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"As part of the upcoming Mashable Awards, we're taking a closer look at each of the nomination categories. This is \"Best Mobile Platform.\" Be sure to nominate your favorites and join us for the Gala in Las Vegas! Sponsorships are available. Please contact sponsorships@mashable.com for more information.\n The mobile platform wars really kicked into high gear in 2010. Android has continued to grow bigger and bigger, chipping away at the marketshares held by RIM, Apple and Symbian. Everyone and her mother announced an Android device this year and that trend shows no sign of slowing. Still, the mobile platform space was hardly defined by one company. Apple changed the name of its iPhone OS to iOS, RIM released a new version of its BlackBerry OS and Microsoft went back to the drawing board for Windows Phone 7.\nFormer Apple executive and Be-OS founder Jean-Louis Gass\u00E9e recently opined that the OS doesn't matter any more. Gass\u00E9e argued that the operating system is less about underlying structure and more about the user experience and development tools. In other words, what we once described as an operating system is now really more of a platform.\nGass\u00E9e's theory extends to all areas of computing, but where we think he really hits the mark is in the area of mobile devices. As mobile development and adoption continue to surge and the capabilities of these devices grow as their component prices fall, the platform becomes the piece that drives innovation, adoption and use further.\nTake a look through my list of five mobile platforms that changed the mobile industry in the past year.\n1. Android\n\n\n\n\n\n\n\nThe iPhone dominated technology news in 2007, 2008 and 2009. It's hard to argue that any other device, software program or piece of technology had more of an impact on a culture and an industry as each version launched through the years.\nIt's no longer so cut-and-dry. In 2010, Android displaced the iPhone as the best-selling smartphone platform in the U.S., powered many of the hottest smartphones including the EVO 4G, Droid X and Samsung Galaxy S. \nThe Android Market grew by leaps and bounds and more and more developers indicated that they see Android as the long-term path to success.\nBut the real news with Android wasn't just on phones. E-book readers, laptops, tablet and slate computers, Google TV set-top boxes, car systems, television sets \u2014 you name it, an Android-based variation is either out or probably in the works.\nAndroid's rise from second or third-tier mobile platform to mobile superstar and embedded system of the future is certainly one of the biggest stories of 2010. \n2. iOS\n\nApple may have faced some tough competition in 2010, but the company didn't let iOS sit idle. The fourth generation iPhone, the introduction of iOS and of course, the iPad still showed that Apple is in this game to play.\nAs a platform, iOS continues to enjoy the largest mobile application store (200,000 apps and counting) and is the commercial platform of choice for many developers both large and small. With iOS 4, the company added some new features to bring the OS to parity with some of the competition, features like folders and multitasking and better notifications, while still introducing its own special features like FaceTime, Game Center and the iBook store.\nStill, the biggest thing to happen to iOS was the iPad. The iPad is not just one of the biggest technology stories of the year, it's one of the most successful product launches of all time. Millions of units have sold in the last six months with supply levels finally reaching the point that the device can be sold from outlets like Target, Walmart and Amazon.com.\nThe iPad is helping transform the publishing industry, is being used in education, and is appealing to users and buyers of all stripes.\niOS faces more competition than ever but the platform continues to remain strong and for many, is still the undisputed champion when it comes to a consistent, usable user interface.\n3. Windows Phone 7\n\n\n\n\nMicrosoft isn't a company that can often be described as the underdog in any arena. In mobile, however, it's a pretty fair assessment. After ditching its Windows Mobile platform (now dubbed Windows Phone Classic), Microsoft formally announced Windows Phone 7 in February of 2010. \nThe phones will be hitting store shelves in Europe and Asia in a couple of weeks, with North America following soon after. With Windows Phone 7, Microsoft is doing a very un-Microsoft thing and cutting all ties to its legacy Windows Mobile platform. Starting from the ground-up, Windows Phone 7 takes a refreshingly different approach to interface and smartphone user motifs.\nPart Zune, part portable Xbox, part mini computer, Windows Phone 7 is taking a bit of a different path than its competitors like Android, iOS and BlackBerry. These differences are how Microsoft hopes it can distinguish itself in the marketplace.