<http://schema.org/description>
"In a study carried out by Italian company Translated.net, websites using Simplified Chinese script, the version used in Singapore and Mainland China show that Chinese speaking netizens ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/asia/2010/11/19/chinese-now-the-second-most-important-language-for-e-commerce-sites/>