<http://schema.org/url>
<http://www.businessweek.com/articles/2013-07-01/patriots-jersey-swap-for-hernandez-fans-sets-a-pricey-precedent>
<http://www.bloomberg.com/bw/articles/2013-07-01/patriots-jersey-swap-for-hernandez-fans-sets-a-pricey-precedent>