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"From trips to the mall with a friend to piece-by-piece breakdowns of her outfits, Mimi of beautyxxgoddess uses a tiny flip camera to give her viewers a major glimpse inside the life of a makeup-obsessed teen. With tidbits of her personal life and frequent shout-outs to her YouTube friends, she encapsulates the vivaciousness of the bustling beauty vlogging community. She started out shy, but you would never know it from her bubbly videos.\n\nMerely 15 years old, the YouTube guru has garnered over 75,000 subscribers. Her content is always fun and totally focused on how any girl can enhance her natural beauty. She hopes that the public portrayal of her personal life will inspire other girls to break out of their shell and become empowered in their own way, too.\n\nMimi's close cyber friendships have helped her learn to toughen up her skin while also staying grounded, and the big-hearted blogger even donates some of her make-up mound to charity! Now that's beauty\u2014both inside and out."^^<http://www.w3.org/2001/XMLSchema#string>
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