<http://schema.org/headline>
"Amazon offers its mobile app users $5 if they don\u2019t buy from a store"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/mobile/2011/12/06/amazon-offers-its-mobile-app-users-5-if-they-dont-buy-from-a-store/>