<http://schema.org/description>
"There's a good chance that you're sitting on a wealth of data and you don't even know it. Information from your various tools that you use every day, from Google Docs to Stripe and ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/04/23/datahero-launch/>