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"Couture Colour was a close second overall, and a panelist favorite for thorough gray coverage; rich, even color; fade resistance; and making hair shiny. &amp;quot;It stayed true to color and didn&amp;#039;t fade. I loved the way it made my hair feel. It was amazing!&amp;quot; said one tester. Its shine-enhancing secret: a one-month supply of pequi oil treatment, derived from the Amazonian pequi fruit, instead of the usual conditioner included in a permanent haircolor kit. And, indeed, Couture Colour did edge out Revlon in the lab&amp;#039;s shine-retention evaluation. Plus, testers were relieved that the dye didn&amp;#039;t have a noxious smell. &amp;quot;I loved the scent. I never knew a haircolor existed that didn&amp;#039;t have a chemical scent,&amp;quot; reported a panelist. "^^<http://www.w3.org/2001/XMLSchema#string>
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