<http://schema.org/name>
"Holiday Inn Express"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.ihg.com/holidayinnexpress/hotels/gb/en/london/lonsw/hoteldetail/directions?cm_sp=IMMerch-_-EX_UK_en-_-PD_Text1_london.html>