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"I once heard my father say that he'd rather go blind than deaf. From that moment on, I understood the importance of sound and it would forever hold a very special place in my heart, mind and body. And I am not alone in my sensory quest.\r\n\r\nSoundCloud, the social audio platform, has been gaining steadily in popularity since its launch in 2008. Until this year. In the past few months, the company founded by Alexander Ljung and\u00A0Eric Wahlforss\u00A0has skyrocketed to an enviable status in the digital music space.\r\n\r\nIn the past year alone, SoundCloud has increased by more than four million users; launched new features including\u00A0SoundCloud Labs\u00A0and recently integrated with\u00A0Tumblr, guaranteeing it mainstream status. Also this year,\u00A0SoundCloud added\u00A0Union Square Ventures\u2018 Fred Wilson from Union Square Ventures and\u00A0Index Ventures\u2018\u00A0Mike Volpi to its team.\r\n\r\nToday, SoundCloud is featuring ten sound experts in a video project to share their views on why sound is so important to our lives. The stars include Ben Rubin, the founder of EAR Studio; &amp;quot;Sonic Thinker&amp;quot; Bruce Odland; the world\u00A0renowned\u00A0Imogen Heap;\u00A0Jad Abumrad, a\u00A0Radio Host and Producer;\u00A0Dr. John Levack Drever, the Head of Sound Practice Research at Goldsmiths University;\u00A0Julian Treasure,\u00A0Author of Sound Business;\u00A0Martyn Ware, the founder of Illustrious Company;\u00A0Moby, perhaps one of the world's most famous musicians; sound collaborator Salvatore Principato; and the Pioneer of Crowd Jamming,\u00A0Tim Exile.\r\n\r\nSoundCloud says the video demonstrates its commitment to collaboration, participation and passion around sound and provides a thought-provoking piece for everyone to enjoy. Check it out here:\r\n\r\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/shareables/2011/10/13/soundcloud-asks-moby-imogen-heap-and-others-about-the-importance-of-sound/>