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" There&amp;#039;s a new front in the battle between fashion and technology, and this time it&amp;#039;s in traditionally neutral Switzerland. With the 2014 Baselworld Watch and Jewelry show in full swing, The Financial Times reports that tensions between tech companies and luxury brands are building, with a number of top Swiss watchmakers complaining of harassment from Apple and Samsung. As Apple seeks to launch its iWatch, the know-how and design wizardry of legendary Swiss watchmakers like Swatch, and its luxury subsidiaries Harry Winston and Breguet, is undeniable. But many icons of horology are resisting these advances. LVMH claims that Apple is actively trying to lure employees away from its Hublot label against its wishes, while Swatch CEO nick Hayek says that the limited space and massive power requirements of smart-watches, makes a tech partnerships unappealing to his brands. However, in rebuffing the Apples and Samsungs of the world, watchmakers risk that these companies will create successful smart-watches without their help, potentially shutting them out of a lucrative market. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/style/mens-accessories/a28007/samsung-apple-swatch-lvmh-smart-watch-032814/>