<http://schema.org/alternativeHeadline>
"Since 1839, Kirk's Original Coco Castile Bar Soap has kept  bodies, clothes and homes naturally clean using a vegetable-based, biodegradable formula."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/your-home/at-home/blogs/back-to-basics-kirks-original-coco-castile-bar-soap>