<http://schema.org/description>
"Editor\u2019s note: This is a guest post by Andrew Montalenti. Andrew is the co-founder and CTO of Parse.ly, a technology startup that provides big data insights to the web's best publishers. ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/entrepreneur/2012/10/03/why-startups-die/>