<http://schema.org/headline>
"Best Buy offers HD DVD owners $10 million in gift cards, trade in, shoulder to cry on"^^<http://www.w3.org/2001/XMLSchema#string>
<http://old-hd.engadget.com/2008/03/19/best-buy-offers-hd-dvd-owners-50-gift-card-trade-in-shoulder/>