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"  Chief Administrative Judge D. Michael Chappell doesn&amp;#039;t think Pom Wonderful is all that wonderful. According to the New York Times, the judge issued a cease and desist order after he concluded the company \u2014 which claimed their pomegranate products were capable of such healthful benefits as preventing heart disease, prostate cancer, and erectile dysfunction \u2014 used false advertising and marketing that was gravely misleading for consumers. The judge upheld the 2010 complaint made by the Federal Trade Commission that declared POM had unsubstantiated evidence to prove such health benefits and that consumers were being fooled into thinking the products were worthy of a premium price. According to the Times, the judge agreed that the the company did not do sufficient scientific research to back up its claims. More From Delish: 7 of the Healthiest Foods You Should Be Eating But Aren&amp;#039;t The Federal Trade Commission believes that if POM and its parent company, Roll International Corp., want to make such medical claims, they should have to run the same level of testing on their products as the pharmaceutical companies. But the judge did not agree that POM needs to go to such lengths. The New York Times reports that the judge&amp;#039;s order specifically states POM: &amp;quot;shall not make any representation, in any manner, expressly or by implication, including through the use of a product name, endorsement, depiction, illustration, trademark or trade name, about the health benefits, performance or efficacy of any covered product, unless the representation is nonmisleading.&amp;quot; More From Delish: 10 Tasty Fruit and Veggie Recipes POM Wonderful posted a statement on its website in response to the ruling: &amp;quot;Since 1996, POM has been deeply committed to studying the health benefits of pomegranate, investing over 35 million dollars to support scientific research on Wonderful variety pomegranate products at 44 top universities and scientific centers around the globe.&amp;quot; These studies, according to the statement, have even appeared in scientific journals. The statement also spun the news by focusing on what the judge did allow. The Judge found that among the ads challenged by the FTC, only a fraction of these could be construed as making implied claims that POM Juice or POMx treats, prevents or reduces the risk of disease. &amp;quot;Although we disagree with the finding that some of our ads were potentially misleading,&amp;quot; it says, &amp;quot;Roll Global will make appropriate adjustments if necessary to prevent that impression in the future.&amp;quot; The ruling prevents POM from using certain language in its advertising for the next 20 years. However, they are able to appeal the judge&amp;#039;s decision in front of the full commission. The ruling goes into effect in 30 days from the time of the order.  Find more great food content on Delish: Search for the perfect recipe from our homepage Find out the latest food news Get a recipe book to save your favorite dishes Sign up for our free newsletters Check us out on Facebook, Pinterest, and Twitter  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.delish.com/cooking/nutrition/news/a19654/judge-rules-pom-wonderful-false-health-claims/?src=rss>