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"Twitter has officially launched Promoted Accounts, a new advertising format that helps brands gain more followers by being displayed in Twitter's \"Suggestions for You\" feature.  Just as important though, the company has begun testing syndication of Promoted Tweets and Promoted Trends to third-party apps.\nPromoted Accounts surfaced last week and was officially revealed by Twitter CEO Dick Costolo at the IAB Mixx conference in New York.  According to the company's official announcement, Promoted Accounts utilizes algorithms that calculate whether you'd be interested in a specific promoted account before displaying it in the \"Suggestions for You\" section.  Twitter's example is Xbox, which will be displayed to users that follow gaming-related accounts, but aren't following @xbox.\nPromoted Accounts is in the testing phase, so only a \"handful of companies\" will have their Twitter accounts promoted.  It's certain to expand over time if the tests prove successful.\nBuried in Twitter's announcement was another interesting tidbit, though; the company has officially begun testing Promoted Tweets and Promoted Trends in third-party apps, starting with Hootsuite.  The company has been preparing for the rollout of Promoted Tweets and Trends in third-party apps for several months now.\nWhile both are referenced in the Twitter API, only select partners can utilize them, at least for now.  It's being billed as a way for third-party developers to monetize their apps.  Twitter has become increasingly competitive with its developers, creating a lot of uncertainty around the Twitter platform.  Twitter acquired Tweetie earlier this year and launched BlackBerry and Android apps.\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/10/04/twitter-launches-promoted-accounts/>