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"   Jean Paul Goude&amp;#039;s Grace Jones Cutting.  PARIS\u2014A proper introduction to the work of Jean-Paul Goude usually starts off with a list of his many talents: illustrator, graphic designer, photographer and advertising film director. Over 40 years, he&amp;#039;s produced enough intelligent art to earn an exhibition at the Museum of Decorative Arts in Paris. It&amp;#039;s his first show in Paris, and the perfect opportunity for viewers to gain an understanding of his unique world view. Conceived as a giant installation, Goudemalion features some of the multimedia artist&amp;#039;s most legendary works, like the photo of Azzedine Alaia and Farida Khelfa, as well as the memorable images of his muse, Grace Jones. Goude, who turned the doyenne of New York&amp;#039;s underground disco scene into an international superstar, considered himself Jones&amp;#039; Pygmalion, hence the name of the show. Goude revolutionized the advertising world in the eighties, reinventing the visual identities of brands such as Perrier, Kodak and Citro\u00EBn through commercials which were broadcast around the world. One of his best advertising campaigns is undeniably Chanel&amp;#039;s Ego\u00EFste perfume in 1990, and he recently shot the film for Prada&amp;#039;s new scent, Candy, featuring the French actress L\u00E9a Seydoux. We sat down with Amelie Gastaut, co-curator of the exhibition, to talk about the development process and resulting exhibition. ELLE: How was the project for the exhibition put together?AG: When the Museum of Decorative Arts asked Jean-Paul Goude to do the retrospective, he immediately accepted. To this day he had only one exhibition in Marseille in 1987. In Goudemalion, he invites the visitor into his universe while looking back on his 40 year career. The massive installation features drawings, photos, objects and films and the exhibition&amp;#039;s route includes intimate, theatrical facilities, including the locomotive Goude designed for the 1989 parade on the Champs Elys\u00E9es to celebrate the bicentenary of the French Revolution.   Photo: Jean-Paul Goude  ELLE: How did JP Goude debut his career?AG: He started off as an illustrator for French magazines, but his talent was only truly recognized when Harold Hayes appointed him as art director for Esquire magazine in New York. ELLE: Who have been his main muses ?AG: Several rooms in the exhibition are dedicated to women. One of the rooms is devoted to one of his first muses, Toukie, and another one to Karen, his last muse and current wife. But there is no doubt that Goudemalion&amp;#039;s most important muse has been Grace Jones. Goude&amp;#039;s photocollages of Jones count among his most unique works. ELLE: Is there a `Goude touch&amp;#039; ?AG: From the beginning of his career, Goude&amp;#039;s work was always guided by what he would call the `French Connection&amp;#039;, which is mostly concerned with glorifying and revealing the body, by exaggerating and subliming it. He redesigns the bodies of his models, photographing then transforming them.   Jean-Paul Goude&amp;#039;s Alaia &amp;amp;amp; Farida.  ELLE: What have been the main techniques behind his work ?AG: All his ideas are first expressed in his drawings, over 200 of which are showcased in the exhibition. However, Goude is known for having embraced almost all mediums, from photography to collage and film\u2014he never sticks to a single technique. ELLE: Why did he chose commercial art over fine art ?AG: For Jean-Paul Goude, as for those of us who curated the show, there&amp;#039;s not much difference between Applied Art, commercial arts and Fine Arts. Behind each of these lies an artist and his singular and original universe. When the advertising world solicited his work in 1982, he had started his artistic career for about 20 years, and he&amp;#039;s still a major element of today&amp;#039;s French artistic scene. Goudemalion opens today and runs through March 18, 2012. "^^<http://www.w3.org/2001/XMLSchema#string>
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