<http://schema.org/about>
"Every summer we rant about the retailers who leave the doors of their air conditioned stores open to attract customers in, while the units work overtime to cool the sidewalk. We might just rant, but over at Racked, they are doing something about it;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/sustainable-product-design/exposing-stores-with-open-doors.html>