<http://schema.org/name>
""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.richmondweddings.com/index.php?mact=CompanyDirectory,cntnt01,default,1&cntnt01categorylisttemplate=innerpages&cntnt01category=Bed%20and%20Breakfast&cntnt01returnid=72&page=72>