<http://schema.org/interactionType>
"http://schema.org/ShareAction"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/08/16/evernote-names-postach-io-context-booster-and-biscuit-among-its-six-2013-dev-cup-finalists/>