<http://schema.org/description>
"You know what it means to be a winner. Now find out how you can become one.  The world's foremost producer of personal development and motivational audio programs now offers master motivator Zig Ziglar's secrets of success.  You have the potential. But you need that powerful lift that can vault you over any obstacle: a winning attitude. Your talents and skills are inert without a winning self-image to activate them. \"Attitude is more important than aptitude,\" asserts Ziglar as he leads you to think and feel like a winner. Winners are not born -- they're made. You can train your mind and body for high performance by applying Zig's success formula to your everyday life. As you gain a winning edge, you'll be able to:   Find the positive in people and situations  Change bad habits  Set goals  Have more rewarding relationships   How to Be a Winner is so motivational and inspirational that you'll want to listen to it again and again. This powerful program will revitalize you whenever you are down."^^<http://www.w3.org/2001/XMLSchema#string>
<http://books.simonandschuster.com/How-to-be-a-Winner/Zig-Ziglar/9781442363281>