<http://schema.org/description>
"Imagine you're sitting fireside in the living room of your professor's home. He calls out to each of you by name. Not only are there students in the room, students you call friends, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/entrepreneur/2011/04/16/techstars-the-next-great-startup-incubator-unleashes-11-startups-in-nyc/2/>