<http://schema.org/about>
"For the folks who won't buy an electric car, put solar panels on their roof, or turn off the lights when they leave the room, there's a painless solution that can help even them reduce their carbon footprint -- stop wasting all"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/green-food/us-wastes-2-percent-of-its-energy-on-uneaten-food.html>