<http://schema.org/description>
"More people than ever before are on the hunt for products that suit their personalities and tastes and over 7% of consumption globally is driven by consumers&amp;#39; search for products personalised to them. And the trend has now spread way beyond finding your name on Coke bottles."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/the-just-food-blog/is-personalised-confectionery-the-future_id2583.aspx>