<http://schema.org/dateCreated>
"2012-03-06T22:11:11"^^<http://schema.org/Date>
<http://thenextweb.com/apps/2012/03/06/lanyard-leverages-twitter-to-show-you-which-sxswi-panels-you-should-attend/?awesm=tnw.to_1DZFy>