<http://schema.org/description>
"Google published a case study on their AdSense blog showing how a web site named MakeupAlley.com was able to increase their clicks on affiliate links by over 20% and realize a 50% lift in AdSense reve"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/google-adsense-casestudy-16559.html>