<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/environment/green-living-blog/2010/aug/31/tfl-cycle-ad-campaign"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/environment/green-living-blog/2010/aug/31/tfl-cycle-ad-campaign?view=mobile>