<http://schema.org/description>
"Walmart has confirmed its plans to launch a DVD/Blu-ray conversion service that will let customers bring their existing discs into Walmart stores and convert them to digital files to ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/us/2012/03/13/walmart-confirms-plans-for-in-store-disc-to-cloud-movie-conversion-service-launching-april-16/>