<http://schema.org/description>
"It's gone relatively unnoticed, but Google earlier this week announced a fairly important update to its AdWords trademark policy.\r\n\r\nIn a nutshell, Google has revised the policy to ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2013/03/22/starting-april-23-google-will-allow-trademarks-as-keywords-in-adwords-worldwide/>