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"Daddy Yankee, Arc\u00E1ngel, and Tego Calder\u00F3n are among several reggaeton artists targeted by a new anti-reggaeton campaign blasting the musical style for its misogynistic messages [via Latin Times]. &amp;quot;Usa la raz\u00F3n, que la m\u00FAsica no degrade tu condici\u00F3n,&amp;quot; or &amp;quot;Use reason, make sure music does not degrade your status&amp;quot; is an ad campaign driven by Colombian photographers Alejandra Hernandez, John Fredy Melo, and Lineyl Iba\u00F1es in an effort to encourage reggaeton fans to pay attention to some of the offensive lyrics featured in many of the genre&amp;#039;s most popular songs and speak up about it. Iba\u00F1ez explained on his Facebook page that the campaign is supposed to raise awareness about songs that place women as sex objects. He also points out that it is not only through the lyrics, but in the music videos too, where women are often oversexualized and degraded. Each of the ads feature literal representations of violent and sexual lyrics from well-known reggaeton songs. In one ad for which the caption reads &amp;quot;A ella le gusta que le den duro y se la coman&amp;quot; (she likes it rough and to be eaten), a woman is literally being eaten by a man. In another ad, a woman is being beaten by a man in the kitchen, depicting a scenario described in the Yaga &amp;amp;amp; Mackie Ranks song, &amp;quot;Bellaquera.&amp;quot; The caption reads, &amp;quot;En la cocina voy a darte table&amp;quot; (I&amp;#039;m going to beat you on the kitchen table).  Though the group has experienced some backlash from die-hard reggaeton fans, they&amp;#039;ve also received support. Some commented on Iba\u00F1ez&amp;#039;s Facebook page commending it, and one supporter informed him that the campaign recently made its way to Peru.  RELATED: Puerto Rican Government Pulls Sexist Dentyne Ice Ad Horrifying, Sexist Quiz Tells You How Much You&amp;#039;re Worth as a Nigerian Bride Follow Tanisha on Twitter. Photo credit: Getty Images "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cosmopolitan.com/entertainment/news/a26633/anti-reggaeton-campaign/>