<http://schema.org/description>
"To help cut down on the number of cars on the road Inhabitat has teamed up with Ford and Zipcar to offer readers the opportunity to win a one year Zipcar membership!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://inhabitat.com/giveaway-win-a-one-year-zipcar-membership/comment-page-2/>