<http://schema.org/name>
"The Next Web"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/03/06/lanyard-leverages-twitter-to-show-you-which-sxswi-panels-you-should-attend/?awesm=tnw.to_1DZFy>