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"Syazrina Ismail's business, JumpSac baby slings, sounds like the perfect type of product for Pinterest. So why is JumpSac's page so far limited to just a handful of pins? \nTechnical issues. Ismail says that because of Java Script, Pinterest isn't displaying the proper images from her website. \"It keeps displaying another non-related pic,\" she says. Ismail is working on a new website using the Magento platform that she hopes will remedy the situation. Ismail started the page in early May, shortly after Mashable's initial Social Makeover story ran.\nPinterest activation was a key component of the plan set forth by Katy Lynch, the consultant from our Small Business Panel that we paired Ismail up with. Nevertheless, JumpSac had a good month without Pinterest. The brand boosted its Facebook fans by 800, a roughly 17% increase. Ismail says she was hoping for more than a thousand, but 800 is good. Best of all, sales tripled during the month, an indication that all the social media marketing outreach reaped some dividends. \nHow did Ismail do it? A look at JumpSac's Facebook Page shows that Ismail was diligent about updating her Facebook status. She did so more than 30 times in May. Although she missed some days, she doubled and tripled up or more on other days. \nEngagement was decent for the posts. Most got just a handful of Likes and comments. By far, this was her most-engaged update over the period, with 200 Likes and 40 comments:\n\nClearly, the gallery link piqued fans' interest. \nIsmail was also good about responding to fans' comments, although there are gaps. She never replied to a fan's query on May 24 asking how much a certain sling cost. There are also many posts in the beginning of the month that got no interactions. It's unclear whether Facebook advertising helped things along. Ismail spent about $5 a day on regular Facebook ads plus Sponsored Stories. The spending led to \"nothing significant,\" she says, noting that \"the ad price is probably too competitive.\"\nTwitter wasn't as big of a focus, but JumpSac added about 200 followers during the month, a nice increase that brought the total number to more than 500. Ismail also experimented with a Vine:\n\nIsmail didn't, however, launch a Facebook app or a promotion \u2014 two ideas that Lynch had suggested. However, Lynch is happy that Ismail put YouTube, Pinterest and Twitter links and tabs on her Facebook Page, \"so people can see what's going on in other outlets and never leave Facebook,\" as Lynch puts it. \nIsmail could have done more, but she appears to be quite busy day-to-day, and Lynch is sympathetic. Assuming Ismail had the time, though, Lynch would like to see that Facebook app (to glean email addresses from fans) and an updated cover photo, for starters. In addition, she'd like Ismail to use hashtags on Twitter to insinuate JumpSac into some discussions among the target audience of moms. \nAll of that may be too much. But Lynch has a suggestion: Hire a social media manager. \"My understanding is she's doing it all herself,\" Lynch says. \"Hiring someone else would provide a much better ROI.\" Ismail agrees and says she's working out a social media marketing strategy and plans to bring on a social media manager in the near future. The tripling of sales was nice, but it came when her company launched some new colors, which could conceivably account for 100% of the increase. Ismail also says her record-keeping could use some work. Her idea now is to just keep experimenting to see what will stick. In coming weeks, she might try her hand at a YouTube video and of course that Pinterest page. Meanwhile, she says she only learned one thing during her Social Makeover month:\n\"I learned that it takes more than one month for a social makeover.\" \nImage courtesy of JumpSac, Facebook"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/06/11/social-makeover-jumpsacbaby-results/>