<http://schema.org/alternativeHeadline>
"In a contest to net some sweet cash prizes and simultaneously save the environment and help scientists, divers in Florida will compete to collect the most lionfish, an invasive species that is taking over the region's waters."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/earth-matters/animals/stories/florida-fishing-contest-targets-spiny-alien-invaders>