<http://schema.org/headline>
"Deal of the Week: Plays and rays at Troon North"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.golfdigest.com/story/deal-of-the-week-plays-and-ray?/blogs/the-loop/2014/07/deal-of-the-week-plays-and-ray.html&/blogs/the-loop/2014/07/deal-of-the-week-plays-and-ray.html>