<http://schema.org/headline>
"SCVNGR\u2019s LevelUp achieves \u2018Interchange Zero,\u2019 drops all processing fees from its payment service"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/07/12/scvngrs-levelup-achieves-interchange-zero-drops-all-processing-fees-from-its-payment-service/>