<http://schema.org/description>
"The barrier to entry for a small business to come up with their own mobile app is getting lower every day, but it's still not quite low enough. So if you can build a company that simply ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2011/07/01/bizness-apps-reaches-1000-small-business-customers-in-9-months/>