<http://schema.org/description>
"The first time we caught up with Trustev was almost exactly one year ago; it had just secured \u00A3300,000 in funding to bring its 'social fingerprinting' to market.\r\n\r\nIn May last year, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2014/02/12/social-fingerprinting-company-trustev-uses-facebook-decide-can-new-phone/>