<http://schema.org/name>
"\u30A2\u30C3\u30D7\u30EB\u30B7\u30FC\u30C9 \uFF11 \u30D7\u30ED\u30E1\u30C6\u30A6\u30B9\u306E\u6311\u6226"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_01862598.html>