<http://schema.org/about>
"The late Tim Horton never let anyone push him around, and neither does his eponymous coffee chain.  They just body-checked and high-sticked the City of Toronto into submission on its plans to reduce waste, so much of which comes from that one hugely"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/tim-hortons-cross-checks-city-into-submission.html>