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"The former president of NBC, Ben Silverman, has found a home for his new television projects: Yahoo. \nVariety reports that Silverman will announce the deal today at CES 2010. From now on, Silverman's online entertainment studio, Electus, will be creating original programming for Yahoo's websites. \nThis is going to be a first-look deal (meaning Yahoo gets first dibs on any projects that Electus creates). These projects should also offer advertisers opportunities to integrate their products into the content that Electus produces.\nAs Variety notes, Silverman is a big proponent of branded entertainment. Before taking over the programming reins for NBC, Silverman's last production company, Reveille, had a slew of hits including The Office and Ugly Betty. These shows often had integrated placement deals that are notable for being subtle but also effective. At NBC, Silverman expanded on these efforts.\nDespite having an uneven tenure as a network president, Silverman's production track record is extremely solid. It's pretty bold that he's signing a first-look deal with Yahoo rather than with a traditional network. This unconventional move is just another indicator of how entertainment is shifting and changing."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/01/08/ben-silverman-yahoo/>