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"Head east to Milan's Excelsior, a monument to living the good life that masquerades as a mind-blowing store. You'll find seven floors of clothes, gadgets, and food you've never seen anywhere else. Please keep your hands inside the escalator and your tongue inside your mouth\n\nFacebookPinterest\n\n Everything about Excelsior feels like an oxymoron. It's a 43,000-square-foot seven-floor superstore with one of the best-edited selections in the world. It's an undiscovered trove of style gold in Milan, the most fashioncentric city in Europe. Plus, there's amazing food and wine, all under the same roof as rarely seen grooming products and design-head gadgets.\n\n But the first aspect of Excelsior that catches you by surprise is the building itself, dreamed up by rock-star architect Jean Nouvel, winner of the 2008 Pritzker Prize (i.e., the Pulitzer for architects). You're walking through a double-vaulted Italian arcade just blocks from the Duomo when\u2014boom\u2014you're facing a neon-spiked facade sent back  in time from 2050.  It's just a tease  for what's inside,  all heavenly glow  and towering LCD walls lit up by  hypnotic videos.\n\n Three floors are for women, but the other four\u2014including both basement levels\u2014are guy heaven. The third floor is style central, with sneaker-freak holy grails, impeccable suiting, and leather goods from Visvim and Balmain. Wallet-friendly brands like Cheap Monday and Stateside players like RRL show up, too. The ground floor is for getting geared up, packed as it is with cutting-edge gadgets, notebooks for the analog set, and enough cologne to crop-dust an  entire island nation.\n\n Take the escalators into subterranean territory and you hit a gastro paradise. The mezzanine is a three-part restaurant, including a slow-food bistro. Below that is a grocery store that makes Whole Foods look like a corner bodega, with Grade A produce and the wine equivalents of rare vinyl B sides.\n\n Somehow,  despite having a literal acre of space to fill, the plugged-in people behind the scenes at Excelsior have packed it to the brim with can't-mis s, can't-find-anywhere-else stuff. Our only real complaint is that the coolest store in the world right now is an ocean away.\n\nFacebookPinterest\n\n A bow tie isn't for every man, but those beautiful shirts are.\n\nFacebookPinterest\n\n Giant wraparound screens show trippy visuals and videos.\n\nFacebookPinterest\n\n Excelsior's architecture: a lot of Milan, a little Vegas.\n\nFacebookPinterest\n\n Warning: Come hungry and you'll max out your credit card.\n\nFacebookPinterest\n\n Suddenly your Apple earbuds don't look so good.\n\nFacebookPinterest\n\n Not so much tech as toys for dudes."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/the-new-mens-mecca-thats-worth-the-pilgrimage>