<http://schema.org/articleBody>
"Content marketing was a top priority for businesses in 2011, and it is going to remain so in 2012. That's according to a study conducted by the Content Marketing Institute, a marketing education and research company. \nIn the past year, marketers distributed  more business-to-business content on YouTube, LinkedIn, Facebook and Twitter than ever, according to CMI.  \nContent marketing encompasses new techniques and methods of sharing information. Spreading unique, helpful bits within the industry or with consumers creates brand awareness, new customers and client loyalty.  Businesses should be sharing information from company research and client data. Data can be displayed in web infographics, articles outlining business tips, videos and slideshows. \n\nSEE ALSO: Going Viral Visualized [INFOGRAPHIC]\nThis BlueGlass Interactive infographic suggests businesses look at Coca-Cola, Mint.com and American Express as examples of companies that are sharing great content. Coca-Cola has a huge online presence on Facebook, Twitter and other avenues where customers and potential clients can share ideas, photos and videos.\nThe companies outlined below make interactive material that people want to share, and, in turn, new methods of content marketing means new avenues to reach and converse with your customers. \nWhat new and traditional social networking sites does your company use? Tell us in the comments. \n\n\nThumbnail image courtesy of Flickr, feel-the-silence."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/02/08/new-content-marketing-tactics/>