<http://schema.org/about>
"If you're gung ho enough about your morning cuppa, you can roast your own coffee beans for an even fresher, more flavorful brew. And if you already own your own air popcorn popper, you don't even need to pony up for a brand new"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/roast-coffee-with-a-popcorn-popper.html>