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"We caught wind that Google Gadget Ads would be launched today, and they're actually here.  We've got a few more details on the Gadget Ads now.  \nThe widgets will be able to support real-time data feeds, images, video, and more.  They can be developed in Flash, HTML, or a combination of both.  As they look and feel more like web content, they're a significant departure from the Google ads we've grown accustomed to.  They're far more attention grabbing and enticing than text ads, that's for sure.  You can use either a CPC or CPI pricing model for your text ad, and as with all effective widgets, they can be shared by others and easily spread across the web.  \nThere are a few different targeting options, too.  These ads can be placed contextualy, geographically or based on demographics.  Google will provide reporting so you can track the success of your gadget ads.  Right now the biggest downfall with these ads is that, if placed in your typical side par advertising position, it may be easier to overlook the fact that this is, in fact an interactive widget that will not immediately redirect you to another web page.  With these targeting options, the launching of Google Gadget Ads could be fair warning for other contextual ad companies like Media River or Tribal Fusion."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/09/18/google-gadget-ads-live/>