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"More ad networks from more big players.  News Corp.'s Fox Interactive Media is getting ready to roll out an ad network for selling space across its collection of web properties, including MySpace, IGN, and Photobucket.  This isn't entirely surprising, considering the efforts that printed media have begun to put forth as a way of monetizing their ever-growing online presence, and MySpace's recent announcement of a  self-serve advertising option that will leverage networks created within the online community.  \nFIM is hoping to incorporated other News Corp. properties, like the New York Post, which will merely extend the advertising options for marketers looking for a concentrated manner in which to distribute targeted ads.  The ad network should be ready in the first half of 2008, and there are reports that News Corp. is hoping to extend its ad network to sell space on third-party sites outside of its own internal web properties as well.  \nSo with everyone hoping to become a more established ad network, can the market support it?  These sites were already ad magnets.  And in doing so, what's happening to the ad brokers who were distributing the ads across these sites?  They could be forced to evolve, by offering a better algorithm that could optimize ads across several networks being launched by the site owners.  \nOne company that's taking this effect seriously is HubPages' Yield Build, with the extended offering of its multi-faceted service for finding the sweet spot for your ad placement, with a dynamic layout for ads on your site.  Everyone's looking to become a one-stop shop.  The amount of consolidation going on with online ad marketing will continue for some time, and that could be largely beneficial for brands.  \n[via alley insider]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/11/09/news-corp-ad-network/>