<http://schema.org/description>
"Motorola has announced that buyers of its new Moto X device in the UK will be able to customize their handsets in the same way US customers have been able since the service first launched ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2014/09/05/motorola-brings-moto-maker-custom-smartphone-designs-uk/>