<http://schema.org/description>
"QR codes are awesome. I don't care how geeky that sounds cause it's true. Clearly we're not the only ones who think so with the recent and explosive 1200% increase in the use of QR ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2011/06/24/shop-at-a-virtual-supermarket-and-more-with-qr-codes/>