<http://schema.org/alternativeHeadline>
"I was recently the lucky recipient of a super-cozy pair of new gloves from Pipsqueak Chapeau, a brand I had never heard of until, well, I got the gloves. I checked out their website just..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/warming-trend-pipsqueak-chapeaus-cute-hats>