<http://schema.org/description>
"Donate now!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.complex.com/sports/2013/01/an-nba-fan-started-a-crowdfunding-campaign-to-try-and-raise-1-million-to-get-lebron-james-to-participate-in-the-dunk-contest>