<http://schema.org/name>
"ESPN, ESPN2, ESPNU and ESPN3 now all available to AirPlay in WatchESPN iOS app"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/10/04/espn-espn2-espnu-and-espn3-now-all-available-via-airplay-in-watchespn-ios-app/>