<http://schema.org/name>
"The Guardian"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/tv-and-radio/2013/jun/07/john-oliver-the-daily-show?guni=Network%20front:network-front%20main-3%20US%20net%20front%20editable%20left%201:Network%20front%20-%20all-purpose%20editable%20trailblock:Position1>