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"Despite the hopes of drinks companies&amp;#39; finance departments, the days of hiring a celebrity to push a product are still upon us. Richard Corbett looks not only at when a tie-up with a star has gone right, but also at when it has gone wrong. When it goes wrong, though, has it not also gone right?"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.just-drinks.com/comment/comment-soft-drinks-water-the-tightrope-of-celebrity-endorsement_id103514.aspx>