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"       Welcome to the new Facebook. No, the .com website still looks the same. This is a purely mobile revolution. On Monday, on the eve of its 10th birthday, Facebook released an app that re-imagines the popular social platform for iOS, simply called &amp;quot;Paper.&amp;quot; It&amp;#039;s an interested dichotomy, evoking an old medium for something completely brave and new. Yes, brave and new even for Facebook, the company that transformed what it means to &amp;quot;keep in touch.&amp;quot; Paper is a look at what Facebook could become and what Facebook Home should have been, and it&amp;#039;s all free (and ad-free). Created by the company&amp;#039;s newly established Creative Labs and designed by Mike Matas, who has Apple and Nest on his r\u00E9sum\u00E9, Paper is a new way to interact with a decade-old brand. The home screen is divided into two parts. On top is a header, which identifies the specific topic you&amp;#039;re navigating (like Facebook, Headlines, Tech, or the more kitsch, such as Well Lived, Family Matters, and Glow). The bottom half shows three stories that you can read further with a swipe upward, or you can cycle through content by swiping left.  Navigating Facebook&amp;#039;s old app is predominantly a scroll-and-tap affair. Paper looks to streamline the process by letting users navigate the entire app just by swiping through stories. Also, the app is heavily photo-driven. Headers are completely filled with images and content takes advantage of photos whenever possible. The app also has a tilt feature that makes viewing photos a little more portrait friendly. Matas has adopted a Field of Dreams-type approach of if you build an application that makes content beautiful, users will adapt and participate in kind. When posting through Paper, the app gives users a preview to let them know exactly how their post will appear. It&amp;#039;s beautiful content creation straight from the source. Aside from Facebook posts, news stories appear like small cards, which then flip over for further reading. This of course resembles the intensely popular app Flipboard, a magazine-style content reader that uses a similar animation to navigate content. Each app has their pros and cons. For instance, Flipboard&amp;#039;s organization seems matured and well-tested because they&amp;#039;ve been in the game since 2010. Also, the service integrates Twitter, Instagram, and LinkedIn. Both Paper and Flipboard work with popular readers like Instapaper or Pocket to keep track of stories you want to read later. Where Flipboard is a more one-stop shop solution for all social media, Facebook does one thing really well\u2014Facebook. There&amp;#039;s been a recent philosophical shift within the company, possibly created in part by the platform&amp;#039;s waning appeal to teenage audiences, and that shift is reflected in Paper. Your Friends List is no longer the nexus of the app. Instead, Paper explores other content areas from around the internet, curates them, and neatly packages that information through its clean, highly designed UI. Paper has the potential to be an app slayer to many other readers and social media alternatives, perhaps even its own standard option. Paper is another app in Facebook&amp;#039;s growing mobile push to shed its services to other standalone apps, which we&amp;#039;ve seen with the successful Messenger app and the disappointing Poke app. If Facebook&amp;#039;s standard mobile app is considered an utilitarian neanderthal, then Paper is an evolutionary leap forward as it creates attractive interfaces without sacrificing usability. Creative Labs hasn&amp;#039;t integrated every little feature of Facebook into Paper yet, but the old mobile ways of Facebook are changing. We&amp;#039;ve entered the age of Paper. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.popularmechanics.com/technology/apps/reviews/a10091/paper-is-the-new-face-of-facebook-16453525/>