<http://schema.org/about>
"After hearing Julia Butterfly Hill speak about the impact of plastics to our planet and to our health, Robert Seals decided he was going to do something about the ever-growing problem of plastic water bottles. He created a stainless steel water bottle"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/the-th-interview-michelle-kalberer-of-klean-kanteen.html>