<http://schema.org/target>
"android-app://com.nbcuni.nbc/nbctve/video/c1c3e4dcca11f08e7a1421eb891b1fa1?referrer=goog_watch"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.nbc.com/the-event/video/the-beginning-of-the-end/n1912>