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"      Used to be the lavishly produced ads airing during the Super Bowl were a total surprise. Those days are long over. In the new rules of Super Bowl advertising, companies release teasers, alternative cuts, extended cuts, poll-determined endings, and so much else from their campaigns ahead of the game to stoke excitement, but also to make those ad dollars go as far as they can. If this is upsetting to you, well, you may have to get over it. And now you have a reason to: Mercedes-Benz has released an extended version of the ad you&amp;#039;ll be seeing Sunday for its new CLA that seems particularly designed to appeal to men. It has quite a bit more going for it, too. By which I mean, of course, Willem Dafoe. For anyone who has lost touch with the actor since Spider-Man, reacquaint yourself with his role as the devil, with long fingernails and a florid pen, who makes a Faustian bargain giving a guy the CLA and &amp;quot;everything that comes with it.&amp;quot; Everything turns out to be Kate Upton on a red carpet and Usher teaching him dance moves. (There&amp;#039;s a bonus video in which Upton simply walks around and blows suds as a car is being washed.) The punchline is that the guy discovers the car is $30,000. So yes, the ad makes you want a CLA, but more important, it has charming, talented people in a clip that&amp;#039;s not overly long or gimmicky and that doesn&amp;#039;t take itself too seriously. And did we mention the Rolling Stones&amp;#039; &amp;quot;Sympathy for the Devil&amp;quot; is the soundtrack? Follow The Culture Blog on RSS and on Twitter at @ESQCulture. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/entertainment/tv/a17307/willem-dafoe-super-bowl-ad-15040031/>