<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/childrens-books-site/video/2011/dec/22/simons-cat-catnap-video"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/childrens-books-site/video/2011/dec/22/simons-cat-catnap-video?view=mobile>