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"When the Daytona 500 ran into a protracted delay following an explosion and fire on the track Monday night, NASCAR driver Brad Keselowski did what any social media addict would: grabbed his phone and began posting status updates to Twitter. \nThen he gained more than 100,000 followers in less than two hours.\nKeselowski's fellow driver Juan Pablo Montoya crashed into a safety vehicle mid-race. The collision and jet fuel \u2014 the safety vehicle reportedly holds 200 gallons of jet kerosene \u2014 sparked a huge ball of fire, although both vehicles' drivers appeared to avoid serious injury. The race was halted. From his spot in the racecar traffic jam, Keselowski sent this tweet to his (at the time) less than 85,000 followers: \n\nFire!My view twitter.com/keselowski/sta\u2026\n\u2014 Brad Keselowski (@keselowski) February 28, 2012\n\nMore than an hour later, the race resumed. Keselowski's follower count topped 185,000. \nKeselowski's initial tweet set off a hysteria in the sports Twittersphere, and triggered a set of funny exchanges between him and his fans: \n\nI took it...@ANikonNerd: @keselowski how did you get this pic?\u201D\n\u2014 Brad Keselowski (@keselowski) February 28, 2012\n\n\nNo worriesWe stopped @LisShoe: @keselowski please! Don't tweet and drive! Lol ;) ;)\u201D\n\u2014 Brad Keselowski (@keselowski) February 28, 2012\n\n\nMaybe;)@beachtowel43: @keselowski do you seriously have your phone in the car? Hahaha\u201D\n\u2014 Brad Keselowski (@keselowski) February 28, 2012\n\n Keselowski then passed the continued delay with a steady stream of tweets updating and reacting to the accident and to-be-continued race. Eventually, the Daytona 500 got underway again, and Keselowski passed the message on to his swollen follower count by retweeting NASCAR's senior vice president Steve O'Donnell: \n\nAlright.Run jet quickly over area-drivers strapped in.Will run some caution laps and make sure we are good.Thanks for patience!\n\u2014 Steve O'Donnell (@odsteve) February 28, 2012\n\nEarlier, Keselowski had retweeted fan Jessica Lynn Burkett, who spoke for pretty much everyone when she posted: \n\nSo we have a Monday night #NascarPrimetime #daytona500 race, jet dryer blow up and @keselowski tweeting from his car.... #AWESOMENESS!!!\n\u2014 Jessica Lynn Burkett (@JessicaLynn0627) February 28, 2012\n\nKeselowski then got into a wreck of his own after the race resumed. No word whether it was a case of tweeting-while-driving, but he did post another message to his account minutes after his crash. \nThumbnail image courtesy of Brad Keselowski\n      window._msla=window.loadScriptAsync||function(src,id){if(document.getElementById(id))return;var js=document.createElement('script');js.id=id;js.src=src;document.getElementsByTagName('script')[0].parentNode.insertBefore(js,fjs);};\n_msla(\"//platform.twitter.com/widgets.js\",\"twitter_jssdk\");"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/02/27/keselowski-nascar-twitter/>