<http://schema.org/headline>
"PROMO: Win Tickets to See Bradley Jr. vs. Provodnikov on March 16th"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.complex.com/sports/2013/03/promo-win-tickets-to-see-bradley-jr-vs-provodnikov-on-march-16th>