<http://schema.org/name>
"Eastern Conference"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.nba.com/cavaliers/?mi~id~cookie=1332382524745~292~1069680622~~1&tmd=1&quicktabs_news=1&quicktabs_poll=2&quicktabs_ticket_central=2>