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"The recently launched video status service 12seconds hasn't been around for more than a few weeks, but already it's hoping to become a standard in the crowding playing field of video-integrated commentary services.  To do so, 12seconds is seeking a seamless integration offering with its own product, in hopes that other third party services will find this useful.  \nThe result is the alpha release of the 12seconds API, which lets you use the 12seconds service as your own video status tool within your site or network.  This is, of course, an attempt to achieve growth through the organic marketing capabilities of word-of-mouth and indirect promotion through developer and third-party communities, which is often a necessary move for startups that are in the process of carving out their own niche in their related space.  With competitors like Seesmic offering integration options such as blogging platform plug-ins, it's clear that services like 12seconds need to find ways in which to appeal to an even larger user base and make its tools as accessible as possible.  \n\nSo far, launch partners include Blippr, TweetDeck and Phreadz, all of which have integrated 12seconds into their services in different manners.  While Blippr allows users to create a 12second video review to accompany or replace a 160 character text review, TweetDeck's Adobe AIR client tracks 12seconds channels and plays videos on your desktop.  Phreadz, on the other hand, is using 12seconds in a video commenting capacity for a conversational option members can use for feedback on user-generated content.  If you use the 12seconds API, be sure to let us know what you think.  \n12seconds company profile provided by TradeVibes\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/08/21/12seconds-api/>