<http://schema.org/description>
"Every successful company gets that way by sacrificing something it doesn't think is important. At Wal-Mart, it's wages; at Amazon, profits. At Apple, it's market share\u2014the proportion of the total number of a given consumer gizmo people want to buy. Over and over again, Apple's leaders compare Apple to, say, BMW, which is another company..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/138453/the-new-ipad-mini-affirms-that-apple-doesnt-care-about-market-share-just-profit-margins/>