<http://schema.org/headline>
"GM and Segway's P.U.M.A. unveiled and no, this isn't a joke"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2009/04/07/gm-and-segways-p-u-m-a-unveiled-and-no-this-isnt-a-joke/>