<http://schema.org/name>
"Holiday Inn Express"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.ihg.com/holidayinnexpress/hotels/us/es/london/lonfr/hoteldetail?cm_sp=OSMEU-SB-EMEA-ES-HPD-AIX-MHR-london.html/photos-tours>