<http://schema.org/description>
"GroupMe, which also made our\u00A02011 list of New York City startups to watch, launched in October 2010 as a way to easily create an instant SMS style chatroom across all phones- smart ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/03/09/sxsw-groupme-says-its-going-global-first-it-adds-new-social-features/>