<http://schema.org/description>
"One of reddit's cool initiatives is &amp;quot;redditgifts&amp;quot;, which allows the reddit community to sign up for a &amp;quot;secret santa&amp;quot; type experience to give gifts to one another ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/05/21/reddit-announces-gifts-for-the-troops-initiative-with-stephen-colbert/>