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"Plenty of denim trends have confounded me this year--jeggings, DIY vents in otherwise perfectly normal jeans, the $2,000 dungaree--but none have blown my mind quite like the latest: The denim diaper. Yeah, really. Check out this commercial, which The Cut recently discovered, for a new Huggies product called &amp;quot;Little Movers Jeans Diapers&amp;quot;: Sign up for Glamour.com&amp;amp;#8217;s Style Tips of the Week and Beauty Tip of the Day newsletters! I must confess, I laughed my arse off...it&amp;#x27;s a pretty brilliant send-up of the self-serious fashion industry (especially the end--&amp;quot;The coolest you&amp;#x27;ll look pooping your pants&amp;quot;), but there&amp;#x27;s some real debate going on about just how appropriate this commercial (and what it sells) is. The New York Times reports that the creative team behind the ad meant for it to be funny--&amp;quot;We&amp;amp;#8217;re moving away from the saccharine and getting into a little more reality and humor,&amp;amp;#8221; said Richie Glickman, the creative director who worked on the ad, tells the paper--but that three networks requested some tweaking to the wordage before they&amp;#x27;d accept it for their airwaves. The Cut raises concerns about what they call &amp;quot;the sexualization of babies in diaper ads,&amp;quot; and Salon says this product will help turn &amp;quot;innocent, joyful little babies into overstyled, self-conscious, world-weary old crones like the rest of us.&amp;quot; Meanwhile Huggies says they&amp;#x27;re just trying to make moms feel more comfortable about letting their babies run around in diapers without pants: &amp;quot;The jeans diaper could be used as a primary garment, in some cases, as a denim-shorts type of execution,&amp;amp;#8221; Stuart Schneider, senior brand director at Huggies said. They also mention how much new moms live in jeans, and how they&amp;#x27;re just trying to give baby the same fashion-forward opportunities. So...what do you think, gals? To all of you moms out there: Would you buy denim diapers for your baby? Do you think they&amp;#x27;re completely cute and pretty harmless, or another example of how hyper-image-conscious we&amp;#x27;ve become? Do you think the reaction has been overblown, or justified? And what did you think of the commercial? Discuss! For STF wherever you go, follow us on Twitter! Latest Tweets!Follow us on Twitter!jQuery(&amp;quot;.blog-tweets&amp;quot;).tweet({username:[&amp;quot;glamour_fashion&amp;quot;,&amp;quot;cindi_leive&amp;quot;], count: 3});"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/fashion/blogs/dressed/2010/05/omfg-the-huggies-denim-diaper>