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"Movie rentals could be coming to the iTunes Store, if an apparent slip-up by Apple is any indication. Mac developer David Watanabe uploaded a screenshot depicting an iTunes problem reporting system which has options for requesting a refund due to non-delivery of rental movies. The other options for reporting issues with the as yet unannounced -- but rumored -- rental movie options on the iTunes Store include accidental purchase, poor content quality, duplicate purchase, wrong version, bad metadata, and \"other.\" The same possible complaints are available for every other content type on iTunes. We verified that these options are still viewable on a US iTunes Store account: see for yourself by viewing your account purchase history, clicking report problem, and then clicking on an individual purchase. [Thanks, Josh]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2007/09/08/itunes-store-slip-up-reveals-future-rental-movie-options/>