<http://schema.org/description>
"Microsoft is set to step up its Windows Phone marketing campaign, building on its existing marketing featuring Gwen Stefani, Jay-Z and Jessica Alba, and tapping into The Hobbit franchise ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/microsoft/2012/11/20/im-gandalf-and-this-is-my-windows-phone-microsoft-taps-the-hobbit-characters-for-new-ad-campaign/39/>