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"  Photo: Guess Techno-lovers take off your headphones and listen up: DJ Ti\u00EBso is partnering with Guess to star in ads, create a limited-edition capsule collection, and perform worldwide while wearing the brand&amp;#039;s duds. He follows the footsteps of Avicii, who recently posed as the face of Denim &amp;amp;amp; Supply Ralph Lauren. The Grammy-nominated mix-master will debut a Guess watch in August, with a 22-piece clothing line for men and women to follow in October. Expect dark skinny jeans with zipper details, leather-and-twill moto jackets, and graphic tees inspired by digital light shows and video projections seen at his concerts. Grab the gear, and check out the artist at his shows, which begin on July 23 in Ibiza and then hit hot spots, such as Paris, Milan, Las Vegas, Dubai, and Sydney. Paul Marciano, CEO and Creative Director for Guess, said in a press release: &amp;quot;When I first met Ti\u00EBsto, I was really so impressed. We connected right away on both a personal and professional level. He is more than just a DJ\u2014he is very multi-faceted and truly understands what it takes to build a brand. There is no better choice in music today to represent the free-spirited, adventurous, and sexy Guess lifestyle.&amp;quot; It appears that the love is mutual, as Ti\u00EBsto stated, &amp;quot;I&amp;#039;ve been a fan of the brand for a long time. It&amp;#039;s really an honor to have been selected to partner with them in such a global way. The opportunity to work with Paul Marciano and his company is truly invaluable as I continue to build my clothing brand, CLVB LIFE.&amp;quot; "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/news/a21889/dj-tiesto-for-guess/>