<http://schema.org/headline>
"Buy two, get two free parking plan for shoppers &amp;lsquo;will bring festive cheer&amp;rsquo; - MacclesField Express"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.macclesfield-express.co.uk/news/local-news/buy-two-two-free-parking-2527098>