<http://schema.org/headline>
"West Ham defender Potts knocked unconscious in Arsenal defeat"^^<http://www.w3.org/2001/XMLSchema#string>
<http://in.reuters.com/article/2013/01/23/soccer-england-westham-potts-idINDEE90M0JN20130123?rpc=401&feedType=RSS&feedName=sportsNews&rpc=401>