<http://schema.org/alternativeHeadline>
"For a generation, activists have built their protest movement on the scientific facts of climate change. But the facts of another kind of science \u2014 neuroscience \u2014 indicate that this only reinforces the point of view of the unconvinced."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/earth-matters/climate-weather/blogs/in-the-persuasion-game-beware-the-backfire-effect?page=4>