Bennett, it was never a question of if she&amp;#039;d become a designer, but rather, a matter of when. &amp;quot;Ever since I can remember, I always wanted to design for my own fashion label. According to my mom, my very first drawings were of clothing,&amp;quot; she notes. They must have been an impressive batch of doodles, judging by this fall&amp;#039;s debut collection for her label, Mulcair. Full of impeccably tailored, subtly glamorous (and sweatshop-free, to boot) tops, pants, and dresses, the label finds a way to make work-appropriate clothes that you&amp;#039;ll want to wear all night, and vice-versa. No surprise, then, that Bennett, who is back in her hometown of Montreal after a stint studying at Parsons in New York City, cites &amp;quot;Helmut Newton eroticism, contemporary minimalism, sexy utilitarianism, military aesthetic, and celebrity culture&amp;quot; as inspiration. Though it&amp;#039;s a tough economy for a young designer to launch a label, Bennett already has first-hand experience with a freshman brand. &amp;quot;I interned with Vena Cava right when they were in their own start-up stage. Working with Sophie [Buhai] and Lisa [Mayock]\u2014Vena Cava&amp;#039;s designers\u2014really let me experience the amazing energy and drive that goes into starting a fashion brand, and I just knew that that&amp;#039;s what I had to do upon graduation,&amp;quot; says Bennett, adding, &amp;quot;I became so passionate about it, that the idea entirely consumed me!&amp;quot; With its inaugural collection in stores now, an e-commerce site up-and-running, and a spring &amp;#039;11 collection previewing to editors and buyers, expect to see Mulcair&amp;#039;s slouchy tops, slightly dropped-crotch pants, and sleek tuxedo jackets on the backs of some very stylish wearers. As for Bennett&amp;#039;s dream Mulcair girl? &amp;quot;Kate Moss\u2014I don&amp;#039;t think I need to explain that one!&amp;quot; "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/news/a5223/new-label-alert-mulcair-10096/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>