<http://schema.org/articleBody>
"South by Southwest Interactive officially drew to a close Tuesday with the 15th Annual Interactive Awards. The awards honored not only well-known sites and services from the past year such as Pinterest and Storify, but also highlighted sites, services and apps that you may have never heard of.\nWhile Highlight was certainly the most buzzed-about app at this year's conference, the Facebook-stalker video-maker Take This Lollipop was the one walking away with the Best in Show award from SXSWi. It also took top honors in the Experimental category.\nPinterest took the award for Breakout Digital Trend and Lego walked away with honors in the Amusement category for its iOS app Life of George, which turns building things with real-life blocks into an interactive game for your mobile phone. \n\nSEE ALSO: SXSW 2012: Nothing You Expect, Everything You Need\nCheck out the gallery below for a look at all the winners and brief explanations of the award categories. \nWhat were your favorites from SXSW this year? Let us know in the comments.\n\n\n2012 SXSW Interactive Winners\n\n\n\n\n\n\n\nActivism: Made in a Free World - Slavery Footprint\n\nMade in a Free World - Slavery Footprint won in the Activism category.\nThe category is for \"Green, governmental and non-profit projects that are striving to make the world a better place.\"\n\n\n\n\n\n\n\n\n\n\n\nAmusement: LEGO Life of George\n\nLego's Life of George won this year's award in the amusement category.\nThe amusement category is for \"humor, memes, games, interesting projects and all the stuff that is weird for the sake of weird.\"\n\n\n\n\n\n\n\n\n\n\n\nArt: Bla Bla\n\nBla Bla, a film made for computers, took top honors in the Art category this year.\nIncluding traditional photography and a non-traditional performances, the Art category \"focuses on interactive collections of life, society and culture.\"\n\n\n\n\n\n\n\n\n\n\n\nBusiness: SCREW*D\n\nSCREW*D  won this year's Business category award.\nThe category is \"devoted to the promotional needs, functions and services of for-profit businesses.\"\n\n\n\n\n\n\n\n\n\n\n\nClassic: Expedition Titanic\n\nExpedition Titanic took home this year's Classic category award.\nThe category \"is devoted to projects that launched before January 1, 2011.\"\n\n\n\n\n\n\n\n\n\n\n\nCommunity Big Stories, Small Towns\n\nThe Community award this year went to Big Stories, Small Towns.\nThe category is dedicated to \"social networks and wikis that have quickly developed an extraordinarily active multi-user community and an exceptional following of users who assist with content development.\"\n\n\n\n\n\n\n\n\n\n\n\nEducational Resource: Projeqt\n\nProjeqt took top honors this year in the Educational Resource category. \nThe category is dedicated to projects to \"digital projects that help you learn.\"\n\n\n\n\n\n\n\n\n\n\n\nExperimental: Take This Lollipop\n\nTake This Lollipop was the big winner in the Experimental category for 2012.\nThe Facebook Connect-driven site dares people to \u201CTake This Lollipop,\u201D and then with the users permission trolls through their photos, friend lists, news feeds and other personal information to create a chilling video.\nThe Experimental category is reserved for \"cutting-edge and trend-setting works that are pushing the envelope and challenging our perceptions of the what\u2019s possible.\"\n\n\n\n\n\n\n\n\n\n\n\nFilm/TV: Goa Hippy Tribe\n\nOriginally a video uploaded to Facebook in 2010, online documentary Goa Hippie Tribe took the top spot in the Film/TV category. \nThe Film/TV category is for \"projects related to actors, television, films and the film industry, as well as works that offer streaming video content.\"\n\n\n\n\n\n\n\n\n\n\n\nMotion Graphics: Lights\n\nWebGL interactive music experience Lights was 2012's Motion Graphics winner. \nThe Motion Graphics category is for  \"animations, cartoons, and other intriguing works built using tools like Adobe Flash and HTML5.\"\n\n\n\n\n\n\n\n\n\n\n\nMusic: Obsessed With Sound\n\nObsessed with Sound, which singles out individual musicians in an orchestra video won this year at SXSW Interactive in the Music category.\nThe Music category is for \"projects related to musicians, bands, and the music industry, as well online radio and other developments that offer streaming audio content.\"\n\n\n\n\n\n\n\n\n\n\n\nPersonal: ChairTrips\n\nChair Trips was this year's winner in the Personal category.\nThe Personal category is dedicated to \"the blogs, portfolios, pet projects and personal collections of individuals who are displaying their work and passions in the digital space.\"\n\n\n\n\n\n\n\n\n\n\n\nSocial Media: Storify\n\nStorify, a site that helps uses tell stories using social media dominated the Social Media category this year.\nThe Social Media category is for \"users and campaigns that are creatively connecting and sharing their experience.\"\n\n\n\n\n\n\n\n\n\n\n\nBreakout Digital Trend: Pinterest\nPinterest won the award at this year's show for best Breakout Digital Trend. \n\n\n\n\n\n\n\n\n\n\nStudent: Coal A Love Story\n\nCoal a Love Story was this year's Student category winner.\nThe Student category \"is devoted exclusively to the student designers who are refreshing this industry with new talent and new ideas.\"\n\n\n\n\n\n\n\n\n\n\n\nTechnical Achievement: Eye-Fi iPad App\n\nThe Eye-Fi iPad app allows you to upload full resolution photos &amp; videos directly from your digital camera to your iPad, and won this year's Technical Achievement award.\nThe Technical achievement award is for  \"projects that are re-inventing and re-defining the technical parameters of our online experience.\"\n\n\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/03/14/sxswi-award-winners/>