<http://schema.org/alternateName>
"TransWorld SNOWboarding"^^<http://www.w3.org/2001/XMLSchema#string>
<http://snowboarding.transworld.net/1000214441/news/mt-high-presents-16-ways-get-slopes-cheaply/attachment/mountain_high_opening_day_2013_transworld_snowboarding-600x400/>