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"MTV has today launched in Israel as a Hebrew-language internet service. MTV Networks International&amp;#039;s emerging markets group has teamed up with Israeli media group Ananey Communications to produce MTV.co.il. It is produced in Israel and features full-screen music videos and translated MTV shows including Punk&amp;#039;d, Pimp My Ride, Beavis and Butthead and The Virgin Diaries.  There are also Israeli-produced programmes including celebrity and music news show Ha&amp;#039;Mahadura and animated series Ha&amp;#039;Monit. Bhavneet Singh, managing director and senior vice president of MTV emerging markets, commented: &amp;quot;There is an incredibly high internet penetration in Israel with more than 75 per cent of the population connected and a huge percentage of those people with broadband. &amp;quot;Israeli youths are really ahead of the game when it comes to digital media and our research shows that they spend as much time online as they do watching TV. &amp;quot;MTV Israel is much more than just music - it is a youth lifestyle brand - and we&amp;#039;re proud to be working with Ananey to give Israel&amp;#039;s youth the very best content in the digital space, whenever and wherever they want it.&amp;quot; Access is free and on-demand and allows users to create personalised playlists. There is also a music themed social networking community and concerts, music reviews, interviews and live chats.  MTVNI already operates a Hebrew-language Nickelodeon channel on cable and satellite, English MTV Europe and mobile TV services MTV Music, MTV Shorts and Nickelodeon Israel in the country.  Ananey Communications founder Udi Meiron said: &amp;quot;The combination of Ananey&amp;#039;s creativity and the strongest music brand in the world has produced a dynamic new product for the Israeli market. &amp;quot;As a result, we hope that MTV.co.il will dominate the music scene and will be a pioneering example for similar MTV portals around the globe.&amp;quot; "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/media/news/a78327/mtv-launches-israeli-channel-online/>