<http://schema.org/headline>
"It&amp;#8217;s starting to feel like a &amp;#8216;hockey town&amp;#8217; around here"^^<http://www.w3.org/2001/XMLSchema#string>
<http://arizonasports.com/story/33171/its-starting-to-feel-like-a-hockey-town-around-here/>