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"  This report comes from Harris Dupre, comparison shopper and junior at Stony Brook University, The State University of New York Launched just last week, mySupermarket.com describes itself as a new kind of shopping experience that allows you to &amp;quot;toss&amp;quot; groceries and other essentials from a variety of online retailers into one virtual shopping cart, choosing the site that offers the lowest price on each item. Its UK affiliate site has been active since 2006, and claims to have saved 2.6 million consumers an average of 20% on their groceries.  How it Works Enter, let&amp;#039;s say dishwasher detergent, into the search screen and you&amp;#039;ll see a price comparison from Amazon, Walmart, Target, Walgreens, Costco, Soap.com, Diapers.com and Drugstore.com. If there&amp;#039;s a lower price on the detergent at any other retailer, mySupermarket.com won&amp;#039;t show it. In addition to the cost of the product, the site will factor in shipping costs. When you register for the site, you&amp;#039;re asked if you&amp;#039;re an Amazon Prime member and it takes this into consideration in determining the least expensive option for you. If your overall cart exceeds $75, shipping is free. Road Test I started out with a list of common groceries like bread, milk, eggs, ground beef, orange juice, and apples, but quickly found that fresh produce is generally unavailable. You&amp;#039;ll still have to hit the grocery store for a dozen eggs or a half gallon of milk or if you insist on ordering online, a more traditional web grocer like FreshDirect or Peapod. I changed my grocery search to canned goods, dry foods, and household essentials, including detergent, paper towels, all-purpose cleaner, pasta, jam, peanut butter, ground coffee, and cereal. Lo and behold, mySupermarket.com&amp;#039;s prices were generally lower than at either FreshDirect.com or Food Emporium, a brick-and-mortar supermarket. Only one item, Fantastik All-Purpose Cleaner, was cheaper at a source other than mySupermarket.com. My savings added up to about 11%. If I&amp;#039;d bought a few more items, to push my cart over $75, my savings would have been even greater thanks to the free shipping policy. Helpful Features The site has a number of interesting features to help you organize and make good decisions. Most helpful: swap-and-save. After clicking &amp;quot;Add to cart&amp;quot; under a product, the site tells you how much money you&amp;#039;ll save if you swap let&amp;#039;s say original cleaner for the lemon-scented variety. Choose &amp;quot;buy-more-and-save&amp;quot; or &amp;quot;bulk-and-save&amp;quot; and the site suggests a more expensive option that ends up being cheaper if you compare the price per ounce of product, which the site automatically displays. What&amp;#039;s Missing? I&amp;#039;d really like to see a customer review feature on this site, which is pretty much a standard in online shopping. Reviews of swaps could help shoppers see how fellow shoppers fared when they swapped a favorite brand for something cheaper.  The User Experience Type something into the search bar prominently located at the top of the screen and the search engine quickly finds what you&amp;#039;re looking for. On the left sidebar, you&amp;#039;ll find a variety of filters to narrow your search by brand, &amp;quot;lifestyle&amp;quot; (organic, green) and pack (either single pack or multipack). While there&amp;#039;s no filter for price, you can sort on any page by price, relevance, popularity, or alphabetical order or check the &amp;quot;top choices&amp;quot; box. As you shop, the running total of your cart is always displayed on the right side of the page, and the amount you&amp;#039;ve saved at the bottom. The cart itself is quite organized and easy to use. Your groceries are divided up by what store they&amp;#039;ll be shipped from. If you click &amp;quot;Edit cart&amp;quot; you can change the amount of each item you&amp;#039;re buying, and a counter shows you how much more you need to spend to reach the free shipping threshold. Once you check out, you&amp;#039;re required to set up accounts with each of the stores you&amp;#039;re buying from but mySupermarket.com automatically inputs the information for you so all you have to do is choose a password for each store. Verifying these accounts is the only extra effort you have to exert, because the entire checkout is handled from mySupermarket.com.  Bottom Line mySupermarket.com&amp;#039;s an easy-to-navigate site with lots of nifty features. Since it offers virtually no fresh produce, it won&amp;#039;t be putting grocery stores out of business any time soon but it&amp;#039;s definitely worth checking out for commodities like soaps, paper goods, and canned and dry food. If you try it out, your best bet is to buy in bulk so you can reach that $75 minimum for free shipping. Want to learn how we put consumer products to the test and keep you safe? Sign up for a tour of the famous Good Housekeeping Research Institute. If you visit, be sure to say hello when you come by the Kitchen Appliances &amp;amp;amp; Technology Lab. "^^<http://www.w3.org/2001/XMLSchema#string>
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