<http://schema.org/about>
"Ever wonder how to combine the causes of global literacy and environmental protection into one worthwhile cause? Turns out BetterWorld Books based in Mishawaka, IN has taken on the challenge of selling used books online to benefit global literacy while"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/books-for-a-better-world.html>