<http://schema.org/description>
"The subject of the X-Factor in golf has been a hot-button topic for years. The idea and name was invented by Jim McLean more than 15 years ago, and it's probably the most recognizable concept..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.golfdigest.com/story/jim-mcleans-new-x-factor?/blogs/the-loop/2010/10/jim-mcleans-new-x-factor.html>