<http://schema.org/familyName>
"Blatt"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.nba.com/cavaliers/?mi~id~cookie=1337916066077~3116~1649255037~~1&quicktabs_nested_qt=1&quicktabs_ticket_central=0&quicktabs_news=1>