<http://schema.org/alternativeHeadline>
"One greenie vows to stay low-impact on Black Friday by avoiding the commute and waste involved with shopping and instead makes his own gifts."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/family/family-activities/stories/give-thanks-and-make-your-own-gifts-boycotting-black-friday>