<http://schema.org/alternativeHeadline>
"Mike Rowe highlights the \"skills gap\" and the perception of trades jobs as being somehow less admirable than other professions with new charity efforts."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/money/sustainable-business-practices/stories/dirty-jobs-host-auctions-crap-for-trade-jobs-awareness>