<http://schema.org/url>
<http://www.businessweek.com/articles/2013-10-15/people-keep-trying-to-annihilate-snapchats-ephemerality-dot-users-shrug>
<http://www.bloomberg.com/bw/articles/2013-10-15/people-keep-trying-to-annihilate-snapchats-ephemerality-dot-users-shrug>