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"Focusing on premium brands may have been a priority for spirits producers in recent years but it is economy or standard products which still drive volume growth in many markets. Jeremy Cunnington of Euromonitor International takes a look at various blended Scotch and vodka markets around the world, identifying how important standard and economy products remain and the impact they are likely to have on future growth."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/analysis/focus-premium-not-the-only-growth-opportunity-in-spirits_id93518.aspx>