<http://schema.org/keywords>
"game improvement"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.golfdigest.com/story/game-improvement-bringing-styl?/blogs/the-loop/2014/05/game-improvement-bringing-styl.html&/blogs/the-loop/2014/05/game-improvement-bringing-styl.html>