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"It's a David and Goliath win.  The folding plug, designed by a humble student from the Royal College of Art in London, has won the Brit Insurance Design of the Year 2010 overall prize at the Brit Insurance Design Awards this"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/sustainable-product-design/folding-plug-is-big-winner-at-brit-insurance-design-awards.html>