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"Every web publisher \u2014 and especially content marketer \u2014 yearns for an engaged and loyal audience. But with the sheer volume of noise, clutter and \u2014 well, content \u2014 online it can be hard to figure out how to reach people and keep them coming back for more. \nThe content marketing agency BlueGlass knows a lot about how to do this well. They've run successful campaigns for clients including eBay, Conde Nast and Greatist. Now BlueGlass is ready to share some of its secrets with Mashable readers. The company produced this exclusive infographic to run down some of the ways you too can build an engaged audience online.  \nHere are a few quick tips: Make sure you have a gripping headline, keep your copy to the point, make sure to provide value and promote, promote, promote. \nWhy are these approaches so important? Far more people will read your headline than your entire post, so drawing people in is crucial. Online audiences tend to skim for important information and lose patience quickly, so bogging your content down with too many words will be counterproductive. Giving readers obvious value with your posts will give incentivize them to return again and again. And smart, persistent promotion \u2014 especially via social media \u2014 will help cut through all the noise online and make your content sharable and more effective. \nCheck out the infographic below for the fuller picture. Does this advice ring true to you? What would you add? Let us know in the comments. \n\n"^^<http://www.w3.org/2001/XMLSchema#string>
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