<http://schema.org/alternativeHeadline>
"A/B testing is all the rage in online marketing now, but you could be doing it all wrong.\u00A0And the results of a poor test can do more harm than good, experts say."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/181582/bad-ab-testing-is-worse-than-none-at-all/>