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"In the latest twist in the Netflix saga, the company has backed off a plan to offer a separate service for DVDs under the Qwikster name.\nNetflix CEO Reed Hastings announced the change Monday on Netflix's blog, stating, \"It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password\u2026 in other words, no Qwikster.\"\nThe company also announced it is \"done with price changes\" after its unpopular decision to raise prices in July. \nThe move appears to be an acknowledgement that the company's moves over the past few months have alienated many consumers. In addition to raising prices on consumers who use both the streaming service and DVDs, the company also announced a plan last month to make the two services separate and rebrand the DVD service as Qwikster . The move baffled many and was perhaps further complicated by the fact that Netflix had no control over the @Qwikster Twitter account. \nThe series of dubious decisions has been hard on Netflix's stock price, which lost half its value in September. \n\n\nDid Netflix make the right move?\n\n\nFor More on the Netflix Price-Hike Story\n\nNetflix Price Hike Takes Effect Today\nNetflix Cuts Customer Forecast By 1 Million as Price Hike Takes Effect\nNetflix Apologizes to Customers &amp; Rebrands Its DVD Service\nNetflix CEO Reed Hastings on Qwikster &amp; What Went Wrong [VIDEO]\nNetflix's @Qwikster Problem: Twitter Account Controlled by Weed-Smoking Elmo\nQwikster From Netflix: The Worst Product Launch Since New Coke? [OPINION]\nNetflix Has Lost Half Its Value in Two Months\nDear Netflix CEO: Here's Why You'll Miss Us. Love, DVDs [OPINION]\nNetflix's Very Bad Month: How Low Can It Go? [CHART]\n\nImage courtesy of Flickr, Ross Catrow\nBONUS: Chronicling Netflix's Downturn, July to October 2011\n\n\nChronicling Netflix's Collapse\n\n\n\n\n\n\n\n1. Netflix Stock Hits All-Time High\n\n\nJuly 13, 2011\nNetflix stock more than doubled over the previous year, then increased by 15% in May to reach its last all-time high in July of $300.\n\n\n\n\n\n\n\n\n\n\n\n2.. Netflix Price Hike Takes Effect Today\n\n\nSept. 1, 2011\nNetflix cancelled its $9.99 combined streaming and DVD plan and separated the services into two separate $7.99 plans.\nPhoto courtesy of Flickr, matthew393\n\n\n\n\n\n\n\n\n\n\n\n3. Netflix Has Lost Half Its Value in Two Months\n\n\nSept. 19, 2011\nThe stock dropped 50% from its July 13 all-time high.\nNetflix Price Stock Chart by YCharts\n\n\n\n\n\n\n\n\n\n\n\n4. Netflix Apologizes to Customers &amp; Rebrands Its DVD Service\n\n\nSept. 19, 2011\nNetflix CEO Reed Hastings introduced Qwikster, the company that would take over its DVD service.\n\n\n\n\n\n\n\n\n\n\n\n5. Netflix Abandons Qwikster DVD Plan\n\n\nOct. 10, 2011\nRecognizing that Qwikster would end up \"making things more difficult\" for its customers, Reed Hasting announced that Netflix will forego DVD rebranding.\n\n\n\n\n\n\n\n\n\n\n\n6. Netflix Loses 800,000 Customers in Quarter\n\n\nOct. 24, 2011\nBy Monday Oct. 24, over 805,000 Netflix customers had cancelled their subscriptions due to the company price hike.\nImage courtesy of Flickr, Ross Catrow\n\n\n\n\n\n\n\n\n\n\n\n7. Netflix Stock Plummets 27% Following Earnings Report\n\n\nOct. 24, 2011\nDown to $85 share price from $300 this summer, Netflix's stock fell 27% following the announcement that it had lost 800,000 customers.\nNetflix Stock Chart by YCharts\n\n\n\n\n\n\n\n\n\n\n\n8. Netflix Stock Falls 37% as Subscribers Depart\n\n\nOct. 25, 2011\nBy premarket trading Tuesday morning, Netflix stock had fallen another 10% since the evening before.\n\n\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/10/10/netflix-abandons-qwikster/>