<http://schema.org/headline>
"Hypnotic Donuts in East Dallas hosts ghost pepper eating challenge August 31"^^<http://www.w3.org/2001/XMLSchema#string>
<http://eatsblog.dallasnews.com/2013/08/hypnotic-donuts-in-east-dallas-hosts-ghost-pepper-eating-challenge-august-31.html/>