<http://schema.org/alternateName>
"Pittsburgh Post-Gazette"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.post-gazette.com/penguins/2006/10/04/The-NHL-bounced-back-last-season-after-a-yearlong-lockout-but-what-s-next/stories/200610040201>