<http://schema.org/keywords>
"Banking, ConsumerCredit, CreditMarkets, Entrepreneurs, FinancialServices, PersonalFinanceLoans, SmallBusiness, VentureCapital, story"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bloomberg.com/bw/magazine/content/09_70/s0910052467272.htm>