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"You might remember comedian Bill Cosby is making a push into social media, resulting in some skepticism from our side about how savvy the sweater-clad star was to the social media space.  If Cosby sent us a video reply on video-sharing site 12seconds, I'd wear a Cosby sweater on my Facebook profile, I wagered ... and lost.\nToday, bizarrely, that story made it into the New York Times, leading us to conclude that Cosby is either old-media savvy, too, or has the best PR firm known to man.  The Times writes:\n\nAll of this online promotion was a bit much for a new-media habitu\u00E9 like Pete Cashmore, who runs the Mashable Web site and posted last week that \u201CBill\u2019s \u2018people\u2019 have determined that Cosby needs to get involved with this glitzy new \u2018social media marketing\u2019 thing the kids are all doing these days.\u201D\nMr. Cashmore also said he would wear a Cosby-style sweater on his Facebook photo if Mr. Cosby responded directly to his post using 12seconds. About 12 hours later, Mr. Cosby responded in a grainy video that runs just under 12 seconds, \u201CHey Pete, thank you very, very much. And you look great in my sweatshirt.\u201D So far, Mr. Cashmore\u2019s Facebook photo has not been updated.\n\nFor the record: I did (unwillingly) honor the wager and update the photo.  But Cosby, it seems, always gets the last laugh.\n\n\n@mashable - Thanks! I love Mashable. on 12seconds.tv\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/11/30/bill-cosbys-mashable/>