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"Getting people to click on your ads get harder and harder each and every day.  The other week we discussed methods on how to Rotating Ad Blocks To Reduce Ad Blindness.  We basically wrote that rotating in and out content and blank space where the ads appear can help increase one's click through rate on those ads.  There are other things you can do to also help, if you don't want to pull out an ad from a web visitor.One solution is mentioned in a DigitalPoint Forum thread, on how to rotate the background colors of your ads.  I do that already on this site, on the individual article pages, on the left side.  One of the ad blocks kind of blend into the side bar, whereas the others are a white and ugly background.  But using bright neon, red, hot pink and other colors to make them stand out may help.  Rotating several colors also help.How can you do this?  (1) You can use PHPAdsNew like I did here.  How do you set it up?  I wrote that at Dynamically Delivering AdSense &amp; YPN Ads on Rotation.(2) Use one of the scripts mentioned in the  DigitalPoint Forums thread, make sure to ensure they are in accordance with the AdSense TOS.Forum discussion at DigitalPoint Forums."^^<http://www.w3.org/2001/XMLSchema#string>
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