<http://schema.org/description>
"A few years ago it seemed that the word &amp;quot;green&amp;quot; was all the rage. Everywhere you turned it seemed that people were looking online to find ways to reduce their carbon footprints, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2011/11/17/whats-happening-in-the-world-of-green-tech/>