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"A WebmasterWorld thread has a post from a member I trust.  The post is about TripAdvisor's listing policies requiring those who want a listing to link back to TripAdvisor's web site.He wrote:I run a website for a small hotel that has just been fully refurbished and they applied to TripAdvisor UK today to be listed/linked etc. That's fine, they said, however they would need a reciprocal link from the hotel. It's a non-issue and has already been done however I was wondering whether this is their new way of building backlinks as a defense against current and future Panda updates. It would make sense, has anyone else heard of such requests/demands?TripAdvisor has a linking information page with detailed instructions on how they want you to link to them.  Clearly, there is no nofollow attribute in there.Tnooz ran a story showing that most of the listings on TripAvisor do not have links from TripAdvisor back to the hotel.  In any event, requiring a reciprocal link, if true, is a bit risky for TripAdvisor.We know TripAdvisor and Google have had their fights in the  past - will this lead to one more?Forum discussion at WebmasterWorld."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/tripadvisor-link-practices-13958.html>