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"  Though the North American motorcycle industry is showing some signs of life following the retail disaster of 2008&amp;#039;s global recession, U.S. bike culture is still somewhat of an oxymoron, especially when compared to the widespread enthusiasm for all things two-wheeled that&amp;#039;s rampant in Europe, Asia, and Latin America. Seeking to expand mainstream interest in motorcycles is a new event dubbed AIMExpo (short for American International Motorcycle Expo), a trade show which intends to mash up the realms of manufacturers, dealers, consumers, and media. Held in Orlando, Florida on October 16-20, the event is the brainchild of Motorcycle Industry Council Board of Director and former Cycle World publisher Larry Little, and International Motorcycle Show and Advanstar exec Mike Webster. AIMExpo models itself on the ginormous Milan, Italy-based EICMA show, with a growing roster of attendees and events: Modesto-born racing legend Kenny Roberts (seen above flat tracking a Star Bolt cruiser) will be in attendance, along with OEMs Yamaha, Suzuki, KYMCO, and nearly 300 exhibitors. To stoke interest, one fortunate showgoer will receive a Roberts-liveried Bolt (rendering seen below), while Erik Buell is also expected to make headlines when he unveils his latest creation. Can AIMExpo eclipse the old standby that is the IMS (International Motorcycle Show)? Difficult to say. But you can count us in for scoping out the show when it lands in Orlando the middle of October.   "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.popularmechanics.com/cars/motorcycles/a9494/aimexpo-motorcycle-show-aims-to-reinvigorate-bike-buzz-stateside/>