<http://schema.org/description>
"The internet is becoming more and more of a place to mobilize charitable efforts.  In the recent years, I've seen many campaigns raise quite a bit of awareness and money for causes.\r\n\r\nOne ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/10/31/waterforward-hopes-to-harness-social-good-with-twitter-and-facebook-for-clean-water-efforts/2/>