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"Blogger, the 11-year-old blog publishing service acquired by Google in 2003, has begun teasing a complete revamp of its blogging platform.\nBlogger is one of the world's top 10 biggest websites, far larger than WordPress.com, Tumblr or Posterous. Yet these blogging platforms have secured the most hype over the years. And if you could count the websites that run off WordPress.org software (including Mashable), you could argue that WordPress has surpassed Blogger's reach.\nGoogle's blogging platform is fighting back though. The company highlighted some of its impressive stats and upcoming features in a blog post. It now boasts more than 400 million active readers around the world. More impressive are its publishing stats; Blogger says more than 500 million blog posts have been published on its platform, amounting to more than 500 billion words. That's more than 5 million novels' worth of content, according to the promotional video Google posted on YouTube Monday.\nThe most interesting part of Google's blog post is the sneak peek into what appears to be a complete redesign of Blogger's user interface, one the search giant calls \"cleaner and more modern.\"  Google also teased updated analytics, new publishing features, an updated mobile interface and \"smarter content discovery.\"\nGoogle published a few screenshots of the new interface (which we have included at the end of this post) showing off an interface that is essentially a complete departure from Blogger's current UI.  It is also showing off the new interface at its booth at South by Southwest Interactive.\nThere's no set date for the launch of Blogger's redesign, but we assume Google's just polishing the product, since the company is already showing it off. Blogger's been in need of a revamp for a long, long time.  Whether it will be enough to make it competitive with WordPress and Tumblr is another story.\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/03/14/googles-blogger-is-about-to-get-an-overhaul/>