<http://schema.org/about>
"Here's a new shop paradigm for you: Shop according to the revealed ingredients of every object. Because those ingredients sure look yummy with a range of products made from sustainable wood, cork, bamboo, organic and recycled materials. Monica Potvin"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/about-treehugger/matteriashop-good-design-smart-materials-a-a-new-online-shop.html>