<http://schema.org/headline>
"Peter Berg is &amp;quot;very serious&amp;quot; about getting your hopes up for a &amp;lt;em&amp;gt;Friday Night Lights &amp;lt;/em&amp;gt;movie"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.avclub.com/article/peter-berg-is-very-serious-about-getting-your-hope-59822>