<http://schema.org/alternativeHeadline>
"A member of the National Institute of Health says that alternative medicines and procedures rely on the 'placebo effect' for their benefits."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/health/fitness-well-being/stories/studies-of-alternative-medicine-not-worth-the-money-prominent>