<http://schema.org/name>
"CrownePlaza Hotels"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.ihg.com/crowneplaza/hotels/us/en/burlingame/urlca/hoteldetail?cm_sp=IMMerch-_-HI2_US_en-_-ViewallSan_Franciscohotels_Business/directions>