<http://schema.org/alternativeHeadline>
"Lilly Pulitzer is taking animal print to a whole new level! The classic brand puts their own spin on the animal print trend by featuring one very adorable critter -- the panda! But the panda..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/lilly-pulitzers-print-wwf-panda>