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"   A classic Superga sneaker.  On Friday the Olsens presented their spring summer collection for The Row. Today, they announce their new role as Creative Director of Superga, the classic sneaker company. The connection between the Olsens (who design Olsenboye, StyleMint and Elizabeth &amp;amp;amp; James on top of The Row) and the 100-year-old sneaker brand came courtesy of Steve Madden. Madden&amp;#039;s company bought Superga earlier this year and also manufactures the shoes for Elizabeth and James so when the twins expressed interest in revamping the brand he said, &amp;quot;Why not?&amp;quot; As for their plans, Ashley Olsen told WWD, &amp;quot;Superga just needs to start off in the right stores and be on the right people&amp;#039;s feet.&amp;quot; They&amp;#039;ll also design a special, high-end capsule collection for spring, co-brand it with, and sell it alongside, The Row. Mary-Kate calls it &amp;quot;a luxurious brand,&amp;quot; but they plan on keeping the price point under $150. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/accessories/news/a7286/the-olsens-sign-on-to-superga-28827/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>