<http://schema.org/alternativeHeadline>
"No More Crusty Mascara! Meet My New Magic Potion: Lipstick.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/lipstick/blogs/girls-in-the-beauty-department/2009/01/well-this-is-the-smartest-beau>