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" Caf\u00C3\u00A9direct is the UK's largest Fairtrade coffee company. Its CEO, Penny Newman, just came second to the head of Marks &amp; Spencer in a business award competition to celebrate \"Great Britons\".  The judges said that she \"proves that you can be"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/green-food/cafadirect-fairtrade-coffee-company.html>