<http://schema.org/alternativeHeadline>
"When\u2019s My Bus? This Twitter bot tells you when your next London ride is due"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2012/04/16/whens-my-bus-this-twitter-bot-tells-you-when-your-next-london-ride-is-due/>