<http://schema.org/about>
"The answer, of course, is the penguins. This is part of an excellent advertising campaign by \u00C9lectricit\u00E9 de France (EDF,) which also provides a lot of power to the UK. The ads show various animals assisting us in being more energy efficient and read"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/if-you-dont-turn-your-computer-off-who-will.html>