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"We\u2019re thrilled to announce Mashable's annual New York City Social Media Day event. This year, we're planning for the biggest Social Media Day celebration the world has ever seen.\nOn June 29, media companies\u00A0Vice and Milk will join Mashable to host a massive celebration that redefines social media as we know it: The Social Media Day of Reckoning.\nREGISTER NOW: The Social Media Day of Reckoning\nWe're expecting the most diverse crowd yet as the three worlds of Mashable, Vice and Milk merge into a dynamic mix of creatives, artists and tech-savvy individuals.\nThis event will take place at Milk Studios, where fashion, music and art come together at one of the most preeminent venues in NYC.\n\nMashable launched Social Media Day in 2010 as a way to recognize the digital revolution happening around the world. This year, we\u2019ll explore how social media has impacted the different worlds touched by Mashable, Vice and Milk.\nThere will be music, dancing and an unlimited supply of libations to ring in Social Media Day at midnight.\nThis event is free, but due to limited capacity, please make sure to register; this event will be first come, first serve. To enquire about sponsorship opportunities for Social Media Day in New York City, please contact sponsorship@mashable.com\n\nEVENT DETAILSDate: Saturday, June 29Time: 9 p.m. to MidnightLocation: Milk Studios, 450 West 15th St., New York, N.Y. 10011Hashtag: #smday\nJoin the Social Media Day Movement\n\nSign up to attend or organize your own event on the Mashable Meetup Everywhere page.\nUse the #smday hashtag on Twitter, Instagram, Google+ and any other social network of your choice.\nThe origins of Social Media Day\n\nOther Social Media Day Resources:\n\nSocial Media Day Meetups Happening Worldwide\nHow to Organize a Mashable Meetup\nHow to Make Social Media Day Official in Your City\nPast Social Media Day Celebrations\n\nImages courtesy of Milk Studios\n\n\nNew York City #SMday\n\n\n\n\n\n\n\nSocial Media Day NYC\nGuests pose for photos at the global sponsor Motorola's photo booth. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day NYC\nAttendees enjoyed the Motorola photobooth where they posed with social-signage and took printed copies of their photos home.  Photo by Jeremy Cabalona \n\n\n\n\n\n\n\n\n\n\nSocial Media Day NYC\nWu-Tang Clan legend GZA, performed live to a  hyped up crowd on Social Media Day at the Canal Room on June 30. Photo by Nina Frazier. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day NYC\nWu-Tang Clan legend GZA, on stage at the Canal Room on June 30. Photo by Nina Frazier. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day NYC\nWu-Tang Clan legend GZA, flashes a smile mid-performance on Social Media Day at the Canal Room on June 30. Photo by Nina Frazier. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day NYC\nFans reach for Wu-Tang Clan legend GZA on Social Media Day at the Canal Room on June 30. Photo by Nina Frazier. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day NYC\nThe crowd really got into the performance by GZA the Genius at Social Media Day at the Canal Room on June 30. Photo by Nina Frazier. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day NYC\nGZA, performed the Wu-Tang classic \"Liquid Swords\" at Social Media Day at the Canal Room on June 30. Photo by Nina Frazier. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day NYC\nThe crowd tweeted from the dance floor before GZA took the stage at Social Media Day at the Canal Room.  Photo by Nina Frazier. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day NYC\nGZA's son, Young Justice, performed with his dad at Social Media Day at the Canal Room on June 30. Photo by Nina Frazier. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day NYC\nGZA's son, Young Justice, on stage at Social Media Day at the Canal Room on June 30. Photo by Nina Frazier. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day NYC\nGZA's son, Young Justice, performs a short solo set at Social Media Day at the Canal Room on June 30. Photo by Nina Frazier. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day NYC\nAmanda Wills, associate editor of partner content, hangs out in the Motorola VIP lounge at Social Media Day at the Canal Room on June 30. Photo by Nina Frazier. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day NYC\nCommunity Manager Meghan Peters helps annouce winners of Motorola Droid devices at Social Media Day at the Canal Room on June 30. Photo by Nina Frazier. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day NYC\nMashable feature writers, Christine Erickson and Matt Petronzio, pose with bunny ears at Social Media Day at the Canal Room on June 30.  Photo by Nina Frazier. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day NYC\nMashable staff get close at Social Media Day at the Canal Room on June 30. Photo by Nina Frazier. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day NYC\nMashable staff Jennifer Diamond, Meghan Peters, Jillian Johnson and Christina Warren get together for a photo at Social Media Day at the Canal Room on June 30. Photo by Nina Frazier. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day NYC\nKaylen Ralph, Liat Kornowski and Philip Ross hang out in the VIP lounge at Social Media Day on June 30. Photo by Nina Frazier. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day NYC\nAndrew Schreiber, Allegra Tepper, Lea Artz and Jeremy Cabolona at the Canal Room on June 30. Photo by Nina Frazier. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day NYC\nFans were excited to meet Mashable founder and CEO, Pete Cashmore at Social Media Day on June 30. Photo by @valpann.\n\n\n\n\n\n\n\n\n\n\nSocial Media Day NYC\nBrian Hernandez, Jesse Cowell and Joann Pan have some fun at Social Media Day at the Canal Room on June 30. Photo by Nina Frazier. \n\n\n\n\n\n\n\n\n\n\nSocial Media Day NYC\nIt was the highlight of several fans day to meet GZA after the performance at Social Media Day in New York City on June 30. Photo by nanaadwoaofori.\n\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/06/07/social-media-day-milk-vice/>