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"  A swarm of celebs and socialites descended upon Midtown Wednesday night to fete Kenneth Cole&amp;#039;s latest project, a charitable initiative he&amp;#039;s dubbed &amp;quot;Awearness.&amp;quot; The designer/philanthropist created the global nonprofit to celebrate his brand&amp;#039;s 25 years of design and do-goodism.  At the heart of last night&amp;#039;s celebration was the launch of his first book, entitled Awearness: Inspiring Stories About How to Make a Difference. This lucky intern was able to score an invite at the 11th hour and got a sneak peek at the book before it goes on sale next month. The page-turner (I read a third of it on the cab ride home) features 86 personal stories from celebrities, political figures, and ordinary people on how they&amp;#039;ve made service a part of their life. The mantra of the book, Cole says, is &amp;quot;no good deed should go unpublished.&amp;quot; I spotted a number of the book&amp;#039;s contributers at last night&amp;#039;s party, including the more-gorgeous-in-real-life Rosario Dawson, whose work with Voto Latino is featured in the book, and Hasidic hip-hop artist/activist Matisyahu.  With all eyes on Dawson in a navy blue bandage dress, I almost missed the slew of other celebs who showed up to support Awearness, including Diane von Furstenberg, Lauren Bush, and Olivia Palermo (who&amp;#039;ll be gracing the pages of MC&amp;#039;s fashion feature in December).  Marie Claire&amp;#039;s Deputy Editor, Abigail Pesta, was lucky enough to interview the man of the hour, who said he plans to take the idea of the book online and create a forum for the countless other charitable stories waiting to be written. While mingling throughout the Grand Central store, I also got to check out the first shop-in-shop where you can buy Awearness merchandise or become a member of the Alliance by signing up on one of the in-house computer kiosks. My editors got to sip &amp;quot;Awearnesstinis,&amp;quot; which were a huge hit with the crowd, but the real treats were the swag bags. Made of reusable canvas, they featured the phrase &amp;quot;Use me ... again and again and again. (I&amp;#039;m used to it.) From last night it&amp;#039;s clear that the Pun Prince is making his mark on more than just the totes. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.marieclaire.com/fashion/news/a2313/awearness-kenneth-cole-party/>