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"To be honest, I was one of the first to sign up with the online yellow page giant, SuperPages.com.  My experience...Very little transparency as to impressions, click throughs and leads captured.  Why?  Maybe because I was one of the first to sign up.  Reports only came my way if I called and asked for them, there was no advertiser center for me to login to and view real time or even static reports.  I based my data from my Web analytics reports that showed very little click throughs if any.  Plus I maybe received two or three phone calls, all leading to nothing, over a year/year and a half time period.  In addition, those phone calls did not convert, because I was not able to target specific keywords like you can with Overture, Google and natural search.  This experience was very upsetting and had a negative ROI.But, I am just one person, three other's reviewed SuperPages.com at a thread over at SEO Chat.  One member claims \"listings took 2 weeks to get approved and no traffic has been generated.\"  An other member says \"conversion rate is poor, cpc is a bit high, but we do pull sales. each sale has had a higher avg. ticket than other PPC sales as well.\"  So there are always two or more sides to each story."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/archives/001023.html>