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"Facebook introduced a program Thursday that offers consumers a financial incentive to watch ads on the site.\nFacebook will now reward users who watch certain ads with Facebook Credits, which can be redeemed to purchase goods on Facebook Deals, the company\u2019s new Groupon-like daily deals service. The incentive, however, is not huge. Initially, the average ad will yield one credit, which is equivalent to 10 cents.\nThe ads will mostly be in games. CrowdStar, Digital Chocolate and Zynga are among the participating game publishers. Facebook is working with Sharethrough, SocialVibe, Epic Media and SupersonicAds to serve ads on the program as well as TrialPay, which will provide analytics. \nDan Greenberg, CEO of Sharethrough, says Facebook\u2019s move represents \u201Ca step away from interruptive advertising.\u201D Greenberg, whose clients include Microsoft and Nestle, says his network won\u2019t deliver traditional advertising but rather branded entertainment, which consumers will want to watch and share with friends.\nIncentivizing consumers to watch ads is one solution for Facebook\u2019s low banner click-through rates. The move comes after Facebook expanded its Credits program last week to let consumers use the Credits to buy real-world goods advertised in Deals. Previously, the credits, which were awarded for consumers who signed up for various programs (like magazine subscriptions) or bought outright could only buy virtual goods. \n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/05/06/facebookfacebook-10-cents-ads/>