<http://schema.org/description>
"Optimizely, a website optimization platform, has launched a beta of its iOS testing tools, which allow technical and non-technical users to optimize native apps for Apple devices.\r\n\r\nThe ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/dd/2014/04/17/optimizely-launches-platform-testing-tweaking-native-ios-apps/>