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"Sony UK managing director Fergal Gara has predicted that the PlayStation 4 could have a shorter lifecycle than the PlayStation 3. The executive said that the public&amp;#039;s increasing appetite for new technology could result in console generations passing by more quickly.  &amp;quot;I think there&amp;#039;s reasons to believe that the next cycle might be shorter in markets such as the UK,&amp;quot; he told TechRadar. &amp;quot;It&amp;#039;s probably a sign of the times and how much has changed in seven years, but I think the willingness and the appetite to pick up new technology fast has probably changed quite a bit.&amp;quot; Gara&amp;#039;s theory of shorter lifecycles is backed by recent comments from EA Studios executive vice president Patrick Soderlund, who believes that the PS4 and Xbox One era will last for just five years. The PS4 was released in the UK and Europe on November 29, following the Xbox One onto the market. Watch Digital Spy go hands-on with the PS4 below:  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/gaming/playstation-4/news/a535047/sony-predicts-shorter-uk-lifecycle-for-ps4/>