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" Are you young, urban, and male? Well then, you&amp;#039;re just what Burberry, Prada, and Tumi have been waiting for these past 20 years. According to Bloomberg BusinessWeek, HSBC researchers coined the term &amp;quot;Yummy&amp;quot; to refer to young, urban (not that kind of urban, Barneys), males who will drive the luxury goods market for the foreseeable future. One can actually feel the researchers&amp;#039; unfulfilled longing when they claim &amp;quot;the metro-sexual, that clich\u00E9 from 20 years ago, is now becoming a commercial reality.&amp;quot; Thank goodness, we were holding our breath. HSBC says men are getting married later and seeking status symbols that aren&amp;#039;t cars, presumably allowing them to spend all of their money on $2,580 Givenchy T-shirts. (Wait, is that Kanye&amp;#039;s fault?)   HSBC The report cites publicly-traded luxury labels Michael Kors and Burberry as companies betting the bank on &amp;quot;Yummy&amp;quot;-driven growth, claiming the former seeks to increases it&amp;#039;s annual menswear revenue to $1 billion, exponential growth that would keep the label&amp;#039;s founder in white denim until (approximately) the year 3000. No one knows yet if &amp;quot;Yummies&amp;quot; can replace their metrosexual forbearers in pop culture, but the numbers say this last unexploited sector in the luxury goods market is worth wagering your 401k on\u2026 if you haven&amp;#039;t already blown it on Hermes underwear. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/style/mens-fashion/a28030/yummies-hsbc-men-luxury-market-032514/>