<http://schema.org/alternativeHeadline>
"Facebook is trademarking \u201CFACE\u201D. How far is too far?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2010/11/24/facebook-is-trademarking-face-how-far-is-too-far/>