<http://schema.org/alternateName>
"Pittsburgh Post-Gazette"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.post-gazette.com/frontpage/2013/11/02/Newly-trained-ready-to-roll-City-welcomes-29-firefighters-2nd-graduating-class-in-4-years/stories/201311020078>