<http://schema.org/interactionType>
"http://schema.org/ShareAction"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/10/04/espn-espn2-espnu-and-espn3-now-all-available-via-airplay-in-watchespn-ios-app/>