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"Need to talk about books, but hate going over to other people's homes? Move over Oprah, because Sony's helping virtualize the whole experience with Readers Book Club, a virtual book club that lets reader chat with authors via Twitter and Facebook. Also on the slate are discounts and downloadable extra. The club kicks off next month, but you'll have to wait until March for some one-on-one time with Molly Ringwald.Show full PR text          Sony Reader Store Launches Virtual Book Club       Today Sony Reader Store has announced the launch of its inaugural virtual Book Club, the 'Sony Readers Book Club.' Each month, Sony Reader Store will select a book of the month. During each month, Reader Store will host a virtual Book Club meeting, an online chat with the author, on the Sony Reader Store Facebook and Twitter pages, giving participants the opportunity to interact with the author and each other and ask questions related to the book. The Sony Readers Book Club will also offer special discounts and book club extras for download, available to U.S. customers at Reader Store."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2012/10/26/sony-intros-virtual-book-club-enlists-breakfast-club-alum/>