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"While they&amp;#039;re certainly more enjo   yable than getting an injection, apparently eating Rice Krispie Treats won&amp;#039;t be of much help to you in avoiding the flu.  Cereal giant Kellogg announced Wednesday they were removing the claim that Cocoa Krispies &amp;quot;now helps support your child&amp;#039;s immunity&amp;quot; which was plastered across the package in type not much smaller than the name of the product. Coincidently, only one week before, San Francisco City Attorney Dennis Herrera had sent a letter to the company taking them to task for those claims, calling them &amp;quot;a potential violation&amp;quot; of California&amp;#039;s Unfair Competition Law, which may &amp;quot;undermine critical public health efforts to prevent the spread of [H1N1 virus] that the President has declared to be [a] national emergency&amp;quot;. Kellogg began the ad campaign after it had increased the levels of antioxidants and other nutrients in the cereal. The city attorney&amp;#039;s office gave Kellogg 30 days to respond with documentation verifying their claims the sugary cereal marketed to children could boost their immunity. Apparently, Kellogg has decided to simply drop the matter altogether but is dodging questions about whether Herrera&amp;#039;s letter had anything to do with it.  &amp;quot;While science shows that these antioxidants help support the immune system, given the public attention on H1N1, the company decided to make this change,&amp;quot; Kellogg spokeswoman Ashley Currie said in a statement today. &amp;quot;It is purely co-incidental that this package made it to shelves at a similar time as H1N1, and given the questions raised, we decided this was the best course of action. Development for this product started last year and it was introduced into the market in earlier in the year. When we were developing these products, H1N1 was not the issue it is today.&amp;quot; There&amp;#039;s no word yet on whether Rice Krispies might be helpful in resisting bubonic plague or athlete&amp;#039;s foot. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.delish.com/food/news/a37191/kellogg-cereal-immune-boosting-claims/>