<http://schema.org/description>
"Dopplr is a London/Finland based online service designed to let people who travel frequently know when their friends/colleagues will be traveling to the same area they're traveling ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/2008/12/09/dopplrs-founding-investor-becomes-their-ceo/>