<http://schema.org/name>
"SEC Sports"^^<http://www.w3.org/2001/XMLSchema#string>
<http://secsports.go.com/watch?_escaped_fragment_=/view/video/721b8531-53a9-42b5-ae59-98f8627aa98e/SEC-Audibles---Will-Muschamp---Nov-14,-2012>