<http://schema.org/alternativeHeadline>
"Because 'the world needs beautiful energy efficient light bulbs just like it needs Tesla\u2019s gorgeous electric cars,' the team behind the iconic Plumen 001 plans to launch a warmer, more 'mellow' sibling bulb."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/your-home/at-home/blogs/plumen-snuggles-up-with-the-cozy-side-of-cfls>