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"Retailers will try any number of stunts to get our feet in the door when they've got inventory to clear or services to push, whether they're offering straight-up discounts or giving away devices. UK retailer John Lewis would really, really like us to try its home broadband, so it's trying a related yet uncommon strategy: buy an internet-capable device by April 15th, 2014 and John Lewis will supply half a year of broadband for free, even at fiber optic speeds. As always, though, there's an asterisk at the end. Would-be customers need to sign up for a year-long service contract to qualify, so they'll be paying between &amp;pound;25 to &amp;pound;39 per month ($38 to $60) for at least another half-year. We doubt many will shift their laptop or tablet purchases just to get cheap data, but the promo may tip the balance for those experimenting with internet providers or wiring up a new flat."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2013/04/18/john-lewis-promo-buy-a-gadget-get-half-year-of-broadband/>