<http://schema.org/name>
"Now at 6,000 customers, Belly expands its merchant-facing rewards service and sampling tool"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/06/12/now-at-6000-customers-belly-expands-its-merchant-facing-rewards-service-and-sampling-tool/>