<http://schema.org/about>
"Now through the end of March, the sale of LED bulbs at IKEA will help to make refugee camps safer and more secure and for the families living in them."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/your-home/at-home/blogs/buy-an-led-bulb-at-ikea-help-improve-lighting-at-refugee-camps>