<http://schema.org/about>
"For a generation, activists have built their protest movement on the scientific facts of climate change. But the facts of another kind of science \u2014 neuroscien"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/earth-matters/climate-weather/blogs/in-the-persuasion-game-beware-the-backfire-effect?page=4>