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"Maria McManus is the Director of Interface Design and Community at Disney's new Family.com community. She sat down last week briefly to discuss the re-launch of the site as a social network and collected resource for parents, set to launch this summer.  The service started as a simple resources site, but with the rise of niche social networks, it became clear to the team at Disney that folks wanted resources to develop community around the site.\n\n\n\n\n\n\nThe site includes most of the standard social networking features, though they're trying to take different approach to the typical blog feature found on most social networks.  Similar to Tumblr, they're attempting to bring together the snippets that could go into a digital scrap book and make it available to the parents to push out their stories and life experiences in format that isn't meant to appease the person who thinks they're there to author the next Great American Novel.\nAlana got the details on all this as well as some background and some of the inspiration that organically brought this new approach to media for an Old Media giant like Disney.\nNever Miss an Episode! Get the Mashable Conversations podcast here (video feed). Get the Mashable Conversations podcast here (audio feed)."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/06/26/disneys-family/>