<http://schema.org/headline>
"Why I will never click on your Instagram video, no matter how much you want me to"^^<http://www.w3.org/2001/XMLSchema#string>
<http://gigaom.com/2013/06/20/why-i-will-never-click-on-your-instagram-video-no-matter-how-much-you-want-me-to/>