<http://schema.org/alternativeHeadline>
"The commercial for Versace's H&amp;amp;M collection, starring Lindsay Wixson and Daphne Groeneveld, is delightfully eccentric, just like the line itself"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/emma-stones-snl-promos-twilights-very-own-perfume>