<http://schema.org/description>
"The best advertisements are the ones that are so cool you don't even care if you're being advertised to.  This Peugeot RCZ promotion is one that does a brilliant job of showcasing a ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/12/02/this-peugeot-rcz-and-google-maps-mashup-is-ridiculously-awesome/>