<http://schema.org/description>
"Lyst, a self-styled 'social commerce platform' has taken on a $5 million Series A round of funding led by\u00A0DFJ Esprit, and participated in by Venrex, Accel Partners, and Alex\u00A0Zubillaga.\u00A0Zubillaga's ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/07/12/with-sales-doubling-monthly-lyst-picks-up-5-million-to-grow-its-social-commerce-platform/>