<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fmediacenter%2Fnews-releases%2FNearly-Naked-PETA-Members-to-Take-to-the-Streets-of-Des-Moines-to-Show-Love-for-Animals.aspx>