<http://schema.org/description>
"Even though colorectal cancer is the third-most common cancer diagnosed in the US, an estimated 23 million Americans between the ages of 50 to 75 don't get screened for it\u00A0despite professional recommendations that they do. If you've ever had a colonoscopy, you would understand why. And if you haven't had one, well, you just might..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/249643/the-fda-has-approved-a-less-intrusive-less-painful-replacement-for-a-colonoscopy-exam/>