<http://schema.org/description>
"&lt;p&gt;Sooner or later\u2014as the years spin by, the message becomes crystal clear\u2014you must transfer your business.  And if you're typical, the transfer will be made to one or more of your children. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/never-sell-your-business-to-your-kids>