<http://schema.org/headline>
"A premise alone can\u2019t carry a game, even if \u201Coctopus con man\u201D is the premise"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.avclub.com/article/premise-alone-cant-carry-game-even-if-octopus-con--201580>