<http://schema.org/alternativeHeadline>
"Another huge honor for the Styrofoam-eschewing mushroom insulation wizards at Ecovative Design: Scoring top honors \u2014 and a $100K cash prize \u2014in the 2013 Buckminster Fuller Challenge."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/green-tech/research-innovations/blogs/fungi-based-plastic-alternative-wins-buckminster-fuller>