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"Martin Luther King Jr. made history on Aug. 28, 1963, with his rousing \"I Have a Dream\" speech. Fifty years later, the Golf Channel fell into the sand trap of trying to join the conversation commemorating the event.\nIn a tweet that has since been deleted, The Golf Channel tried to prompt its followers to tweet their own \"golf\" dreams to honor the occasion:\n\nInstead, it received a bunch of critical responses from Twitter users:\n\n@GolfChannel Really? Comparing civil rights to GOLF? Terrible.\n\u2014 Bill Hoppe (@BillHoppeNHL) August 28, 2013\n\n\n@GolfChannel I have a dream that the great sand trap of injustice will be avoided by all fairway shots of equality.\n\u2014 Philip Bump (@pbump) August 28, 2013\n\n\n#DreamDay I have a dream that I'm playing golf\n\u2014 Ryan Broderick (@ryanpbroderick) August 28, 2013\n\n\n.@GolfChannel Stop worrying about the back swing, start worrying about the backlash.\n\u2014 Brian (@BrianYarvual) August 28, 2013\n\nSee also: Brands Try, Fail to Capitalize on Royal Baby Hype\nIn the Golf Channel's defense, it is part of NBC television network, which has been promoting the #DreamDay hashtag for the the past day across several of its digital properties. But unlike some of NBC's other brands, The Golf Channel's tweet only seemed to take away from the genuine conversation around the event.\n\nShare YOUR dream on the 50th anniversary of MLK's \"I Have a Dream\" speech using hashtag #DreamDay!\n\u2014 NBC (@nbc) August 28, 2013\n\nUPDATE: A rep for The Golf Channel provided Mashable with the following statement:\n\u201CThe tweet in question was not appropriate and was pulled minutes after being posted this morning. The original intent was to celebrate this important date in history, and we regret that we failed to meet that standard.\u201D\nImage: Flickr, Go Matt Olson Photography\n      window._msla=window.loadScriptAsync||function(src,id){if(document.getElementById(id))return;var js=document.createElement('script');js.id=id;js.src=src;document.getElementsByTagName('script')[0].parentNode.insertBefore(js,fjs);};\n_msla(\"//platform.twitter.com/widgets.js\",\"twitter_jssdk\");"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/08/28/golf-channel-tweet/>