<http://schema.org/headline>
"CLIPPERS: Eric Bledsoe, Caron Butler traded to Phoenix Suns; Jared Dudley, J.J. Redick joining Clippers"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.presstelegram.com/sports/20130702/clippers-eric-bledsoe-caron-butler-traded-to-phoenix-suns-jared-dudley-jj-redick-joining-clippers>