<http://schema.org/alternateName>
"Mister Art"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misterart.com/more-ways-brand-names/fb~beadalon~c1~crafts~c2~jewelry-making~c3~beads-beading~/beadalon-bead-ready-wire-with-lobster-clasp.html>