<http://schema.org/headline>
"NBC just had this really great idea for a &amp;lt;em&amp;gt;Hatfields &amp;amp; McCoys&amp;lt;/em&amp;gt; series"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.avclub.com/article/nbc-just-had-this-really-great-idea-for-a-emhatfie-80968>