<http://schema.org/description>
"David Mihm and the folks at Moz released their 2013 local search ranking factors last night.  They polled dozens of local SEO experts on 104 different ranking factors and asked hundreds of questions t"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/2013-local-search-ranking-factors-17196.html>