<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/us/es/mexico/mextc/hoteldetail?cm_sp=OSMAM-CP-MSAC-ES-HPD-AIX-MHR-Ciudad-Mexico.html/photos-tours>