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"Clicker, a website that bills itself as a TV guide for Internet content, has just launched a revamped homepage, complete with full Facebook support, personalized programming guides and uncannily accurate programming recommendations.\nWhen Clicker launched last year, we were really impressed with its ability to aggregate video content from across the web. The company has expanded its offerings to include apps for the iPhone, iPad, Android, Boxee, Google TV and the web. The net result is that Clicker is one of the most comprehensive ways to find out what content is viewable online and where. \nToday, Clicker is flipping the switch. Instead of simply just showing you what you can watch, the service will now also let you know what you should watch.\nClicker calls this the \"What's on for You\" feed and it's what you now see on the Clicker homepage. The page is completely personalized and it sucks in content from the new Clicker Predict, displays what shows are trending amongst your friends on Facebook, what shows are popular with other Clicker users, Clicker staff picks and new additions to your queue.\n\n\n\n\nThis streamlines the discovery process. You can still search for specific shows or access your Clicker queue, but the new page does a much better job of highlighting new and recommended content.\nClicker Predict: TiVo Suggestions on Steroids\nClicker Predict is Clicker's new prediction and recommendation algorithm. The Clicker team has been hard at work on this feature for nearly a year, and the results are pretty spectacular.\nUsing more than 50 implicit and explicit signals from your own behaviors, the behaviors of your friends and the behaviors of people who share your viewing styles, Clicker can offer up programming recommendations that are almost uncanny.\n\n\n\n\nI liken the experience to TiVo suggestions \u2014 which I still think is one of the best suggestion engines around. However, because Clicker Predict is also plugged into the viewing suggestions and habits of your friends, it has a lot more granularity. \nClicker has a little Predict icon that will show you why a certain program was recommended to you when you hover over it. For instance, Clicker tells me it thinks I'll like 30 Rock (a show, incidentally, that I love) because I \"like Sitcoms, Romantic Comedy and Parody &amp; Spoof shows\" and my interest in themes like \"witty remarks, sarcastic characters and quirky characters.\" It will also show me what friends like the show and what other shows I might also like.\nI was a bit freaked out in the demo yesterday when one of my predictions was Shelley Duvall's Faerie Tale Theatre \u2014 based on my likes of Jim Henson's Storytellers and other Muppet shows. As a little girl, I adored Faerie Tale Theatre.\nFull Facebook Integration\nLots of services are integrating with Facebook. Other recommendation and content services aimed at media \u2014 like Miso, PHILO and GetGlue \u2014 all let you \"check in\" to content and let you get recommendations from friends or from other members of the service.\nWhat makes the Clicker approach different is that Facebook isn't a one-way interaction; it's push and pull. That means that when you like something on the web or you like a Page for a topic, that all influences the recommendations and suggestions for Clicker Predict. It also means that the trending topics amongst your friends and friend recommendations come from their likes and their interactions with Facebook.\nThis is pretty powerful because it doesn't make it necessary for all of your friends to sign up with a Clicker account. It also gives Clicker Predict a better baseline of what to predict because it can use not only what you watch online, but also what you like.\nFuture of TV?\nClicker is an interesting service because it isn't providing the content, it's just surfacing what's available, making it easy to access and now bringing in recommendations and more social features.\nMore and more content is accessible online, but it's navigating that content that has become difficult. I can very easily envision a future where Clicker \u2014 or something like it \u2014 replaces the on-screen TV guide on my television set."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/12/15/clicker-facebook/>