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"Ireland&amp;#039;s Channel 6 has been rebranded 3e as part of a plan to align it more closely with parent channel TV3. The channel launched on March 30, 2006 and signed a number of distribution deals with key US studios including Fox, NBC and CBS Paramount. TV3, which acquired the channel for approximately \u20AC12m in July, will reposition it as a pure entertainment offering and, using the relationship between ITV1 and ITV2 as a model, will put programmes that support key TV3 shows such as The X Factor on its digital sibling. &amp;quot;Our strategy is to develop a multi-channel Irish broadcaster and that\u2019s why we acquired Channel 6,&amp;quot; TV3 group chief executive David McRedmond told The Irish Times. &amp;quot;We have put the two channels under a single programming team, which means that over the coming months, the schedules will become entirely complementary.&amp;quot; "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/media/news/a140189/irelands-channel-6-becomes-3e/>