<http://schema.org/about>
"The team behind the world's first energy-efficient designer light bulb, the Plumen, takes to Kickstarter to raise funds for a more 'mellow' sibling bulb."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/your-home/at-home/blogs/plumen-snuggles-up-with-the-cozy-side-of-cfls>