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"Sundance Channel is premiering the new season of its returning show Girls Who Like Boys Who Like Boys on Twitter. \nThe network is offering the first episode to users via a TwitVid embed beginning today. The  show will make its traditional broadcast premiere on Friday. \nThis is the first time that Twitter has been used as a television distribution platform. In March, Paramount released the first trailer for its summer thriller Super 8 on Twitter.\nJust as networks frequently offer early episodes of new TV shows using iTunes or the web, releasing a show using Twitter is as much about building word-of-mouth interest and increasing exposure as it is a pure promotional exercise. \nFor a show like Girls Who Like Boys Who Like Boys, this tactic is also about leveraging the show's strengths. It has already amassed a big social following \u2014 with more than 200,000 fans on Facebook. \nSarah Barnett, general manager and EVP at Sundance Channel, told us, \"We want the show to get exposure to as many people as possible. Increasingly our viewers turn to social media to get their information and to discover new shows.\"\nFor Twitter, this sort of experiment gives the platform more credibility as a media platform, rather than just a messaging system. Twitter's Adam Bain told us, \"Sundance Channel is taking a savvy approach to sharing exclusive content like this on Twitter.  It's a great way to reward their followers and drive word of mouth about the series, and is a strategy that other networks can emulate.\"\nSundance Channel will also be leveraging second screen experiences with the broadcast version of Girls Who Like Boys Who Like Boys. Starting this Thursday, viewers can access a second screen experience app using Facebook or SundanceChannel.com. This experience is akin to many other tablet-based second screen apps in that it uses audio-syncing from the program to display pertinent information about the show. Sundance worked with ClipSync on the app, which will include real-time chat, polls, quizzes and other information abut the show.\nWhat do you think about networks using Twitter as a way to promote and distribute shows? Let us know in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/11/14/twitter-tv-show-premiere/>