<http://schema.org/description>
"It's easy to identify something that's going to take the world by storm. Just look for the product that's quickest to be labelled a fad. To be discounted is a serious concern. But we ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2013/03/11/google-glass-and-wearable-tech-this-is-a-game-changer-not-a-fad/>