<http://schema.org/description>
"With Facebook's introduction of Graph Search on Tuesday, businesses are naturally curious to find out how they can take advantage of the tool, even though it's currently only in limited ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/facebook/2013/01/15/facebook-explains-how-to-optimize-your-business-page-for-its-new-graph-search-feature/>