<http://schema.org/description>
"In addition to the slew of Google+ updates today, Google has announced one more: custom URLs are now rolling out to almost everyone. If you don't see the option yet on your Google+ ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2013/10/29/google-starts-offering-custom-urls-accounts-30-days-old-10-followers-profile-photo/>