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"PICNIC is one of the highlights of the technology events calendar in Amsterdam. Now in its sixth year, it brings together people from a diverse range of backgrounds to explore themes as diverse as creativity, science, technology, media and business.\r\n\r\nThis year's three-day festival takes place next week between 14 and 16 September and looks at the theme of 'Urban Futures'. With the global population predicted to hit 8 billion by 2030, 70% of whom will be living in urban environments, how can we prepare for a world where resources are more scarce and cities become very different places?\r\n\r\nExploring this theme will be a range of high quality and inspirational speakers. These include Ben Hammersley putting his unique spin on the impact of technology on social relationships; Toby Barnes of Mudlark examining 'the city as a dashboard' and games for social change;\u00A0Mark Woerde on how brands can become pro-social, and Scott Snibbe discusses interactive experiences, including the apps he created for Bjork\u2019s Biophilia project.\r\n\r\nIt's not all just about listening to speakers though. Competitions, challenges, social games, matchmaking, labs and workshops provide the opportunity for all attendees to actively participate.\r\n\r\nThere's still time to get tickets for next week's event, and The Next Web readers can grab a 20%\u00A0discount on both whole-festival and single day passes. To claim your discount, register at www.picnicnetwork.org with special promo code of TNextWPIC20. The Next Web will be at PICNIC and we hope to see you there!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/events/2011/09/08/discover-the-city-of-the-future-at-picnic-ticket-discount/>