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"We're still breaking down the metrics for Black Friday 2010, but if Foursquare checkins are any barometer, Target probably had a pretty good day.\nA tiny percentage of the population uses location-based checkin tools like Foursquare; and in all likelihood, these digital citizens are more likely to be shopping online than in stores during the holiday season. So numbers gathered by Trendrr and AdAge represent a tiny sliver of what in-store numbers might have actually been.\nThe number-one store by Foursquare checkins was Target, which captured almost one quarter of all Black Friday checkins \u2014 no small feat considering the substantial Foursquare marketing efforts of other brands. \nTarget had been doing some social media marketing of its own leading up to the day, even purchasing the hashtag #BlackFriday on Twitter.\n\n\n\n\nOthers in the top-10 list include Walmart, Best Buy and Apple. Checkins per brand ranged from around 2,000 at the low end to more than 10,000 for some of the bigger brands.\n\n\n\n\nIf you were out shopping on Black Friday, did you have time to check in anywhere? Do any of the numbers above surprise you? Let us know in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/11/29/black-friday-checkins/>