<http://schema.org/headline>
"A Disgruntled NHL Fan Auctions Off His Loyalty to the Philadelphia Flyers"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.complex.com/sports/2011/06/a-disgruntled-nhl-fan-auctions-off-his-loyalty-to-the-philadelphia-flyers>