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"Known for bringing us the \"Addicted to the [TV Show Name]\u201D applications on sites like Facebook, Watercooler is branching out in its partnership with Hulu to bring us our favorite television shows via TVLoop.\nThis partnership will enable you to view 40 top shows with Hulu\u2019s standard full-screen, high quality viewing experience. It also uses the social aspects of TVLoop to connect users who watch the same shows. Social television \u2013 what could be better?\nMany episodes of shows like ER and One Tree Hill will have full length versions available. Some will only be available in clip format, like Friends and Law and Order: Special Victims Unit.\n\n\n\n\u201CWe have spent the last 18 months building a company that unites millions of passionate TV fans online,\u201D said Kevin Chou, CEO of Watercooler. \u201COur collaboration with Hulu enables us to bring together broadcast and online mediums so consumers have access to their favorite TV shows wherever they are, combined with a conduit to discuss those shows with other likeminded fans.\u201D\nWatercooler\u2019s TVLoop has over 25 million users and is already featured on social network sites like hi5, Facebook and more. This should give television shows added exposure in this new age of digital content delivery.\nWatercooler\u2019s goal is to create an environment where content is more than static. The hope is that the social aspects of TVLoop and Hulu allow the user experience to be one of more interactive content. We are seeing more and more user/content crossover with applications like this one, or the YouTube partnership that allows users to purchase items they see in YouTube videos right from the video, similar to OverlayTV. This means that companies that gain an edge now in digital distribution and content participation will last longer as media changes."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/10/20/watercooler-hulu-tvloop/>