<http://schema.org/description>
"It seems like every new app you download these days practically begs\u00A0you\u00A0to turn on\u00A0notifications, or the ability to send you alerts when the app isn't running.\u00A0Sometimes these alerts are useful, as in the case of apps that tell you when a taxi has arrived or a message has been received. But there are many more..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/251706/why-everybody-wants-a-piece-of-your-smartphones-lock-screen/>