<http://schema.org/about>
"\u201CIf you are selling something, in exchange for cash, it simply isn\u2019t good enough. Give them something else, something that counts, something that doesn\u2019t have a price tag \u2014 a smile, a tear, and idea!\u201D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/new-i-spy-corporate-transparency-and-eco-clothing-finisterre.html>