<http://schema.org/description>
"Jason is a Marketing Manager at Percolate. This post originally appeared on the Percolate blog.\r\n\r\n\r\n\r\nThe 2014 World Cup is in full swing and has lived up to its name as the globe\u2019s ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2014/06/26/world-cup-transition-social-transformed-worlds-biggest-game/>