\nWhether Windows Phone 7 is different enough or powerful enough to win back some of the mobile market, we'll have to wait and see. Still, we wouldn't bet against Microsoft's ability to rally.\n4. Unity\n\n\n\n\nUnity isn't a platform per se, it's an integrated authoring tool for creating 3D video games. The Unity engine was already acclaimed for its role for making games for the web and Mac and PC, but it really helped game developers go to the next level when Unity iOS hit the scene. \nThanks to Unity, game developers can more rapidly create compelling and complex 3D worlds and do better device testing, without having to know all of the ins and outs of Xcode. More than 1,000 iOS games have been built using Unity, including best-sellers like Skee-Ball and Zombieland USA.\nUnity is currently in beta for Android and will be available soon. In April, it looked like Unity might be affected by Apple's brief ban on third-party programming tools. Unity was always confident its platform would be safe, and after Apple relaxed its guidelines in September, Unity's place in the mobile platform development ecosystem was solidified.\n5. Appcelerator\n\n\n\n\nLike Unity, Appcelerator isn't a platform per se, it's more of a toolkit for helping web developers create native applications for the iPhone, iPad, Android and BlackBerry operating systems.\nAppcelerator's Titanium platform has experienced terrific growth over the last year, with companies big and small turning to the platform as a way to cut down on development time, while still creating applications that are native, fast and intuitive.\nWhat makes Appcelerator and other cross-platform toolkits important in the world of mobile application development is that they help break down some of the barriers to getting software created in the first place. iOS is one of the most commercially viable software platforms of the moment and tons of developers want to get started building apps. The problem is, if your background is in PHP and JavaScript, jumping into Objective-C and Cocoa might be a bit tough.\nThis isn't to say that learning more about the native OS platforms isn't a good idea \u2014 it is \u2014 but tools like Titanium can make that learning process less intimidating, while also making it easier to build apps in a language you know, and you can still gett the benefit of the native toolchains and UI kits.\nAs more and more devices hit the market, each with its own slight or major variation, the need for cross-platform development tools and platforms is only gong to increase. We think that Appcelerator is a great example of cross-platform development done right.\nYour Picks\nRemember, these are just our picks for the best mobile platform of the year. Be sure to nominate and vote for your favorites in the 4th Annual Mashable Awards!\nWhat mobile platform impressed you most in 2010? How do you see this landscape changing over the next twelve months?  Let us know in the comments.\n\r\nThe Mashable Awards Gala at Cirque du Soleil Zumanity (Vegas)\r\n\n\nIn partnership with Cirque du Soleil, The Mashable Awards Gala event will bring together the winners and nominees, the Mashable community, partners, media, the marketing community, consumer electronics and technology brands and attendees from the 2011 International CES Convention to Las Vegas on Thursday, January 6, 2011. Together, we will celebrate the winners and the community of the Mashable Awards at the Cirque du Soleil Zumanity stage in the beautiful New York New York Hotel. The event will include acts and performances from our partner Cirque du Soleil Zumanity. In addition, there will be special guest presenters and appearances.\nDate: Thursday, January 6th, 2011 (during International CES Convention week)Time: 7:00 \u2013 10:00 pm PTLocation: Cirque du Soleil Zumanity, New York New York Hotel, Las VegasAgenda: Networking, Open Bars, Acts, Surprises and the Mashable Awards Gala presentationsSocialize: Facebook, Foursquare, Meetup, Plancast, Twitter (Hashtag: #MashableAwards)\n\n\n\n\nThanks to our sponsors:\nMashable Awards Gala VIP Lounge sponsor:\n\nInfluxis specializes in the deployment of creative streaming solutions. Services include large scale deployment, mobile streaming, turn-key applications, and enterprise support with custom network options. With the unique combination of a worldwide network, knowledgeable developer support and nearly a decade of streaming media experience, Influxis is an essential partner to businesses, advertisers, developers, educators, and others who seek expertise in innovative streaming.\nSponsorships are available. Please contact sponsorships@mashable.com for more information.\nImage courtesy of iStockphoto, bobbigmac"^^<http://www.w3.org/2001/XMLSchema#string>
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