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"The man behind the Back to the Future hoax that circulated the web on Wednesday said the viral incident was \"just an accident.\"\nIf you're like us, you fell for that Photoshopped image that claimed today was the \"future date\" Doc set the DeLorean to in the film Back to the Future. Although the photo says characters such as Doc and Marty McFly traveled from June 27, 2012 from Oct. 26, 1985, the actual date used in the film is Oct. 21, 2015. Not only was the picture shared thousands of times and became a viral hit in just a few hours, it wasn't the first time the same hoax happened.\nSo how did we fall for this again? Here's what happened.\nSteve Berry, a social media manager for mobile checkout company Simply Tap, designed the image to promote the Back to the Future trilogy Blu-ray box set for his client. The photo \u2014 which used Wednesday's date as \"the future\" \u2014 was a deliberate reference to the same hoax that was accidentally started by Total Film in 2010.\n\nSEE ALSO: Today Is Not the Future; \u2018Back to the Future\u2019 Hoax Fools the Web\n\"We promoted the image fully confident in the knowledge that everyone was familiar with the original hoax from a couple of years ago,\" Berry told Mashable. \"We figured that no one would fall for the same joke twice, so the caption was deliberately replicated it word for word so people would get the reference.\"\nBut the new image started to develop a life of its own. It was reposted on several Facebook pages, including the Facebook page of craft company Colour Me Fun, which received more than 10,000 shares, nearly 1,000 Likes and 300 comments. \nAlthough the hoax may have ruffled a few feathers on the Internet today, the creator of the accidental hoax said he wishes he would have included the client's web address:\n\"Just think of the traffic I've failed to gather,\" Berry said. \nBONUS: Electric DeLorean Races Toward 2013 Release [PICS]\n\n\nElectric DeLorean Races Toward 2013 Release\n\n\n\n\n\n\n\nThe Electric DeLorean\nThe electric version of the DeLorean sports car featured in the Back to the Future films has arrived at the 2012 New York International Auto Show, touting an iPhone dock, Bluetooth capabilities and a battery-powered engine.\n\n\n\n\n\n\n\n\n\n\nRear View\nThe electric DeLorean will hit the U.S. market in 2013. The latest DeLorean still comes with recognizable gull-wing doors, a stainless steel body and a rear-mounted engine\n\n\n\n\n\n\n\n\n\n\nSide View\nAlthough DeLoreans typically run for $65,000, the electric model will cost $95,000.\n\n\n\n\n\n\n\n\n\n\nSteering Wheel\nThe electric DeLorean is expected to get about the same mileage as a Nissan Leaf, running about 100 miles on a full charge.\n\n\n\n\n\n\n\n\n\n\niPhone Dock\nIn addition to an iPhone dock, the company plans to add iOS controls to the vehicle with the inclusion of apps. \n\n\n\n\n\n\n\n\n\n\nRear Engine\nThe vehicle features a 32-kWh lithium iron phosphate battery system. \n\n\n\n\n\n\n\n\n\n\n\"Where we're going we don't need gas!\"\nThe DeLorean may be best known for its role as the unlikely time machine in the Back to the Future films, but it has attracted the attention of car collectors and fans years following the movie\u2019s 1985 debut.\n\n\n\n\n\n\n\n\n\n\nEngine Close-Up\nAn up-close look at the electric DeLorean's battery system.\n\n\n\n\n\n\n\n\n\n\nWheel Close-Up\nThe car can go from 0  to 60 mph in less than six seconds. \n\n\n\n\n\n\n\n\n\n\nAttention Getter\nElectric DeLoreans will be made starting in January 2013. \n\n\n\n\n\n\n\n\n\n\nGull-Wing Doors\nThe first deliveries of the car itself will take place in February or early March of next year.\n\n\n\n\n\n\n\n\n\n\nOriginal DeLorean\nAn original version of the gas-powered DeLorean was also on display at the 2012 New York International Auto Show. Both of the winged doors were open for all to see.\n\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/06/27/back-to-the-future-hoax-explained/>