<http://schema.org/alternativeHeadline>
"TV\u2019s status quo may be strong, but technology WILL change it soon whether the industry is ready or not"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2012/06/05/tvs-status-quo-may-be-strong-but-technology-will-change-it-soon-whether-the-industry-is-ready-or-not/>