<http://schema.org/headline>
"Club Jameco borrows from Etsy and Kickstarter, lets DIYers design, sell and buy project kits"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2012/05/17/club-jameco-lets-users-design-sell-buy-electronics-project-kits/>