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"Can a macho workplace shed its machismo? It happened on an oil rig, that most macho of work environments, say researchers who found that crew members on an offshore platform toned down their bluster and macho as they concentrated on a company program to improve workplace safety. The scholars\u2014Stanford's Debra E. Meyerson, and Harvard's Robin..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/89580/how-an-oil-rig-shed-its-macho-culture-and-became-safer-and-more-productive/>