<http://schema.org/name>
"ESPN"^^<http://www.w3.org/2001/XMLSchema#string>
<http://insider.espn.go.com/nfl/draft2015/story/_/id/10962779/jameis-winston-tops-mel-kiper-too-early-2015-big-board-nfl-draft?ex_cid=InsiderTwitter_KiperEarly2015BB>