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"Twitter wants to make its short-form social network the premier place for advertisers, brands and developers to market their products. To that end, the company today introduced a new ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2014/04/17/twitter-targets-advertisers-app-download-shortcuts-tweets-seamless-mopub-integration/>