<http://schema.org/description>
"It's the time of the year when everyone signs up for a yearly subscription to their favorite gym that more often than not, are only used a couple of weeks but due to laziness, busy ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/lifehacks/2011/01/25/a-brilliant-idea-to-make-people-visit-the-gym-regularly/>