<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fliving%2Fvegetarian-living%2Fmaking-the-transition-vegetarian.aspx%3Fa_aid%3D3598aabf%26PageIndex%3D24>