<http://schema.org/description>
"Amazon is partnering with JibJab, the digital media company founded in 1999, to launch Video Gift Cards to let customers create personalized Starring You video\r\n\r\nThis latest initiative ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2012/11/16/amazon-launches-video-gift-cards-in-cahoots-with-jibjab/>