<http://schema.org/alternativeHeadline>
"Google\u2019s Blogger updates its signup process, now lets you attach your Google+ profile"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2012/05/25/googles-blogger-updates-its-signup-process-now-lets-you-attach-your-google-profile/>