<http://schema.org/target>
"http://www.bulbs.com/results.aspx?Ntt={search_term}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bulbs.com/product/PJ-3B-GWH-I01-DISC-USE-PJ2-3B-GWH-L01?RefId=751>