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"Erin Wasson&amp;amp;#8217;s cool girl reputation precedes her&amp;amp;#8212;she is, after all, the original Alexander Wang muse, and has collaborated with cult brands RVCA and Zadig &amp;amp; Voltaire. So with the announcement that she&amp;amp;#8217;s now the face of Rockport shoes, could it be that the comfy footwear brand is ready to get edgy?The campaign&amp;amp;#8212;which doesn&amp;amp;#8217;t launch until September&amp;amp;#8212;captures a day in the life of a model, according to WWD. For Wasson that means hanging out in East Village studios and luxury boutique hotels like SoHo&amp;amp;#8217;s The James, all while wearing a pair of Rockport&amp;amp;#8217;s high-heeled booties. Erin Wasson has never shied away from a bold shoe. &amp;amp;#8220;We were looking for someone who represented a sexy, savvy metropolitan person and Erin represented this,&amp;amp;#8221; said Rockport&amp;amp;#8217;s senior vice president of product and brand management, adding, &amp;amp;#8220;We&amp;amp;#8217;re trying to build the fashion credibility of the brand.&amp;amp;#8221; Credibility was important to Wasson, too&amp;amp;#8212;she told WWD she signed on as brand ambassador because Rockport is &amp;amp;#8220;a truly authentic American brand, and that&amp;amp;#8217;s important to me, being from Texas.&amp;amp;#8221; What do you think? Is Erin Wasson a good fit as brand ambassador? Do you like her style? Let&amp;amp;#8217;s discuss! PLUS&amp;amp;#133; -Emmy Rossum and Camilla Belle are the new faces of&amp;amp;#133;cotton! - What&amp;amp;#8217;s up with Presidential Barbie&amp;amp;#8217;s shoes? -The Kate Middleton wall of shoes at New York&amp;amp;#8217;s brand new LK Bennett store Photo: WireImage"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/fashion/blogs/dressed/2012/04/erin-wasson-kicks-up-her-heels>