<http://schema.org/alternativeHeadline>
"Pebble grabs $15m funding and opens its smartwatch for 2-way communications with mobile apps"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/gadgets/2013/05/16/pebble-grabs-15m-and-launches-pebblekit-for-two-way-communication-with-ios-and-android-apps/>