<http://schema.org/target>
"android-app://com.nbcuni.nbc/nbctve/video/3c59b47f89a39319bf8df498cb461d9a?referrer=goog_watch"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.nbc.com/the-event/video/strain/n1909>