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"H&amp;amp;M has unveiled a behind-the-scenes video showing Lana Del Rey preparing for her new advert for the brand. The commercial features Del Rey singing &amp;#039;Blue Velvet&amp;#039; in a promo that evokes David Lynch&amp;#039;s 1986 film of the same name.      Del Rey is the face of H&amp;amp;M Fall Fashion collection for autumn 2012, which can be seen in full on the H&amp;amp;M website. In July, Del Rey was confirmed as the new star for the brand, who called her a &amp;quot;modern feminine woman with a soft attitude&amp;quot; who has quickly become &amp;quot;a style icon&amp;quot;.  She had previously been seen shooting the commercial for the campaign a month earlier. &amp;#039;Blackfire&amp;#039;, a new song by Del Rey, was leaked online earlier this week. Watch the Lana Del Rey H&amp;amp;M commercial below:      "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/showbiz/fashion-and-beauty/news/a406415/lana-del-rey-behind-the-scenes-hm-advert-video/>