<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/us/en/rosemont/chirt/hoteldetail?ratePreference=IJSBW&cm_sp=IMMerch-_-SB2_US_en-_-FallWeekends>