<http://schema.org/headline>
"An NBA Fan Started a Crowdfunding Campaign to Try and Raise $1 Million to Get LeBron James to Participate in the Dunk Contest"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.complex.com/sports/2013/01/an-nba-fan-started-a-crowdfunding-campaign-to-try-and-raise-1-million-to-get-lebron-james-to-participate-in-the-dunk-contest>