<http://schema.org/name>
"ESPN"^^<http://www.w3.org/2001/XMLSchema#string>
<http://insider.espn.go.com/nba/story/_/id/8736237/nba-how-tom-thibodeau-kept-chicago-bulls-atop-standings-season?addata=2009_insdr_xxx_sce_nba_xxx>