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"AnyClip, a startup that lets users find and watch their favorite movie clips online, has signed a new content agreement with Vivendi Entertainment. This means that users and consumers will be able to find and discover clips from movies such as The Reader, Grindhouse, Zack and Miri Make a Porno, The Basketball Diaries and other content from Vivendi's catalog. \nAnyClip launched in 2009. The service lets you search for specific movie scenes you can then share with friends. The AnyClip team analyzes films, tags clips and scenes with relevant information like actor, lines of dialogue, and content and visual cues within the clip itself. This content is indexable, searchable and embeddable across the web. \nAt first, AnyClip's focus was similar to that of another startup, Movieclips.com. When we spoke to AnyClip CEO Oren Nauman about the new Vivendi licensing deal, he explained how the company's vision has shifted over the last two years. Though AnyClip.com is still designed as a destination for consumers to find and share content, especially scenes from their favorite films, the broader goal is to use its growing database to work with other businesses.\nNauman offered scenarios where a service like AnyClip could be useful for other businesses or web apps. A travel site could integrate movie clips of various destinations when users create a trip profile. A dating site could allow users to embed their favorite movie clips into their profiles.\nIn essence, AnyClip is shifting its focus away from just being a clip portal to being a licensing clearinghouse for movie clips. The company is also working on an API that will make plugging into this content much more seamless.\nMeanwhile, content partners like Vivendi see AnyClips as a great way to enhance the discoverability of their catalog titles. Users who browse the AnyClip site can be connected with other related clips, get links to purchase films and embed clips on their own sites to help spread awareness.\n\n\n\n\nThe Vivendi announcement follows a similar partnership the service signed in March with Universal. \nMovie studios generally realize the importance of indexing content. They also lack the resources to do the indexing themselves. By partnering with a startup like AnyClip, they can make their content more accessible to consumers and business partners. Meanwhile, AnyClip gets to grow its catalog of films, which makes the service more desirable both as a consumer destination and a business to business service."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/05/16/anyclip-vivendi/>