<http://schema.org/alternativeHeadline>
"Raising prices is always risky\u00A0for any business operating in a competitive market, but particularly for a disruptive challenger brand."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/193600/amazon-is-showing-the-world-how-to-raise-prices-and-get-away-with-it/>