<http://schema.org/description>
"Heard of Fitbit? Currently only available in the US, Fitbit's tracker is a little gadget that automatically tracks data about a person\u2019s activities, such as calories burned, sleep ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2011/07/03/fitbit-users-are-inadvertently-sharing-details-of-their-sex-lives-with-the-world/>