<http://schema.org/description>
"If you're a smart website owner, you're paying attention to what discussions are surrounding your properties. At a bare minimum, you want to have share buttons and you want to see how ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/02/04/buzzgrowl-a-premium-answer-to-driving-on-site-social-media-engagement/>