<http://schema.org/alternativeHeadline>
"If you take a look at this season's soaring heels, it's safe to say there's something inherently architectural about modern-day footwear. Leave it to avant-garde shoe line Melissa to take the logical next step..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/building-initiative>