<http://schema.org/alternativeHeadline>
"SpongeBob KarlPants: Karl Lagerfeld makes our favorite sea sponge over in his own image to benefit the World Wildlife Fund. [WWD] Olivier Theyskens (former creative mastermind of Nina Ricci and Rochas) + Tory Burch's branding..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/spongebob-who-theyskens-rising-and-no-more-lacroix-darling>