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"It might seem like a bit of an odd move to name your startup after the figurehead of the Cuban Revolution and poster boy of rebellion Che Guevara, but that's exactly what a new fledgling ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2014/07/01/guevara-revolutionary-p2p-car-insurance-service-launches-uk/>