<http://schema.org/alternativeHeadline>
"When Brian Alvey first heard about The Daily, which was shuttered today after less than two years, it was still just a gleam in Rupert Murdoch's eye."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/33457/the-daily-may-be-dead-but-its-app-will-live-on-as-a-publishing-tool-for-brands/>