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"Today Twitter announced that is agreed to acquire mobile-advertising firm TapCommerce. This is the second bit of advertising news from the social network today. The first being it was opening up Mobile App Promotions to all advertisers.\r\n\r\nIn\u00A0a blog post about the acquisition\u00A0VP Global Online Sales, Richard Alfonsi wrote:\r\nTogether with the TapCommerce team, Twitter will be able to offer mobile app marketers more robust capabilities for app re-engagement, tools and managed service solutions for real-time programmatic buying, and better measurement capabilities.\r\nThe company offers mobile ad buying for multiple exchanges and offers mobile retargeting of users. According to a report from Re/Code, who broke the news this morning, the deal cost Twitter about $100\u00A0million.\r\n\r\n\u27A4 Twitter"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/twitter/2014/06/30/twitter-acquires-mobile-ad-buying-platform-tapcommerce/>