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"Nokia has rolled out a new free music streaming service in the US, exclusive to owners of its Lumia smartphones.  Ahead of the expected unveiling of new Lumia models this evening (September 5), the Finnish mobile phone maker introduced Nokia Music to its US Lumia customers.    The free mobile experience allows owners of the Windows Phone handsets to stream music from a suite of more than 150 exclusive playlists that are curated and kept up to date by a team of &amp;quot;US-based musicologists&amp;quot;.  The playlists cover a wide range of musical genres, ranging from Detroit house to classical from the New York Philharmonic. Nokia has also licensed music from artists such as Lana Del Rey, Lady GaGa and Rihanna. Lumia fans can create their own personal playlists by accessing the Create button and selecting from a library of millions of songs, all completely advert-free and requiring no registration or subscription.  Alongside streaming over WiFi or mobile data, Nokia Music playlists can be enjoyed offline, such as when on a long flight or train ride.   &amp;quot;The USA is the most vibrant and competitive digital music market in the world - by a wide margin,&amp;quot; said Jyrki Rosenberg, the vice president of Entertainment at Nokia. &amp;quot;We have worked extra hard to ensure our service meets the expectations of the demanding, active and inspired music fans in the USA.  &amp;quot;I would like to challenge everyone to try Nokia Music and see just how easy and enjoyable the service is to use.&amp;quot; US consumers who already own a Lumia 610 or Lumia 900 handset can download the Nokia Music app for free from the Marketplace.  Nokia has targeted America as a key market for it to win in order to gain ground lost to rivals Apple and Samsung, the two biggest smartphone makers in the world.  Later today, the company is expected to announce two new smartphones running Microsoft&amp;#039;s latest Windows Phone 8 operating system, including a premium Lumia 920 handset.  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/smartphones/news/a403940/nokia-rolls-out-spotify-rival-on-us-lumia-smartphones/>