<http://schema.org/alternativeHeadline>
"A store in the East Village sells New York City tap water. The owners of Molecule say the water streams through a $25,000 filtering machine that uses ultraviolet rays, ozone treatments and reverse osmosis in a 7-stage processing treatment."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/food/beverages/videos/tapping-an-idea-in-new-york-city>