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"   Photo: Sabrina Morrison  LONDON\u2014Selfridge&amp;#039;s windows are seen by over one million people during an average week, so giving a young designer access to an entire frame is quite generous, and has potential to do wonders for their career. Yesterday, the department store unveiled &amp;quot;Bright Young Things,&amp;quot; paying tribute to 2011\u2032s hottest stars. The windows correspond to temporary shops set up online and in real life selling a tight edit of each designer&amp;#039;s strongest pieces. The two-part display, which runs until the end of February, is the result of 25 years worth of scouting on behalf of the store&amp;#039;s buyers, each of whom hopes to find the next McQueen or McCartney. This first round of design upstarts includes Alex Noble who&amp;#039;s worked with Lady Gaga, dare-to-go-bare milliner Charlie le Mindu whose outrageous wigs, hats and human hair accessories were the only things his model&amp;#039;s wore last season and metallic fountains of knitwear from Craig Lawrence. Also, Frances Conteh&amp;#039;s Kandinsky-inspired cocoon coats, Kei Kagumi&amp;#039;s fashion architecture hybrids and Simone Rochas&amp;#039; cascading sheer panel shirts. With Tom Ford relocating his showrooms to London and the UK&amp;#039;s fashion industry recently valued at \u00A337 billion pounds (more than telecommunications, car manufacturing and publishing combined) it&amp;#039;s no small wonder that retailers and the government alike are heeding the S.O.S. from rioting students of bankrupted universities, as well as this year&amp;#039;s near extinction of the UK Graduate Fashion Week, by championing homegrown talent through new initiatives like this. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/shopping/news/a5549/londons-bright-young-things-of-2011-12997/>