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"FacebookPinterest\n\nWe caught up the Joseph Abboud creative director moments before his Spring/Summer 2013 runway show for the brand. The collection, staged around a live orchestra accompanying electronic beats, focused on taking the line's calling card, tailoring, into lighter weight and unconstructed territory. Rojo spoke to us about the collection's rebellious inspiration this season and why proper style is finally back in, uh, style again.\n\nGQ: To get the question everyone is going to ask you out of the way, what was your inspiration when you were starting to develop this collection?\n\n Bernardo Rojo: The inspiration came from wanting to make something fresh that continues to evolve the brand. I'm a movie fanatic, crazy about them, and I was looking at some iconic male figures. It all began with the movie Drive. I was mesmerized by the 80's quality of the film - it was so old that it was new and fresh and related to iconic American figures like James Dean in Rebel Without A Cause. It's a combination of those two, the 50s and the 80s, iconic male rebels. There is something fresh about using colors from the 80's in an updated silhouette that were very important.\n\nGQ: Coming out of last season where the look was very continental and classic, how did you try to evolve that aesthetic for Spring/Summer 2013?\n\n Rojo: Well the evolution actually was sort of easy. To me when you look at the collection it's not the stereotypical \"James Dean.\" It's American but it's for an international man. If you look at our new \"Made in the New America\" ad campaign, it's less about geography and more about ideology. So the evolution is there, in the clothes and the functionality, but the goal is still there to make the man stylish in any city in the world.\n\nGQ: Looking at the model board, there appears to be a sportier tone to the collection with less of an emphasis on tailoring.\n\n Rojo: It's spring so to me it's about fresh, light, everything deconstructed. A lot of the jackets are completely unlined, without even a chest piece. There's a lot of tailoring in the collection but it takes on much more of a sportswear aspect to it. We're known for tailoring but I think it's important for us to evolve both our sportswear and our tailored pieces so they become more of a hybrid.\n\nGQ: With this collection and the latest ad campaign you mentioned earlier, do you feel Joseph Abboud is at a place where you envision it to be?\n\n Rojo: It's pretty close. To me fashion is about newness and about evolving, about asking \"what is next?\" and I don't this brand or any brand should be static. I don't look back, just at what is happening next. And always maintaining what we are which is about true men's style.\n\nGQ: As a busy modern man yourself, what do you think men today need in their wardrobe when they go shopping?\n\n Rojo: What they need is what I'm giving them. [laughs]\n\nGQ: Now that's the next campaign tagline\n\n Rojo: No I'm not that arrogant. I think men today, in particular, are looking for style. It's been neglected. We went through a period where men's sportswear became so relad that it was without any style. To me style is coming back, but great style in a modern way that's easy, relad, comfortable and effortless."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/before-the-show-with-bernardo-rojo-at-joseph-abboud>