<http://schema.org/headline>
"The iPhone app I saw at WWDC but still can't show you: Bon App"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2009/07/19/the-iphone-app-i-saw-at-wwdc-but-still-cant-show-you-bon-app/>