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"   The imagined post-industrial wasteland, projected at the T-Mobile event, from which T-Mobile offers an escape.   &amp;quot;Please\u2014stop the bullshit!&amp;quot; squealed T-Mobile CEO John Legere this morning. In introducing T-Mobile&amp;#039;s new prepaid plans, he billed himself and his company as the &amp;quot;uncarrier,&amp;quot; the anti-cellular company cellular company, one that&amp;#039;s now doing away with contracts in favor of unlimited talk plans tiered according to data limits.  Wearing a T-Mobile T-shirt under a suit jacket and jeans, John Legere excitedly proclaimed his company&amp;#039;s empathy for weary smartphone customers. &amp;quot;The industry&amp;#039;s broken,&amp;quot; he said, and in dire need of change. Legere offered his idea of that change in the form of T-Mobile&amp;#039;s &amp;quot;value plans&amp;quot;\u2014plans that seem prepaid but aren&amp;#039;t. Instead, they&amp;#039;re just simplified: Each comes with unlimited texts and minutes. (You can pay ahead of time, avoiding credit checks, but you won&amp;#039;t get any subsidization on phones. Instead, you&amp;#039;d pay a downpayment on the phone and T-Mobile would tack on a monthly fee until you pay off the cost of the phone.)  Note that though Legere says the new plans come with &amp;quot;unlimited data,&amp;quot; they don&amp;#039;t. Data is still tiered: the company offers a choice of a 500 MB for $50, 2 GB for $60, and unlimited (with limited hotspot usage) for $70. Add new lines for $10 each.  Besides the possibility of going contract-free, the other news that got the bearded and hunched crowd to cheer was the $99 iPhone T-Mobile is now offering. (That, and John Legere&amp;#039;s teasing as he tempted bloggers to flirt with his daughter\u2014but what else would you expect from a cellphone event?). A small Apple crew showed up to give demos of the phone\u2014which, Legere says, is better than the iPhone 5 everyone else has because it works on multiple bands (though it is, of course, the same iPhone 5 everyone else has). The company also introduced the HTC One and Samsung Galaxy S4\u2014each for $99, too.  Making fun of AT&amp;amp;amp;T was well-received, with cackles galore as CMO Andrew Sherrard held up the company&amp;#039;s brochures, play-struggling to hold onto them all. &amp;quot;This is what we&amp;#039;ve been inspired by,&amp;quot; he said. &amp;quot;We&amp;#039;re here to change it all.&amp;quot; All? That&amp;#039;s a lot to promise, but it sure sounds good. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.popularmechanics.com/technology/gadgets/a8786/t-mobile-goes-contract-free-15268978/>