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"We knew that the National Football League's brand new online network would eventually come to the Apple TV. And now it's here. After not being a part of the NFL Now device lineup on launch day, Apple's streaming box is finally adding the video service to its growing channel portfolio. There are no Apple TV-specific features in tow, and therefore you should expect the same type of content as on apps from other platforms -- such as real-time highlights, live press conferences analysis and, with NFL Now Plus, access to the league's NFL Films vault. Don't worry if you're not seeing it on your Apple TV yet, as it's just started rolling out and it may take a little while before you see the app show up. It''ll be there soon, though, scout's honor."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2014/08/20/nfl-now-apple-tv/>