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"   Photo: ATM  Selena Gomez&amp;#039;s K-Mart collection made $100 million last year, a number that thrills Tony Melillo, the fashion editor turned designer at its creative helm, but it&amp;#039;s not quite enough. In search of balance, and a bit of elegance, Melillo&amp;#039;s launching ATM, a collection of unbelievably soft, slouchy t-shirts at Barneys New York. Melillo was having lunch with Mark Lee, the store&amp;#039;s CEO, last year, when he mentioned that he might be working on a new project. Lee said to give him a ring when he had something more than an idea. Nine months later Melillo had whipped up three exclusive fabrics\u2014modal, slub and vintage jersey\u2014and a collection of core and fashion bodies. &amp;quot;This venture was to get back to something that was for me,&amp;quot; Melillo said. &amp;quot;Working with celebrities, I knew that they loved t-shirts, they love sweat jackets, they love khakis and jeans. So what&amp;#039;s the perfect fit?&amp;quot; The question led to what Melillo calls &amp;quot;relaxed elegance.&amp;quot; His core t-shirts\u2014a V-neck, sweetheart neck and sleeveless\u2014all drape into shirttail hems. &amp;quot;Nothing&amp;#039;s fitted,&amp;quot; he emphasizes.  As for the name, Melilo explains that he got his initials tattooed on his bicep when he was 17-years-old, &amp;quot;There were no ATM machines. I had this registered and I was able to use it so I thought, Cool! I wear t-shirts everyday so if I&amp;#039;m going to do something let&amp;#039;s do something personal and include it somewhere.&amp;quot; Hence the small `ATM&amp;#039; printed on the inner bicep of each t-shirt. Melillo called, Lee bit, and when the shirts launch in 16 of Barneys&amp;#039; stores tomorrow they&amp;#039;ll sit inside a black box, a sort of avant-garde take on the cash dispensing machines with which the collection shares its name. &amp;quot;Because it&amp;#039;s just t-shirts, I wanted it to be a branded experience,&amp;quot; the designer said. &amp;quot;Obviously people reference the ATM machine, but what kind of presentation makes it feel not like an actual ATM machine? I thought let&amp;#039;s try and construct this black box in which to present it and then whomever I sell [the shirts] to\u2014Barneys being the one\u2014I&amp;#039;d try to sell it, too!&amp;quot; The store liked it so much that they&amp;#039;re giving Melillo 1500 square feet inside their Madison Avenue space. Should you want to know just how soft a t-shirt can be, they hit the sales floor tomorrow and cost between $58 and $72. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/news/a8271/barneys-gets-an-atm-36729/>