<http://schema.org/description>
"ChoreMonster, the platform that wants to encourage your kids to do their household tasks by rewarding them for achieving goals, has today released a major update for its Web and iOS ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2014/04/03/choremonster-2-0-lands-web-ios-bringing-amazon-integration-new-interactive-monsters/>