<http://schema.org/headline>
"Google+ starts offering custom URLs to accounts that are 30+ days old, have 10+ followers and a profile photo"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2013/10/29/google-starts-offering-custom-urls-accounts-30-days-old-10-followers-profile-photo/>