<http://schema.org/name>
"App.net adds private messaging API with support for chatrooms, group texting and more"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/dd/2012/12/13/app-net-adds-private-messaging-api-with-support-for-chatrooms-group-texting-and-more/>