<http://schema.org/description>
"As explored in Global Sports and Energy Drinks: Where Consumer Lifestyles and &amp;quot;Lifestyle Branding&amp;quot; Meet, energy drinks across the world are positioned and marketed in different ways."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/analysis/how-a-shift-in-focus-broadens-appeal_id111026.aspx>