<http://schema.org/headline>
"People Keep Trying to Annihilate Snapchat\u2019s Ephemerality. Users Shrug"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bloomberg.com/bw/articles/2013-10-15/people-keep-trying-to-annihilate-snapchats-ephemerality-dot-users-shrug>