<http://schema.org/description>
"Instagram, the photo sharing service that even your mum has probably heard of, wasn\u2019t always the billion dollar company that it is today, so let\u2019s take a brief skip through the ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/magazine/2013/06/21/instagram-a-brief-history/>