<http://schema.org/target>
"android-app://com.nbcuni.nbc/nbctve/video/4ac7e3dacfcbc808b3b19438f6eed606?referrer=goog_watch"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.nbc.com/classic-tv/miami-vice/video/smugglers-blues/n30552>