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"Birchbox, a New York-based subscription service that ships customers four to five beauty samples for $10 per month, has acquired Paris-based Joliebox for an undisclosed sum.\nBirchbox launched in September 2010. Joliebox launched several months later, shamelessly pitching itself as the \"French equivalent of Birchbox.\" The younger startup then acquired mirror service Boudoir Priv\u00E9 in the UK in December 2011, and Glamourum in Spain in February 2012 to expand its footprint.\nLike Birchbox, JolieBox delivers a \"Beauty Box\" containing cosmetics products from high-end manufacturers for \u20AC13 ($17.42) per month. (As we mentioned, Birchbox\u2019s costs $10 per month. It also has a subscription service for men.) Samples range from moisturizers and fragrances to hair conditioner and makeup. Lanc\u00F4me, Laura Mercier and L\u2019Occitane are among the more than 30 brands which have participated in the service.\nThe acquisition of Joliebox will enable Birchbox to begin operating in Europe for the first time \u2014 specifically, in France, Spain and the UK. It will also increase Birchbox's brand partners to more than 400, the company said in an e-mailed statement.\nA spokesperson said there are no plans to change Joliebox's existing price structure. She added that there are no immediate plans to introduce a men's service in Europe but Birchbox is \"certainly aggressively exploring\" that option. Below, a video Birchbox sent to customers to celebrate its two-year anniversary.\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/09/13/birchbox-acquires-joliebox-europe/>