<http://schema.org/headline>
"The Magic of Hotel Reference Points Getting the customer to book a room, and then check in to a Hotel room is one of the most basic goals for every Hotel. Most"^^<http://www.w3.org/2001/XMLSchema#string>
<http://aremorch.com/2012/11/30/how-to-capture-hotel-social-media-customers-for-life-2/>