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"Digital copies of games that you download bypass the time-and-money-consuming manufacturing, logistics and retail processes. It's only natural that we as consumers expect some of that saving to be passed along to our own wallets. There's a fair chunk of evidence to suggest that downloading PS Vita games over PSN will result in a ten percent saving on the boxed edition (that you'd have to drive to a store for, and everything). Of course, it would be unseemly to point out that those few dollars will spell the death-knell for thousands of jobs, so we won't."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2012/02/01/shocker-ps-vita-downloads-cheaper-than-boxed-games/?ncid=rss_semi>