<http://schema.org/description>
"Raising prices is always risky\u00A0for any business operating in a competitive market, but particularly for a disruptive challenger brand. Just ask Netflix, which lost about\u00A0800,000 subscribers in late 2011 after a bungled\u00A0attempt to raise the price of its\u00A0service by about 60%. (There was a\u00A0fierce backlash from consumers and a huge slide in its stock price,..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/193600/amazon-is-showing-the-world-how-to-raise-prices-and-get-away-with-it/>