<http://schema.org/about>
"It is now possible to reduce your carbon footprint (but not your actual footprint) by choosing ice cream from a climate-friendly cooler thanks to new \"Greenfreeze\" technology created by Greenpeace, Ben &amp; Jerry's, and"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/greenpeace-and-ben-jerryatms-make-climate-friendly-ice-cream-cooler.html>