<http://schema.org/name>
"\u4E00\u6B69\u9032\u3093\u3060\uFF30\uFF41\uFF4C\uFF4D \u533B\u7642\u306B\u6D3B\u7528\u3059\u308B\u305F\u3081\u306E\u5B9F\u8DF5\u30C6\u30AF\u30CB\u30C3\u30AF"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_02491304.html>