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"The people of Britain like their tech like their reality TV hosts, simple and entertaining. In the latest research from global communications firm Ketchum, familiar technology has the ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2012/05/09/ketchum-brits-like-their-tech-simple-while-china-is-in-discovery-mode/>