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"Yelp has unveiled a Daily Deal for its San Diego members, offering an official glimpse at the pending service-wide Daily Deals program that the company is readying for release.\nEarlier this summer, select Yelp users in the Sacramento area noticed Groupon-like deals appearing in the right-hand side of the home page. At the time, Yelp confirmed that a Daily Deals product was in the works. Today the company is revealing more about the initiative and promises to begin testing the program in New York and San Francisco soon.\n\"We have been working with some of the best local businesses \u2014 as identified by the Yelp community \u2014 to highlight some great deals for our users,\" said Director of Local Business Marketing Dylan Swift.\nThe San Diego deal in question offers Yelp members five yoga classes at The Little Yoga Studio for $30, an offering that normally sells for $65. Yelp members can purchase the deal for a limited time period, as well as share it on Facebook or Twitter. Unlike Groupon, Yelp does not require a minimum threshold of users to purchase the deal before it is unlocked for everyone.\nYelp may be entering Groupon's territory, but group buying makes sense when coupled with Yelp's core purpose. What's smart about about Yelp's implementation is how well-tied each deal is to the retailer's Yelp listing, so Yelp users can find immediate context for the deal they're considering by scrolling down and checking out the reviews and ratings of other patrons; in this case, the listed reviews for The Little Yoga Studio are stellar.\n\n\n\n\n[img credit: roboppy]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/08/26/yelp-daily-deals/>