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"There are two primary things that make sites, services and applications successful. Marketing is one. Design is the other. Let\u2019s focus on the latter here.\nMind you, I don\u2019t necessarily mean to say looks are everything. (Though visual appearances are no doubt important.) Rather, I mean to highlight the code beneath the candy coat.\nStacey Higginbotham of GigaOM today announced a $22 million fundraising effort by Coverity, a software company that offers businesses the chance to check their code structures for weak links as they are created. And, frankly, I can understand how the specialist has managed to net such an investment.\nIt all has to do with impressions and execution. There are a lot of businesses - startups and well-established entities alike - who wish to prove themselves to be of a class greater than the competition. Businesses willing to invest a bit more to stand out for both potential and existing clients, and perform the best they are able.\nLook at me. I sound like a motivational coach or a corporate strategist.\nIn all seriousness, those businesses looking to move ahead are of course interested in getting as much help as needed to \u201Cget the job done,\u201D as it were. And some - particularly those which rely on software to pay the bills - get help from companies like Coverity.\nSo much help in fact that Coverity, having just received financing from Foundation Capital and Benchmark Capital, are claiming to be on track to produce revenue of $25-30 million in 2008. Yep, the same year the check(s) got written. Ambitious, huh?\nYeah, a pretty nice level to aim at. Yet, having been in business for five years now, Coverity has likely shown its merit to clients time and time again, and so I would peg its chance of reaching its goal as something quite possible - if not probable.\nAs in the culinary industry, success is in how you meld and manipulate your ingredients. Software designers know this all too well. That\u2019s why a number of those designers - Mozilla and Cisco, to name a couple - seek guidance from Coverity. And why Coverity has gotten the green it has sought."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/02/16/coverity-22-million/>