<http://schema.org/headline>
"Fireworks in runoff: Terry Dunn unleashes TV ad for PSC Place 2, and takes shots at opponent Chip Beeker"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.al.com/news/index.ssf/2014/07/terry_dunn_unleashes_first_ad.html>