<http://schema.org/description>
"Alcohol might&amp;#039;ve been involved. (Just kidding; it was definitely involved.)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.complex.com/pop-culture/2012/07/georgia-man-has-friends-light-his-head-on-fire-as-part-of-bet>