<http://schema.org/alternativeHeadline>
"No, this isn't one of Michael Bloomberg's overreaching health crusades but an awareness campaign launched by the Department of Environmental Protection to prevent sewage blockages caused by the oily remnants of deep-fried poultry and potato pancakes."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/your-home/at-home/blogs/new-yorkers-urged-to-cease-the-grease-this-holiday-season>