<http://schema.org/keywords>
"\u00E2\u0080\u009Cthe great divergence: america\u00E2\u0080\u0099s growing inequality crisis and what we can do about it\u00E2\u0080\u009D (bloomsbury)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2012/04/23/evening-the-odds>