<http://schema.org/description>
"Swedish fashion retailer Hennes &amp;amp; Mauritz (H&amp;amp;M) is to open its first store in Serbia this autumn."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-style.com/news/hm-opens-first-store-in-capital-belgrade_id116601.aspx>