<http://schema.org/description>
"The app industry may be booming, but have you ever wondered how men and women differ in their engagement with mobile applications?\r\n\r\nIt's not an issue I'd given much thought before ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/06/12/gender-differences-men-like-system-tools-apps-and-women-like-yahoo-mail-apparently-infographic/>