<http://schema.org/headline>
"This Just In: Shipley &amp; Halmos x D.S. &amp; Durga to Launch Fragrance"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/this-just-in-shipley-halmos-x-ds-durga-to-launch-fragrance>