<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/gb/en/leamington-spa/warls/hoteldetail?cm_sp=OSMEU-CP-GB-EN-HPD9-AIX-MHR-chipping_norton.html>